Uploaded byDavid Kotowski
Apartment Guide - List Your Apartment Community
The document outlines the services and performance of Apartment Guide, highlighting their lead generation capabilities, which delivered over 1.3 million leads in January 2012. It also details the features of their marketing solutions, including tiered placements, reputation monitoring, and social media tools aimed at enhancing property visibility and tracking consumer engagement. Apartment Guide is positioned as a leading platform in the apartment search industry, consistently gaining visitor traffic and offering flexible marketing options to property owners.
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Apartment Guide - List Your Apartment Community
- 1. David Kotowski Account Executive Apartment Guide® Inside Sales (678) 421-3713 dkotowski@apartmentguide.com Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 2. Two of theBest Performing Apartment Search Websites Phoenix, AZ Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 3. Generating Leads AcrossMultiple Mediums Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 4. We Delivered Over1.3 Million Leads In January* Average Leads Received Per Property For January 2012 *Source: Primedia® Internal Data Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 5. Intuitive Design andDetailed Content Drives Quality Leads Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 6. PRIMEDIA Apartments/Rentals Network#1 For February 2012* Media Metrix Apartments - Monthly Total Universe Unique Visitors Through February 2012 7,000 6,000 Primedia Apartments/Rentals Network Apartments.com Sites 5,000 Rent.com Sites Visitors ( 000 ) 4,000 ForRent.com Sites 3,000 NCI Rental Sites (Apartmentfinder.com) MyNewPlace.com 2,000 Move.com Rentals 1,000 0 • comScore Reported that PRIMEDIA’s Apartments/Rentals Network generated more than 4.9 million unduplicated unique visitors in February 2012. • Since launching the PRIMEDIA Apartments/Rentals Network in May 2009, ApartmentGuide.com has consistently been ranked in the top 2. *Based on February 2012 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals. 6 Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 7. PRIMEDIA Apartments/Rentals Network#1 For February 2012* Media Metrix Apartments - Mobile Unique Visitors Through February 2012 • comScore Reported that PRIMEDIA’s Apartments/Rentals Network generated more than 921,000 unduplicated mobile unique visitors in February 2012. • Since September 2011, our mobile applications have been consistently been ranked #1. *Based on February 2012 comScore Real Estate category of mobile applications as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals NOTE: In August 2011, Total Unique data began reporting on Total Universe Report which now includes mobile access and "shared machine" access. Note that only publishers who participate in comScore UDM are included in this report; and, that different publishers are at different levels of coverage with respect to tagging their mobile content. Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 8. Tiered Placement Program ApartmentGuide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 9. Community Carousel • A new enhancement to the Details page! • Entices potential renters with your community’s best features in a 3-D format! • Automatically rotates your community’s photos and floorplans – keeping Potential renter clicks potential renters on your page on the photo longer! • Included with purchase of a Standard Plus Rentals.com Package and above • Initial tests show increases of up to 12% in Internet leads!* Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved. Apartment Guide and ApartmentGuide.com are trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2010. All rights reserved. 7/10
- 10. Capture Additional RenterInformation with the Dynamic Lead Form Customize your Apartment Guide lead form to meet your unique demands and generate more qualified leads! • Require First and Last Name on Lead Form • Phone Number required is optional • Property can determine whether Bed and Bath fields* are displayed on lead form and configure these fields as optional or required • Available in the Diamond, Platinum and Gold Packages *Cannot setproduct names may aretrademarks trademarks of PRIMEDIA Inc.) PRIMEDIAInc.2012. All rights reserved. Apartment Guide, ApartmentGuide.com baths independently Other company and beds and be registered of their respective owners. ©
- 11. Enhance Your Listingand Drive More Leads with a Targeted Search! Category Enhancements include: • Category-branded listing, feature refinement and prominent exposure • College and Military integrated into main search path • Targeted search results to nearby colleges and military bases • Sort Corporate housing, Senior Living, Pet Friendly, Luxury Community and Income Restricted by city search Category Options • College, Corporate, Military, Senior Living, Pet Friendly, Luxury Community and Income Restricted Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 12. Track Your Property’sImage with Reputation Monitor • Online dashboard that provides the ability to view and track consumer comments and reviews - all in one place • Monitors relevant conversations from multiple online sources • Search Engines - Google, Yahoo, Bing • Directory Sites - Yellow Pages • Review Sites - City Search, Yelp • Social Networks - Twitter, Facebook • Ensures accurate business listings with the ability to update as needed • Reveals how often a property appears in search compared to competitors • Available with a Gold Package or higher Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 13. CRAIGSLIST® Ad Creator 2Products for the price of 1! What is CRAIGSLIST®AdCreator? • Provided free of charge with purchase of a Rentals Premiere upgrade • Enables you to easily post your Apartment Guide or Rentals listing on CRAIGSLIST® and other classified sites • Up to 10 floor plans are displayed • First 5 photos are displayed • Automatic email reminders are sent to you as a reminder to consider reposting your ad Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 14. Dominate Your LocalSearch Results With A Spotlight • Prominent placement above all local search results within the market • Includes large photo, marketing message, and direct links to video and photo galleries • Includes 200 points and diamond tier placement • Enhanced listing treatments • Limited inventory per market PRODUCT POINTS* 200 Look what our clients “Spotlight Ad is by far the best advertising decision we “In week three of the Spotlight, The Shores received 57 have made this year. It has exceeded all of my Apartment Guide leads! Since the Spotlight Ad was have to say about expectations, and it's the best bargain I have seen in activated, The Shores has received 152 leads! That’s an ApartmentGuide’s new actual cost-per-lead. My property is now 98% pre- average of 7 leads per day! Occupancy has gone from 81% leased, and we have to give credit to the Spotlight Ad.” to a pre-leased occupancy of 95% in just 3 weeks!” Spotlight Ad... –Jay Rawls, PRG Real Estate Management, Inc., Raleigh, – Lynette Bland, The Shores, Columbia, SC *Points Subject To Change Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 15. Mobile Deals $49 • Property Search Results Screen – Sort by Deals option – “Deal Available” flag located on property listing – Custom deal pins in map view show where deals are available • Details Screen – Customized deal displayed • Enhanced listing treatment and customized marketing message • Reaches highly qualified apartment shoppers – potential renters must download the app or visit the mobile site from their phones • Opportunity to tap into today's value-centric consumer with rapidly changing shopping habits Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 16. Another Opportunity forRenters to Find Out About You on Facebook • Leverage the power to reach the millions of Facebook® users with our customized page. • Gives prospective renters a way to easily search for an apartment and communicate with their friends and family regarding their apartment search experience Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 17. Competitor Comparison: FacebookGrowth 140,000 120,000 120,668 Apartment Guide 100,000 ForRent.com Rent.com Apartment Finder Apartments.com 80,000 MyNewPlace.com Apartment Home Living The APT by Apartment Finder 60,000 57,704 40,000 33,457 20,000 21,159 4,176 2,314 1,941 0 668 Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 18. Competitor Comparison: TwitterGrowth 10,000 9,000 8,689 8,000 Apartment Guide ForRent.com 7,000 Rent.com Apartment Finder Apartments.com 6,000 MyNewPlace.com AptsCom 5,000 Apartment Home Living The APT by Apartment Finder 4,000 4,055 3.024 3,000 2,642 2,232 2,000 1,985 1,917 1,000 704 0 25 Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 19. Introducing: • One-stop dashboard to manage your Social Media presence and Reputation Monitor • Accessed through Reputation Monitor in MyApartmentGuide • Social media publishing tool across top sites: Facebook Twitter LinkedIn • Syndicates AG listing information to Facebook – Facebook “Powered by Apartment Guide” app – Optionally fan-gated to drive “likes” • Showcases property photos, floor plans and videos • Ability to schedule future postings via social media publishing tool • Available as an add-on service with a Gold Package or higher Low investment Introductory offer of SPECIAL $79/month OFFER Promotional offer expires July 31st $99/month investment beginning August 1st Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) 19 Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 20. Valuable Tracking Services Concise, easy-to-use lead tracking and business intelligence reporting to validate the value of your investment: • Performance details • Dashboard reports • E-Mail and Phone lead details • Leads by hour, day and type • Property and management company level reporting Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 21. Valuable Tracking Services:HTML Leads How does it work? • You will receive a branded Apartment Guide email lead. • Click on “Reply to This Prospect” and a reply form will pop- up. • The prospect will receive an e-mail reply from you. • Log into My.ApartmentGuide.com to view the enhanced E-mail Lead Details report. • If you’d like to receive plain text e-mails, simply log in to update the preferences on your Web ad. Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 22. Why Should IConsider Pay-Per-Lead? • No obligation: Listing your property with us is free and there is no long- term contract. Your listing will be included online at Apartment Guide.com and Rentals.com as well as our iPhone and Android mobile applications. • Control your marketing investment: You set your own budget and control how much you spend. You pay only $10 for each lead you receive, nothing more. • Ultimate flexibility: Depending on your occupancy rates, you can increase or decrease the number of leads you wish to receive by adjusting your monthly lead cap. • Detailed, accurate lead info: You’ll receive daily and monthly comprehensive tracking reports. Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
- 23. Dedicated to HelpingYou Exceed Your Business Goals Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.) Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
Editor's Notes
- #2 David KotowskiAccount ExecutiveApartment Guide(678) 421-3713dkotowski@apartmentguide.com
- #4 Our products are designed with the consumer in mind – quick & simple to use with informative and relevant content. What all of these changes to our website mean to you = MORE QUALIFIED LEADS & MORE LEASES Discuss our competitors and how their sites are organized – are they as easy to use? Point out our product differentiators to drive the point home.
- #9 This is collateral that is updated in SalesPREP
- #15 Fantastic News: The results our clients receive are too great! The increase in leads we’re generating for clients are far exceeding expectations. We can’t keep this under wraps, so we’re expanding! You can now sell 4 Spotlights in your market!Important Note: A 5th Spotlight is open to National Accounts. This will not be available for local markets to sell at this time.Message to Existing Spotlight Advertisers:Demand has been very high for our newest lead generation product, so we are creating additional Spotlight opportunitiesWith prominent placement above all local search results, you will continue to receive a large volume of high quality leadsIn addition, you’ll continue to get 200 points and platinum tier placement for your community listing
- #17 Apartment Guide (@AptGuide) consistently outpaces its competitors when it comes to social media outreach and effectiveness. As of 4/02/2012, our Facebook “Likes” were more than double that of Apartment Home Living, our closest competitor. Apartments.com has less than a third of our folllowers.
- #19 Apartment Guide (@AptGuide) consistently outpaces its competitors when it comes to social media outreach and effectiveness.
- #22 You can count on us after you have made your advertising investment and beyond the lease