Apartment Guide - ApartmentGuide.com - Rentals.com - Apartment - Multifamily - Marketing - ILS - David Kotowski

1. David Kotowski
Account Executive
Apartment Guide® Inside Sales
(678) 421-3713
dkotowski@apartmentguide.com
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

2. Two of the Best Performing
Apartment Search Websites
Phoenix, AZ
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

3. Generating Leads Across Multiple Mediums
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

4. We Delivered Over 1.3 Million Leads In January*
Average Leads
Received Per Property
For January 2012
*Source: Primedia® Internal Data
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

5. Intuitive Design and Detailed Content Drives Quality Leads
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

6. PRIMEDIA Apartments/Rentals Network #1
For February 2012*
Media Metrix Apartments - Monthly Total Universe Unique Visitors Through February 2012
7,000
6,000
Primedia Apartments/Rentals
Network
Apartments.com Sites
5,000
Rent.com Sites
Visitors ( 000 )
4,000
ForRent.com Sites
3,000 NCI Rental Sites
(Apartmentfinder.com)
MyNewPlace.com
2,000
Move.com Rentals
1,000
0
• comScore Reported that PRIMEDIA’s Apartments/Rentals Network generated more than 4.9 million
unduplicated unique visitors in February 2012.
• Since launching the PRIMEDIA Apartments/Rentals Network in May 2009, ApartmentGuide.com has
consistently been ranked in the top 2.
*Based on February 2012 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental
Sites and Move.com Rentals.
6 Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

7. PRIMEDIA Apartments/Rentals Network #1
For February 2012*
Media Metrix Apartments - Mobile Unique Visitors Through February 2012
• comScore Reported that PRIMEDIA’s Apartments/Rentals Network generated more than 921,000
unduplicated mobile unique visitors in February 2012.
• Since September 2011, our mobile applications have been consistently been ranked #1.
*Based on February 2012 comScore Real Estate category of mobile applications as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI
Rental Sites and Move.com Rentals
NOTE: In August 2011, Total Unique data began reporting on Total Universe Report which now includes mobile access and "shared machine" access. Note that only publishers who participate in comScore UDM are included in this
report; and, that different publishers are at different levels of coverage with respect to tagging their mobile content.
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

8. Tiered Placement Program
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

9. Community Carousel
• A new enhancement to
the Details page!
• Entices potential renters
with your community’s
best features in a 3-D
format!
• Automatically rotates
your community’s photos
and floorplans – keeping Potential renter clicks
potential
renters on your page on the photo
longer!
• Included with purchase
of a Standard Plus
Rentals.com Package
and above
• Initial tests show
increases of up to 12%
in Internet leads!*
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.
Apartment Guide and ApartmentGuide.com are trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2010. All rights reserved. 7/10

10. Capture Additional Renter Information with the
Dynamic Lead Form
Customize your Apartment Guide lead
form to meet your unique demands
and generate more qualified leads!
• Require First and Last Name on
Lead Form
• Phone Number required is
optional
• Property can determine whether
Bed and Bath fields* are displayed
on lead form and configure these
fields as optional or required
• Available in the
Diamond, Platinum and Gold
Packages
*Cannot setproduct names may aretrademarks trademarks of PRIMEDIA Inc.) PRIMEDIAInc.2012. All rights reserved.
Apartment Guide, ApartmentGuide.com baths independently
Other company and
beds and be registered of their respective owners. ©

11. Enhance Your Listing and Drive More Leads with
a Targeted Search!
Category Enhancements
include:
• Category-branded listing, feature
refinement and prominent
exposure
• College and Military integrated
into main search path
• Targeted search results to nearby
colleges and military bases
• Sort Corporate housing, Senior
Living, Pet Friendly, Luxury
Community and Income Restricted
by city search
Category Options
• College, Corporate, Military,
Senior Living, Pet Friendly, Luxury
Community and Income
Restricted
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

12. Track Your Property’s Image with
Reputation Monitor
• Online dashboard that provides the ability to
view and track consumer comments and
reviews - all in one place
• Monitors relevant conversations from
multiple online sources
• Search Engines - Google, Yahoo, Bing
• Directory Sites - Yellow Pages
• Review Sites - City Search, Yelp
• Social Networks - Twitter, Facebook
• Ensures accurate business listings with the
ability to update as needed
• Reveals how often a property appears in
search compared to competitors
• Available with a Gold Package or higher
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

13. CRAIGSLIST® Ad Creator
2 Products for the price of 1!
What is CRAIGSLIST®AdCreator?
• Provided free of charge with purchase of a
Rentals Premiere upgrade
• Enables you to easily post your Apartment
Guide or Rentals listing on CRAIGSLIST® and
other classified sites
• Up to 10 floor plans are displayed
• First 5 photos are displayed
• Automatic email reminders are sent to you as a
reminder to consider reposting your ad
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

14. Dominate Your Local Search Results With A Spotlight
• Prominent placement above all local
search results within the market
• Includes large photo, marketing message,
and direct links to video and photo galleries
• Includes 200 points and diamond tier placement
• Enhanced listing treatments
• Limited inventory per market PRODUCT POINTS* 200
Look what our clients “Spotlight Ad is by far the best advertising decision we “In week three of the Spotlight, The Shores received 57
have made this year. It has exceeded all of my Apartment Guide leads! Since the Spotlight Ad was
have to say about expectations, and it's the best bargain I have seen in activated, The Shores has received 152 leads! That’s an
ApartmentGuide’s new actual cost-per-lead. My property is now 98% pre- average of 7 leads per day! Occupancy has gone from 81%
leased, and we have to give credit to the Spotlight Ad.” to a pre-leased occupancy of 95% in just 3 weeks!”
Spotlight Ad... –Jay Rawls, PRG Real Estate Management, Inc., Raleigh, – Lynette Bland, The Shores, Columbia, SC
*Points Subject To Change
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

15. Mobile Deals $49
• Property Search Results Screen
– Sort by Deals option
– “Deal Available” flag located on property
listing
– Custom deal pins in map view show
where deals are available
• Details Screen
– Customized deal displayed
• Enhanced listing treatment and customized
marketing message
• Reaches highly qualified apartment shoppers –
potential renters must download the app or
visit the mobile site from their phones
• Opportunity to tap into today's value-centric
consumer with rapidly changing shopping
habits
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

16. Another Opportunity for Renters to
Find Out About You on Facebook
• Leverage the power to reach the millions of Facebook®
users with our customized page.
• Gives prospective renters a way to easily search for an
apartment and communicate with their friends and family
regarding their apartment search experience
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

17. Competitor Comparison: Facebook Growth
140,000
120,000 120,668
Apartment Guide
100,000 ForRent.com
Rent.com
Apartment Finder
Apartments.com
80,000
MyNewPlace.com
Apartment Home Living
The APT by Apartment Finder
60,000
57,704
40,000
33,457
20,000 21,159
4,176
2,314
1,941
0
668
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

18. Competitor Comparison: Twitter Growth
10,000
9,000
8,689
8,000 Apartment Guide
ForRent.com
7,000 Rent.com
Apartment Finder
Apartments.com
6,000
MyNewPlace.com
AptsCom
5,000 Apartment Home Living
The APT by Apartment Finder
4,000 4,055
3.024
3,000
2,642
2,232
2,000
1,985
1,917
1,000
704
0 25
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

19. Introducing:
• One-stop dashboard to manage your Social Media presence and Reputation Monitor
• Accessed through Reputation Monitor in MyApartmentGuide
• Social media publishing tool across top sites:
Facebook Twitter LinkedIn
• Syndicates AG listing information to Facebook
– Facebook “Powered by Apartment Guide” app
– Optionally fan-gated to drive “likes”
• Showcases property photos, floor plans and videos
• Ability to schedule future postings via social media publishing tool
• Available as an add-on service with a Gold Package or higher
Low investment Introductory offer of
SPECIAL $79/month
OFFER Promotional offer expires July 31st
$99/month investment beginning August 1st
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
19 Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

20. Valuable Tracking Services
Concise, easy-to-use lead tracking
and business intelligence reporting
to validate the value of your
investment:
• Performance details
• Dashboard reports
• E-Mail and Phone lead details
• Leads by hour, day and type
• Property and management
company level reporting
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

21. Valuable Tracking Services: HTML Leads
How does it work?
• You will receive a branded Apartment Guide email lead.
• Click on “Reply to This Prospect” and a reply form will pop-
up.
• The prospect will receive an
e-mail reply from you.
• Log into My.ApartmentGuide.com
to view the enhanced E-mail
Lead Details report.
• If you’d like to receive plain
text e-mails,
simply log in to update the
preferences on your Web ad.
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

22. Why Should I Consider Pay-Per-Lead?
• No obligation: Listing your property
with us is free and there is no long-
term contract. Your listing will be
included online at Apartment
Guide.com and Rentals.com as well
as our iPhone and Android mobile
applications.
• Control your marketing investment:
You set your own budget and control
how much you spend. You pay only
$10 for each lead you
receive, nothing more.
• Ultimate flexibility: Depending on
your occupancy rates, you can
increase or decrease the number of
leads you wish to receive by
adjusting your monthly lead cap.
• Detailed, accurate lead info: You’ll
receive daily and monthly
comprehensive tracking reports.
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.

23. Dedicated to Helping You Exceed
Your Business Goals
Apartment Guide, ApartmentGuide.com are registered trademarks of PRIMEDIA Inc.)
Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2012. All rights reserved.