The wave of global brands expansion is unavoidable, for local brands this is a seriour threat. However the way local brands facing the challenge is usually by catch up the standard of global brands. This is when they fall into the mistake.
Every local brand has potential to become a global brand, all they need is unquestionable quality AND stories. Therefore the way local brands taking challenge from global brands is not by imitating it, instead it should be standing on its own and create diffeences.
IIM Kashipur - DigiGo Social Media Week - Brand Quiz - 1 conducted online by OnYourMark - the Marketing Club of IIM Kashipur, in association with Quest- the Quiz Club of IIM Kashipur. Ashwin Murali was the Quiz Master.
This presentation is an analysis of the elements of coolness in three ad campaigns made by the director Dante Airola and the possibility of their future growth.
Brief look into The North Face--brief SWOT analysis and recommendations on where they should go next.
Fonts used:
-Coolvetica Rg
-Dense
Colors:
-#C83140
IIM Kashipur - DigiGo Social Media Week - Brand Quiz - 1 conducted online by OnYourMark - the Marketing Club of IIM Kashipur, in association with Quest- the Quiz Club of IIM Kashipur. Ashwin Murali was the Quiz Master.
This presentation is an analysis of the elements of coolness in three ad campaigns made by the director Dante Airola and the possibility of their future growth.
Brief look into The North Face--brief SWOT analysis and recommendations on where they should go next.
Fonts used:
-Coolvetica Rg
-Dense
Colors:
-#C83140
Low involvement purchase and brand personalityANKUSH PAL
The name sprite originated from a character named Sprite boy created for Coca Cola.
The elfin character Sprite Boy appeared in ads with a devilish smile, often with stars around him (representing his sparkling personality and the bubbles in Coke)
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Low involvement purchase and brand personalityANKUSH PAL
The name sprite originated from a character named Sprite boy created for Coca Cola.
The elfin character Sprite Boy appeared in ads with a devilish smile, often with stars around him (representing his sparkling personality and the bubbles in Coke)
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
5 Barriers that Block Salespeople from Hitting QuotaRalph Barsi
The majority of salespeople continue to miss quota; and blame often falls on everything and everyone...but the salespeople themselves. One or all of these five barriers are usually the problem.
Growing your Global Brand: Lionbridge WebinarLionbridge
Today, 84% of people are more inclined to make a purchase when the information is presented in their native language. To be successful globally, you must prioritize your digital strategy and consider language and cultural nuances.
How do you manage your marketing strategy, content, and execution on a global scale? Join our webinar, to learn:
• How to deliver an engaging digital experience through a content-focused approach
• Differences in buyer’s journeys and preferences around the world
• The framework you need to roll out your digital strategy globally
Best Practices in Creating Global Brand for New Products and Ensuring Alignme...Best Practices
In order to develop an effective global branding program for new bio-pharmaceutical products, it is important to ensure brand consistency across all functions and geographies.
Best Practices, LLC undertook research to gather benchmarks on key aspects of the global branding process, including activities, timing, positioning, key message development, regional alignment, agency utilization & cost and the tradename process.
Download Full Report: http://bit.ly/2a1XqUV
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
Brand Leadership - 5 Global Cases from the best brands By Dan Pankrazguest7e5b6a
5 Global Case studies showing how the best brands create leadership in their categories. A youth marketing slant with some examples of brands who have gotten it wrong....and then recovered
The Brand Activations - Agency Profile and PortfolioSantosh Pandey
The Brand Activations is an Advertising Agency with proven (and admired!) expertise in Experiential or Below-The-Line Campaigns as well as Outdoors and Digital Media.
Headquartered in New Delhi, TBA has operations in Bangalore, Dehradun, Rishikesh, Hyderabad, Kolkata, Ahmedabad, Mumbai and the capability to ideate, design and execute nationwide campaigns. And while the operations are centrally controlled and monitored from our New Delhi office, our operations are capable of absolutely independent functioning.
With a combined team experience of decades and after having flawlessly executed some of the most magnanimous and the most intricate campaigns, operations and projects in over 40 cities across the country, when we tell our clients “You can now relax!” we really, really mean it!
So be it Road-Shows, College Campaigns, Events, Exhibitions, Mall Activities, Sporting Events, Sports Management, Retail Branding, Corporate Events, Digital Media Marketing and Outdoor Publicity – TBA will put your brand right on the map by providing an integrated plan and then following it up with immaculate execution right from printing, fabrication, set-up, permission and all the things you didn’t even know exist!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
17. In 1889, a well-known Manila businessman,
Don Enrique María Barretto de Ycaza y
Esteban, applied for a royal grant from Spain to
establish a brewery in the Philippines.
The brewery was the first in Southeast Asia
using the most modern equipment and
facilities of the day.
18. Today, San Miguel Corporation is Southeast
Asia's largest publicly listed food, beverage and
packaging company with over 17,000
employees in over 100 major facilities
throughout the Asia-Pacific region.
Its flagship product, San Miguel Beer, is one of
the largest selling beers and among the top ten
selling beer brands in the world. San Miguel's
manufacturing operations extend beyond its
home market to Hong Kong, China, Indonesia,
Vietnam, Thailand, Malaysia and Australia; and
its products are exported to 60 markets around
the world.
19. An old print ad of Kratingdaeng from 1970s
They keep growing themselves
aggressively
Having an advantage of being the
first didn’t make San Miguel settle
26. Some will say Kratingdaeng
What logo is this?
Other will say red bull
27. • Krating Daeng was first introduced in Thailand in
1976. It contains water, cane sugar, caffeine,
taurine, inositol and B-vitamins.
• Krating Daeng sales soared across Asia in the 1980s,
especially among truck drivers, construction
workers and farmers.
• The working class image was boosted by
sponsorship of Thai boxing matches, where the
logo of two red bulls charging each other was often
on display.
28. • The Thai product was transformed into a global
brand by Dietrich Mateschitz, an Austrian
entrepreneur.
• Mateschitz was the international marketing director
for Blendax, a German toothpaste company, when he
visited Thailand in 1982 and discovered that Krating
Daeng helped to cure his jet lag.
• He cooperated with Chaleo's T.C Pharmaceuticals to
adapt the formula and composition to "Western
tastes". Then, he launched Red Bull in 1987.
29. Now is the number one energy drink
in the world
What was started as a booster
drink for working class in Thailand
An old print ad of Kratingdaeng from 1970s
30. It goes further From Energy drink into global name of extreme actions
31. ALL BECAUSE IT HAS BROUGHT
LOCAL SUCCESS (MUAY THAI)
INTO GLOBAL ADAPTATION
(EXTREME GAMES)
39. Nelson Mandela
If you speak a language a man
understand, you speak to his mind.
If you speak his language, you spak
to his heart
40. Local Success
Global Adaptation
Universal Language
LOCAL
BRAND
UNIVERSAL
BRAND
GLOBAL
BRAND
Universal Value
In short
The process
The Asset The Process The Result
Universal Story
63. On May 2011
Jesse Two Ocean (J2O)
from London, United
Kingdom performing
"Indomie" Produced by
Acen, praising the taste
of Indomie. The video
attracts more than
500.000 viewers to date
64. On December 13, 2009
The late Roger Ebert, popular film critic
from United States for Chicago Sun-Times,
ranked Indomie in one of his "Twelve Gifts
of Christmas" in position #1
65. The road was long
and difficult, but
Indomie has made
it through a
universal
language:
Tasty Instant
Noodle
70. Local Success
Global Adaptation
Universal Language
UNIVERSAL
BRAND
GLOBAL
BRAND
Universal Value
The Asset The Process The Result
Universal Story
Tasty Instant Noodle
Context : Staple Food
Case : Local Flavor
Cost : Valuable
Confidence : Taste Best
Everyone likes it
In 1988 Indomie was introduced in Nigeria through import, and in 1995 open its first production factory in Nigeria under Dufil Prima Foods. It is the first instant noodles manufacturing plant in Nigeria and the largest in Africa. Indomie Instant Noodles has grown to become a household name across the country.