This document discusses Airbnb and provides tips for success when starting a sharing economy platform. It summarizes Airbnb's origins and growth, including how it gained initial traction through Craigslist posts and dealing with public relations crises. It also discusses the similarities and differences between ridesharing platforms like Carpo and accommodation platforms like Airbnb, and which of Airbnb's marketing tactics could work for Carpo. Finally, it promotes an event called Dreamers' Day for students interested in online entrepreneurship.

1. Travel Like A Human

2. Roy Lin
Dreamers’ Day
@roylinkung
Credarp, elbum.in
⾏行銷、營運相關主題
關於我
(roykung.com)

3. A Better Place to Stay

4. http://www.youtube.com/watch?v=FirarNC85sU#t=3m29s

5. http://www.youtube.com/watch?v=FirarNC85sU#t=3m29s

6. Airbed + Breakfast
+

7. Rent from Real People

8. Social Element

9. How did it get the initial traction?

10. Post to craigslist

11. Gmail Spam

12. A startup from YC, growth rapidly

13. A startup from YC, growth rapidly

14. Airbnb in the world

15. Public Relationship Crisis

16. Event Marketing (1)

17. Event Marketing (2)

18. Event Marketing (2)

19. Event Marketing (3)

20. Event Marketing (3)

21. Airbnb Clone

22. Some issues

23. Other Similar Services

24. How to Success?
1. Great User Experience
2. Demand + Observation make Innovation
3. Wait for a Turning Point

25. Case study
同樣是媒合平台, Carpo共乘與 Airbnb的異同之處？
1. Inclusive Economic
2. Trust & Safety

26. Case study
Carpo共乘適合 Airbnb 的 Business model 嗎？

27. Case study
Airbnb 哪些行銷方式適合運用在 Carpo共乘？

28. Q&A

29. 工商服務時間

30. Dreamers’Day
We Want You !
台大網路創業社群
對網路有興趣有熱情
有規劃執⾏行活動經驗
是在校⽣生越年輕越好
希望你：
http://dreamersday.tw 歡迎來信 qwer789852@gmail.com

31. Thank You!