AI inspired vehicle experience

AI INSPIRED VEHICLE EXPERIENCE
https://ww
w.carmaga
zine.co.uk/c
ar-
news/tech/t
he-future-
of-car-
interiors-
multimedia-
and-
touchscreen
s/
Andy Dae Yol Na, Lead of UX at Daewoo Electronics
AndyNa@gmail.com
Andy UX Lab
Andyna.blogspot.com/

Andy Dae-yol Na © 2018, all rights reserved
Andy Dae-yol Na
Andyna. 82- 10-7746-5107
Andy big passion Na
• Looking For A NEW JOB in Europe & US.
• My main area of interest is UX, from mobile, app, web to
product such as mobile phone, TV, refrigerator etc.
• My recent area of research is about IoT, AI, Vehicle, Voice.
My latest paper work is about the personality of
Robot Design combined With UX.
• Feel Free To Contact Me through the contact information or
managers of World Usability Congress.
A Study On The Robot UX In the 4th
Industrial Revolution
- focused on personality of robot -

Andy Na, joined as UX Designer since 1998

Andy Na, joined as UX Designer since 1998
Optimus UX1.0 / 1.5 / LG UX1.0
NETCAST1.0

https://www.youtube.com/watch?v=8-9oFxYFODE
Two of them run compete speed ?

Which one is smarter ?
• Cheetah recognize the FOOD, start to catch food, run as fast as he can do by himself/herself
• Vehicle is stand by, when the driver PUSH the accelerator then it moves until he RELEASEs by human
He runs for the food not for the running
https://www.youtube.com/watch?v=8-9oFxYFODE

STARTING POINT
• As a UX Designer, you should understand what will going to be in the near
future in terms of vehicle, its service and its future environment.
• We are entered at the age of mobility 4.0 harmonized with the 4th industrial
revolution.
• All of the contents here used only for academic purpose, so that I added all
the link of the website, if any problems, I’ll follow the creator’s opinion.

ANDY’S route to GRAZ
Village Village - Airport Incheon to FrankfurtHome
Airport
shuttle bus
Graz to
hotel
Hotel
Foot Car Plane Car Foot
Frankfurt to
Graz
Plane Car
If AI could support me, what would be going to happen?
http://vectorm
agz.pro/janitor
-silhouettes-
clip-art-
grunge.html https://www.toyota.
de/geschaeftskunde
n/taxi-
programm.json
http://www.doopedia.co.kr/travel/vie
wContent.do?idx=18012500003810
6
http://aeropetit.tistory.com/entry/%EC%84%
B8%EA%B3%84%EC%A0%81%EC%9C%BC
%EB%A1%9C-
%EC%9C%A0%EB%AA%85%ED%95%9C-
%ED%95%AD%EA%B3%B5%EC%82%AC-
%EB%A3%A8%ED%94%84%ED%8A%B8%E
D%95%9C%EC%9E%90Lufthansa
https://www.intercityhotel
.com/en/hotels/all-
hotels/germany/frankfurt
/intercityhotel-frankfurt-
airport/location-direction

4 TYPES OF EXPERIENCE
• Public Facilities
• Public Signboard
• Steps / Moving walk
• Inspections systems
• Camera, X-ray scan
• Airplane
• Bus
• Taxi
• Laptop
• Smart Phone
• Multimedia
• Voice introduction
• Car Navigation/Map
• SNS / SMS / Phone Call
• Wi-Fi / Network

The 4 Levels of eXperience
Surreal Experience more than Realistic Experience
or improve other experience below
Realistic Experience to enhance
physical experience
Real Experience more than
product experience
Product experience known as
experience when using a product

The 4th Industrial Revolution is
• The Fourth Industrial Revolution builds on the Digital Revolution, representing new ways
in which technology becomes embedded within societies and even the human
body.[10] The Fourth Industrial Revolution is marked by emerging technology
breakthroughs in a number of fields, including robotics, artificial
intelligence, nanotechnology, quantum computing, biotechnology, The Internet of
Things (IoT), 3D printing and autonomous vehicles.
• In his book, The Fourth Industrial Revolution, professor Klaus Schwab, founder and
executive chairman of the World Economic Forum, describes how this fourth revolution is
fundamentally different from the previous three, which were characterized mainly by
advances in technology. The underlying basis for 4IR lies in advances in communication
and connectivity rather than technology. These technologies have great potential to
continue to connect billions of more people to the web, drastically improve the
efficiency of business and organizations and help regenerate the natural environment
through better asset management.
• “Mastering the Fourth Industrial Revolution” was the theme of the World Economic
Forum Annual Meeting 2016 in Davos-Klosters, Switzerland.
• According to Arik Segal, the Fourth Industrial Revolution holds unique opportunities to
improve human communication and conflict resolution.[12]
• The phrase 'fourth industrial revolution' was first used in 2016, by World Economic
Forum
https://www.weforum.org/agenda/archive/fourth-industrial-revolution
https://en.wikipedia.org/wiki/Fourth_Industrial_Revolution

4TH Industrial Revolution creates
i n t e r c o n n e c t e d
I N T E L L I G E N C E

4TH Industrial Revolution Ecosystem
BIT
ATOM Andy Na, 2018, CC BY-ND
Block
Chain
VR/AR
3D Print
Nano
IoT
Auto
Vehicle
AI
Robot
5G
Network

From The View Point Of Physical Life
https://ww
w.carmaga
zine.co.uk/c
ar-
news/tech/t
he-future-
of-car-
interiors-
multimedia-
and-
touchscreen
s/
ANDY NA, LEAD OF UX @ DAEWOO
Andyna.Gmail.Com
Andy UX Lab │ Daewoo Electronics

From The View Point Of Cyber World
ANDY NA, LEAD OF UX @ DAEWOO
Andyna.Gmail.Com
Andy UX Lab │ Daewoo Electronics
https://ww
w.carmaga
zine.co.uk/c
ar-
news/first-
official-
pictures/au
di/new-
2017-audi-
a8-
revealed-
in-pictures/

KEY LEARNINGS
• WHAT IS THE MOBILITY 4.0 ALIGNED WITH INDUSTRY 4.0?
• WHAT IS THE VEHICLE? AND ITS PARADIGM SHIFT BASED ON AI?
• WHAT IS THE NEW EXPERIENCE WHAT AI INFLUENCE CAR LIFE?
In the dawn of Industry 4.0, artificial intelligence influenced most industries and their products.
So does Automotive Industry. What is the Vehicle in terms of Mobility 4.0? What will be
changed in the car with Robot technology? And the Vehicle experience? Since the announcement
of Google’s autonomous car at 2010, the vehicle experience changed a lot. After the launching
of Apple’s CarPlayTM at 2014, its Interface penetrated into car software industry.
What can you expect the change of user’s life in the car when you live in industry 4.0? What is
the difference between Car and Robot? What will be new services with the help of
implementing sensors, radar, cameras, Lidar (a remote sensing system).
Let’s discuss new Experience and Life based on Mobility 4.0

MOBILITY 4.0

Andy Dae-yol Na © 2018, all rights reservedhttps://www.youtube.com/watch?v=9__bf-s92S4
Just set the destination, they arrange everything you want

Andy Dae-yol Na © 2018, all rights reservedhttp://www.adlittle.com/futuremobilitylab/assets/file/180330_Arthur_D.Little_&_UITP_Future_of_Mobility_3_study.pdf
Mobility
0.5
Mobility
1.0
Mobility
2.0~3.0
MOBILITY 4.0 (MODIFIED TO FIT 4TH INDUSTRIAL REVOLUTION)
1st Industrial revolution
: Steam Engine
2nd IR : Electricity
3rd IR : Digital (IT)
4th Industrial Revolution
: Cyber-Physical System

MOBILITY 4.0
• Massive Car Data : All the cars transmit their mobility data to the server to get new information
via 5G network.
• Smart Car Application – Cyber eXperience : Users can install car application by him/herself to
improve functionality and get new feature for his/her taste.
• Smart street / road - Physical eXperience : Not only car but also the physical ecosystem such as
road, signal and street signs can be smart enough for charging functions and appropriate
information.
• MaaS - Artificial eXperience : Mobility-as-a-service will be widespread by the leading of public
organization considering autonomous car with the help of AI and 5G high speed network.
• Autonomous car – Product eXperience : Autonomous vehicles are all around

WHAT THE ARTIFICIAL INTELLIGENCE CAN DO FOR
THE VEHICLE?

WHAT ARTIFICIAL INTELLIGENCE MEANS TO UX
http://www.coherentchronicle.com/artificial-intelligence-in-automotive-market-new-business-opportunities-and-investment-research-report/

The NEAR future of AI CONNECTED CAR
• It drives me somewhere I want.
• It drives itself to me whenever I need.
• Search an information about weather, contents and etc.
• Plays digital music / digital movie.
• Sends an digital order a food in the online shopping
mall.
• Tells me about the information happens in the machines
you interested in.
• Show her emotion with her voice
https://mashable.com/2014/01/15/her-singularity/#9ZiZJh_fFsqh
http://biz.chosun.com/site/data/html_dir/2013/12/11/2013121101525.html

What Artificial Intelligence means to us is
https://www.quicket.co.za/events/51848-friends-quiz-night-at-speakeasy-with-omg/

Yes, AI can have a character
• Because you regard something as humane when
you feel something living or react by your action
and behavior.
• Most of the cases, the character is not defined
not by a manufacturer nor its level of
intelligence but by you or your emotional status.
• Even you can talk to plants or flowers
https://nerdist.com/check-out-the-inside-out-emotions-that-didnt-end-up-in-the-movie/ https://www.cartoonstock.com/directory/t/talking_to_plants.asp
A Study On The Robot UX In the 4th
Industrial Revolution
- focused on personality of robot -
By Andy Dae-yol Na
Journal of Basic Design & Art Vol.19 No.4 #88 August 2018

Even We Can Make Wilson A Human
From the Movie ‘The cast away’ (2000), 20th Century
Fox and Dream works

All physical things are interfaces for AI
https://www.bbc.com
https://dt.ua/TECHNOLOGIES/google-pochav-viprobuvannya-prototipu-
samokerovanoyi-mashini-177082_.html
https://hothardware.com/news/sony-aibo-robot-dog-
smart-cute-expensive
https://www.macobserver.com/analysis/voice-assistant-war-alexa-google-assistant-siri/

AND WHAT IS THE VEHICLE?

VEHICLE
Move a object
from one point
to another point
Where the object
Can be a human
Or Nonliving thing

VEHICLE
https://www.shutterstock.com/image-vector/transportation-icons-set-on-white-all-534401389

AI INSIDE VEHICLE
https://www.youtube.com/watch?v=wbeoTnuo2-U04:01
Set the route and just click then, you can go to the destination

NEW EXPERIENCE AND NEW CAR LIFE

If AI wears the vehicle suit like this or no drivers to be seen
and hidden inside the car?
https://www.driving.co.uk/news/top-gear-live-a-special-preview/ https://blog.bosch-si.com/mobility/connected-car-future-of-mobility/

NO DRIVER SEAT
https://arstechnica.com/cars/2017/03/volkswagen-unveils-sedric-its-first-fully-autonomous-vehicle/

CAR SERVES NEW LIFE
• Car Interior is the matter
• Car is going to be computer aided vehicle.
CAV.
• So that AI aided vehicle.
http://g1.globo.com/carros/noticia/2015/01/video-carro-da-
mercedes-anda-sozinho-e-tem-supertablet-na-porta.html
https://mashable.com/article/volvo-electric-autonomous-concept-car-360c/#x_M_RfZh9Pqbhttps://www.cnet.com/roadshow/news/self-driving-car-guide-autonomous-
explanation/
https://www.popsci.com/self-driving-car-scale

DOOR TO DOOR RIDE BY AI
• You can use the car door to door without
considering parking lot from the start to
the destination.
https://theridingcenter.com/do-motorcycles-really-make-you-stronger-and-smarter/https://www.theverge.com/2018/3/9/17102452/elon-musk-boring-company-pedestrian-cyclist-focus

ENHANCED VISION BY AI
https://gizmodo.com/mit-developed-a-way-for-cars-to-see-through-fog-when-hu-1823956815 https://www.youtube.com/watch?v=JdS-C9aW9uY
We can see the object even in the night and foggy weather through the technology

FUTURE OF VEHICLE
https://www.youtube.com/watch?v=Vrxyr1CjiSM
We already experienced when we watched ‘Minority Report’

3D RIDING
https://www.youtube.com/watch?v=WMxeDMPvSnI&t=45s
https://www.youtube.com/watch?v=WMxeDMPvSnI&t=5s
Experience and Imagination is different

Only way to
go Home
MY RETURN ? OMG
Village Airport – Village Frankfurt to Incheon
Home
Airport shuttle Graz to
hotel Hotel
Car Plane Car Foot
Graz to
Wien
https://www.toyota.
de/geschaeftskunde
n/taxi-
programm.json
Car CarFoot
Wien to
Frankfurt
Plane Plane
Graz to Munich
Cancelled
http://www.doopedia.co.kr/travel/vie
wContent.do?idx=180125000038106
http://aeropetit.tistory.com/entry/%EC%84%
B8%EA%B3%84%EC%A0%81%EC%9C%BC
%EB%A1%9C-
%EC%9C%A0%EB%AA%85%ED%95%9C-
%ED%95%AD%EA%B3%B5%EC%82%AC-
%EB%A3%A8%ED%94%84%ED%8A%B8%E
D%95%9C%EC%9E%90Lufthansa
https://www.intercityhotel
.com/en/hotels/all-
hotels/germany/frankfurt
/intercityhotel-frankfurt-
airport/location-direction
http://vectorm
agz.pro/janitor
-silhouettes-
clip-art-
grunge.html
Airport
Shuttle

Thank you
Andy Dae-yol Na
Andyna@gmail.com

AI inspired vehicle experience

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