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AI in the Fashion Industry
ASHLEY BARRY
How is AI used in the fashion world?
 Used in many different areas of he
fashion industry including e-
commerce, by stylists, and in design
 Many different stylist websites and
apps use algorithm to search through
databases of curated outfits and looks
for clients
 In the design aspect, it is used to help
designers create textiles and designs
more quickly
 As for e-commerce and shopping, it is
beneficial to users that want to shop
online but may be too overwhelmed by
the vast amount of brands and styles
Websites and Apps
 Thread: app that uses real stylists and AI work together to curate outfits
according to what occasion the client is dressing for and their specific style and
preferences. An algorithm searches through the database of hand created outfits
and sends the clients different looks
 Edited: data analytics app that recognizes apparel trends and different products
in images, creating a database of info on specific fashion items
 Snap fashion and ASAP54 : uses image recognition ; user can take a picture of
any item of clothing they see , or even a piece of art and the app will search a
database and provide them with similar looking items
Impact on Business
 Aligning supply and demand: AI can analyze consumer data and search e
commerce sites to see which products are selling and where fashion trends are
going , this can help brands predict which new products will sell and become
mainstream
 Helps brands and stylists with a large amount of clients to remember preferences
and each individuals style and budget using data collected from each person;
helps stylists gain and maintain more clients at once
 Personalize online shopping and uses data to improve ,narrow down results, and
speed up the online shopping experience
References
 https://www.businessoffashion.com/articles/fashion-tech/is-fashion-ready-for-
the-ai-revolution
 https://www.theguardian.com/technology/2016/jul/19/thread-fashion-stylist-
startup-machine-learning-ai
 https://www.techemergence.com/ai-in-fashion-applications/
 http://www.businessinsider.com/what-its-like-to-use-clothes-shopping-startup-
thread-2015-10?r=UK&IR=T/#theres-a-section-on-the-site-filled-with-outfit-
ideas-select-the-ones-you-like-and-your-stylist-will-be-able-to-understand-what-
you-wear-2

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AI in the Fashion Industry

  • 1. AI in the Fashion Industry ASHLEY BARRY
  • 2. How is AI used in the fashion world?  Used in many different areas of he fashion industry including e- commerce, by stylists, and in design  Many different stylist websites and apps use algorithm to search through databases of curated outfits and looks for clients  In the design aspect, it is used to help designers create textiles and designs more quickly  As for e-commerce and shopping, it is beneficial to users that want to shop online but may be too overwhelmed by the vast amount of brands and styles
  • 3. Websites and Apps  Thread: app that uses real stylists and AI work together to curate outfits according to what occasion the client is dressing for and their specific style and preferences. An algorithm searches through the database of hand created outfits and sends the clients different looks  Edited: data analytics app that recognizes apparel trends and different products in images, creating a database of info on specific fashion items  Snap fashion and ASAP54 : uses image recognition ; user can take a picture of any item of clothing they see , or even a piece of art and the app will search a database and provide them with similar looking items
  • 4. Impact on Business  Aligning supply and demand: AI can analyze consumer data and search e commerce sites to see which products are selling and where fashion trends are going , this can help brands predict which new products will sell and become mainstream  Helps brands and stylists with a large amount of clients to remember preferences and each individuals style and budget using data collected from each person; helps stylists gain and maintain more clients at once  Personalize online shopping and uses data to improve ,narrow down results, and speed up the online shopping experience
  • 5. References  https://www.businessoffashion.com/articles/fashion-tech/is-fashion-ready-for- the-ai-revolution  https://www.theguardian.com/technology/2016/jul/19/thread-fashion-stylist- startup-machine-learning-ai  https://www.techemergence.com/ai-in-fashion-applications/  http://www.businessinsider.com/what-its-like-to-use-clothes-shopping-startup- thread-2015-10?r=UK&IR=T/#theres-a-section-on-the-site-filled-with-outfit- ideas-select-the-ones-you-like-and-your-stylist-will-be-able-to-understand-what- you-wear-2