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INDEX                                                                                                                                                                               PRSRT STD
                                                                                                                                                                                     U.S. Postage
  What’s New . . . . . . . . . . . . . . Page 20              HEALTHCARE                                                                                                                 PAID
                                                                                                                                                                                      Permit #12
  Resource Directory . . . . . . . . Page 30                                                                                                                                          Indiana, PA


  Datebook . . . . . . . . . . . . . . . . . Page 30
                                                              PROFESSIONALS
  The Marketplace . . . . . . . . . . .Page 31                IN THE NEWS. . . . . . See Page 18
        Visit us online at www.atlantahospitalnews.com

                                                                                                                                                     February 2009 Volume 3 • Issue 9 • $3.00




                Hospitals, Diversity Management
                 and Difficult Economic Times
  BY MELANIE HARRINGTON                 zations are cutting back and, in         ers to view diversity management
      AND BETH COLE                     some instances, laying off staff.        as more than a recruitment and
                                           In the midst of these kinds of        representation initiative. The DLA


G       iven the growing need for
        healthcare services, one
        would think that hospitals
would be one of the few industries
thriving in this economic down-
                                        gut wrenching issues, how do you
                                        sustain your diversity manage-
                                        ment efforts? In the Diversity
                                        Leadership Academy® (DLASM),
                                        an educational program of the
                                                                                 provides participants with strate-
                                                                                 gic tools to use diversity manage-
                                                                                 ment as an enabling capability that
                                                                                 can advance critical organizational
                                                                                 goals. Here are a few steps hospital
                                                                                                                                                               ■ LEGAL PRESCRIPTION:
                                                                                                                                                               RAC’s Roll Into Georgia Page 4

turn. But hospitals are dealing         American Institute for Managing          leaders may consider to help sus-                                             ■ LEGAL UPDATE:
with the ripple effects of high         Diversity (AIMD), leaders come           tain their diversity management                                               New FMLA Rules:
unemployment and too many un-           together and discuss the challenge       achievements.                                  Melanie Harrington             New HR Decisions         Page 6
insured or underinsured patients        of deciding how limited resources
delaying surgeries, doctor visits,      are divvied up among various             STEP ONE: Be clear about your                                                 ■ ADDICTION:
and other necessary medical serv-       departments, initiatives, and oper-      organization’s issues and learn the    STEP TWO: Before you can               What Do I Do Now?        Page 7
ices. Patients who have delayed         ations. Admittedly, during hard          pros, cons, and gaps in the busi-      assess how diversity management
treatment are ending up at emer-        economic times, some organiza-           ness strategy, particularly strategy   may contribute to the organiza-        ■ DIVERSITY IN HEALTHCARE:
gency rooms and leaving hospitals       tions view diversity management          designed to help the organization      tion’s strategy, both the organiza-    Desir Group Recommends that
with unpaid bills. As a result, hos-    efforts as an expendable luxury. In      thrive during these unpredictable      tion leadership and ultimately         Diversity Agenda Remain a
pitals and other healthcare organi-     the DLA program, we invite lead-         times.                                               Continued on page 10     Priority Even in Tough
                                                                                                                                                               Economic Times         Page 9

                                                                                                                                                               ■ TAKING HEALTHCARE GREEN:
           Leadership, Privatization, and Funding are Key Issues                                                                                               Sustainable. Efficient. Green.
                                                                                                                                                               What Are you Looking to
              Facing Georgia’s Mental Health Care System                                                                                                       Gain, or Lose?           Page 14

                                               BY LOUISE PETRAITIS               under investigation, stemming          Health System of Atlanta since
                                                                                 from overcrowding, understaffing,      1982, has long been involved in


                                        G        eorgia’s mental health serv-
                                                 ices system is ailing, and
                                                 health care professionals,
                                        legislators, state staff, and con-
                                        sumer groups are trying to work
                                                                                 lax security, and other conditions
                                                                                 in Georgia’s seven state mental
                                                                                 hospitals.
                                                                                    “Some first steps have been
                                                                                                                        efforts to improve access to servic-
                                                                                                                        es and quality of care for the men-
                                                                                                                        tally ill. At present, matters of
                                                                                                                        leadership, privatization, and
                                                                                 taken to address the problems,”        funding are among the most press-
                                        together to fix it.                      says Mark Hutto, M.D., a board-        ing “big picture” issues, he says.
                                           Finding solutions has taken on a      certified psychiatrist and a
                                        new urgency, prompted by a series        Distinguished Fellow of the            Leadership
                                        of articles and editorials published     American Psychiatric Associa-            In 2007, as a result of the
                                        by the Atlanta Journal-Constitution      tion. “But we still have a ways to     Journal-Constitution’s articles and
                                                                                                                        an ensuing federal inquiry,            ■ ELDERCARE: Planning for
                                        over the past two years. The sto-        go.”                                                                          Aging Parents and ther
                                        ries reported patient abuse and             Hutto, who has had a private        Governor Sonny Purdue appoint-
                                                                                                                                                               Children with Disabilities
                                        deaths, many of which are still          practice at Peachford Behavioral                     Continued on page 8                             Page 23


                                                  Is it Easy Being Green?                                                                                      Guiding Through Change
                                                                                                                                                                                   Page 25
While not widespread yet, physicians can take some                                  Some of these steps are cost                                               Health Reform Starts at Home
green steps in medical space that has some payoff                                savers in and of themselves,                                                                         Page 25
                                                                                 including:
                                                                                    • Reusing some portion of a

S                                                                                                                                                              ■ REHABILITATION:
     ome physicians and medical         tenants of buildings different levels
     groups are contemplating           of LEED certification depending          structure’s existing walls, floors                                            New Rehab Association
     whether to go green in their       on how many credits are achieved         and roof, and using recycled con-                                             President Looks Ahead
next medical practice space or          through a variety of sustainable         struction materials.                                                          to 2009
building.                               practices and materials.                    • Using adhesives, sealants,                                                                     Page 26
   Certainly there are negatives at        But if costs are a factor in the      paints and even building materials
this point in what amount to a new      construction or build-out of new         - like Agrifiber wood products that                                           ■ LEGAL HEALTH UPDATE:
science of design and construction,     medical office space, physicians         do not contain urea-formaldehyde                                              Georgia Assembly Gears
particularly if doctors are attempt-    can still do much in way of many         resins - that admit a low level of                                            Up fot 2009 Session
ing to achieve some level of LEED,      of the USGBC’s LEED require-             odorous, irritating vapors.                                                                        Page 28
the standard-bearer of environ-         ments that offer little cost up front,      • Controlling the indoor air
mentally conscious real estate          and potentially big benefits – from      quality during construction of a
administered by the U.S. Green          environmental and energy to mar-         space. This can be achieved by
Building Council. The organiza-         keting and financial – in the long       increasing overall ventilation,
tion offers building owners and         term in their practices.                              Continued on page 16                Bryant Cornett
2   February 2009   www.atlantahospitalnews.com   Atlanta Hospital News
COMMENTARY
                                     It has become exceedingly clear to me that providing a happier
                                    and healthier workplace has been the key to all of our successes.

                                                         Kindness in the Workplace
S     omewhere along the way, my body began to reject fat. Not only was it a                                  improve, our turnover rates will diminish, our employees will live longer,
      substance that made me ill, it simply had become indigestible for me. It                                healthier lives, and our overall medical insurance costs will decrease.
      may actually be some type of Jack Sprat Syndrome. This condition is not                                    Several experts have determined that health damaging stress comes from a
dissimilar to a psychological variance that has also become part of my being,                                 feeling of lack of control in our daily lives, in our relationships, and in our
and that is my inability to embrace negativity. When business white water                                     work; a lack of access, a lack of meaningful, fulfilling, rewarding experiences,
reaches it highest level, my desire to overcome it does as well. In fact, if there                            and a lack of support from those to whom we report.
was one thing that has come to me from 40 years of continuous employment,                                        Last month I traveled down South to be with a sick friend. He was a patient
it has been deep insight into observing my bosses, embracing their positive                                   at a well respected medical center. While walking in the direction of the cafe-
traits, and rejecting their flaws.                                                                            teria, I noticed a flat screen television with a single slide displayed on it. That
   One of my cyber-friends, Reut Schwartz-Hebron has been teaching me                                         screen read, “Striving to reach a 65.1 percent mean score in employee satis-
about how life could and should be in the 21st Century through her compa-                                     faction.” As a CEO, it was always my personal belief that anything below a
ny, Kind Excellence. Reut is on to something that is the same something that                                  95% employee satisfaction rating would be indicative of a serious failure of
                                                                                      BY NICK JACOBS          leadership.
we discovered in teaching in the 70’s. In the book, I’m Okay. You’re Okay, we
learned that treating people as adults with respect and kindness will yield                                      How does one achieve a 95%+ satisfaction rating? The staff must feel val-
much better results than interacting with them in a parent to child manner. Let me repeat ued, secure, respected, and appreciated. They need to experience kind excellence in the
that in a different way. Being nice to people can lead to people being nice to you and oth- workplace. None of this can be accomplished by management through fear. Common
ers. As my brain surgeons would say, “That’s not rocket science.”                              goals need to be clearly established. Communication at all levels must be ongoing and
   It has become exceedingly clear to me that providing a happier and healthier workplace transparent. Bullying in the workplace cannot be tolerated because an environment of
has been the key to all of our successes. How does one make life richer, more meaningful, respect is paramount to success.
more secure, and more rewarding? The answer to these questions will make all of the dif-         Remember, kindness is not weakness. Respect, dignity, and clear communications all
ference in the world for every person involved.                                                lead to enhanced employee satisfaction and employee satisfaction leads to customer or
   There have been untold numbers of articles, books, and speeches regarding these topics, patient satisfaction. Now that’s a positive, recurring circle that works. Even for Jack Sprat.
but, unless things change rather dramatically in the near future and positive revolution is
unleashed in our profession, it doesn’t appear that this combination of styles will be emerg-      Nick Jacobs is International Director of SunStone Consulting, LLC. He has been featured as a
ing as a dominant reality anytime soon.                                                               leading spokesperson for healthcare initiatives and as a featured speaker for the American
   As leaders we have a choice to either make life harder for our staff, or to make it better.           Hospital Association, American College of Heathcare Executives and the World Health
Our leadership style and decisions are the basis for making these changes, and more valid                    Organization. He writes a blog, “AskaHospitalPresident.com,” and has a new book,
information is emerging every day that indicates that our lives will not only be happier,                    “Taking the Hell out of Healthcare.” Nick can be reached at jacobsfn@aol.com or
they will also be healthier because of it. Not only will our employee satisfaction scores                                                                   nickjacobs@sunstoneconsulting.com.




  678-387-3200
  www.clearchoiceinc.com                     *          CALL US AT
                                                        678-387-3200
                                                        For more
                                                        information on
                                                        IP Telephony.




Atlanta Hospital News                                                           www.atlantahospitalnews.com                                                           February 2009            3
“RACs” Roll Into Georgia
                                                I   n these uncertain economic times, hospi-     Specifically, the contractors identified over   recovery audits
                                                    tals and healthcare systems in Georgia are   $900 million in overpayments which were         would expand
                                                    coping with a variety of unprecedented       returned to CMS during the Demonstration        into Georgia in
                                                                                                 Project, while $38 million in underpayments     August 2009,             BY DAN MOHAN
                                                challenges. One significant issue confronting
    How do you find that                         Georgia hospitals some time in this calendar     were paid out to providers.                     “or later.”
                                                year will be the role-out by the Centers for        In June 2008, CMS published The                 It is likely to
     hard-to-find talent?                        Medicare and Medicaid Services of the feder-     Medicare Recovery Audit Contractor
                                                                                                 Program: An Evaluation of the 3-Year
                                                                                                                                                 be “later.” In November 2008, two contrac-
                                                                                                                                                 tors not selected by CMS as a RAC contrac-
                                                al Recovery Audit Contractor (“RAC”)
                                                Program.                                         Demonstration. This document contained a        tor filed a protest over the selection process.
                                                   Congress established the Medicare             detailed report of the process and results of   Pursuant to the federal law under which the
         Introducing Desir Group’s              Recovery Audit Contractor (RAC) Program          the Demonstration Project. The report indi-     protests were filed, the protests imposed an
          Finder-Keeper Strategy™               as a demonstration project under the             cated that CMS collected slightly more than     automatic stay on all RAC regional work.
                                                Medicare Modernization Act of 2003. That         84% of all overpayments recovered during        The stay is likely to remain in place until
     You’re looking for more than just the      legislation provided that CMS was to retain      the Demonstration Project from inpatient        some time in early February 2009. CMS and
    right resume. You need someone who          private contractors to audit provider claims     hospitals. CMS categorized the errors identi-   the RACs will then commence audits under
                                                in a variety of services, including hospital     fied by the contractors which formed the        the permanent Program in the first group of
      fits your organization. For that, you
                                                inpatient and outpatient services. Providers     basis of demands for recoupment from hos-       states.
    need the Finder-Keeper Strategy™. It’s
                                                in California, Texas and Florida were the        pitals as follows:                                 CMS indicated that it would conduct a
    a high-tech, high-touch approach that                                                           “Medically Unnecessary Services or           series of “Town Hall” meetings prior to the
                                                first hospitals subject to review under the
    has achieved one of the highest client                                                       Setting,” 62%;                                  initiation of work under the Program for the
                                                Demonstration Project. CMS subsequently
        satisfaction rates in the industry.     expanded the Demonstration Project to               “DRG Charge Due to Wrong Diagnosis           purposes of educating providers about the
                                                include the states of Massachusetts, South       Code or Principal Assignment, 14%;              Program. CMS has not posted a schedule of
    To find out more, call 770-431-4664 or      Carolina and Arizona. Contractors were              “DRG Change Due to Wrong Procedure           such meetings on its web-site, however.
      visit www.desirgroup.com today.           compensated based on a percentage of the         Code,” 12%;                                        In addition to attending Town Hall meet-
                                                overpayments and underpayments identi-              “All Other Inpatient Overpayments,”          ings, CMS recommends that providers con-
       Executive Search   Diversity Search      fied by the contractor.                          11%; and                                        sider taking some or all of the following
       Mid-level Search   Customized Services      The stated purpose of the program was to         “Incorrect Discharge Status,” 1%.            steps “to prepare for the Program”:
                                                identify and recover overpayments and to            CMS identified more specific categories of   • Identify where improper payments have
                                                identify and reimburse providers for under-      items or services that generated the largest        been persistent by reviewing the applica-
                                                payments. Not surprisingly, however, the         recoupment amounts, as follows (in                  ble RACs’ website and identifying any
                                                total dollar amount of overpayments identi-      descending order of frequency):                     patterns of denied claims within their
                                                fied by the contractors under the                • Surgical procedures in the wrong setting          own practice or facility.
                                                Demonstration Project far exceeded the total         (medically unnecessary)                     • Implement procedures to promptly
                                                dollar amount of the underpayments.              • Excisional debridement (incorrectly               respond to all RAC request for medical
                                                                                                     coded)                                          records.
                                                                                                 • Cardiac defibrillator implant in wrong        • If a provider disagrees with a RAC deter-
                                                                                                     setting (medically unnecessary)                 mination, file an appeal before the 120-
                                                                                                 • Treatment for heart failure and shock in          day appeal deadline.
                                                                                                     wrong setting (medically unnecessary)       • Keep track of denied claims and correct
                                                                                                 • Respiratory system diagnoses with venti-          previous errors.
                                                                                                     lator support (incorrectly coded)           • Determine what corrective action needs
                                                                                                    In connection with the release of the            to be taken to ensure compliance with
                                                                                                 Report, CMS announced the identity of the           Medicare’s requirements and to avoid
                                                                                                 contractors that would serve as RACs in             submitting incorrect claims in the future.
                                                                                                 connection with the expansion of the               If a hospital facility presently operates an
                                                                                                 Program nationwide; and CMS posted the          active and effective compliance program, the
                                                                                                 schedule for the nationwide roll-out of the     facility is presumably flagging any potential
                                                                                                 Program. Georgia was included in RAC            problems or risk areas on an on-going basis,
                                                                                                 Region “C.” CMS selected Connolly               and is taking pro-active measures to remedi-
                                                                                                 Consulting Associates, Inc. of Wilton,          ate any problems. Nevertheless, and particu-
                                                                                                 Connecticut as the RAC for Region “C.”          larly in the absence of an active and/or com-
                                                                                                 CMS also published the schedule for the         prehensive compliance program, we recom-
                                                                                                 phased implementation of the RAC Program        mend that hospitals consider conducting an
                                                                                                 audit work in the remaining states. Georgia     internal “pre-emptive audit” of the hospital’s
                                                                                                 is among the last states where providers will   claims, particularly in the areas identified by
                                                                                                 be subject to audit. CMS stated that the RAC    CMS as areas where the RACs discovered the
                                                                                                                                                 highest volume of problems during the
                                                                                                                                                 Demonstration Program. An internal audit
                                                                                                                                                 will allow the hospital to identify any poten-
                                                                                                                                                 tial problems or issues, and to deal with
                                                                                                                                                 those problems or issues, in advance of a full
                                                                                                                                                 RAC audit; indeed, such a pre-emptive inter-
                                                                                                                                                 nal audit may forestall a RAC audit.
                                                                                                                                                    The RAC Program is coming to Georgia.
                                                                                                                                                 As the old saying goes, “forewarned is fore-
                                                                                                                                                 armed.” Hospitals can dramatically reduce
                                                                                                                                                 the cost, disruption and ultimate liability
                                                                                                                                                 associated with a RAC audit and review by
                                                                                                                                                 taking appropriate and prudent steps right
                                                                                                                                                 now.

                                                                                                                                                     Dan Mohan is a partner in the Health Care
                                                                                                                                                         practice of Morris, Manning & Martin,
                                                                                                                                                          representing hospitals and healthcare
                                                                                                                                                            systems in M&A transactions, joint
                                                                                                                                                     ventures, contracting and regulatory advice
                                                                                                                                                            and analysis. He can be reached at
                                                                                                                                                   (404) 504-7610 or dmohan@mmmlaw.com.




4         February 2009                                                        www.atlantahospitalnews.com                                                           Atlanta Hospital News
Arm Yourself and
                 Recession Proof Your Job
SIX BASIC STEPS TO
STAYING POWER:
1. Stay plugged in at the
    office and be visible.
                                                                 the key components of your
                                                                 job and make sure you are
                                                                 exceeding expectations in
                                                                 those areas before taking on
                                                                                                                                                                                                                    RED
2. Perform. Perform. Per-                                        any new duties as mentioned
    form and volunteer for                                       previously. For example, if
    more!                                                        you are a team builder, build
3. Make yourself, your team                                      the best team and if in sales try



                                                                                                                                                                                      LOCATIONS
    and your boss look good.                                     to at least meet median tar-
4. Don’t shy away from                                           gets.
    extra responsibilities or                                      Fourth, don’t shy away from
    an increased workload.                                       extra hours. Now is the time
5. Document what you                                             to be in early, on time for
                                         BY ROBIN W.
    accomplish and how it
    impacts your organiza-                SINGLETON
                                                                 meetings and be seen working
                                                                 some overtime. Work life bal-                                                                                        Aggressive Pricing and
    tion.                                                        ance may have to wait while
6. Set goals that will contribute to the bot-
    tom line of your organization and stay
                                                you and other key employees right the ship.
                                                  Five, document your regular accomplish-
                                                                                                                                                                               Private Builder Financing Available!*
    focused on them.                            ments and all those extra things you are
  “Six months ago they cut the fat, three doing. Frame them in terms of accomplish-
months ago they cut into the muscle and ments that impact the bottom line and peri-
now they’re cutting into the bone,” said odically/informally make certain that your
Craig Randall, managing director of the immediate team and supervisor are aware of
Chicago office of executive search firm DHR, them. The team often can spread the word                          Red Hot Marietta Location                                                   Red Hot Sandy Springs Location
in a recent Chicago Tribune article.            for you without it appearing that you are out        *DWHG7RZQKRPHV)URPWKH/RZ·V‡                               *DWHG7RZQKRPHV)URPWKH/RZ·V‡
  It goes without saying that now is not the to “one up” those colleagues around you.                 Minutes to I-75, Marietta Square, The Galleria, and Town                                RQYHQLHQWWRFRUULGRURQ6SDOGLQJ'ULYH‡
time to lay low and in tough times that is        Sixth, set goals but also periodically review          HQWHU0DOO‡6ZLPPLQJ3RRO	DEDQD‡$UUDRI                                 $UFKLWHFWXUDOO,QVSLUHG([WHULRU'HWDLOV‡(QMR$FFHVV
what employees often do in order to avoid them. Things are changing rapidly these                     6KRSSLQJDW7KH*DOOHULD	7RZQHQWHU‡	%HGURRP                              WR6ZLPDQG7HQQLVOXE1H[W'RRU‡,QGXOJHLQ:RUOG
drawing attention to themselves. Nothing days and if you are off working on projects                                 )ORRUSODQV‡DU*DUDJHV                                                 Class Dining, Entertainment and Shopping
could be further than the truth when it that are not the most current need you may                                                                                                     Directions: Take GA 400N to exit 5A
                                                                                                                                                  Directions: Take I-75 to the N.      Abernathy Rd. and turn right. Travel
comes to making sure you remain gainfully be seen as dead weight. Again, if you are in                                                           Marietta Pkwy(#265). Turn Left.      East on Abernathy Rd. Turn left onto
employed with your current employer.            touch with your organization and staying                                                        Just before Hwy 41, turn right onto       Peachtree Dunwoody Rd. Take
                                                                                                                                                 Barnes Mill Dr. At first stop sign   Peachtree Dunwoody Rd. to Spalding
  The first key to ensuring your job is to stay visible and plugged in you should be on                                                           turn right onto Barnes Mill Rd.     Dr. and turn left on Spalding Dr. Cross
plugged in with key managers by being visi- track with the organizations most pressing                                                              GlenIvy will be on the left.      over Ga. 400 and Lafayette Square is
                                                                                                                                                                                             immediately on the right.
ble. Don’t miss meetings. Schedule regular current needs; even if it means making the
time with your supervisor so that you know coffee.                                                   www.GlenIvyTownhomes.com www.LafayetteSpalding.com
what he/she is thinking about you at all          Now is the time to keep these steps top of
                                                                                                                                                                                                                    Sales  Marketing by:
times. Maybe postpone always running mind. However, the good news includes that                      *On Select Inventory. All information is believed to be accurate but
errands on your lunch hour and spend some the Bureau of Labor and Statistics just report-            is not guaranteed and subject to change without notice.
                                                                                                                                                                                                                   www.psponline.com
time in the break room but at the very least ed that healthcare actually added 31, 600
don’t lunch alone. Pull out your last review positions in the last half of last year.
and make sure you are working on those Compare that to the 534K jobs lost nation-
pesky “areas for improvement.”                  wide during the same period of time and this
  Second, perform well and take on more! makes healthcare look like a pretty good
Volunteer in areas where perhaps layoffs space to be in. Healthcare also continued to
have occurred and you have seen that part of expand employment in December 2008                                                                                                                  Schoppman Company, Inc.
the old job is just not getting done. Make while the workforce grew by 2.8% with the                                                                                                                is an Atlanta-based
sure to get approval for this first before only sector with a decline was the outpatient
launching forward however. Don’t be afraid care sector. Never the less, it is always impor-                                                                                                              full service
to stretch in new areas as long as you know tant to be networking and keeping your                                                                                                                  General Contractor.
you are not going to make a large mistake in options open if you start to feel things slip-
doing so. Remember “it never hurts to ask” ping beyond your control but do so quietly
so formulate well founded questions and and cautiously. Stay connected inside and
know where to go to get answers around any out and you should be well set to recession
new tasks you may take on.                      proof your position.
  Third, be the one who is ready at every             Robin W. Singleton, FAAHC, FACHE, serves                                                                                                     Our team of professionals
turn to hold the report or the answers in the                 as Executive Vice President in DHR                                                                                                          demonstrate
ready so that your boss is never caught              International’s Healthcare and Life Sciences                                                                                                    a diverse portfolio of
unprepared for a meeting or budget update.       Practice Group in Atlanta, GA. You can contact                                                                                                     well respected projects.
Stay on top of what those above you may             Robin at rsingleton@dhrinternational.com or
need at a moments notice. Stay focused on                                       (404) 931-8339.


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Atlanta Hospital News                                                              www.atlantahospitalnews.com                                                                                                            February 2009               5
New FMLA Rules:
                                                          New HR Decisions

                                   T      he United States                                       days advance notice in the
                                          Department of Labor                                    case of foreseeable leave. If
                                          published new regu-                                    30 days is not possible or if
                                   lations that interpret the                                    the leave is unforeseeable,
                                   Family and Medical Leave                                      then notice must be given
                                   Act (“FMLA”) in November                                      “as soon as practicable.”
                                   2008. These new regula-                                       Failure to provide timely
                                   tions went into effect on                                     notice permits the employer
                                   January 16, 2009 and are                                      to delay or deny FMLA-pro-
                                   the first major revisions to                                  tected leave.
                                   the FMLA since 1994. The                                        Employees can provide
                                   new regulations address                                       notice verbally. Employers
                                   new forms of military leave                                   may require employees to
                                                                         BY JASON M.             comply with the employer’s
                                   and clarify and amend the
                                                                           NUTZMAN               usual and customary notice
                                   original regulations.
                                      The new regulations per-                                   and procedural require-
                                   mit employees to take                                         ments absent any unusual
                                   FMLA leave to care for a spouse, son,         circumstances and provided that no writ-
                                   daughter, parent or next of kin with a seri- ten notice may be required in emergency
                                   ous injury or illness incurred during mili- situations or for unforeseeable leave.
                                   tary duty. An employee is entitled to 26 Employees must provide sufficient infor-
                                   weeks of “Military Caregiver Leave” in a mation for the employer reasonably to
                                   single 12-month period.                       determine whether the FMLA may apply
                                      Employees are permitted to take to the leave request.
                                   “Qualifying Exigency Leave to handle             Finally, the new regulations provide
                                   non-medical issues. This permits an           clarifications on the required certifica-
                                   employee whose spouse, son, daughter, or tions. For Military Caregiver Leave,
                                   parent who is on active duty or on call to employers may require information from
                                   active duty to take up to 12 weeks of leave the health care provider and from the
                                   in the following situations: short-notice employee and/or covered servicemember
                                   deployment; military events and related to support military caregiver leave. For
                                   activities; childcare and school activities; Qualifying Exigency Leave, employers
                                   financial and legal arrangements; counsel- may require certification that the covered
                                   ing; rest and recuperation; post-deploy- military member is a member of the
                                   ment activities; and additional activities.   National Guard or Reserves who is on
                                      The new regulations retain the require- active duty or called to active duty status.
                                   ment that an employee is eligible to take Employers may also require a statement
                                   FMLA leave if that employee has worked from the employee about the nature and
                                   at least 12 months and 1,250 hours. The details of the specific exigency, the
                                   new regulations, however, provide that if amount of leave needed, and the employ-
                                   an employee has worked less than 12 ee’s relationship to the military member.
                                   months during the current period                 Employees must submit complete and
                                   employment, the employee may be eligi-        sufficient medical certification for a seri-
                                   ble for leave if, during the previous 7 ous health condition within 15 days. If it
                                   years, the employee worked a total of 12 is timely submitted but incomplete, the
                                   months.                                       employer must provide the employee 7
                                      The major change regarding the defini- days to cure the deficiencies and a list of
                                   tion of a “serious health condition” con- what information is needed.
                                   cerns whether a condition causes an              Once a complete certification is
                                   “incapacity” for purposes of FMLA leave.      received, the employer may authenticate
                                   To qualify for this type of leave the “inca- it by directly contacting the employee’s
                                   pacity” is measured by the duration of the health care provider or for clarification of
                                   incapacity itself (more than 3 full calendar any vague or unresponsive information.
                                   days); requires in-person treatment by a Only the employee’s immediate supervisor
                                   health care provider at least once within 7 is prohibited from having contact with the
                                   days of the first day of incapacity; and employee’s health care provider
                                   requires either a regimen of continuing          Employers may require recertification
                                   treatment initiated by the health care        every 6 months but only in connection
                                   provider during the first treatment or a with an absence that has occurred for that
                                   second in-person visit to the health care medical condition or if an employee seeks
                                   provider for treatment within 30 days of an extension of leave.
                                   the first day of incapacity.                     Finally, employers may require the
                                      Employees must provide four types of       health care provider to assess whether the
                                   notices to employees: a “General Notice;” employee has the ability to perform the
                                   an “Eligibility Notice;” a “Rights and essential functions of the job. This fitness-
                                   Responsibilities      Notice;”      and     a for-duty certification must be based on a
                                   “Designation Notice.” The failure to pro- list or job description of essential job
                                   vide the required notices may constitute duties provided by the employer.
                                   an interference with, restraint, or denial of    The new regulations clarify many issues
                                   the exercise of an employee’s FMLA            which were previously confusing or
                                   rights. An employer may be liable for ambiguous in prior law. Consequently, it
                                   compensation and benefits lost and for is likely that courts will have decreased
                                   actual monetary losses sustained, rein- sympathy for employers who fail to follow
                                   statement or promotion.                       the new guidelines.
                                      Like employers, employees must pro-
                                   vide notice to their employers regarding                  Jason M. Nutzman of Smith Moore
                                   FMLA leave. Employees must provide 30                    Leatherwood LLP can be reached at
                                                                                         jason.nutzman@smithmoorelaw.com.



6   February 2009   www.atlantahospitalnews.com                                                     Atlanta Hospital News
ADDICTION:                                                                                                dling staff members alleged to
                                                                                                            be impaired. While the rules
                                                                                                                                                nisms in place and adamantly deny a seri-
                                                                                                                                                ous problem exists. If the person does not
                                                                                                            may differ slightly from institu-   respond well, then the report must be prop-
                                                                                                             tion to institution, normally a    erly filed with the person or body responsi-
             What Do I Do Now?                                                                               hospital employee would be
                                                                                                             reported through the adminis-
                                                                                                                                                ble for handling such matters. One final
                                                                                                                                                written note should be made of the interac-
                                                                                                             trative chain of command,          tion with the person and his or her
 It is Monday morning; you are sitting at the nurses’ station                                                while a doctor would face          response.
                                                                                                             examination         by       the      Investigation may include drug testing,
 when a colleague sits down beside you. You notice she                                                       Credentialing and Medical          and if positive, immediate suspension will
                                                                                                             Staff Office.                      normally result. Frequently, an evaluation
 appears a bit disheveled and does not greet you with her                                                       If you observe a staff mem-     at a recognized treatment center will be the
 usual “Hello, how was your weekend?” She asks you to pass                                                   ber exhibiting signs of alcohol    next step in the process.
                                                                                                             or drug impairment, it is             If the investigation results in a finding of
 her a chart and you notice the distinct, unmistakable smell                                                 important you note, in writing,    no impairment, the original report of the
 of alcohol on her breath. Your heart skips a beat as you                                                    your observations (not your        involved individual will be destroyed. If the
                                                                                      BY SUSAN K.            opinions about the possible        investigation reveals there may be some
 realize you have to do something … but what?                                          BLANK, M.D.           causes of the individual’s         merit to the report but not enough to war-
                                                                                                             impairment) about what you         rant immediate action, the report will be
                                                                                                             saw, heard or smelled. It is not   placed in a confidential portion of the per-
                                                                                                            required the individual making      sonnel file for later reference should other


 H        aving to deal with a colleague who which to hide their illness and its effects.      the report prove impairment, just that there     similar reports be made. At no time should
          is impaired, whether physically,         Because of these facts, it is important you are facts that reasonably lead to a suspicion    anyone threaten the aggrieved individual,
          mentally or from addiction is an not only are able to recognize the signals something is amiss. Having a written                      as that can be misinterpreted as evidence of
 extremely stressful circumstance for all that your colleague may be impaired but detailed record of the date, time and cir-                    personal animosity and would diminish the
 involved. It is important to look at the situ- also appreciate the sooner you act the bet- cumstances of what was observed not only            impact of observations and documentation
 ation objectively and remember that by the ter the outcome will be.                           carries great weight with the administrative     being tendered for consideration.
 time a fellow professional’s impairment           Once a patient is hurt or a medical catas- body that will consider the report but will          The hospital’s administrative responsibil-
 becomes apparent at work, they are most trophe occurs, the justice system will make enable the observer to refresh his or her                  ities may include reporting the individual
 likely in serious trouble in other areas of quiet rehabilitation and recovery a near recollection as to what was seen after weeks              to the licensing boards, NPDB, and other
 their lives.                                   impossibility. Lives and reputations are at or months have elapsed. If the person has           entities. Consulting with legal counsel is
    Research tells us the impaired profes- stake and you, the knowledgeable observer, exhibited similar behavior on other occa-                 often advisable.
 sional usually is confronting significant can be the means by which such a tragedy sions, then that should be included with as                    While patient safety is a primary con-
 economic, relationship and health issues can be avoided.                                      much detail as can be recalled.                  cern, the health and well-being of our co-
 that compound their drug or alcohol prob-         While it would be nice if the person in       Depending on your relationship to the          workers is just as important. Unpleasant,
 lems. Moreover, a doctor, nurse or medical question would willingly admit he or she is involved individual, you may or may not                 often unwelcome, and always stressful,
 executive may be further along in their ill- impaired, submit to testing, and, if indicat- want to confront them. Sometimes,                   helping someone get help is not only
 ness than “ordinary” people when first rec- ed, undergo treatment, the reality is the although rarely, the person will express                 potentially life saving, it is the right thing
 ognized because they often have more con- matter often becomes confrontational. gratitude for your informal and concerned                      to do.
 trol over their schedules, have greater Therefore, a proper understanding of the approach. However, unfortunately, it is not                         Dr. Susan K. Blank, a nationally respected
 knowledge and access to drugs and alco- procedures begin with a review of the hos- uncommon for individuals suffering from                            addiction psychiatrist, can be reached at
 hol, and are more aware of the means by pital’s written policy on reporting and han- impairment to have strong defense mecha-                                                  (770) 722-4322.




   ‘‘We choose a happy new year.’’
    “Every new year, Mom and I make resolutions. Usually, they’re about losing a few pounds, or being organized. But she needs more
     help now, so this year we resolved to find the perfect place for her. A community where she could be active, but get the help
     she needs.We found it at Belmont Village. Mom’s made new friends, and the chef-prepared meals are delicious. Best of
     all, with Belmont’s well-trained staff to meet her daily needs, I don’t worry anymore. For once, our resolution was
     easy to keep!”


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     Call 866-905-2266 or visit www.belmontvillage.com to order your free guide to Senior Living

Atlanta Hospital News                                                         www.atlantahospitalnews.com                                                           February 2009             7
COVER STORY: Leadership, Privatization,
                                  and Funding are Key Issues Facing
                                  Georgia’s Mental Health Care System
                                  Continued from page 1
                                  ed a mental health commission to spearhead system reform.
                                    Hutto says that a key recommendation of the commission is to create a separate agency
                                  with the singular mission of overseeing behavioral health services. (Mental health now falls
                                  under the Department of Human Services.) Further, like many of his colleagues, Hutto feels
                                  that the head of that department should be “a clinician rather than an administrator – a psy-
                                  chiatrist or psychologist who understands the issues and procedures surrounding inpatient
                                  and outpatient care.”
                                    The commission is also calling for additional community services, such as detox centers;
                                  case managers to ensure the quality and continuity of patient care; and a state ombudsman’s
                                  office to help resolve concerns and complaints.

                                  Privatization
                                     Initially, officials looked at limited privatization of the state’s psychiatric hospital network
                                  – starting with one institution — as a way to enhance its efficiency and cost-effectiveness.
                                     Now, they’re proposing putting all the state institutions into private hands. One reason
                                  cited is that most of the hospitals are old and need to be replaced: maintenance alone has
                                  drained $70 million from the state coffers since 2002, and would require an additional $100
                                  million over the coming years.
                                     If Georgia were to totally privatize, it would be the first state to do so, notes Hutto. What’s
                                  more, Florida, North Carolina, and other states that have done it on a partial basis have met
                                  with mixed success, both in patient outcomes and cost savings.
                                     “Our fear, after reviewing the experience of others, is that it (privatization) would not
                                  improve care in any significant way,” he says, adding that some opponents believe that the
                                  drive for profits—where the potential margins are slim —would overshadow the concern
                                  for quality. “We also feel that services would still be under funded.”
                                     Speaking for other doctors as well, Hutto believes that before rushing to privatize, the
                                  state should first establish the new department for mental health and see what impact it
                                  could have.

                                  Funding
                                     Georgia’s per-person spending on community-based mental health services is one of the
                                  lowest in the nation. In 2005, it ranked 42nd at $26.67, compared with the national aver-
                                  age of $70.
                                     For the remainder of this fiscal year, mental health services could see across-the-board
                                  budget cuts of up to 10 percent — $77.5 million – affecting everything from children’s serv-
                                  ices, to drug treatment and adult care.
                                     At the same time, proposed changes to upgrade the system will actually generate greater
                                  expense. “We need adequate funding,” says Hutto, “and the state is the only source for that
                                  funding at this time.”
                                     Another longer-term issue that’s directly tied to the challenges Georgia’s behavioral health
                                  services face is insurance, says Hutto. For the past 20 years, Hutto and others have been
                                  working to achieve parity in coverage, with scant success.
                                     Most policies, for example, cap psychiatric services at $50,000 for a lifetime, compared
                                  with $1 million for services related to physical illnesses. They also typically limit the num-
                                  ber of hospital days for behavioral health patients – as few as ten a year —versus an unlim-
                                  ited number for patients with other health care diagnoses. Outpatient visits are often lim-
                                  ited for the mentally ill as well.
                                     “It’s easy to exhaust these benefits,” affirms Hutto. “With better coverage, more patients
                                  could be treated in private institutions, which would mean fewer patients being admitted
                                  into the state hospitals. This would allow the state to concentrate on the truly indigent
                                  patients – not the ‘insurance indigent.’”

                                                              For more information, please contact Dr. Mark Hutto at North Atlanta
                                                Psychiatric Associates, LLC, (770) 455-0261, or Peachford Behavorial Health System
                                                                            of Atlanta, (770) 455-3200, www.peachfordhospital.com


                                   Corrections...
                                     On page 6 of the January 2009 issue of Atlanta Hospital
                                   News, the announcement of Don McKenna being named as
                                   the new President and CEO of St. Mary’s Health Care System
                                   was under the heading of Athens Regional Medical Center. It
                                   should have been under the heading of St. Mary’s Health Care
                                   System.
                                     On page 21 of the January 2009 issue of Atlanta Hospital
                                   News, an incorrect photo of Susan Grant ran with the article
                                   “Nursing in 2009.” Here is the correct photo of Susan Grant.


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8   February 2009   www.atlantahospitalnews.com                                                          Atlanta Hospital News
DIVERSITY IN HEALTHCARE

                                    Desir Group Recommends that Diversity Agenda
                                    Remain a Priority Even in Tough Economic Times
            BY VANESSA ORR                         levels of the organization, who                                 them.”                             identify qualified candidates from all over
                                                   will feel that they, too, can                                      Finding candidates for          the country who meet the search criteria.”


I   n today’s economy, healthcare organiza-
    tions have to be very careful when con-
    sidering who to hire for management
and executive level positions. Today’s envi-
ronment beckons those who can accom-
                                                   achieve that level of success.”
                                                      According to Desir, minority
                                                   candidates often bring a signif-
                                                   icant breadth of experience to
                                                                                                                   these positions presents
                                                                                                                   unique opportunities and
                                                                                                                   challenges. “Generation X
                                                                                                                   and Y are of a different mind-
                                                                                                                                                         Their staff conducts a one-hour phone
                                                                                                                                                      interview with each qualified candidate
                                                                                                                                                      and then pares down the list to include
                                                                                                                                                      between six and eight candidates who fly
                                                   executive level positions.                                      set, and this goes beyond          in for a three to four-hour, face-to-face
plish the organization’s goals within shifting     “Most minorities have received                                  race and gender,” Desir            interview. The client will then interview
priorities and team compositions. Not only         their training from the ground                                  explained. “Diversity is very      the best three or four candidates before
must an applicant have the right leadership        floor up; they have been tested                                 inclusive in that it also          making a decision.
competencies and educational qualifica-            as supervisors, managers,                                       means people who think dif-           “Evaluating for fit is critical in the selec-
tions, they must also embody a unique set of       directors and/or vice-presi-                                    ferently—the culture and           tion process,” said Desir. “Since the lack of
values that justifies filling those positions.     dents before ever applying for                                  expectations of this younger       fit is often the reason for failure on the job,
   Desir Group Executive Search helps hos-         that senior level position,” said                               generation are very different      we probe much deeper, going beyond the
                                                                                              Etheline Desir
pitals, health systems and other healthcare        Desir.                                                          from those of Baby Boomers.        typical interview scenarios and questions
facilities identify and recruit the right             “A large number of minority                                     “This requires senior lead-     to get a sense of the candidate’s core values
diverse candidates to complement hospital          candidates also have a wealth of experiences ers to think of diversity from a broader per-         and character traits. Similarly, it is impor-
executive teams. “Hiring the right candidate       working in urban, rural and suburban envi- spective,” she added. “They need to change              tant for us to ensure that the organization
can have a big impact on the bottom line,”         ronments,” she added. “They have learned their mindsets to accept the new realities of             is ready to bring diversity to its executive
explained Etheline Desir, president. “That         how to work effectively with diverse per- the workplace. They will be hiring people                leadership team—is there a culture of
person will more likely have a longer              sonnel—oftentimes where resources are from different social and ethnic back-                       acceptance from the top down?
tenure, so the company doesn’t have to             scarce.”                                          grounds who have a different way of think-          “We also find out what the candidate
repeat the search in a year or two. That              This is especially important as healthcare ing; who can accomplish the same tasks but           needs to feel comfortable, especially if
executive will also help to mentor and             population demographics continue to in a different way than it’s been done                         they are moving to a new setting,” she
groom other minorities for leadership posi-        change. In addition to serving a more before.”                                                     added. “Will they be accepted into that
tions, establishing a pipeline within the          diverse patient population, more minorities         To help healthcare facilities find the right   community? How well will their children
organization so that they no longer have to        are attending college, entering the work- people, the Desir Group employs the                      fit into the school system? By making sure
go outside when hiring.”                           force, and looking at healthcare as a viable “Finder-Keeper Strategy” in which they                that there is a support system on the job
   “Because this person will understand the        career. “Healthcare is going through a major qualify the right candidates, make sure that          and in the community, we ensure that
culture, values and strategies of the organi-      transition in that throughout the country, they will ‘fit’ with an organization, and help          both the client and the candidate enter
zation, they will have a vested interest in        most senior leadership falls into the Baby that candidate assimilate into the organiza-            into a win-win situation.”
reaching out and bringing in the right peo-        Boomer category,” said Desir. “These people tion and the community. “Our hiring
ple,” she added. “And simply by being in an        will be retiring in five to 10 years, which is process is extremely thorough and today, we                  For more information on Desir Group
executive level position, they are likely to       going to leave a huge gap at the executive have to be even more so,” said Desir.                    Executive Search, visit www.desirgroup.com or
motivate and inspire employees at lower            level if organizations are not ready to replace “Because we are so well-networked, we can                                    call (770) 431-4664.



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Atlanta Hospital News                                                              www.atlantahospitalnews.com                                                            February 2009            9
Career
                                                                                            DIVERSITY IN HEALTHCARE
                                                                                   COVER STORY: Hospitals, Diversity

     Opportunities
                                                                                   Management and Difficult
                                                                                   Economic Times
                                                                                   Continued from page 1
                                                                                   rank and file employees must understand what
                                                                                   diversity and diversity management is. In the
                                                                                   DLA, we teach leaders that diversity is “any
                                                                                   collective mixture characterized by differences,
     Administration                                                                similarities, tensions, and their related com-
                                                                                   plexities.” Diversity Management is the “ability
     Opportunities                                                                 to make quality decisions in the midst of diver-
                                                                                   sity”. Hospitals have a critical need to make
     for Physician Practices                                                       quality decisions in the midst of significant
                                                                                   complexity; and if you are managing complex-
     in Atlanta, GA                                                                ity, you are managing diversity.
     __________________________________
                                                                                      A diversity management lens, awareness and
               DeKalb Medical, Voted Best Place                                    capability can be used to overcome deficiencies
                                                                                   and gaps in the strategy. Making the case to
     MAGAZINE  to Work 2008 by our Employees                                       organizational leadership about the larger more
     BEST       Atlanta magazine and
     PLACES TO Recognized as Top 5% in the
                                                                                   strategic role diversity management can play in
                                                                                   the overall success of the organization is a
     WORK2008 Nation for Overall Clinical Excellence, seeks an                     major opportunity for diversity champions.
                                                                                                                                                       Beh Cole
               Executive Director and Directors to administer
                                                                                   STEP THREE: Diversity management is inclusive
               our hospital system Physician Practices Division.                   of more than diversity recruitment. In a time when many organizations, including some
                                                                                   hospitals, are laying off or instituting hiring freezes, some may struggle to understand
                                                                                   the value of diversity management. This is reasonable if their view of diversity manage-
                                                                                   ment is limited only to diversity recruitment.
                _____________________________
                Executive Director, Physician Practices                              In the DLA program we expand the diversity management options available to leaders
                                                                                   with an introduction to the “Four Approaches to Diversity Mixtures”. See figure.
                Minimum Qualifications
                • Master’s degree in health care administration,                   FOUR APPROACHES TO DIVERSITY MIXTURES
                  business administration, or public health
                  administration
                • Minimum seven years executive level experience
                  including five years experience in an executive
                  level role of a health care organization

                __________________________
                Billing Director, Physician Practices
                Minimum Qualifications
                • Bachelor’s degree in health care administration,
                  business administration, or related field
                • Minimum five years of experience in a medical
                  business office, two years as a department
                  manager in business office department.                             ©R. Roosevelt Thomas, Jr., founder of AIMD

                                                                                     Diversity recruitment efforts support a managing workforce representation approach.
                _______________________________
                Primary Care Director, Physician Practices                         But recruitment is one initiative that, by itself, does not make a complete diversity man-
                Minimum Qualifications                                             agement strategy. In a downturn economy, there is more, albeit different, diversity work
                                                                                   to be done.
                • Master’s degree in health care administration,
                  business administration, or related field preferred              STEP FOUR: If past diversity recruitment efforts are successful, there is likely to be an
                • Minimum seven years executive-level experience                   influx of new behavioral differences as well. Therefore, if recruitment efforts are on hold,
                  including five years of experience in the                        use this time to ensure that the organization is effectively accessing all the talent at its
                  administration of a Physician Practice organization.             disposal. In a time when hospitals must rely on fewer people to deliver the same or bet-
                                                                                   ter quality services, diversity management should be a tool that leadership uses to retain
                                                                                   the talent it needs and prepare the organizational environment to meet the diverse needs
                ________________________________
                Specialty Care Director, Physician Practices                       of the communities it serves.
                                                                                     Finally, there are undoubtedly more troubling days ahead; however, the market will
                Minimum Qualifications                                             turn around eventually. Those organizations that prepared their people, practices, and
                • Master’s degree in health care administration,                   culture for tomorrow’s diverse workforce and marketplace will have the advantage.
                  business administration, or related field.
                • Minimum seven years executive-level experience                       Melanie Harrington is president of the American Institute for Managing Diversity and Beth
                                                                                       Cole is program manager of the Diversity Leadership Academy. To learn more contact Beth
                  including five years of experience in the                                                                       Cole at bcole@aimd.org or visit www.aimd.org.
                  administration of a health care organization.



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10      February 2009                                                www.atlantahospitalnews.com                                                      Atlanta Hospital News
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Ahn 02 09[1]

  • 1. INDEX PRSRT STD U.S. Postage What’s New . . . . . . . . . . . . . . Page 20 HEALTHCARE PAID Permit #12 Resource Directory . . . . . . . . Page 30 Indiana, PA Datebook . . . . . . . . . . . . . . . . . Page 30 PROFESSIONALS The Marketplace . . . . . . . . . . .Page 31 IN THE NEWS. . . . . . See Page 18 Visit us online at www.atlantahospitalnews.com February 2009 Volume 3 • Issue 9 • $3.00 Hospitals, Diversity Management and Difficult Economic Times BY MELANIE HARRINGTON zations are cutting back and, in ers to view diversity management AND BETH COLE some instances, laying off staff. as more than a recruitment and In the midst of these kinds of representation initiative. The DLA G iven the growing need for healthcare services, one would think that hospitals would be one of the few industries thriving in this economic down- gut wrenching issues, how do you sustain your diversity manage- ment efforts? In the Diversity Leadership Academy® (DLASM), an educational program of the provides participants with strate- gic tools to use diversity manage- ment as an enabling capability that can advance critical organizational goals. Here are a few steps hospital ■ LEGAL PRESCRIPTION: RAC’s Roll Into Georgia Page 4 turn. But hospitals are dealing American Institute for Managing leaders may consider to help sus- ■ LEGAL UPDATE: with the ripple effects of high Diversity (AIMD), leaders come tain their diversity management New FMLA Rules: unemployment and too many un- together and discuss the challenge achievements. Melanie Harrington New HR Decisions Page 6 insured or underinsured patients of deciding how limited resources delaying surgeries, doctor visits, are divvied up among various STEP ONE: Be clear about your ■ ADDICTION: and other necessary medical serv- departments, initiatives, and oper- organization’s issues and learn the STEP TWO: Before you can What Do I Do Now? Page 7 ices. Patients who have delayed ations. Admittedly, during hard pros, cons, and gaps in the busi- assess how diversity management treatment are ending up at emer- economic times, some organiza- ness strategy, particularly strategy may contribute to the organiza- ■ DIVERSITY IN HEALTHCARE: gency rooms and leaving hospitals tions view diversity management designed to help the organization tion’s strategy, both the organiza- Desir Group Recommends that with unpaid bills. As a result, hos- efforts as an expendable luxury. In thrive during these unpredictable tion leadership and ultimately Diversity Agenda Remain a pitals and other healthcare organi- the DLA program, we invite lead- times. Continued on page 10 Priority Even in Tough Economic Times Page 9 ■ TAKING HEALTHCARE GREEN: Leadership, Privatization, and Funding are Key Issues Sustainable. Efficient. Green. What Are you Looking to Facing Georgia’s Mental Health Care System Gain, or Lose? Page 14 BY LOUISE PETRAITIS under investigation, stemming Health System of Atlanta since from overcrowding, understaffing, 1982, has long been involved in G eorgia’s mental health serv- ices system is ailing, and health care professionals, legislators, state staff, and con- sumer groups are trying to work lax security, and other conditions in Georgia’s seven state mental hospitals. “Some first steps have been efforts to improve access to servic- es and quality of care for the men- tally ill. At present, matters of leadership, privatization, and taken to address the problems,” funding are among the most press- together to fix it. says Mark Hutto, M.D., a board- ing “big picture” issues, he says. Finding solutions has taken on a certified psychiatrist and a new urgency, prompted by a series Distinguished Fellow of the Leadership of articles and editorials published American Psychiatric Associa- In 2007, as a result of the by the Atlanta Journal-Constitution tion. “But we still have a ways to Journal-Constitution’s articles and an ensuing federal inquiry, ■ ELDERCARE: Planning for over the past two years. The sto- go.” Aging Parents and ther ries reported patient abuse and Hutto, who has had a private Governor Sonny Purdue appoint- Children with Disabilities deaths, many of which are still practice at Peachford Behavioral Continued on page 8 Page 23 Is it Easy Being Green? Guiding Through Change Page 25 While not widespread yet, physicians can take some Some of these steps are cost Health Reform Starts at Home green steps in medical space that has some payoff savers in and of themselves, Page 25 including: • Reusing some portion of a S ■ REHABILITATION: ome physicians and medical tenants of buildings different levels groups are contemplating of LEED certification depending structure’s existing walls, floors New Rehab Association whether to go green in their on how many credits are achieved and roof, and using recycled con- President Looks Ahead next medical practice space or through a variety of sustainable struction materials. to 2009 building. practices and materials. • Using adhesives, sealants, Page 26 Certainly there are negatives at But if costs are a factor in the paints and even building materials this point in what amount to a new construction or build-out of new - like Agrifiber wood products that ■ LEGAL HEALTH UPDATE: science of design and construction, medical office space, physicians do not contain urea-formaldehyde Georgia Assembly Gears particularly if doctors are attempt- can still do much in way of many resins - that admit a low level of Up fot 2009 Session ing to achieve some level of LEED, of the USGBC’s LEED require- odorous, irritating vapors. Page 28 the standard-bearer of environ- ments that offer little cost up front, • Controlling the indoor air mentally conscious real estate and potentially big benefits – from quality during construction of a administered by the U.S. Green environmental and energy to mar- space. This can be achieved by Building Council. The organiza- keting and financial – in the long increasing overall ventilation, tion offers building owners and term in their practices. Continued on page 16 Bryant Cornett
  • 2. 2 February 2009 www.atlantahospitalnews.com Atlanta Hospital News
  • 3. COMMENTARY It has become exceedingly clear to me that providing a happier and healthier workplace has been the key to all of our successes. Kindness in the Workplace S omewhere along the way, my body began to reject fat. Not only was it a improve, our turnover rates will diminish, our employees will live longer, substance that made me ill, it simply had become indigestible for me. It healthier lives, and our overall medical insurance costs will decrease. may actually be some type of Jack Sprat Syndrome. This condition is not Several experts have determined that health damaging stress comes from a dissimilar to a psychological variance that has also become part of my being, feeling of lack of control in our daily lives, in our relationships, and in our and that is my inability to embrace negativity. When business white water work; a lack of access, a lack of meaningful, fulfilling, rewarding experiences, reaches it highest level, my desire to overcome it does as well. In fact, if there and a lack of support from those to whom we report. was one thing that has come to me from 40 years of continuous employment, Last month I traveled down South to be with a sick friend. He was a patient it has been deep insight into observing my bosses, embracing their positive at a well respected medical center. While walking in the direction of the cafe- traits, and rejecting their flaws. teria, I noticed a flat screen television with a single slide displayed on it. That One of my cyber-friends, Reut Schwartz-Hebron has been teaching me screen read, “Striving to reach a 65.1 percent mean score in employee satis- about how life could and should be in the 21st Century through her compa- faction.” As a CEO, it was always my personal belief that anything below a ny, Kind Excellence. Reut is on to something that is the same something that 95% employee satisfaction rating would be indicative of a serious failure of BY NICK JACOBS leadership. we discovered in teaching in the 70’s. In the book, I’m Okay. You’re Okay, we learned that treating people as adults with respect and kindness will yield How does one achieve a 95%+ satisfaction rating? The staff must feel val- much better results than interacting with them in a parent to child manner. Let me repeat ued, secure, respected, and appreciated. They need to experience kind excellence in the that in a different way. Being nice to people can lead to people being nice to you and oth- workplace. None of this can be accomplished by management through fear. Common ers. As my brain surgeons would say, “That’s not rocket science.” goals need to be clearly established. Communication at all levels must be ongoing and It has become exceedingly clear to me that providing a happier and healthier workplace transparent. Bullying in the workplace cannot be tolerated because an environment of has been the key to all of our successes. How does one make life richer, more meaningful, respect is paramount to success. more secure, and more rewarding? The answer to these questions will make all of the dif- Remember, kindness is not weakness. Respect, dignity, and clear communications all ference in the world for every person involved. lead to enhanced employee satisfaction and employee satisfaction leads to customer or There have been untold numbers of articles, books, and speeches regarding these topics, patient satisfaction. Now that’s a positive, recurring circle that works. Even for Jack Sprat. but, unless things change rather dramatically in the near future and positive revolution is unleashed in our profession, it doesn’t appear that this combination of styles will be emerg- Nick Jacobs is International Director of SunStone Consulting, LLC. He has been featured as a ing as a dominant reality anytime soon. leading spokesperson for healthcare initiatives and as a featured speaker for the American As leaders we have a choice to either make life harder for our staff, or to make it better. Hospital Association, American College of Heathcare Executives and the World Health Our leadership style and decisions are the basis for making these changes, and more valid Organization. He writes a blog, “AskaHospitalPresident.com,” and has a new book, information is emerging every day that indicates that our lives will not only be happier, “Taking the Hell out of Healthcare.” Nick can be reached at jacobsfn@aol.com or they will also be healthier because of it. Not only will our employee satisfaction scores nickjacobs@sunstoneconsulting.com. 678-387-3200 www.clearchoiceinc.com * CALL US AT 678-387-3200 For more information on IP Telephony. Atlanta Hospital News www.atlantahospitalnews.com February 2009 3
  • 4. “RACs” Roll Into Georgia I n these uncertain economic times, hospi- Specifically, the contractors identified over recovery audits tals and healthcare systems in Georgia are $900 million in overpayments which were would expand coping with a variety of unprecedented returned to CMS during the Demonstration into Georgia in Project, while $38 million in underpayments August 2009, BY DAN MOHAN challenges. One significant issue confronting How do you find that Georgia hospitals some time in this calendar were paid out to providers. “or later.” year will be the role-out by the Centers for In June 2008, CMS published The It is likely to hard-to-find talent? Medicare and Medicaid Services of the feder- Medicare Recovery Audit Contractor Program: An Evaluation of the 3-Year be “later.” In November 2008, two contrac- tors not selected by CMS as a RAC contrac- al Recovery Audit Contractor (“RAC”) Program. Demonstration. This document contained a tor filed a protest over the selection process. Congress established the Medicare detailed report of the process and results of Pursuant to the federal law under which the Introducing Desir Group’s Recovery Audit Contractor (RAC) Program the Demonstration Project. The report indi- protests were filed, the protests imposed an Finder-Keeper Strategy™ as a demonstration project under the cated that CMS collected slightly more than automatic stay on all RAC regional work. Medicare Modernization Act of 2003. That 84% of all overpayments recovered during The stay is likely to remain in place until You’re looking for more than just the legislation provided that CMS was to retain the Demonstration Project from inpatient some time in early February 2009. CMS and right resume. You need someone who private contractors to audit provider claims hospitals. CMS categorized the errors identi- the RACs will then commence audits under in a variety of services, including hospital fied by the contractors which formed the the permanent Program in the first group of fits your organization. For that, you inpatient and outpatient services. Providers basis of demands for recoupment from hos- states. need the Finder-Keeper Strategy™. It’s in California, Texas and Florida were the pitals as follows: CMS indicated that it would conduct a a high-tech, high-touch approach that “Medically Unnecessary Services or series of “Town Hall” meetings prior to the first hospitals subject to review under the has achieved one of the highest client Setting,” 62%; initiation of work under the Program for the Demonstration Project. CMS subsequently satisfaction rates in the industry. expanded the Demonstration Project to “DRG Charge Due to Wrong Diagnosis purposes of educating providers about the include the states of Massachusetts, South Code or Principal Assignment, 14%; Program. CMS has not posted a schedule of To find out more, call 770-431-4664 or Carolina and Arizona. Contractors were “DRG Change Due to Wrong Procedure such meetings on its web-site, however. visit www.desirgroup.com today. compensated based on a percentage of the Code,” 12%; In addition to attending Town Hall meet- overpayments and underpayments identi- “All Other Inpatient Overpayments,” ings, CMS recommends that providers con- Executive Search Diversity Search fied by the contractor. 11%; and sider taking some or all of the following Mid-level Search Customized Services The stated purpose of the program was to “Incorrect Discharge Status,” 1%. steps “to prepare for the Program”: identify and recover overpayments and to CMS identified more specific categories of • Identify where improper payments have identify and reimburse providers for under- items or services that generated the largest been persistent by reviewing the applica- payments. Not surprisingly, however, the recoupment amounts, as follows (in ble RACs’ website and identifying any total dollar amount of overpayments identi- descending order of frequency): patterns of denied claims within their fied by the contractors under the • Surgical procedures in the wrong setting own practice or facility. Demonstration Project far exceeded the total (medically unnecessary) • Implement procedures to promptly dollar amount of the underpayments. • Excisional debridement (incorrectly respond to all RAC request for medical coded) records. • Cardiac defibrillator implant in wrong • If a provider disagrees with a RAC deter- setting (medically unnecessary) mination, file an appeal before the 120- • Treatment for heart failure and shock in day appeal deadline. wrong setting (medically unnecessary) • Keep track of denied claims and correct • Respiratory system diagnoses with venti- previous errors. lator support (incorrectly coded) • Determine what corrective action needs In connection with the release of the to be taken to ensure compliance with Report, CMS announced the identity of the Medicare’s requirements and to avoid contractors that would serve as RACs in submitting incorrect claims in the future. connection with the expansion of the If a hospital facility presently operates an Program nationwide; and CMS posted the active and effective compliance program, the schedule for the nationwide roll-out of the facility is presumably flagging any potential Program. Georgia was included in RAC problems or risk areas on an on-going basis, Region “C.” CMS selected Connolly and is taking pro-active measures to remedi- Consulting Associates, Inc. of Wilton, ate any problems. Nevertheless, and particu- Connecticut as the RAC for Region “C.” larly in the absence of an active and/or com- CMS also published the schedule for the prehensive compliance program, we recom- phased implementation of the RAC Program mend that hospitals consider conducting an audit work in the remaining states. Georgia internal “pre-emptive audit” of the hospital’s is among the last states where providers will claims, particularly in the areas identified by be subject to audit. CMS stated that the RAC CMS as areas where the RACs discovered the highest volume of problems during the Demonstration Program. An internal audit will allow the hospital to identify any poten- tial problems or issues, and to deal with those problems or issues, in advance of a full RAC audit; indeed, such a pre-emptive inter- nal audit may forestall a RAC audit. The RAC Program is coming to Georgia. As the old saying goes, “forewarned is fore- armed.” Hospitals can dramatically reduce the cost, disruption and ultimate liability associated with a RAC audit and review by taking appropriate and prudent steps right now. Dan Mohan is a partner in the Health Care practice of Morris, Manning & Martin, representing hospitals and healthcare systems in M&A transactions, joint ventures, contracting and regulatory advice and analysis. He can be reached at (404) 504-7610 or dmohan@mmmlaw.com. 4 February 2009 www.atlantahospitalnews.com Atlanta Hospital News
  • 5. Arm Yourself and Recession Proof Your Job SIX BASIC STEPS TO STAYING POWER: 1. Stay plugged in at the office and be visible. the key components of your job and make sure you are exceeding expectations in those areas before taking on RED 2. Perform. Perform. Per- any new duties as mentioned form and volunteer for previously. For example, if more! you are a team builder, build 3. Make yourself, your team the best team and if in sales try LOCATIONS and your boss look good. to at least meet median tar- 4. Don’t shy away from gets. extra responsibilities or Fourth, don’t shy away from an increased workload. extra hours. Now is the time 5. Document what you to be in early, on time for BY ROBIN W. accomplish and how it impacts your organiza- SINGLETON meetings and be seen working some overtime. Work life bal- Aggressive Pricing and tion. ance may have to wait while 6. Set goals that will contribute to the bot- tom line of your organization and stay you and other key employees right the ship. Five, document your regular accomplish- Private Builder Financing Available!* focused on them. ments and all those extra things you are “Six months ago they cut the fat, three doing. Frame them in terms of accomplish- months ago they cut into the muscle and ments that impact the bottom line and peri- now they’re cutting into the bone,” said odically/informally make certain that your Craig Randall, managing director of the immediate team and supervisor are aware of Chicago office of executive search firm DHR, them. The team often can spread the word Red Hot Marietta Location Red Hot Sandy Springs Location in a recent Chicago Tribune article. for you without it appearing that you are out *DWHG7RZQKRPHV)URPWKH/RZ·V‡ *DWHG7RZQKRPHV)URPWKH/RZ·V‡ It goes without saying that now is not the to “one up” those colleagues around you. Minutes to I-75, Marietta Square, The Galleria, and Town RQYHQLHQWWRFRUULGRURQ6SDOGLQJ'ULYH‡ time to lay low and in tough times that is Sixth, set goals but also periodically review HQWHU0DOO‡6ZLPPLQJ3RRO DEDQD‡$UUDRI $UFKLWHFWXUDOO,QVSLUHG([WHULRU'HWDLOV‡(QMR$FFHVV what employees often do in order to avoid them. Things are changing rapidly these 6KRSSLQJDW7KH*DOOHULD 7RZQHQWHU‡ %HGURRP WR6ZLPDQG7HQQLVOXE1H[W'RRU‡,QGXOJHLQ:RUOG drawing attention to themselves. Nothing days and if you are off working on projects )ORRUSODQV‡DU*DUDJHV Class Dining, Entertainment and Shopping could be further than the truth when it that are not the most current need you may Directions: Take GA 400N to exit 5A Directions: Take I-75 to the N. Abernathy Rd. and turn right. Travel comes to making sure you remain gainfully be seen as dead weight. Again, if you are in Marietta Pkwy(#265). Turn Left. East on Abernathy Rd. Turn left onto employed with your current employer. touch with your organization and staying Just before Hwy 41, turn right onto Peachtree Dunwoody Rd. Take Barnes Mill Dr. At first stop sign Peachtree Dunwoody Rd. to Spalding The first key to ensuring your job is to stay visible and plugged in you should be on turn right onto Barnes Mill Rd. Dr. and turn left on Spalding Dr. Cross plugged in with key managers by being visi- track with the organizations most pressing GlenIvy will be on the left. over Ga. 400 and Lafayette Square is immediately on the right. ble. Don’t miss meetings. Schedule regular current needs; even if it means making the time with your supervisor so that you know coffee. www.GlenIvyTownhomes.com www.LafayetteSpalding.com what he/she is thinking about you at all Now is the time to keep these steps top of Sales Marketing by: times. Maybe postpone always running mind. However, the good news includes that *On Select Inventory. All information is believed to be accurate but errands on your lunch hour and spend some the Bureau of Labor and Statistics just report- is not guaranteed and subject to change without notice. www.psponline.com time in the break room but at the very least ed that healthcare actually added 31, 600 don’t lunch alone. Pull out your last review positions in the last half of last year. and make sure you are working on those Compare that to the 534K jobs lost nation- pesky “areas for improvement.” wide during the same period of time and this Second, perform well and take on more! makes healthcare look like a pretty good Volunteer in areas where perhaps layoffs space to be in. Healthcare also continued to have occurred and you have seen that part of expand employment in December 2008 Schoppman Company, Inc. the old job is just not getting done. Make while the workforce grew by 2.8% with the is an Atlanta-based sure to get approval for this first before only sector with a decline was the outpatient launching forward however. Don’t be afraid care sector. Never the less, it is always impor- full service to stretch in new areas as long as you know tant to be networking and keeping your General Contractor. you are not going to make a large mistake in options open if you start to feel things slip- doing so. Remember “it never hurts to ask” ping beyond your control but do so quietly so formulate well founded questions and and cautiously. Stay connected inside and know where to go to get answers around any out and you should be well set to recession new tasks you may take on. proof your position. Third, be the one who is ready at every Robin W. Singleton, FAAHC, FACHE, serves Our team of professionals turn to hold the report or the answers in the as Executive Vice President in DHR demonstrate ready so that your boss is never caught International’s Healthcare and Life Sciences a diverse portfolio of unprepared for a meeting or budget update. Practice Group in Atlanta, GA. You can contact well respected projects. Stay on top of what those above you may Robin at rsingleton@dhrinternational.com or need at a moments notice. Stay focused on (404) 931-8339. HealthPro Insurance, Inc. is a Leading Provider of Professional Liability Insurance to the Healthcare Industry We specialize in a wide range of services including: preconstruction, We Are Able to Provide Medical Malpractice Insurance construction, construction for a Variety of Health Care Related Exposures management, and - Individuals Group Physicians/Surgeons - Surgery Centers - Imaging Centers - Med Spa/Anti Aging Centers design-build services. - Dialysis Centers - Workers Compensation We Also Offer Coverage For - Employment Practices Liability - Directors Officers Liability - General Liability Contact Us Toll Free at 1-866-374-4776 For A No Obligation Market Analysis 1640 Powers Ferry Road Building 7, Suite 200 Marietta, GA 30067 770-693-9000 www.healthproins.com www.schoppman.com Atlanta Hospital News www.atlantahospitalnews.com February 2009 5
  • 6. New FMLA Rules: New HR Decisions T he United States days advance notice in the Department of Labor case of foreseeable leave. If published new regu- 30 days is not possible or if lations that interpret the the leave is unforeseeable, Family and Medical Leave then notice must be given Act (“FMLA”) in November “as soon as practicable.” 2008. These new regula- Failure to provide timely tions went into effect on notice permits the employer January 16, 2009 and are to delay or deny FMLA-pro- the first major revisions to tected leave. the FMLA since 1994. The Employees can provide new regulations address notice verbally. Employers new forms of military leave may require employees to BY JASON M. comply with the employer’s and clarify and amend the NUTZMAN usual and customary notice original regulations. The new regulations per- and procedural require- mit employees to take ments absent any unusual FMLA leave to care for a spouse, son, circumstances and provided that no writ- daughter, parent or next of kin with a seri- ten notice may be required in emergency ous injury or illness incurred during mili- situations or for unforeseeable leave. tary duty. An employee is entitled to 26 Employees must provide sufficient infor- weeks of “Military Caregiver Leave” in a mation for the employer reasonably to single 12-month period. determine whether the FMLA may apply Employees are permitted to take to the leave request. “Qualifying Exigency Leave to handle Finally, the new regulations provide non-medical issues. This permits an clarifications on the required certifica- employee whose spouse, son, daughter, or tions. For Military Caregiver Leave, parent who is on active duty or on call to employers may require information from active duty to take up to 12 weeks of leave the health care provider and from the in the following situations: short-notice employee and/or covered servicemember deployment; military events and related to support military caregiver leave. For activities; childcare and school activities; Qualifying Exigency Leave, employers financial and legal arrangements; counsel- may require certification that the covered ing; rest and recuperation; post-deploy- military member is a member of the ment activities; and additional activities. National Guard or Reserves who is on The new regulations retain the require- active duty or called to active duty status. ment that an employee is eligible to take Employers may also require a statement FMLA leave if that employee has worked from the employee about the nature and at least 12 months and 1,250 hours. The details of the specific exigency, the new regulations, however, provide that if amount of leave needed, and the employ- an employee has worked less than 12 ee’s relationship to the military member. months during the current period Employees must submit complete and employment, the employee may be eligi- sufficient medical certification for a seri- ble for leave if, during the previous 7 ous health condition within 15 days. If it years, the employee worked a total of 12 is timely submitted but incomplete, the months. employer must provide the employee 7 The major change regarding the defini- days to cure the deficiencies and a list of tion of a “serious health condition” con- what information is needed. cerns whether a condition causes an Once a complete certification is “incapacity” for purposes of FMLA leave. received, the employer may authenticate To qualify for this type of leave the “inca- it by directly contacting the employee’s pacity” is measured by the duration of the health care provider or for clarification of incapacity itself (more than 3 full calendar any vague or unresponsive information. days); requires in-person treatment by a Only the employee’s immediate supervisor health care provider at least once within 7 is prohibited from having contact with the days of the first day of incapacity; and employee’s health care provider requires either a regimen of continuing Employers may require recertification treatment initiated by the health care every 6 months but only in connection provider during the first treatment or a with an absence that has occurred for that second in-person visit to the health care medical condition or if an employee seeks provider for treatment within 30 days of an extension of leave. the first day of incapacity. Finally, employers may require the Employees must provide four types of health care provider to assess whether the notices to employees: a “General Notice;” employee has the ability to perform the an “Eligibility Notice;” a “Rights and essential functions of the job. This fitness- Responsibilities Notice;” and a for-duty certification must be based on a “Designation Notice.” The failure to pro- list or job description of essential job vide the required notices may constitute duties provided by the employer. an interference with, restraint, or denial of The new regulations clarify many issues the exercise of an employee’s FMLA which were previously confusing or rights. An employer may be liable for ambiguous in prior law. Consequently, it compensation and benefits lost and for is likely that courts will have decreased actual monetary losses sustained, rein- sympathy for employers who fail to follow statement or promotion. the new guidelines. Like employers, employees must pro- vide notice to their employers regarding Jason M. Nutzman of Smith Moore FMLA leave. Employees must provide 30 Leatherwood LLP can be reached at jason.nutzman@smithmoorelaw.com. 6 February 2009 www.atlantahospitalnews.com Atlanta Hospital News
  • 7. ADDICTION: dling staff members alleged to be impaired. While the rules nisms in place and adamantly deny a seri- ous problem exists. If the person does not may differ slightly from institu- respond well, then the report must be prop- tion to institution, normally a erly filed with the person or body responsi- What Do I Do Now? hospital employee would be reported through the adminis- ble for handling such matters. One final written note should be made of the interac- trative chain of command, tion with the person and his or her It is Monday morning; you are sitting at the nurses’ station while a doctor would face response. examination by the Investigation may include drug testing, when a colleague sits down beside you. You notice she Credentialing and Medical and if positive, immediate suspension will Staff Office. normally result. Frequently, an evaluation appears a bit disheveled and does not greet you with her If you observe a staff mem- at a recognized treatment center will be the usual “Hello, how was your weekend?” She asks you to pass ber exhibiting signs of alcohol next step in the process. or drug impairment, it is If the investigation results in a finding of her a chart and you notice the distinct, unmistakable smell important you note, in writing, no impairment, the original report of the of alcohol on her breath. Your heart skips a beat as you your observations (not your involved individual will be destroyed. If the BY SUSAN K. opinions about the possible investigation reveals there may be some realize you have to do something … but what? BLANK, M.D. causes of the individual’s merit to the report but not enough to war- impairment) about what you rant immediate action, the report will be saw, heard or smelled. It is not placed in a confidential portion of the per- required the individual making sonnel file for later reference should other H aving to deal with a colleague who which to hide their illness and its effects. the report prove impairment, just that there similar reports be made. At no time should is impaired, whether physically, Because of these facts, it is important you are facts that reasonably lead to a suspicion anyone threaten the aggrieved individual, mentally or from addiction is an not only are able to recognize the signals something is amiss. Having a written as that can be misinterpreted as evidence of extremely stressful circumstance for all that your colleague may be impaired but detailed record of the date, time and cir- personal animosity and would diminish the involved. It is important to look at the situ- also appreciate the sooner you act the bet- cumstances of what was observed not only impact of observations and documentation ation objectively and remember that by the ter the outcome will be. carries great weight with the administrative being tendered for consideration. time a fellow professional’s impairment Once a patient is hurt or a medical catas- body that will consider the report but will The hospital’s administrative responsibil- becomes apparent at work, they are most trophe occurs, the justice system will make enable the observer to refresh his or her ities may include reporting the individual likely in serious trouble in other areas of quiet rehabilitation and recovery a near recollection as to what was seen after weeks to the licensing boards, NPDB, and other their lives. impossibility. Lives and reputations are at or months have elapsed. If the person has entities. Consulting with legal counsel is Research tells us the impaired profes- stake and you, the knowledgeable observer, exhibited similar behavior on other occa- often advisable. sional usually is confronting significant can be the means by which such a tragedy sions, then that should be included with as While patient safety is a primary con- economic, relationship and health issues can be avoided. much detail as can be recalled. cern, the health and well-being of our co- that compound their drug or alcohol prob- While it would be nice if the person in Depending on your relationship to the workers is just as important. Unpleasant, lems. Moreover, a doctor, nurse or medical question would willingly admit he or she is involved individual, you may or may not often unwelcome, and always stressful, executive may be further along in their ill- impaired, submit to testing, and, if indicat- want to confront them. Sometimes, helping someone get help is not only ness than “ordinary” people when first rec- ed, undergo treatment, the reality is the although rarely, the person will express potentially life saving, it is the right thing ognized because they often have more con- matter often becomes confrontational. gratitude for your informal and concerned to do. trol over their schedules, have greater Therefore, a proper understanding of the approach. However, unfortunately, it is not Dr. Susan K. Blank, a nationally respected knowledge and access to drugs and alco- procedures begin with a review of the hos- uncommon for individuals suffering from addiction psychiatrist, can be reached at hol, and are more aware of the means by pital’s written policy on reporting and han- impairment to have strong defense mecha- (770) 722-4322. ‘‘We choose a happy new year.’’ “Every new year, Mom and I make resolutions. Usually, they’re about losing a few pounds, or being organized. But she needs more help now, so this year we resolved to find the perfect place for her. A community where she could be active, but get the help she needs.We found it at Belmont Village. Mom’s made new friends, and the chef-prepared meals are delicious. Best of all, with Belmont’s well-trained staff to meet her daily needs, I don’t worry anymore. For once, our resolution was easy to keep!” “We Choose Belmont Village” • Chef-prepared dining with over 24 daily menu choices • Fitness and social activities • Free scheduled transportation daily Buckhead • Licensed nurse for medication (404) 252-6271 assistance/supervision Johns Creek • Housekeeping and laundry services (770) 813-9505 • Assistance with daily living • Short-term stays available • Separate and secured Belmont resident Dorothy Woodall Alzheimer’s neighborhood with her daughter Marilyn Jones PC Lic. 60030289, 58030041 © 2009 Belmont Village, L.P. Call 866-905-2266 or visit www.belmontvillage.com to order your free guide to Senior Living Atlanta Hospital News www.atlantahospitalnews.com February 2009 7
  • 8. COVER STORY: Leadership, Privatization, and Funding are Key Issues Facing Georgia’s Mental Health Care System Continued from page 1 ed a mental health commission to spearhead system reform. Hutto says that a key recommendation of the commission is to create a separate agency with the singular mission of overseeing behavioral health services. (Mental health now falls under the Department of Human Services.) Further, like many of his colleagues, Hutto feels that the head of that department should be “a clinician rather than an administrator – a psy- chiatrist or psychologist who understands the issues and procedures surrounding inpatient and outpatient care.” The commission is also calling for additional community services, such as detox centers; case managers to ensure the quality and continuity of patient care; and a state ombudsman’s office to help resolve concerns and complaints. Privatization Initially, officials looked at limited privatization of the state’s psychiatric hospital network – starting with one institution — as a way to enhance its efficiency and cost-effectiveness. Now, they’re proposing putting all the state institutions into private hands. One reason cited is that most of the hospitals are old and need to be replaced: maintenance alone has drained $70 million from the state coffers since 2002, and would require an additional $100 million over the coming years. If Georgia were to totally privatize, it would be the first state to do so, notes Hutto. What’s more, Florida, North Carolina, and other states that have done it on a partial basis have met with mixed success, both in patient outcomes and cost savings. “Our fear, after reviewing the experience of others, is that it (privatization) would not improve care in any significant way,” he says, adding that some opponents believe that the drive for profits—where the potential margins are slim —would overshadow the concern for quality. “We also feel that services would still be under funded.” Speaking for other doctors as well, Hutto believes that before rushing to privatize, the state should first establish the new department for mental health and see what impact it could have. Funding Georgia’s per-person spending on community-based mental health services is one of the lowest in the nation. In 2005, it ranked 42nd at $26.67, compared with the national aver- age of $70. For the remainder of this fiscal year, mental health services could see across-the-board budget cuts of up to 10 percent — $77.5 million – affecting everything from children’s serv- ices, to drug treatment and adult care. At the same time, proposed changes to upgrade the system will actually generate greater expense. “We need adequate funding,” says Hutto, “and the state is the only source for that funding at this time.” Another longer-term issue that’s directly tied to the challenges Georgia’s behavioral health services face is insurance, says Hutto. For the past 20 years, Hutto and others have been working to achieve parity in coverage, with scant success. Most policies, for example, cap psychiatric services at $50,000 for a lifetime, compared with $1 million for services related to physical illnesses. They also typically limit the num- ber of hospital days for behavioral health patients – as few as ten a year —versus an unlim- ited number for patients with other health care diagnoses. Outpatient visits are often lim- ited for the mentally ill as well. “It’s easy to exhaust these benefits,” affirms Hutto. “With better coverage, more patients could be treated in private institutions, which would mean fewer patients being admitted into the state hospitals. This would allow the state to concentrate on the truly indigent patients – not the ‘insurance indigent.’” For more information, please contact Dr. Mark Hutto at North Atlanta Psychiatric Associates, LLC, (770) 455-0261, or Peachford Behavorial Health System of Atlanta, (770) 455-3200, www.peachfordhospital.com Corrections... On page 6 of the January 2009 issue of Atlanta Hospital News, the announcement of Don McKenna being named as the new President and CEO of St. Mary’s Health Care System was under the heading of Athens Regional Medical Center. It should have been under the heading of St. Mary’s Health Care System. On page 21 of the January 2009 issue of Atlanta Hospital News, an incorrect photo of Susan Grant ran with the article “Nursing in 2009.” Here is the correct photo of Susan Grant. Beautiful Single Women Don’t Post Their Profile on the Internet Traditional Matchmakers A HIGH END SERVICE 404-237-8593 traditionalmatchmakers.com BEATRICE GRUSS Owner and Founder In Atlanta Since 1983 8 February 2009 www.atlantahospitalnews.com Atlanta Hospital News
  • 9. DIVERSITY IN HEALTHCARE Desir Group Recommends that Diversity Agenda Remain a Priority Even in Tough Economic Times BY VANESSA ORR levels of the organization, who them.” identify qualified candidates from all over will feel that they, too, can Finding candidates for the country who meet the search criteria.” I n today’s economy, healthcare organiza- tions have to be very careful when con- sidering who to hire for management and executive level positions. Today’s envi- ronment beckons those who can accom- achieve that level of success.” According to Desir, minority candidates often bring a signif- icant breadth of experience to these positions presents unique opportunities and challenges. “Generation X and Y are of a different mind- Their staff conducts a one-hour phone interview with each qualified candidate and then pares down the list to include between six and eight candidates who fly executive level positions. set, and this goes beyond in for a three to four-hour, face-to-face plish the organization’s goals within shifting “Most minorities have received race and gender,” Desir interview. The client will then interview priorities and team compositions. Not only their training from the ground explained. “Diversity is very the best three or four candidates before must an applicant have the right leadership floor up; they have been tested inclusive in that it also making a decision. competencies and educational qualifica- as supervisors, managers, means people who think dif- “Evaluating for fit is critical in the selec- tions, they must also embody a unique set of directors and/or vice-presi- ferently—the culture and tion process,” said Desir. “Since the lack of values that justifies filling those positions. dents before ever applying for expectations of this younger fit is often the reason for failure on the job, Desir Group Executive Search helps hos- that senior level position,” said generation are very different we probe much deeper, going beyond the Etheline Desir pitals, health systems and other healthcare Desir. from those of Baby Boomers. typical interview scenarios and questions facilities identify and recruit the right “A large number of minority “This requires senior lead- to get a sense of the candidate’s core values diverse candidates to complement hospital candidates also have a wealth of experiences ers to think of diversity from a broader per- and character traits. Similarly, it is impor- executive teams. “Hiring the right candidate working in urban, rural and suburban envi- spective,” she added. “They need to change tant for us to ensure that the organization can have a big impact on the bottom line,” ronments,” she added. “They have learned their mindsets to accept the new realities of is ready to bring diversity to its executive explained Etheline Desir, president. “That how to work effectively with diverse per- the workplace. They will be hiring people leadership team—is there a culture of person will more likely have a longer sonnel—oftentimes where resources are from different social and ethnic back- acceptance from the top down? tenure, so the company doesn’t have to scarce.” grounds who have a different way of think- “We also find out what the candidate repeat the search in a year or two. That This is especially important as healthcare ing; who can accomplish the same tasks but needs to feel comfortable, especially if executive will also help to mentor and population demographics continue to in a different way than it’s been done they are moving to a new setting,” she groom other minorities for leadership posi- change. In addition to serving a more before.” added. “Will they be accepted into that tions, establishing a pipeline within the diverse patient population, more minorities To help healthcare facilities find the right community? How well will their children organization so that they no longer have to are attending college, entering the work- people, the Desir Group employs the fit into the school system? By making sure go outside when hiring.” force, and looking at healthcare as a viable “Finder-Keeper Strategy” in which they that there is a support system on the job “Because this person will understand the career. “Healthcare is going through a major qualify the right candidates, make sure that and in the community, we ensure that culture, values and strategies of the organi- transition in that throughout the country, they will ‘fit’ with an organization, and help both the client and the candidate enter zation, they will have a vested interest in most senior leadership falls into the Baby that candidate assimilate into the organiza- into a win-win situation.” reaching out and bringing in the right peo- Boomer category,” said Desir. “These people tion and the community. “Our hiring ple,” she added. “And simply by being in an will be retiring in five to 10 years, which is process is extremely thorough and today, we For more information on Desir Group executive level position, they are likely to going to leave a huge gap at the executive have to be even more so,” said Desir. 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  • 10. Career DIVERSITY IN HEALTHCARE COVER STORY: Hospitals, Diversity Opportunities Management and Difficult Economic Times Continued from page 1 rank and file employees must understand what diversity and diversity management is. In the DLA, we teach leaders that diversity is “any collective mixture characterized by differences, Administration similarities, tensions, and their related com- plexities.” Diversity Management is the “ability Opportunities to make quality decisions in the midst of diver- sity”. Hospitals have a critical need to make for Physician Practices quality decisions in the midst of significant complexity; and if you are managing complex- in Atlanta, GA ity, you are managing diversity. __________________________________ A diversity management lens, awareness and DeKalb Medical, Voted Best Place capability can be used to overcome deficiencies and gaps in the strategy. Making the case to MAGAZINE to Work 2008 by our Employees organizational leadership about the larger more BEST Atlanta magazine and PLACES TO Recognized as Top 5% in the strategic role diversity management can play in the overall success of the organization is a WORK2008 Nation for Overall Clinical Excellence, seeks an major opportunity for diversity champions. Beh Cole Executive Director and Directors to administer STEP THREE: Diversity management is inclusive our hospital system Physician Practices Division. of more than diversity recruitment. In a time when many organizations, including some hospitals, are laying off or instituting hiring freezes, some may struggle to understand the value of diversity management. This is reasonable if their view of diversity manage- ment is limited only to diversity recruitment. _____________________________ Executive Director, Physician Practices In the DLA program we expand the diversity management options available to leaders with an introduction to the “Four Approaches to Diversity Mixtures”. See figure. Minimum Qualifications • Master’s degree in health care administration, FOUR APPROACHES TO DIVERSITY MIXTURES business administration, or public health administration • Minimum seven years executive level experience including five years experience in an executive level role of a health care organization __________________________ Billing Director, Physician Practices Minimum Qualifications • Bachelor’s degree in health care administration, business administration, or related field • Minimum five years of experience in a medical business office, two years as a department manager in business office department. ©R. Roosevelt Thomas, Jr., founder of AIMD Diversity recruitment efforts support a managing workforce representation approach. _______________________________ Primary Care Director, Physician Practices But recruitment is one initiative that, by itself, does not make a complete diversity man- Minimum Qualifications agement strategy. In a downturn economy, there is more, albeit different, diversity work to be done. • Master’s degree in health care administration, business administration, or related field preferred STEP FOUR: If past diversity recruitment efforts are successful, there is likely to be an • Minimum seven years executive-level experience influx of new behavioral differences as well. Therefore, if recruitment efforts are on hold, including five years of experience in the use this time to ensure that the organization is effectively accessing all the talent at its administration of a Physician Practice organization. disposal. In a time when hospitals must rely on fewer people to deliver the same or bet- ter quality services, diversity management should be a tool that leadership uses to retain the talent it needs and prepare the organizational environment to meet the diverse needs ________________________________ Specialty Care Director, Physician Practices of the communities it serves. Finally, there are undoubtedly more troubling days ahead; however, the market will Minimum Qualifications turn around eventually. Those organizations that prepared their people, practices, and • Master’s degree in health care administration, culture for tomorrow’s diverse workforce and marketplace will have the advantage. business administration, or related field. • Minimum seven years executive-level experience Melanie Harrington is president of the American Institute for Managing Diversity and Beth Cole is program manager of the Diversity Leadership Academy. To learn more contact Beth including five years of experience in the Cole at bcole@aimd.org or visit www.aimd.org. administration of a health care organization. For additional information about these opportunities, EMPLOYMENT OPPORTUNITIES Blood Services Southern Region and to apply online, please visit www.dekalbmedical.org. Immediate openings for Medical Technologists (ASCP) in an AABB-Accredited, Immunohematology Reference Laboratory. No phone calls, please. Generous Shift Differentials, Sign-On Bonus, and Relocation Assistance. Excellent Benefits Package. EOE Drug Free Workplace, Equal Opportunity Employer Multilingual Applicants Encouraged to Apply AMERICAN Email resumes to: atlantahr@usa.redcross.org www.dekalbmedical.org | 404.501.5010 RED CROSS Or apply on-line at our Website: www.givebloodredcross.org 10 February 2009 www.atlantahospitalnews.com Atlanta Hospital News