The PR event for the relaunch of the Archon Genomics X PRIZE was well attended with 200 VIPs, industry leaders, and media. Interviews were coordinated with major publications to announce the $10 million prize challenge to sequence 100 centenarian genomes. The announcement generated nearly 1 billion media impressions worldwide and over 340 news stories, achieving the objectives of raising awareness of the relaunched competition and new partnership with Medco.