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Virgil H. Simons, MBA, MPA
Founder & President
The Prtate Net®
Virgil H. Simons, MPA
Founder & President
The Prostate Net
Prostate Net Europa
DEVELOPING A GLOBAL PLATFORM
FOR PROSTATE CANCER
ADVOCACY
Global Prostate Cancer
Disparities Conference
11 November, 2016
FINANCIAL DISCLOSURES
• Consultant to:
• U.S. Congressionally Directed Medical Research Program
• Northwestern University Medical Center Prostate Cancer SPORE
• Center for Clinical Research at Clark Atlanta University
• African Organization for Research and Training in Cancer
• Educational Grants received from:
• AbbVie
• Amgen
• Astellas
• Genentech
• Tokai
PCA IS A GLOBAL CONCERN
• Highest incidence of male cancer in U.S.; 2nd greatest
cause of death; declining overall but increasing in minority
populations(2)
• #1 diagnosed cancer in Europe; deaths have increased by
16% since 1995(1) ”despite widespread use of PSA
testing...”
• Sources: (1) World Health Organization; (2) American Cancer Society
THE EVOLVING SITUATION
• $11.9 Billion spent last year in the U.S. on disease management
• Costs will increase
• New diagnostic tests
• New therapeutic agents
• Increased price for traditional therapies
• New imaging protocols
• Aging population guarantees medical/pharma sales growth
STRIVING FOR “CENTRICITY”?
• The United States Institute of Medicine:
• “Providing care that is respectful of and
responsive to individual patient
preferences, needs, and values, and
ensuring that patient values guide all
clinical decisions.”
WHAT DO PATIENTS WANT?
• From the PatientView Global Advocate Group survey:
• A patient-centered strategy
• Fair pricing policies
• Better communication about clinical trial data
• Improved access to valuable new drugs
• Increase R&D investments in cancer treatment
• Provide high-quality useful products
• Insure patient safety
CORE PROBLEM IN HEALTH DISPARITY
RESEARCH
• Racial and ethnic minorities remain underrepresented
in clinical trials:
• >30% of U.S. population
• <17% of trial participation
“WE DON'T SEE THINGS AS THEY ARE,
WE SEE THEM AS WE ARE.”
― Anaïs Nin
BARRIERS TO “PATIENT CENTRICITY”
• Differing perspectives:
• Patients:
• Personal Benefit vs. Societal Benefit
• Outcomes vs. QoL
• Family expectations
• Providers:
• Optimizing patient care vs. financial realities
• Physician financial productivity goals
• Pharma:
• Maximizing shareholder returns
• Protocol acceptance by patients
• Regulatory mandates
CHALLENGE #1
• Barriers to Implementing Precision Medicine
• Biomarker Validation
• Diagnostic Testing Array:
• Genetic
• Prognostic
• Receptor Variants, e.g. CTCs
• Availability of Targeted Drugs
• Sequencing of Therapies
• Access to Clinical Trials
• Healthcare Center Consolidation
HEALTHCARE PARTNERSHIPS
CHALLENGE #2
• Deficits in Communication
• Patient Understanding of Targeted Therapies
• Patient Understanding of Disease Prognosis Information
• Lack of Effective Feedback
• Patient Expectations
• Physician Empathy
• Rise of 2nd Opinion Services
• Increase in Personal and Professional Healthcare Technology Use
BARRIERS TO EQUITABLE RESEARCH
• Lack of knowledge about target communities
• Inappropriate communication / recruitment strategies
• Tools and outreach based on majority community protocols
• Lack of engagement with target communities
• White researchers conducting research based on white patient
performance standards
REINFORCING THE MESSAGE
• In The Know” newsletter
• Current Online Viewership - >
100M/issue
• Broad spectrum content
• Audience diversification
• Consumers/patients
• Advocates
• Healthcare professionals
• Researchers
• International > 50 countries
SOCIAL NETWORK INTEGRATION
redible peer-to-peer communications
CHALLENGE #3
• Financial Barriers / Pharma:
• Overall Increase in the Cost of Care
• Drug costs
• Geographic Pricing Differentials
• Government Price Negotiations
• Utilization of Biologics and Biosimilars
• Cost of Toxicity
• Implementation of QALY
MECHANISM OF ENGAGEMENT
• Engage the community:
• Clinical research CADRE
• Patient IRB participation
• On-going community educational/interventional activities
• Dialogue on research studies
• Community appropriate research needs assessments
CORE STRATEGY
The basic underlining principle of outreach:
start where the client is -
outside on the streets and in the community!
MANDATE FOR CHANGE
• Create clinical advocacy, ““the effort to influence people…to create change, which in the context
of cancer control results in comprehensive policies and effective program implementation,
through various forms of persuasive communication.”
• World Health Organization
• Create a Vision for:
• What you want to represent to the community
• What audience you want to serve
• Implement long-term accountability
• Mutually beneficial engagement
• Patients as the central element of the research/marketing matrix
Patients /Consumers

Collaborate /
Activate


Patient Benefit /
Enhanced Standard of
Care
Fulfill Marketing
Objectives /
Enhance Corporate
Image
New
Market
Engagement
New
AdvocatePartner
Engagement
CREATING A NEW NETWORK
The Prostate Net
Core Distribution 51 countries:
8,000+ Website visits/month
1,200 Patient Support Group Leaders
1,000+ Public Health Workers
~ 6,000 Medical Oncologists
> 4,000 Urological Specialists
> 2,000 Cancer Researchers
Sponsors:
- Corporate
- Individual
Collaborating
Organizations
Participating
Medical/Research
Centers > 300
Government
Agencies
Community:
U.S., Europe, Africa
ESSENTIAL QUESTION ON CENTRICITY / ADVOCACY
• If we accept that healthcare must be a
sustainable and equitable right for the people in
our societies, how do we achieve that objective
in an environment more complex, more
economically hierarchical, and more expensive
overall?
Deliver Value!
CORE ISSUES IN PATIENT CENTRICITY
• Are we really providing an enhanced level of care?
• Is the capability of doctors to better care for patients
expanding?
• Are patients really integrated into all planning and
outcomes
• Or, are we merely increasing the scope and scale of
healthcare disparity?
THE REAL VOYAGE OF DISCOVERY
CONSISTS NOT IN SEEKING NEW
LANDSCAPES, BUT IN HAVING NEW EYES.
- Marcel Proust
THANK YOU!
Virgil H. Simons
virgil@prostatenet.org

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Virgil Simons

  • 1. Virgil H. Simons, MBA, MPA Founder & President The Prtate Net® Virgil H. Simons, MPA Founder & President The Prostate Net Prostate Net Europa DEVELOPING A GLOBAL PLATFORM FOR PROSTATE CANCER ADVOCACY Global Prostate Cancer Disparities Conference 11 November, 2016
  • 2. FINANCIAL DISCLOSURES • Consultant to: • U.S. Congressionally Directed Medical Research Program • Northwestern University Medical Center Prostate Cancer SPORE • Center for Clinical Research at Clark Atlanta University • African Organization for Research and Training in Cancer • Educational Grants received from: • AbbVie • Amgen • Astellas • Genentech • Tokai
  • 3. PCA IS A GLOBAL CONCERN • Highest incidence of male cancer in U.S.; 2nd greatest cause of death; declining overall but increasing in minority populations(2) • #1 diagnosed cancer in Europe; deaths have increased by 16% since 1995(1) ”despite widespread use of PSA testing...” • Sources: (1) World Health Organization; (2) American Cancer Society
  • 4. THE EVOLVING SITUATION • $11.9 Billion spent last year in the U.S. on disease management • Costs will increase • New diagnostic tests • New therapeutic agents • Increased price for traditional therapies • New imaging protocols • Aging population guarantees medical/pharma sales growth
  • 5. STRIVING FOR “CENTRICITY”? • The United States Institute of Medicine: • “Providing care that is respectful of and responsive to individual patient preferences, needs, and values, and ensuring that patient values guide all clinical decisions.”
  • 6. WHAT DO PATIENTS WANT? • From the PatientView Global Advocate Group survey: • A patient-centered strategy • Fair pricing policies • Better communication about clinical trial data • Improved access to valuable new drugs • Increase R&D investments in cancer treatment • Provide high-quality useful products • Insure patient safety
  • 7. CORE PROBLEM IN HEALTH DISPARITY RESEARCH • Racial and ethnic minorities remain underrepresented in clinical trials: • >30% of U.S. population • <17% of trial participation
  • 8. “WE DON'T SEE THINGS AS THEY ARE, WE SEE THEM AS WE ARE.” ― Anaïs Nin
  • 9. BARRIERS TO “PATIENT CENTRICITY” • Differing perspectives: • Patients: • Personal Benefit vs. Societal Benefit • Outcomes vs. QoL • Family expectations • Providers: • Optimizing patient care vs. financial realities • Physician financial productivity goals • Pharma: • Maximizing shareholder returns • Protocol acceptance by patients • Regulatory mandates
  • 10. CHALLENGE #1 • Barriers to Implementing Precision Medicine • Biomarker Validation • Diagnostic Testing Array: • Genetic • Prognostic • Receptor Variants, e.g. CTCs • Availability of Targeted Drugs • Sequencing of Therapies • Access to Clinical Trials • Healthcare Center Consolidation
  • 12. CHALLENGE #2 • Deficits in Communication • Patient Understanding of Targeted Therapies • Patient Understanding of Disease Prognosis Information • Lack of Effective Feedback • Patient Expectations • Physician Empathy • Rise of 2nd Opinion Services • Increase in Personal and Professional Healthcare Technology Use
  • 13. BARRIERS TO EQUITABLE RESEARCH • Lack of knowledge about target communities • Inappropriate communication / recruitment strategies • Tools and outreach based on majority community protocols • Lack of engagement with target communities • White researchers conducting research based on white patient performance standards
  • 14.
  • 15. REINFORCING THE MESSAGE • In The Know” newsletter • Current Online Viewership - > 100M/issue • Broad spectrum content • Audience diversification • Consumers/patients • Advocates • Healthcare professionals • Researchers • International > 50 countries
  • 16. SOCIAL NETWORK INTEGRATION redible peer-to-peer communications
  • 17. CHALLENGE #3 • Financial Barriers / Pharma: • Overall Increase in the Cost of Care • Drug costs • Geographic Pricing Differentials • Government Price Negotiations • Utilization of Biologics and Biosimilars • Cost of Toxicity • Implementation of QALY
  • 18. MECHANISM OF ENGAGEMENT • Engage the community: • Clinical research CADRE • Patient IRB participation • On-going community educational/interventional activities • Dialogue on research studies • Community appropriate research needs assessments
  • 19.
  • 20. CORE STRATEGY The basic underlining principle of outreach: start where the client is - outside on the streets and in the community!
  • 21. MANDATE FOR CHANGE • Create clinical advocacy, ““the effort to influence people…to create change, which in the context of cancer control results in comprehensive policies and effective program implementation, through various forms of persuasive communication.” • World Health Organization • Create a Vision for: • What you want to represent to the community • What audience you want to serve • Implement long-term accountability • Mutually beneficial engagement • Patients as the central element of the research/marketing matrix
  • 22. Patients /Consumers  Collaborate / Activate   Patient Benefit / Enhanced Standard of Care Fulfill Marketing Objectives / Enhance Corporate Image New Market Engagement New AdvocatePartner Engagement
  • 23. CREATING A NEW NETWORK The Prostate Net Core Distribution 51 countries: 8,000+ Website visits/month 1,200 Patient Support Group Leaders 1,000+ Public Health Workers ~ 6,000 Medical Oncologists > 4,000 Urological Specialists > 2,000 Cancer Researchers Sponsors: - Corporate - Individual Collaborating Organizations Participating Medical/Research Centers > 300 Government Agencies Community: U.S., Europe, Africa
  • 24. ESSENTIAL QUESTION ON CENTRICITY / ADVOCACY • If we accept that healthcare must be a sustainable and equitable right for the people in our societies, how do we achieve that objective in an environment more complex, more economically hierarchical, and more expensive overall?
  • 26. CORE ISSUES IN PATIENT CENTRICITY • Are we really providing an enhanced level of care? • Is the capability of doctors to better care for patients expanding? • Are patients really integrated into all planning and outcomes • Or, are we merely increasing the scope and scale of healthcare disparity?
  • 27. THE REAL VOYAGE OF DISCOVERY CONSISTS NOT IN SEEKING NEW LANDSCAPES, BUT IN HAVING NEW EYES. - Marcel Proust
  • 28. THANK YOU! Virgil H. Simons virgil@prostatenet.org