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SUMMARY : Potato is an important vegetable crop of the Sabarkantha district of the Gujarat state
occupying about 18.46 per cent of total potato cropped area of the state. It ranks second in area and
production of potato after Banaskantha district. While it ranks fourth with average productivity 31.04
MT/ha after Gandhinagar (33.75 MT/ha), Anand (32.00 MT/ha) and Banaskantha (31.05 MT/ha).The
following objectives were studied that are to find out the extent of adoption of potato production
technology by the potato growers and to know the marketing management by the potato growers, to
ascertain the association between the extent of adoption of recommended potato production
technology by the potato growers and their selected characteristics.The following conclusions were,
A great majority(61.67%) of the potato growers had medium level ofknowledge regarding recommended
practices of potato. The findings regards to the practice-wise knowledge of the respondents about
recommended potato production technology are presented. It reveals that ‘sowing time and method’
and ‘irrigation management’ were the most important practices of potato cultivation and found having
maximum mean knowledge score (93.33 mean score each).Majority (70.83 %) of the respondents had
medium extent of adoption of recommended production technology of potato. The practice-wise
adoptions of recommended production technology of potato concluded that among the different
recommended potato production technologies, (86.57mean score) of the respondents had adopted
irrigation management technology.Majority (70.83%) of the respondents had medium marketing
management by the farmers. The data about various aspect of marketing management concluded that
it was portray that majority respondent (48.33%) were selling their produce through the commission
agent, while 30.83 per cent of the respondents selling their produced to the wholesaler in the market
yard. Further, it was found that 51.66 per cent of the respondents sold their produce when the prices are
favorable, while 30.83 per cent of the respondents sold their produce immediately after the harvest. In
case of grading it was found that 60.00 per cent of the respondents followed grading on the basis of the
size of potato and 40.00 per cent of the respondents followed grading on the basis of quality of potato.
The responses regarding storage facility revealed that 43.33 per cent of the respondents stored the
potato in gunny bags, followed cold storage 40.84 per cent. The independent variables like age,
education, annual income, extension participation, method of irrigation, innovative proneness, risk
orientation and level of knowledge had positive and significant correlation with adoption of
recommended crop production technology by farmers. While, the variables like size of family, social
participation, land holding and cropping pattern had positive and non- significant relationship with
adoption of recommended crop production technology by the farmers.
Impactofadoptionstartupscenarioofrecommended
potatoproductiontechnologybythepotatogrowers
inGujarat
MANOJ R. MANE, NILESH P. TAYADE AND MAHESH M. KADAM
HIND AGRICULTURAL RESEARCH AND TRAINING INSTITUTE
ARTICLE CHRONICLE :
Received :
01.01.2017;
Revised :
13.01.2017;
Accepted :
20.01.2017
RESEARCH ARTICLE :
KEY WORDS :
Adoption, Production
technology, Potato
growers
Agriculture Update
Volume 12 | Issue 1 | February, 2017 | 146-154
e ISSN-0976-6847
Visit us : www.researchjournal.co.in
DOI: 10.15740/HAS/AU/12.1/146-154
AU
Author for correspondence :
NILESH P. TAYADE
Shramshakti College of
Agriculture (M.P.K.V.),
Maldad, SANGMANER
(M.S.) INDIA
Email:nilesh5novembetr
@gmail.com;
mahesh.20181@lpu.co.
in
See end of the article for
authors’ affiliations
147
Hind Agricultural Research and Training Institute
Agric. Update, 12(1) Feb., 2017 :
BACKGROUND AND OBJECTIVES
Potato is an important vegetable crop of the
Sabarkantha district of the Gujarat state occupying about
18.46 per cent of total potato cropped area of the state.
It ranks second in area and production of potato after
Banaskantha district. While it ranks fourth with average
productivity 31.04 MT/ha after Gandhinagar (33.75 MT/
ha),Anand (32.00 MT/ha) and Banaskantha (31.05 MT/
ha). Therefore, there is a wide gap between highest
productivity in the state and productivity of Sabarkantha.
The low yield (productivity) of potato in Sabarkantha
district could be attributed to the fact that the farmers
have not still adopted the recommended production
technology of the crop upto the extent. The knowledge
about the new production technology plays vital role in
their adoption by farmers. Further, several constraints in
adoption of technology and marketing of the production
also play a significant role in adoption of recommended
technologies. Taking all this in view, the present study
was under taken with following specific objectives :
Objectives :
– To find out the extent of adoption of potato
production technology by the potato growers.
– To know the marketing management by the
potato growers.
– To ascertain the association between the extent
of adoption of recommended potato production
technology by the potato growers and their selected
characteristics.
RESOURCES AND METHODS
The present study was undertaken in Sabarkantha
district of Gujarat state. Using purposive random
sampling, two taluka viz., Dhansura and Bayad were
selected purposively as these talukas were having high
area under potato production. Three villages from each
taluka were selected by using simple random sampling
technique. Thus, six villages were selected randomly.
From each village, twenty respondents were selected
randomly making a sample of 120 respondents.
The present study was confined to ex-post-facto
research design, the independent variables were
measured by using suitable scale and procedure adopted
by various researchers in past with due modification.
The data were collected with the help of structured
pre-tested interview schedule. The data collected were
analyzed, tabulated and interpreted in the light of
objectives for arriving at meaningful interpretation.
OBSERVATIONS AND ANALYSIS
The results obtained from the present study as well
as discussions have been summarized under following
heads:
Knowledge level of the potato growers about potato
production technology :
In the present study knowledge refers to know-how
about different potato cultivation technologies possessed
by the potato growers. Adequate knowledge is essential
to potato growers for the successful and profitable
cultivation. It was therefore, thought necessary to obtain
information from the potato growers about the knowledge
they possessed about potato cultivation practices.
It is observed from the Table 1 that, majority
(61.67%) of the potato growers had medium level of
How to cite this article : Mane, Manoj R., Tayade, Nilesh P. and Kadam, Mahesh M. (2017). Impact of
adoption startup scenario of recommended potato production technology by the potato growers in Gujarat.
Agric. Update, 12(1): 146-154; DOI : 10.15740/HAS/AU/12.1/146-154.
Table 1 : Distribution of the respondents according to their level of knowledge
Sr. No. Level of knowledge Number Per cent
1. Low 19 15.83
2. Medium 74 61.67
3. High 27 22.50
Total 120 100.00
Mean= 79.10 S.D. = 6.05
MANOJ R. MANE, NILESH P. TAYADE AND MAHESH M. KADAM
146-154
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Hind Agricultural Research and Training Institute
Agric. Update, 12(1) Feb., 2017 :
knowledge regarding recommended practices of potato,
while 22.50 per cent and 15.83per cent of the potato
growers had high and low level of knowledge,
respectively. Thus, it can be concluded that majority of
the respondents had mediumlevelof knowledge regarding
recommended potato production technology.
The probable reason might be that majority of the
potato growers had good literacy status and medium level
of social participation and extension participation. This
finding is in the line with findings of Mate (2005); Kadu
and Saiyad (2009) and Rathod (2009).
It is clear from Table 2 that majority of the
respondents (70.83 %) had medium extent of adoption
regarding recommended production technology of potato,
followed by 15.83 per cent and 13.44 per cent of the
respondents who had low and high extent of overall
adoption, respectively. From the above results, it can be
concluded that majority of the respondents had medium
extent of adoption regarding recommended potato
production technology. The possible reason for having
medium adoption among the majority of respondents
Table 3 : Practice-wise adoption of recommended potato production technology by potato growers (n=120)
Sr. No Recommended practices Mean score Rank
1. Recommended variety 76.15 V
2. Land preparation 69.27 X
3. Seed rate 75.17 VII
4. Seed treatment 72.27 IX
5. Sowing time and method 80.17 IV
6. Spacing 81.19 III
7. F.Y.M. 66.24 XI
8. Basal application of chemical fertilizers 73.15 VIII
9. Top dressing of chemical fertilizers 64.23 XII
10. Earthing up 85.23 II
11. Weed management 60.10 XIV
12. Irrigation management 86.57 I
13. Insect -pest control 61.19 XIII
14. Disease control 56.80 XV
15. Crop rotation 52.19 XVI
16. Harvesting 75.51 VI
Overall mean score = 70.97
IMPACT OF ADOPTION STARTUP SCENARIO OF RECOMMENDED POTATO PRODUCTION TECHNOLOGY BY THE POTATO GROWERS IN GUJARAT
might be their mediumknowledge. Further, due to limited
resources with the farmers and the constraints they faced
in potato cultivation, they might have not adopted all the
recommended practices and hence, very few farmers
were found having high adoption of recommended potato
cultivation technology. This finding is in the line with the
findings reported by Patel et al. (2000) and Parakash et
al. (2003).
The practice-wise adoption of recommended
production technology of potato is depicted :
Table 3 shows that among the different
recommended potato production technologies, (86.57
mean score) of the respondents had adopted irrigation
management technology and ranked first. The other
practices in which respondents had higher adoption (mean
score greater than overall mean score) were earthing up
(85.23 mean score), spacing (81.19 mean score), sowing
time and method (80.17 mean score), recommended
variety (76.15 mean score), harvesting (75.51 mean
score), seed rate (75.17 mean score), basal fertilizers
Table 2 : Distribution of potato growers according to their extent of adoption regarding recommended production technology of potato crop
Sr. No. Extent of adoption quotient Number Per cent
1. Low 19 15.83
2. Medium 85 70.83
3. High 16 13.44
Total 120 100.00
Mean= 70.97 S.D. = 5.99
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Hind Agricultural Research and Training Institute
Agric. Update, 12(1) Feb., 2017 :
Table 4 : Distribution of the respondents according to their marketing management of potato growers
Sr. No. Marketing management Number Per cent
1. Low 14 11.67
2. Medium 85 70.83
3. High 21 17.50
Total 120 100.00
Mean= 28.73 S.D. = 2.95
Table 5 : Distributions of the respondents according to the marketing management aspects of potato
Sr. No. Particular Frequency Per cent
1. Marketing channel
Wholesaler 37 30.83
Commission agent 58 48.33
Village merchant 9 07.50
Retailer 4 03.33
Processor 12 10.00
Total 120 100.00
2. Time of sale
Immediately after harvest 37 30.83
After one or two months of harvest 21 17.50
At favourable price 62 51.66
Total 120 100.00
3. Grading
On size base 72 60
On quality base 48 40
Total 120 100.00
4. Method of storage
Heap method 07 05.43
Country storage on farm 12 10.00
Cold storage 43 35.83
Gunny bags 58 48.34
Total 120 100.00
MANOJ R. MANE, NILESH P. TAYADE AND MAHESH M. KADAM
(73.15 mean score) and seed treatment (72.27 mean
score) were also adopted by maximum respondents and
ranked second, third, fourth, fifth, sixth, seventh, eighth,
ninth, respectively.
While low extent of adoption of technology was
observed in remaining practices having score below
overall mean score were land preparation (69.27 mean
score), F.Y.M. (66.24 mean score), top dressing of
fertilizers (64.23 mean score), insect-pest control (61.19
mean score), weed management (60.19 mean score),
disease control (56.80 mean score), crop rotation (52.19
mean score), the adoption mean score was below overall
adoption score (70.97 mean score) in ascending order.
From the above results, it can be concluded that
considering the no-cost low cost inputs in the package
of practices the extent of adoption was observed among
the respondents. The recommended varieties were
adopted higher due to the product choice of consumers
in particular area of Sabarkantha district.
Data in Table 4 reveal that majority of the
respondents (70.83 %) had medium marketing
management, followed by 17.50 per cent and 11.67 per
cent of the respondents who had high and low marketing
management by the farmers, respectively.
Aspect of marketing management of the potato :
The data about various aspects of marketing
management have been presented in Table 5.
The data presented in Table 5 portray that, majority
respondent (48.33%) were selling their produce through
the commission agent, while 30.83 per cent of the
respondents were selling their produced to the wholesaler
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Hind Agricultural Research and Training Institute
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Table 6 : Association between the extent of adoption of recommended potato production technology by the potato growers and their selected
characteristics (n=120)
Sr. No. Independent variables Correlation co-efficient (‘r’ value)
1. Age 0.2149*
2. Education 0.2091*
3. Size of family 0.1498(NS)
4. Social participation 0.1433(NS)
5. Land holding 0.1004(NS)
6. Annual income 0.2166*
7. Extension participation 0.2435**
8. Method of irrigation 0.1868*
9. Cropping pattern 0.1009(NS)
10. Innovative proneness 0.2483**
11. Risk orientation 0.2041*
12. Level of knowledge 0.8476**
* and ** indicate significance of values at P=0.05 and 0.01, respectively NS = Non-significant
IMPACT OF ADOPTION STARTUP SCENARIO OF RECOMMENDED POTATO PRODUCTION TECHNOLOGY BY THE POTATO GROWERS IN GUJARAT
in the market yard followed by 10.00 per cent to
processors and 7.50 per cent to village merchant and
3.33 per cent to the retailer. Hence, it can be concluded
that nearly half (48.33%) of the respondent sold their
produce through commission agent.
Further it was found that 51.66 per cent of the
respondents sold their produce when the prices were
favorable, while 30.83 per cent of the respondents sold
their produce immediately after the harvest and 17.50
per cent of the respondents sold their produce after one
or two month of harvest. Hence, it can concluded that
nearlyhalf (51.66%) of the respondents sold their produce
when the prices are favourable.
In case of grading it was found that 60.00 per cent
of the respondents followed grading on the basis of the
size of potato and 40.00 per cent of the respondents
followed grading on the basis of quality of potato. Hence,
it can be concluded that three fifth (60.00%) of the
respondents had done grading based on the potato size.
The responses regarding storage facility revealed
that 48.34 per cent of the respondents stored the potato
in gunny bags, followed cold storage (35.83%), country
storage (10.00%) on the farm, and heap method
(05.43%). Hence, it can be concluded that nearly half
(48.34%) of the respondents stored their produce in the
gunny bags.
Association between the extent of adoption of
recommended potato production technology by the
potato growers and their selected characteristics:
The adoption or acceptance of recommended
agricultural technology is a unit act but a complex process
involving sequence and thought of action. The action of
individual farmers is governed by personal, socio-
economical, situational, and psychological variables with
their level of knowledge and extent of adoption of
improved potato production technology were worked out
by calculating co-efficient of correlation. The results in
this regard are depicted as under.
Age and extent of adoption :
It is apparent from the data presented in the Table 6
that the age of the potato growers had positive and
significant correlation (0.2149*) with their extent the
adoption of recommended production technology of
potato. Thus, the Null hypothesis H.1
was rejected.
Positive correlation was found in case of age and
extent of adoption might be due to the fact that the self
experience is one of the important sources of information
so, experienced farmers adopted more than young aged
farmers. This finding is in the contrast with the results of
Patel et al. (2000).
Education and extent of adoption:
The data presented in Table 6 reflect that the extent
of adoption of the potato growers regardingrecommended
production technology had positive and significant
(0.2091*) correlation with their level of education, which
indicatethateducationplayanimportantrole ininfluencing
the adoption of new technology by potato growers. Thus
the Null hypothesis H.2
was rejected. This finding has
been supported by the findings of Patel et al. (2000);
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Hind Agricultural Research and Training Institute
Agric. Update, 12(1) Feb., 2017 :
MANOJ R. MANE, NILESH P. TAYADE AND MAHESH M. KADAM
Rangari et al. (2000) and Patel (2004).
Size of family and the extent of adoption :
The data presented in Table 6 reveal that there
was not-significant association (0.1498NS
) between size
of family and extent of adoption of recommended
production technology of potato. This shows that size of
family is not an important variable which influence on
adoption level of potato growers regarding potato
production technology. Thus, the Null hypothesis H.3
is
accepted. This might be due to that in large size family,
decision for adoption of new technologywas taken jointly
and it took some time hence, adoption level was found
low in the case of size of family but it was upto the mark.
This finding supports the findings of Jadhav (2001).
Social participation and the extent of adoption :
The data presented in Table 6 clearly indicate that
social participation by the potato growers had positive
but non-significant correlation (0.1433NS
) with their extent
of adoption of recommended production technology of
potato. Thus, the Null hypothesis H.4
is accepted i.e.,
there is no association between social participation of
the respondents and their extent of adoption of
recommended potato production technology. It can be
thus concluded that there was no relationship between
social participation and extent of adoption of
recommended potato production technology. It mean that
extent of adoption of recommended potato production
technology by the potato grower did not increase
significantly with an increase in social participation.This
finding is in the line with the finding of Chavda (1998).
Size of land holding and the extent of adoption :
The data presented in Table 6 clearly indicate that
size of land holding of the potato grower’s had positive
and non-significant association (0.1564NS
) with their
extent of adoptionofrecommended productiontechnology
of potato. Thus, the Null hypothesis H.5
is accepted.
The probable reason for having non-significant
relationship between sine of land holding and adoption
may be due to reason that potato was found cultivated
only by the medium and big farmers. The finding derives
support from the findings of Chavda (1998) and Patel et
al. (2000).
Annual income and the extent adoption :
It is apparent from the data presented in the Table 6
that annual income of the potato growers had positive
and significant correlation (0.2166*) with their extent of
adoption of recommended production technology of
potato. Thus the Null hypothesis H.6
is rejected. The
probable reason might be that the sufficient income
availed the freedom for purchasing equipment, manure,
fertilizer, insecticides, weedicides etc. which leads them
to adopt new potato technology. This finding was
supported by the findings of Rangari et al. (2000) and
Patel (2004).
Extension participation and extent of adoption :
The data presented in Table 6 clearly indicate that
extension contact of the potato growers had positive and
highly significant correlation (0.2435**) with their extent
of adoption of recommended production technology of
potato. This result provides sufficient ground to reject
the Null hypothesis H.7
. The reason for above situation
might be that the greater extension participation seemed
to be associated with higher adoption of potato production
technology. This finding is in line with the findings of
Chaudhari (2009).
Method of irrigation and extent of adoption :
It is apparent from the data presented in Table 6
that method of irrigation of potato growers had positive
and significant correlation (0.1868*) with their adoption
of recommended potato production technology. Thus, it
can be said that method of irrigation affected the adoption
positively. Thus, the Null hypothesis H.8
was rejected.
Cropping pattern and extent of adoption :
It is apparent from the data presented in Table 6
that cropping pattern of potato growers had positive and
non-significant correlation (0.1009NS
) with their adoption
of recommended potato production technology. Thus, the
Null hypothesis H.9
was accepted.
Innovative proneness and extent of adoption :
The data depicted inTable 6 show that the innovative
proneness of the potato growers had positive and highly
significant correlation (0.2483**) with their extent of
adoption of recommended production technology of
potato. Thus, the Null hypothesis H.10
is rejected. The
reason for above situation might be that greater innovative
proneness seemed to be associated with higher adoption
of recommended production technology of potato. The
findings are in line with the finding of Jadhao (2001).
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Hind Agricultural Research and Training Institute
Agric. Update, 12(1) Feb., 2017 :
IMPACT OF ADOPTION STARTUP SCENARIO OF RECOMMENDED POTATO PRODUCTION TECHNOLOGY BY THE POTATO GROWERS IN GUJARAT
Risk orientation and extent of adoption :
It is apparent from the data presented in Table 6
that risk orientation of potato growers had positive and
significant correlation (0.2041*) with their adoption of
recommended potato technology. Thus, the Null
hypothesis H.11
is rejected. It is obvious that higher risk
oriented farmers were oriented toward maximization of
profits from farming. This resulted into favourable
perception towards progressive change and this might
have led themtowards high level of adoption.This finding
is in conformity with the findings of Dongardive (2002).
Knowledge and extent of adoption :
It is obvious from the data presented in Table 6 that
the extent of adoption of potato growers regarding
recommended production technology of potato had
positiveand highlysignificant correlation (0.8476**) with
their level of knowledge. It indicates that as knowledge
level of potato growers increased, the adoption level also
increased. Thus, the Null hypothesis H12
“there is no
relationship between the level of knowledge of potato
growers and their extent of adoption of recommended
production technology of potato” is rejected.
Thus, it can be concluded that the level of knowledge
shouldbeconsideredasnon-monitoringinput forprofitable
crop production as it is directly encourage the farmers
for promotion and use of recent agricultural technology
which leads them towards profit maximization ultimately
resulted in to adoption. This finding is in line with the
findings of Dongardive (2002) and Badhe et al. (2008).
Thus, it can be concluded that the independent
variables studied viz., age, education, land holding, annual
income,extension participation, innovativeproneness,risk
orientation and the level of knowledge had positive and
significantcorrelation withtheadoptionbehavior ofpotato
growers, whereas size of family and social participation
of the potato growers had not established any type of
correlation with adoption behaviour.
Authors’ affiliations :
MANOJ R. MANE, Shramshakti College of Agriculture (M.P.K.V.),
Maldad, SANGMANER (M.S.) INDIA
MAHESH M. KADAM, School of Agriculture, Lovely Professional
University, PHAGWARA (PUNJAB) INDIA
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IMPACT OF ADOPTION STARTUP SCENARIO OF RECOMMENDED POTATO PRODUCTION TECHNOLOGY BY THE POTATO GROWERS IN GUJARAT
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Impact of adoption startup scenario of recommended potato production technology by the potato growers in Gujarat

  • 1. SUMMARY : Potato is an important vegetable crop of the Sabarkantha district of the Gujarat state occupying about 18.46 per cent of total potato cropped area of the state. It ranks second in area and production of potato after Banaskantha district. While it ranks fourth with average productivity 31.04 MT/ha after Gandhinagar (33.75 MT/ha), Anand (32.00 MT/ha) and Banaskantha (31.05 MT/ha).The following objectives were studied that are to find out the extent of adoption of potato production technology by the potato growers and to know the marketing management by the potato growers, to ascertain the association between the extent of adoption of recommended potato production technology by the potato growers and their selected characteristics.The following conclusions were, A great majority(61.67%) of the potato growers had medium level ofknowledge regarding recommended practices of potato. The findings regards to the practice-wise knowledge of the respondents about recommended potato production technology are presented. It reveals that ‘sowing time and method’ and ‘irrigation management’ were the most important practices of potato cultivation and found having maximum mean knowledge score (93.33 mean score each).Majority (70.83 %) of the respondents had medium extent of adoption of recommended production technology of potato. The practice-wise adoptions of recommended production technology of potato concluded that among the different recommended potato production technologies, (86.57mean score) of the respondents had adopted irrigation management technology.Majority (70.83%) of the respondents had medium marketing management by the farmers. The data about various aspect of marketing management concluded that it was portray that majority respondent (48.33%) were selling their produce through the commission agent, while 30.83 per cent of the respondents selling their produced to the wholesaler in the market yard. Further, it was found that 51.66 per cent of the respondents sold their produce when the prices are favorable, while 30.83 per cent of the respondents sold their produce immediately after the harvest. In case of grading it was found that 60.00 per cent of the respondents followed grading on the basis of the size of potato and 40.00 per cent of the respondents followed grading on the basis of quality of potato. The responses regarding storage facility revealed that 43.33 per cent of the respondents stored the potato in gunny bags, followed cold storage 40.84 per cent. The independent variables like age, education, annual income, extension participation, method of irrigation, innovative proneness, risk orientation and level of knowledge had positive and significant correlation with adoption of recommended crop production technology by farmers. While, the variables like size of family, social participation, land holding and cropping pattern had positive and non- significant relationship with adoption of recommended crop production technology by the farmers. Impactofadoptionstartupscenarioofrecommended potatoproductiontechnologybythepotatogrowers inGujarat MANOJ R. MANE, NILESH P. TAYADE AND MAHESH M. KADAM HIND AGRICULTURAL RESEARCH AND TRAINING INSTITUTE ARTICLE CHRONICLE : Received : 01.01.2017; Revised : 13.01.2017; Accepted : 20.01.2017 RESEARCH ARTICLE : KEY WORDS : Adoption, Production technology, Potato growers Agriculture Update Volume 12 | Issue 1 | February, 2017 | 146-154 e ISSN-0976-6847 Visit us : www.researchjournal.co.in DOI: 10.15740/HAS/AU/12.1/146-154 AU Author for correspondence : NILESH P. TAYADE Shramshakti College of Agriculture (M.P.K.V.), Maldad, SANGMANER (M.S.) INDIA Email:nilesh5novembetr @gmail.com; mahesh.20181@lpu.co. in See end of the article for authors’ affiliations
  • 2. 147 Hind Agricultural Research and Training Institute Agric. Update, 12(1) Feb., 2017 : BACKGROUND AND OBJECTIVES Potato is an important vegetable crop of the Sabarkantha district of the Gujarat state occupying about 18.46 per cent of total potato cropped area of the state. It ranks second in area and production of potato after Banaskantha district. While it ranks fourth with average productivity 31.04 MT/ha after Gandhinagar (33.75 MT/ ha),Anand (32.00 MT/ha) and Banaskantha (31.05 MT/ ha). Therefore, there is a wide gap between highest productivity in the state and productivity of Sabarkantha. The low yield (productivity) of potato in Sabarkantha district could be attributed to the fact that the farmers have not still adopted the recommended production technology of the crop upto the extent. The knowledge about the new production technology plays vital role in their adoption by farmers. Further, several constraints in adoption of technology and marketing of the production also play a significant role in adoption of recommended technologies. Taking all this in view, the present study was under taken with following specific objectives : Objectives : – To find out the extent of adoption of potato production technology by the potato growers. – To know the marketing management by the potato growers. – To ascertain the association between the extent of adoption of recommended potato production technology by the potato growers and their selected characteristics. RESOURCES AND METHODS The present study was undertaken in Sabarkantha district of Gujarat state. Using purposive random sampling, two taluka viz., Dhansura and Bayad were selected purposively as these talukas were having high area under potato production. Three villages from each taluka were selected by using simple random sampling technique. Thus, six villages were selected randomly. From each village, twenty respondents were selected randomly making a sample of 120 respondents. The present study was confined to ex-post-facto research design, the independent variables were measured by using suitable scale and procedure adopted by various researchers in past with due modification. The data were collected with the help of structured pre-tested interview schedule. The data collected were analyzed, tabulated and interpreted in the light of objectives for arriving at meaningful interpretation. OBSERVATIONS AND ANALYSIS The results obtained from the present study as well as discussions have been summarized under following heads: Knowledge level of the potato growers about potato production technology : In the present study knowledge refers to know-how about different potato cultivation technologies possessed by the potato growers. Adequate knowledge is essential to potato growers for the successful and profitable cultivation. It was therefore, thought necessary to obtain information from the potato growers about the knowledge they possessed about potato cultivation practices. It is observed from the Table 1 that, majority (61.67%) of the potato growers had medium level of How to cite this article : Mane, Manoj R., Tayade, Nilesh P. and Kadam, Mahesh M. (2017). Impact of adoption startup scenario of recommended potato production technology by the potato growers in Gujarat. Agric. Update, 12(1): 146-154; DOI : 10.15740/HAS/AU/12.1/146-154. Table 1 : Distribution of the respondents according to their level of knowledge Sr. No. Level of knowledge Number Per cent 1. Low 19 15.83 2. Medium 74 61.67 3. High 27 22.50 Total 120 100.00 Mean= 79.10 S.D. = 6.05 MANOJ R. MANE, NILESH P. TAYADE AND MAHESH M. KADAM 146-154
  • 3. 148 Hind Agricultural Research and Training Institute Agric. Update, 12(1) Feb., 2017 : knowledge regarding recommended practices of potato, while 22.50 per cent and 15.83per cent of the potato growers had high and low level of knowledge, respectively. Thus, it can be concluded that majority of the respondents had mediumlevelof knowledge regarding recommended potato production technology. The probable reason might be that majority of the potato growers had good literacy status and medium level of social participation and extension participation. This finding is in the line with findings of Mate (2005); Kadu and Saiyad (2009) and Rathod (2009). It is clear from Table 2 that majority of the respondents (70.83 %) had medium extent of adoption regarding recommended production technology of potato, followed by 15.83 per cent and 13.44 per cent of the respondents who had low and high extent of overall adoption, respectively. From the above results, it can be concluded that majority of the respondents had medium extent of adoption regarding recommended potato production technology. The possible reason for having medium adoption among the majority of respondents Table 3 : Practice-wise adoption of recommended potato production technology by potato growers (n=120) Sr. No Recommended practices Mean score Rank 1. Recommended variety 76.15 V 2. Land preparation 69.27 X 3. Seed rate 75.17 VII 4. Seed treatment 72.27 IX 5. Sowing time and method 80.17 IV 6. Spacing 81.19 III 7. F.Y.M. 66.24 XI 8. Basal application of chemical fertilizers 73.15 VIII 9. Top dressing of chemical fertilizers 64.23 XII 10. Earthing up 85.23 II 11. Weed management 60.10 XIV 12. Irrigation management 86.57 I 13. Insect -pest control 61.19 XIII 14. Disease control 56.80 XV 15. Crop rotation 52.19 XVI 16. Harvesting 75.51 VI Overall mean score = 70.97 IMPACT OF ADOPTION STARTUP SCENARIO OF RECOMMENDED POTATO PRODUCTION TECHNOLOGY BY THE POTATO GROWERS IN GUJARAT might be their mediumknowledge. Further, due to limited resources with the farmers and the constraints they faced in potato cultivation, they might have not adopted all the recommended practices and hence, very few farmers were found having high adoption of recommended potato cultivation technology. This finding is in the line with the findings reported by Patel et al. (2000) and Parakash et al. (2003). The practice-wise adoption of recommended production technology of potato is depicted : Table 3 shows that among the different recommended potato production technologies, (86.57 mean score) of the respondents had adopted irrigation management technology and ranked first. The other practices in which respondents had higher adoption (mean score greater than overall mean score) were earthing up (85.23 mean score), spacing (81.19 mean score), sowing time and method (80.17 mean score), recommended variety (76.15 mean score), harvesting (75.51 mean score), seed rate (75.17 mean score), basal fertilizers Table 2 : Distribution of potato growers according to their extent of adoption regarding recommended production technology of potato crop Sr. No. Extent of adoption quotient Number Per cent 1. Low 19 15.83 2. Medium 85 70.83 3. High 16 13.44 Total 120 100.00 Mean= 70.97 S.D. = 5.99 146-154
  • 4. 149 Hind Agricultural Research and Training Institute Agric. Update, 12(1) Feb., 2017 : Table 4 : Distribution of the respondents according to their marketing management of potato growers Sr. No. Marketing management Number Per cent 1. Low 14 11.67 2. Medium 85 70.83 3. High 21 17.50 Total 120 100.00 Mean= 28.73 S.D. = 2.95 Table 5 : Distributions of the respondents according to the marketing management aspects of potato Sr. No. Particular Frequency Per cent 1. Marketing channel Wholesaler 37 30.83 Commission agent 58 48.33 Village merchant 9 07.50 Retailer 4 03.33 Processor 12 10.00 Total 120 100.00 2. Time of sale Immediately after harvest 37 30.83 After one or two months of harvest 21 17.50 At favourable price 62 51.66 Total 120 100.00 3. Grading On size base 72 60 On quality base 48 40 Total 120 100.00 4. Method of storage Heap method 07 05.43 Country storage on farm 12 10.00 Cold storage 43 35.83 Gunny bags 58 48.34 Total 120 100.00 MANOJ R. MANE, NILESH P. TAYADE AND MAHESH M. KADAM (73.15 mean score) and seed treatment (72.27 mean score) were also adopted by maximum respondents and ranked second, third, fourth, fifth, sixth, seventh, eighth, ninth, respectively. While low extent of adoption of technology was observed in remaining practices having score below overall mean score were land preparation (69.27 mean score), F.Y.M. (66.24 mean score), top dressing of fertilizers (64.23 mean score), insect-pest control (61.19 mean score), weed management (60.19 mean score), disease control (56.80 mean score), crop rotation (52.19 mean score), the adoption mean score was below overall adoption score (70.97 mean score) in ascending order. From the above results, it can be concluded that considering the no-cost low cost inputs in the package of practices the extent of adoption was observed among the respondents. The recommended varieties were adopted higher due to the product choice of consumers in particular area of Sabarkantha district. Data in Table 4 reveal that majority of the respondents (70.83 %) had medium marketing management, followed by 17.50 per cent and 11.67 per cent of the respondents who had high and low marketing management by the farmers, respectively. Aspect of marketing management of the potato : The data about various aspects of marketing management have been presented in Table 5. The data presented in Table 5 portray that, majority respondent (48.33%) were selling their produce through the commission agent, while 30.83 per cent of the respondents were selling their produced to the wholesaler 146-154
  • 5. 150 Hind Agricultural Research and Training Institute Agric. Update, 12(1) Feb., 2017 : Table 6 : Association between the extent of adoption of recommended potato production technology by the potato growers and their selected characteristics (n=120) Sr. No. Independent variables Correlation co-efficient (‘r’ value) 1. Age 0.2149* 2. Education 0.2091* 3. Size of family 0.1498(NS) 4. Social participation 0.1433(NS) 5. Land holding 0.1004(NS) 6. Annual income 0.2166* 7. Extension participation 0.2435** 8. Method of irrigation 0.1868* 9. Cropping pattern 0.1009(NS) 10. Innovative proneness 0.2483** 11. Risk orientation 0.2041* 12. Level of knowledge 0.8476** * and ** indicate significance of values at P=0.05 and 0.01, respectively NS = Non-significant IMPACT OF ADOPTION STARTUP SCENARIO OF RECOMMENDED POTATO PRODUCTION TECHNOLOGY BY THE POTATO GROWERS IN GUJARAT in the market yard followed by 10.00 per cent to processors and 7.50 per cent to village merchant and 3.33 per cent to the retailer. Hence, it can be concluded that nearly half (48.33%) of the respondent sold their produce through commission agent. Further it was found that 51.66 per cent of the respondents sold their produce when the prices were favorable, while 30.83 per cent of the respondents sold their produce immediately after the harvest and 17.50 per cent of the respondents sold their produce after one or two month of harvest. Hence, it can concluded that nearlyhalf (51.66%) of the respondents sold their produce when the prices are favourable. In case of grading it was found that 60.00 per cent of the respondents followed grading on the basis of the size of potato and 40.00 per cent of the respondents followed grading on the basis of quality of potato. Hence, it can be concluded that three fifth (60.00%) of the respondents had done grading based on the potato size. The responses regarding storage facility revealed that 48.34 per cent of the respondents stored the potato in gunny bags, followed cold storage (35.83%), country storage (10.00%) on the farm, and heap method (05.43%). Hence, it can be concluded that nearly half (48.34%) of the respondents stored their produce in the gunny bags. Association between the extent of adoption of recommended potato production technology by the potato growers and their selected characteristics: The adoption or acceptance of recommended agricultural technology is a unit act but a complex process involving sequence and thought of action. The action of individual farmers is governed by personal, socio- economical, situational, and psychological variables with their level of knowledge and extent of adoption of improved potato production technology were worked out by calculating co-efficient of correlation. The results in this regard are depicted as under. Age and extent of adoption : It is apparent from the data presented in the Table 6 that the age of the potato growers had positive and significant correlation (0.2149*) with their extent the adoption of recommended production technology of potato. Thus, the Null hypothesis H.1 was rejected. Positive correlation was found in case of age and extent of adoption might be due to the fact that the self experience is one of the important sources of information so, experienced farmers adopted more than young aged farmers. This finding is in the contrast with the results of Patel et al. (2000). Education and extent of adoption: The data presented in Table 6 reflect that the extent of adoption of the potato growers regardingrecommended production technology had positive and significant (0.2091*) correlation with their level of education, which indicatethateducationplayanimportantrole ininfluencing the adoption of new technology by potato growers. Thus the Null hypothesis H.2 was rejected. This finding has been supported by the findings of Patel et al. (2000); 146-154
  • 6. 151 Hind Agricultural Research and Training Institute Agric. Update, 12(1) Feb., 2017 : MANOJ R. MANE, NILESH P. TAYADE AND MAHESH M. KADAM Rangari et al. (2000) and Patel (2004). Size of family and the extent of adoption : The data presented in Table 6 reveal that there was not-significant association (0.1498NS ) between size of family and extent of adoption of recommended production technology of potato. This shows that size of family is not an important variable which influence on adoption level of potato growers regarding potato production technology. Thus, the Null hypothesis H.3 is accepted. This might be due to that in large size family, decision for adoption of new technologywas taken jointly and it took some time hence, adoption level was found low in the case of size of family but it was upto the mark. This finding supports the findings of Jadhav (2001). Social participation and the extent of adoption : The data presented in Table 6 clearly indicate that social participation by the potato growers had positive but non-significant correlation (0.1433NS ) with their extent of adoption of recommended production technology of potato. Thus, the Null hypothesis H.4 is accepted i.e., there is no association between social participation of the respondents and their extent of adoption of recommended potato production technology. It can be thus concluded that there was no relationship between social participation and extent of adoption of recommended potato production technology. It mean that extent of adoption of recommended potato production technology by the potato grower did not increase significantly with an increase in social participation.This finding is in the line with the finding of Chavda (1998). Size of land holding and the extent of adoption : The data presented in Table 6 clearly indicate that size of land holding of the potato grower’s had positive and non-significant association (0.1564NS ) with their extent of adoptionofrecommended productiontechnology of potato. Thus, the Null hypothesis H.5 is accepted. The probable reason for having non-significant relationship between sine of land holding and adoption may be due to reason that potato was found cultivated only by the medium and big farmers. The finding derives support from the findings of Chavda (1998) and Patel et al. (2000). Annual income and the extent adoption : It is apparent from the data presented in the Table 6 that annual income of the potato growers had positive and significant correlation (0.2166*) with their extent of adoption of recommended production technology of potato. Thus the Null hypothesis H.6 is rejected. The probable reason might be that the sufficient income availed the freedom for purchasing equipment, manure, fertilizer, insecticides, weedicides etc. which leads them to adopt new potato technology. This finding was supported by the findings of Rangari et al. (2000) and Patel (2004). Extension participation and extent of adoption : The data presented in Table 6 clearly indicate that extension contact of the potato growers had positive and highly significant correlation (0.2435**) with their extent of adoption of recommended production technology of potato. This result provides sufficient ground to reject the Null hypothesis H.7 . The reason for above situation might be that the greater extension participation seemed to be associated with higher adoption of potato production technology. This finding is in line with the findings of Chaudhari (2009). Method of irrigation and extent of adoption : It is apparent from the data presented in Table 6 that method of irrigation of potato growers had positive and significant correlation (0.1868*) with their adoption of recommended potato production technology. Thus, it can be said that method of irrigation affected the adoption positively. Thus, the Null hypothesis H.8 was rejected. Cropping pattern and extent of adoption : It is apparent from the data presented in Table 6 that cropping pattern of potato growers had positive and non-significant correlation (0.1009NS ) with their adoption of recommended potato production technology. Thus, the Null hypothesis H.9 was accepted. Innovative proneness and extent of adoption : The data depicted inTable 6 show that the innovative proneness of the potato growers had positive and highly significant correlation (0.2483**) with their extent of adoption of recommended production technology of potato. Thus, the Null hypothesis H.10 is rejected. The reason for above situation might be that greater innovative proneness seemed to be associated with higher adoption of recommended production technology of potato. The findings are in line with the finding of Jadhao (2001). 146-154
  • 7. 152 Hind Agricultural Research and Training Institute Agric. Update, 12(1) Feb., 2017 : IMPACT OF ADOPTION STARTUP SCENARIO OF RECOMMENDED POTATO PRODUCTION TECHNOLOGY BY THE POTATO GROWERS IN GUJARAT Risk orientation and extent of adoption : It is apparent from the data presented in Table 6 that risk orientation of potato growers had positive and significant correlation (0.2041*) with their adoption of recommended potato technology. Thus, the Null hypothesis H.11 is rejected. It is obvious that higher risk oriented farmers were oriented toward maximization of profits from farming. This resulted into favourable perception towards progressive change and this might have led themtowards high level of adoption.This finding is in conformity with the findings of Dongardive (2002). Knowledge and extent of adoption : It is obvious from the data presented in Table 6 that the extent of adoption of potato growers regarding recommended production technology of potato had positiveand highlysignificant correlation (0.8476**) with their level of knowledge. It indicates that as knowledge level of potato growers increased, the adoption level also increased. Thus, the Null hypothesis H12 “there is no relationship between the level of knowledge of potato growers and their extent of adoption of recommended production technology of potato” is rejected. Thus, it can be concluded that the level of knowledge shouldbeconsideredasnon-monitoringinput forprofitable crop production as it is directly encourage the farmers for promotion and use of recent agricultural technology which leads them towards profit maximization ultimately resulted in to adoption. This finding is in line with the findings of Dongardive (2002) and Badhe et al. (2008). Thus, it can be concluded that the independent variables studied viz., age, education, land holding, annual income,extension participation, innovativeproneness,risk orientation and the level of knowledge had positive and significantcorrelation withtheadoptionbehavior ofpotato growers, whereas size of family and social participation of the potato growers had not established any type of correlation with adoption behaviour. Authors’ affiliations : MANOJ R. MANE, Shramshakti College of Agriculture (M.P.K.V.), Maldad, SANGMANER (M.S.) INDIA MAHESH M. KADAM, School of Agriculture, Lovely Professional University, PHAGWARA (PUNJAB) INDIA REFERENCES Anonymous (2011). Report of www.GSWAN.com Athawale, P.B. (2009). Knowledge and adoption of recommended pigeon pea cultivation technology by the pigeon pea growers of Sabarkantha district of Gujarat state. M.Sc. (Ag.) Thesis, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, GUJARAT (INDIA). Badhe, D.K., Saiyad,A.S., Nehete, N.C. and Patel, S.R. (2008). Relationship between characteristics of brinjal growers and their adoption ofrecommended production technology. Gujarat J. Extn. Edu., 18-19 : 93. Chadha, K.L. (2001). Hand book of horticulture. I.C.A.R. Publication, New Delhi (INDIA). Chandran, B. (1997). A study on knowledge and adoption of farmers cultivating tapioca in Ernakulam district of kerala state. M.Sc. (Ag.) Thesis, UniversityAgricultural Science, Dharwad, KARNATAKA (INDIA). Chaudhari, J.D. (2009). Extent of adoption of post harvest techniques ofRedchilliamong the chilligrowersinkankrejtaluka of Banaskantha district of Gujarat state. M.Sc. (Ag.) Thesis, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, GUJARAT (INDIA). Chavda, J.B. (1998).Adoption of groundnut based inter/relay cropping system by the groundnut based inter/relay crop growers of Junagadh district. M.Sc. (Ag.) Thesis, Junagadh Agricultural University, Junagadh, GUJARAT (INDIA). Deorukhakar, A.C., Karale, P.D. and Nikam, M.B. (2011). Constraints in adoption of modern technologies in rice production in Ratangiri district of Maharastra. J. Agric. Res. Technol., 36 (3): 460-463. Dongardive, V.T. (2002).AstudyonAdoption of recommended technology of chilli crop by chilli growers in Anand district of Gujarat State. M.Sc. (Ag.) Thesis, Gujarat Agricultural University, Anand, GUJARAT (INDIA). Dudhate, D.G. andWangikar, S. D. (2003). Constraints faced by farmers in adoption of brinjal production technology, Agricultural Extension Review, September-October, 30-31. Gupta, V. (1999). A study on the knowledge and adoption behavior of rice growers in Jammu district of Jammu and Kashmir state. M.Sc. (Ag.) Thesis, University Agricultural Science, Dharwad, KARNATAKA (INDIA). Jadhao, D.L. (2001).Astudy on modernization of agriculture among the farmers of Mehsana district of Gujarat state.M.Sc. (Ag.) Thesis, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar, GUJARAT (INDIA). Jadhav, N.B. (2001). Knowledge adoption and constraints of onion growers with respect to recommended onion production. M.Sc. (Ag.) Thesis, GujaratAgricultural University, Junagadh, GUJARAT (INDIA). Jadav,N.B.andMunshi,M.A.(2004).Adoptionofrecommended 146-154
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