Applying Agile Development to Sales
Management
Dimitar Stanimiroff
Managing Director Stack
Overflow Careers EMEA
Agenda
1. What it is & why it matters (i.e. benefits)
2. Scrum Tools
- The Burndown Chart
- Scrum Board
3. Team Roles + Responsibilities
4. Putting it all together (Sprints, Standups &
Retrospectives)
5. Implementation
What Is Scrum?
Scrum originates as an iterative and
incremental agile software development
framework for managing software projects.
Its focus is on "a flexible, holistic product
development strategy where a development
team works as a unit to reach a common
goal".
TH
E
Problem
Image Source: http://www.empireonline.com/features/how-to-win-at-poker/
ScrumBenefits
Tracking Progress In Agile Sales
Image Source: http://snowbrains.com/tag/mount-everest/
Tracking Progress In Agile Sales
Are we there yet?
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Image Source: http://marvel-movies.wikia.com/wiki/X-
Men_(team)
Team Roles
Image Source: http://www.empireonline.com/features/future-of-x-men-franchise/
Scrum Master
• Responsible for making
sure a Scrum team lives by
the values and practices of
Scrum
• Often considers a coach
for the team, ensuring that
that they do the best work
possible
• The process owner
creating balance with the
project’s key stakeholder
hImageSource:ttp://comicbook.com/blog/2013/06/30/x-men-days-of-future-past-patrick-stewart-on-professor-xs-return/
Product Owner
• The project’s key
stakeholder
• Has a vision of what s/he
wishes to build and convey
that vision to the team
• Someone with a solid
understanding of the user,
marketplace competition
and future trends
http://77wallpaper.com/x-men-days-of-future-past-94.html
Scrum Team Everyone one the project works together to complete the
work they have collectively committed to complete
within a sprint.
ScrumBoard
THE
Putting It All Together: Sprints,
Standups & Retrospectives
S1
Start
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S3
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Start
Image Source: http://getrealphilippines.com/blog/2014/06/why-andray-blathche-being-a-proud-pinoy-makes-perfect-sense/
We are all in the scrum …
… each and every day.
Image Source: http://welovecovers.blogspot.co.uk/2013_03_01_archive.html
Dimitar Stanimiroff
dimitar@stackoverflow.com
@Stanimiroff
www.developingsales.com

Agile Sales – Scrum For Sales Management

Editor's Notes

  • #7  - Scrum solves that problem. It also makes team members more engaged & increases job satisfaction Allows sales managers to get better understanding of their team’s pipeline; what team members are doing right or wrong and the impact their activities have on their bottom line In other words allow managers to mange performance rather than results
  • #8 Mount Everest 8,848 m ->632m a day Daily distance covered will vary, so the best thing to do will be to focus on how much further to climb and how many days left before we have to turn back Tracking progress against goal is what we refer to as the “burn down”
  • #9 - Measuring speed and distance to goal rather than the absolute value of sales closed.
  • #16 Core to Scrum’s popularity You get direct visibility into how well you’ve been doing and how the performance thus far compares to what needs to be done going forward to reach goal Makes it very easy and quick to see how the team is tracking against goal
  • #21 - Means to visualize salespeople’s workflows, their pipelines and how those pipelines develop over time
  • #22 - Weekly scrum manifest itself in 2 quick meeting held once every 5 days (Standup & Retrospective)
  • #24 - The team in sin the scrum every day. - The two meetings are like the tip of the iceberg – just 10% of its entire body