This document provides an overview of the top advertising and marketing agency groups in terms of estimated 2014 revenue. It lists the major agency brands owned by each group and their estimated revenues. The top 3 agency groups by revenue are WPP ($17.3 billion), Omnicom ($15.3 billion), and Dentsu ($8.3 billion). It provides high-level revenue estimates for these and other large agency networks including PublicisGroupe, Interpublic, Hakuhodo DY, MDC Partners, and Cheil.
AT&T’s Announcement: "We've begun a formal advertising media and creative agency review that will cover all traditional and digital services in the U.S. for our Entertainment Group, Business Solutions and Corporate Brand work." (Adweek)
AT&T is looking to adopt "a single integrated media and creative operating model made up of affiliated agencies. Doing so will improve efficiencies, quality and consistency across our portfolio."
Current & Previous Agencies: The primary media incumbent is WPP’s MEC, which won a consolidation review back in 2007, when the client was spending an estimated $2.3 billion annually. Prior to that review, five shops handled the business including MEC, Digitas, GSD&M Idea City, Initiative and OMD.
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. WFA’s champions responsible and effective marketing communications worldwide.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
AT&T’s Announcement: "We've begun a formal advertising media and creative agency review that will cover all traditional and digital services in the U.S. for our Entertainment Group, Business Solutions and Corporate Brand work." (Adweek)
AT&T is looking to adopt "a single integrated media and creative operating model made up of affiliated agencies. Doing so will improve efficiencies, quality and consistency across our portfolio."
Current & Previous Agencies: The primary media incumbent is WPP’s MEC, which won a consolidation review back in 2007, when the client was spending an estimated $2.3 billion annually. Prior to that review, five shops handled the business including MEC, Digitas, GSD&M Idea City, Initiative and OMD.
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. WFA’s champions responsible and effective marketing communications worldwide.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
It’s an exciting moment in adtech, as improved analytics enable stronger targeting personalization and effectiveness, and the trend of omni-channel marketing begins to blur the lines between “traditional” and “digital” advertising. The digital portion of the advertising market is a $140B global industry, growing at over 16% a year. Companies finding innovative ways to create real value for brands is in high demand, with ad agencies among the most active buyers of technology companies. This Market Spotlight webcast will examine the trends within driving interest, with perspectives from analysts, bankers, buyers, investors, and CEOs.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
My original pro digital background, for interest.Bracket Boys
Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au
The GMA Talkback Magazine February contains stories about;
- Mobile retargeting The modern marketer’s dream comes true in 2013
- People prefer marketing messages by mail and email
- Careful steps on foreign soil
Magazine Publishers' Transformation: The Time to Act is Now! Value Partners
By Demetrio Di Martino, Partner of the Singapore office, Charles Monteux, Senior Engagement Manager of the São Paulo office and Mark Weston, Business Analyst of the London office. January
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Dragon Trail co-founder Jens Thraenhart's presentation during the 2009 China Travel Distribution Summit in Shenzhen - December 2009.
www.DragonTrail.com
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Quarterly Statistics on Media, Mobile, Social Media and AdvertisingEM3
By many accounts, the economy is on an upswing: Major advertisers increased spending by about 6%, but
perhaps more importantly, roughly 40% of Americans indicated that the economy is “getting better.”
This is important news for marketers of all stripes, since it impacts the way they will approach their
marketing efforts.
But that’s just one of many practical marketing facts that have been collected in “The Marketing Data Box.”
In this issue here are just a few facts you’ll discover:
•The benefits and consequences of social media to US Adults
•Whether Americans are willing or not to pay for online news
•The average cost per lead for outbound vs. inbound marketing
•The percentage of mobile users that own smartphones
•What activity dominates mobile internet time (and it’s not social networking)
•Ecommerce growth rates
•What percent of US population search online for health information, and where they are
most likely to go
•The TV programming that will make your ads more likely to be thought of as trustworthy
There are 65 charts on 54 data slides in this issue – as well as insightful analysis you can share with your
blog or newsletter
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
In this case study, we learn how Hill+Knowlton
- Identified the most important social posts and tracked trends in conversation
- Produced daily snapshot reports that helped inform decision-making
- Used real-time Alerts, Signals and analysis to stay ahead of potential stories
It’s an exciting moment in adtech, as improved analytics enable stronger targeting personalization and effectiveness, and the trend of omni-channel marketing begins to blur the lines between “traditional” and “digital” advertising. The digital portion of the advertising market is a $140B global industry, growing at over 16% a year. Companies finding innovative ways to create real value for brands is in high demand, with ad agencies among the most active buyers of technology companies. This Market Spotlight webcast will examine the trends within driving interest, with perspectives from analysts, bankers, buyers, investors, and CEOs.
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns.
My original pro digital background, for interest.Bracket Boys
Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au
The GMA Talkback Magazine February contains stories about;
- Mobile retargeting The modern marketer’s dream comes true in 2013
- People prefer marketing messages by mail and email
- Careful steps on foreign soil
Magazine Publishers' Transformation: The Time to Act is Now! Value Partners
By Demetrio Di Martino, Partner of the Singapore office, Charles Monteux, Senior Engagement Manager of the São Paulo office and Mark Weston, Business Analyst of the London office. January
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Dragon Trail co-founder Jens Thraenhart's presentation during the 2009 China Travel Distribution Summit in Shenzhen - December 2009.
www.DragonTrail.com
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Quarterly Statistics on Media, Mobile, Social Media and AdvertisingEM3
By many accounts, the economy is on an upswing: Major advertisers increased spending by about 6%, but
perhaps more importantly, roughly 40% of Americans indicated that the economy is “getting better.”
This is important news for marketers of all stripes, since it impacts the way they will approach their
marketing efforts.
But that’s just one of many practical marketing facts that have been collected in “The Marketing Data Box.”
In this issue here are just a few facts you’ll discover:
•The benefits and consequences of social media to US Adults
•Whether Americans are willing or not to pay for online news
•The average cost per lead for outbound vs. inbound marketing
•The percentage of mobile users that own smartphones
•What activity dominates mobile internet time (and it’s not social networking)
•Ecommerce growth rates
•What percent of US population search online for health information, and where they are
most likely to go
•The TV programming that will make your ads more likely to be thought of as trustworthy
There are 65 charts on 54 data slides in this issue – as well as insightful analysis you can share with your
blog or newsletter
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
Nescafe gold crema ooh driving brand awareness and equity (slideshare)Posterscope
Research conducted by brand tracking specialists Millward Brown, in conjunction with Nestle and Posterscope. It proves how traditional OOH is still a great brand building medium which drives significant increases in brand awareness, trial and importantly brand equity for the new product Nescafe Gold Crema.
This report leverages data from TNS Connected Life and advertising expertise from Millward Brown Digital to give actionable insights when considering marketing to dads and households with children. The report also provides recent marketing examples that aim to connect with fathers.
Компанией Millward Brown совместно с компаниями Unilever и Google было проведено исследование о влиянии видео-блогеров YouTube на ключевые бренд-показатели.
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
Millward Brown European Ad Reaction StudyIAB Europe
The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer, Mobile, PR & Media)
4 Content Engine - (Brand Films, Product & Digital Videos, VR Films, Infographics & more)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Top Advertising Agency in Pune & Mumbai | Trivium Media Groupglobalocaldigi
Trivium Media Group is a prominent advertising, branding and media agencies World Wide. With its persistent presence as an emerging leader of Brand management. A pioneer in the dynamic and ever-changing industry of Fashion, Fitness, Luxury, Media.
Trivium Media Group (TMG), A 360-degree widespread advertising and media production company offering Brand designing and management, Digital strategy, lead management, Digital, and Social media management.From creative consulting to marketing & strategy audits.
Since its establishment, TMG is pronounced as a globally competitive yet very progressive business group engaged in the leading industries. We are an invincible group of professionals, passionate about work.
Communifix! is an ideas lab & a boutique Integrated marketing firm. Our core strength is our experienced handpicked team. The talent is the best class for strategy, creative, content, digital marketing & public relations. Start a conversation with us. biz@communifix.in or Call us: +91 9811634746
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Collective Audience Transforming Digital AdvertisingPeter Bordes
It's time for a change in the global digital media and advertising landscape. Our mission is to lead the next generation of platforms that move the industry away from fragmented, siloed walled gardens. To a global, open interconnected ecosystem that brings all the modules of advertising, media, data, and AI together. Removes inefficiencies, and empowers our partners with the efficient liquidity they need to reach, transact, and the realize value of their greatest asset. Thier audiences.
We are a collaborative collective that believes in the power of collective intelligence, and that we are stronger as a group than as individuals. Our superpower is a relentless drive to innovate. The most fruitful collaborations are those where we walk away having learned something new. We are curious, passionate, proactive problem-solvers. We partner with forward-thinking inspiring brands, agencies, and publishers.
The Innovation HitList: If You're A Startup Looking To Work With Brands, Thes...Partnered
From http://news.partnered.com - the company-to-company innovation & bizdev, network, 21 of the most important investors, brand managers, agencies and more in the world where brands meet startups. Startups are transforming how brands advertise and market.
But what does it take to compete in this landscape? For new entrepreneurs trying to build companies, there are key players in the ecosystem - from investors to brand managers to agencies to media partners - who are breaking new ground and who can open vital doors.
This is a project on the role of advertising agent in today's environment. This project is made with a view to understand the role of advertising agents for selling product / service in the market.
29ème Observatoire de l’e-pub SRI, réalisé par Oliver Wyman, en partenariat avec l’UDECAM
[sri-france 02.02.23]
En 2022, le marché français de la publicité digitale affiche une croissance de +10% vs 2021, malgré un net ralentissement au 2ème semestre, pour atteindre 8,5 Md€.
19ème observatoire de l’e-pub SRI (bilan 2017)yann le gigan
>>[Etude] 19ème observatoire de l’e-pub SRI (bilan 2017)
[sri-france.org 11.07.17]
19ème édition de l’Observatoire de l’e-pub du SRI, réalisé par PwC, en partenariat avec l’UDECAM
> Télécharger la présentation :
http://www.sri-france.org/wp-content/uploads/2017/07/PwC_Observatoire_S12017.pdf
13e Bilan ARPP " image et respect de la personne 2017 "yann le gigan
13ème BILAN ARPP « IMAGE ET RESPECT DE LA PERSONNE »
[arpp.org 07.09.17]
Dans le cadre de ce 13ème bilan, 50 328 publicités ont été examinées et 25 manquements ont été relevés (dont 12 provenant des affaires traitées par le Jury de Déontologie Publicitaire (JDP) sur la période de 4 mois étudiée), soit un taux de conformité à la Recommandation de l’ARPP « Image et respect de la personne humaine » de 99,95 %, taux qui reste équivalent à ceux des années précédentes. Comme lors du 12ème bilan publié en octobre 2016, l’essentiel des manquements relevés portent sur l’emploi de stéréotypes. Ils sont essentiellement diffusés en bannière ou sur les réseaux sociaux. Ce bilan a été présenté lors des Rencontres de l’UDECAM le 7 septembre 2017.
http://www.arpp.org/actualite/13eme-bilan-arpp-image-respect-de-personne/
Télécharger le pdf :
http://www.arpp.org/wp-content/uploads/2017/09/Bilan-Image-et-respect-de-la-personne-2017.pdf
18ème observatoire de l’e-pub SRI (1er Semestre 2017)yann le gigan
>>[Etude] 18ème observatoire de l’e-pub SRI (1er Semestre 2017)
[sri-france.org 11.07.17]
18ème édition de l’Observatoire de l’e-pub du SRI, réalisé par PwC, en partenariat avec l’UDECAM
> Télécharger la présentation :
http://www.sri-france.org/wp-content/uploads/2017/07/PwC_Observatoire_S12017.pdf
>>Ad Age Agency Family Trees 2016
[siia.net 02.05.16]
Key networks, agencies and holdings for the world’s five biggest agency companies. Estimated worldwide revenue in 2015
https://www.siia.net/archive/neals/2017/filez/562497/562497_13BestInfo_POSTP001_AA_20160502.pdf
« Les usages du numérique en France en 2016 » Credoc / Agence du numérique, A...yann le gigan
>>[Etude] « Les usages du numérique en France en 2016 » Credoc / Agence du numérique, Arcep, Conseil Général de l’Économie
[credoc.fr 01.12.16]
Le CRÉDOC a publié début décembre son étude annuelle « Baromètre du numérique », qui permet de disposer d’un panorama complet de l’équipement des français et de leurs usages des technologies numériques.
http://www.credoc.fr/pdf/Rapp/R333.pdf
[Livre Blanc] Repenser le temps : Rencontres de l’Udecam / 06 septembre 2015yann le gigan
[Livre Blanc] Repenser le temps : Rencontres de l’Udecam / 06 septembre 2015
http://dev.udecam.fr/wp-content/uploads/2016/11/UDECAM_LivreBlanc_RepenserLeTemps_6Septembre20161.pdf
[Livre blanc] « Gouvernance de l’Intelligence Artificielle dans les entrepris...yann le gigan
>>[Livre blanc] « Gouvernance de l’Intelligence Artificielle dans les entreprises » CIGREF
[cigref.fr 28.09.16]
Dans le prolongement de son colloque, le CIGREF publie un Livre Blanc réalisé en partenariat avec le cabinet Alain Bensoussan Avocats. Ce Livre Blanc présente les principales conclusions du Cercle Intelligence Artificielle, créé pour explorer les enjeux managériaux, éthiques, juridiques, liés à la poussée de l’Intelligence Artificielle.
http://www.cigref.fr/wp/wp-content/uploads/2016/09/Gouvernance-IA-CIGREF-LEXING-2016.pdf
Observatoire EY de l’information extra-financière des entreprises du SBF 120 ...yann le gigan
>>Observatoire EY de l’information extra-financière des entreprises du SBF 120 - Nov 2016
[ey.com nov 2016]
Le temps de la maturité : de la maitrise de l’information aux stratégies de durabilité..
http://www.ey.com/Publication/vwLUAssets/ey-observatoire-de-l-information-extra-financiere-des-entreprises-du-sbf120/$FILE/ey-sbf-120-presentation-des-resultats.pdf
2ème édition du Baromètre Annonceurs Mobile SRI-Harris Interactive - Nov 2016yann le gigan
>>2ème édition du Baromètre Annonceurs Mobile SRI-Harris Interactive
[sri-france.org 01.12.16]
Au 1er semestre 2016, avec une croissance de 71%[2], les investissements sur mobile explosent. Afin de dresser un nouvel état des lieux de la perception du mobile et de son intégration dans les stratégies médias, le SRI a choisi de reconduire l’étude qualitative menée en 2014[3] par Harris Interactive auprès des annonceurs.
http://www.sri-france.org/2016/12/01/2eme-edition-barometre-annonceurs-mobile-sri-harris-interactive/
Télécharger la présentation de l’étude :
http://www.sri-france.org/wp-content/uploads/2016/12/Prez-Barometre-Annonceurs-Mobile-SRI-Harris-Interactive-NOV16.pdf
>>[Etude] Baromètre Adblock IPSOS - IAB 2016
[ipsos.fr 21.11.16]
Le taux d'usage de l'ad-blocking en France passe de 30 à 36% selon une étude réalisée par Ipsos pour l'IAB France
http://www.ipsos.fr/sites/default/files/doc_associe/20160309-iab-etude_ad_blockers_-_v5_0.pdf
Livre blanc Arcep : Préparer la révolution de l’internet des objets yann le gigan
>>[Livre Blanc] Préparer la révolution de l’internet des objets
[arcep.fr 07.11.16]
Document n° 1 – Une cartographie des enjeux
DGE - Cnil - ANFR - Ministère du Logement et de l’Habitat durable - ANSSI - France Stratégie
http://www.arcep.fr/uploads/tx_gspublication/livre_blanc_IoT-01-cartographie-071116.pdf
Les résultats du marché publicitaire 1er semestre 2016 – Irep / France Pub yann le gigan
Les résultats du marché publicitaire au 1er semestre 2016 : Le marché renoue avec la croissance
[irep.asso.fr 23.09.16]
Les recettes publicitaires des médias selon l’IREP
Les dépenses de communication des annonceurs selon FRANCE PUB
http://www.irep.asso.fr/download.php?id=115&module=news&type=file
« Dirigeants vs Millenials » 5 recommandations pour supporter le choc numérique yann le gigan
>>[« Dirigeants vs Millenials » 5 recommandations pour supporter le choc numérique
[culturenumerique.eu 25.09.16]
rapport du Think Tank #culture_numerique - saison 3
http://www.culturenumerique.eu/CultureNumerique_Saison3.pdf
Partage ! - cahiers IP innovation & prospective de la CNIL - Juin 2016yann le gigan
>>[Etude] Partage ! - cahiers IP innovation & prospective de la CNIL
[cnil.fr juin 2016]
Motivations et contreparties au partage de soi dans la société numérique.
Partage de la valeur, enjeux de pouvoirs et de régulation.
https://www.cnil.fr/sites/default/files/atoms/files/cnil_cahier_ip_partage_version_finale_web_1.pdf
Marché du livre belge 2015 - ADEB (papier + numérique)yann le gigan
Le Numérique (p. 6-9)
En 2015, la part du numérique représente 9,66 % du total du chiffre d’affaires en langue française (contre 8,62 % en 2014). Toutes langues confondues (en éditions propres), elle grimpe jusqu’à 19,3 % du chiffre d’affaires total (papier et numérique) en 2015, contre 16,6 % en 2014. Le pourcentage du numérique s’avère nettement au-dessus de la moyenne européenne. En cause, la spécificité de notre édition avec une part importante référée aux sciences humaines (base de données juridique,
fiscale, comptable...)
http://adeb.be/sites/502a034d9f83256166000004/assets/576a327a1dd6476da9005d21/StatADEB2016_synth_se.pdf
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Grow Your Business Online: Introduction to Digital Marketing
Agency family tree top 10 - 2015 global
1. (Revenue US 460M)
BlueFocus
Vision 7 International
DIGITAL
BlueDigital
We Are Social
PR
Dentsu BlueFocus
Insight PR Consulting
BlueFocus Entertainment
Communications
ADVERTISING
SNK Advertising
Metta Communications
Bojie Media
Eyes Media
Xinwei Adertising
MARKETING SERVICES
BlueStrategy
BestChoice Business Consulting
Kingo
Jiebao Data
Phluency
Bayline
Keying
Netops
BlueFocus Communications Group
of America
Fuse Project
ASSOCIATED COMPANIES
Lantern
DT Communications
Tianyukong
Financial PR
BoldSeas
AdMaster
LB Advisor
1shi Interactive
Jianfei Kelian
Behe Adtech
Leyue
NowledgeData
Xiaoi
Zamplus
Fotoable
Doumob
Micro Star
iClick
Taihe
Wanleyun
Huntsworth
Blab
AGENCYTREES REVENUE ESTIMATES
> All revenue is from company reports,
estimated by R3 for Full Year 2014
> Japanese agencies are based on Calendar 2014
> For private companies, revenue is R3 estimate
> Conversions to US$ is as Dec 13th
, 2014
GLOBAL
2015
AGENCY FAMILY TREE TOP 10
www.r3ww.com
MEDIA
DIGITAL
SEO/SEM
ADVERTISING
MOBILE
MARKETING SERVICES
CRM
AGENCY GROUP
HEALTHCARE
CORPORATE/B2BOTHER SERVICES
RESEARCH
SOCIAL MEDIA
EXPERIENTIAL MARKETING
PRODUCTION SERVICES
BRANDING & IDENTITY
PR
(Revenue US 721M)
CHEIL
CHEIL WORLDWIDE
Cheil Worldwide
Barbarian Group
Beattie McGuinness Bungay
McKinney
Cheil Pengtai
Bravo Asia
Iris
(Revenue US 2,142M)
HAVAS
Havas Worldwide
HAVAS WORLDWIDE
Havas PR
Havas Health
Victors & Spoils
HAVAS MEDIA GROUP
Havas Media
Cake Group
Ignition
ARNOLD WORLDWIDE
Arnold Worldwide
Formula US
Work Club Global
Bizkit Wisely AB Global
GT Media Global
(Revenue US 2,289M)
HAKUHODODY
Hakuhodo Indonesia
Harkat Fitrah Mahir (Hakuhodo Lotus)
Hakuhodo Cheil
Hakuhodo Malaysia
People'n Rich-H
Hakuhodo Singapore
Hakuhodo Communications Asia
Hakuhodo Communications Singapore
Hakuhodo Consulting Asia Pacific
Delphys Hakuhodo International
Hakuhodo Asia Pacific
Lunch Communications
SPA-Hakuhodo Advertising
SPICY H
Percept/H
HAKUHODO
MJW Hakuhodo
Beijing Hakuhodo Advertising
Hakuhodo Communication
Partners Advertising (Shanghai)
Guangdong GDAD-Hakuhodo
Advertising
TBWAHAKUHODO China
Hakuhodo Institute of Life
and Living Shanghai
Shanghai Hakuhodo Advertising
Hakuhodo Intelligent Partners
Advertising (Shanghai)
Consumer Insight Research (C-Insight)
Guangdong GDAD Delphys
Hakuhodo Advertising
Hakuhodo Hong Kong
Hakuho Communications
Taiwan Hakuhodo
Hakuhodo Percept
Hakuhodo (Bangkok)
Media Intelligence
Foresight Research
Delphys Hakuhodo (Thailand)
Socius
Hakuhodo & Saigon Advertising
Hakuhodo Vietnam
Inpress Advertising
LIVE 247
Mountain Studios
Beijing Delphys Hakuhodo Advertising
Cimigo Holdings
Grebstad Hicks Communications
Hakuhodo Active
Daiko (Beijing) Advertising
Daiko (Guangzhou) Advertising
Daiko Vietnum
Daiko (Shanghai) Advertising
DAIKO
Daiko Advertising India
Daiko Communications Taiwan
Daiko Indonesia Consulting
Yomiko (Shanghai) Advertising
YOMIKO ADVERTISING
Taiwan Yomiko
HAKUHODO DY
MEDIA PARTNERS
Media Intelligence
Foresight Research
Delphys Hakuhodo (Thailand)
Socius
Hakuhodo & Saigon Advertising
Hakuhodo Vietnam
Inpress Advertising
Stories International
Red Peak Group
SYPartners
Hakuhodo France
TBWAG1
Hakuhodo Deutschland
HDD
Southpaw Communications
Hakuhodo Rus
Ars Electronica
(Revenue US 1,280M)
MDCPartners
MDC PARTNERS
6degrees
Andretti Sports Marketing
72andSunny
ACCENT
Allison + Partners
Anomaly
Boom!
Bruce Mau Design
Bryan Mills Iradesso
Doner
Gale43
Hello Design
KBS+
KBS+
Albion
Attention
Kwittken
MAXXCOM GLOBAL MEDIA
Assembly
The Media Kitchen
Northstar
Colle + McVoy
Exponent
CP+B
CP+B Black Market
Path
Concentric
HL Group
Hud:sun Media
Hunter PR
Kenna
Kingsdale Shareholder Services
Laird + Partners
LBN
Luntz Global
Mono
Northstar
Real Interactive
Redscout
Relevent
Rumble Fox
Sloane & Co.
Source Marketing
TargetCom
Team
Union
Veritas
Vitro
Yamamoto
The Media Kitchen
Spies & Assassins
Varick Media Management
Varick Media Management
(Revenue US 5,913M)
Dentsu
Dentsu Inc
DENTSU INC
DENTSU AEGIS NETWORK
Ad O’Clock
admatics
Antibody Healthcare
Communications
Carat
Carat Deep Blue
Carat Enterprise
Carat Expert
Carat Global
Carat Luxury
Carat
dentsu
&c.
Dentsu Mobius
Dentsu Webchutney
dentsu
Dentsu Media
Media Palette
Media Cubic
Media Matrix
D360
Dentsu Media
iProspect
iProspectCommunicate2
explido iProspect
IProspect
Hypermedia - Linked by Isobar
Kirowski Isobar
Lubie to - Linked by Isobar
Isobar
OMP - Linked by Isobar
Pjure Isobar
Trio Isobar
Verawom - Linked by Isobar
mcgarrybowen
Posterscope
Posterscope Contact
Milestone (India)
Posterscope
Vizeum
AMNET
Amplifi
Data2Decisions
Mitchell Communications Group
psLIVE
Promovator/psLIVE
psLIVE
NewWorld / psLIVE
360i
LOV Interactive/360I
360i
ApolloNation
Blocher & Partner
Brand Plus Marketing Solution
Brandmax Marketing Solutions
Brindley Advertising
CATCHSTONE
CCC
Clarity
Dentsu Blue Focus
Dist
Clownfish
Coleman Group
Columbus
Connect Factory
Copernicus
Cupcake
Deep Blue
Dentsu Blue Focus
Doosra
Empowering media powered
by the Dentsu Aegis Network
Firstborn Multimedia Corporation
Full Circle Media
Granit Productions
Haystac
Haystac Positive Outcomes
Huckleberry
ICUC
Indigo
Innovision Marketing Solutions
Internet Selection
IQ Mobile
JH Conseil
JJP
Jumptank
Kobalt Media
MD Network
Mediasal
Milestone Brandcom
Mitchell and Partners
MMA
Ideas Avenue
Mocom
Monsieur Referencement Internet
MWO
NBS
NewWorld
Pandora Media
PSI
rCOE
Riber Sports Marketing Group
RMI
Safecom
Simple Agency
Sinomonitor International
Social Embassy
Spark
SPI
Stadia Media
Steak Group
Symphony
Synergy
Team Epic
The Story Lab
Wink TTD
Vivid Group
Verawom
X-Line Hypermedia
YMedia
DENTSU AEGIS NETWORK
(Revenue US 8,264M)
PublicisGroupe
STARCOM MEDIA VEST GROUP
Razorfish
Rosetta
RAZORFISH
MEDIAS & REGIES EUROPE
Mediavision
MRE
MediaTransports
Starcom
Big Fuel
Spark
Tapestry
MediaVest
MV42
SMG Performance Marketing
Halogen
Local Spectrum
MRY
LiquidThreat
SMG Multicultural
Zero.Dot
ZENITHOPTIMEDIA
Zenith
Moxie
Ninah
Performics
Optimedia
Sponsorship Intelligence
Newcast
MSLGROUP
MSL
Publicis Consultants
Publicis Events
Publicis Live
Kekst & Co.
PBJS
JKL
20:20 MSL
SAS
Women's Forum
CNC
Espalthe
Andreoli
Luminous Experimental
Genedigi
Qorvis
LEVEL Studios
BBH
BARTLEBOGLEHEGARTY(BBH)
ZAG
Brand Consultancy and Venturing
BBH Labs-Innovation Unit
PUBLICIS HEALTHCARE
COMMUNICATIONS GROUP
(PHCG)
in-sync Consumer Insight
Saatchi & Saatchi Health / Wellness
Maxcess Managed Markets
Publicis Life Brands
Heartbeat Ideas
Publicis Touchpoint Solutions
Digitas Health Life Brands
Razorfish Healthware
Discovery
Beacon healthcare
Publicis Healthcare Consulting
Publicis Health Media
PRODIGIOUS
Prodigious
Market Forward
OTHER PUBLICIS SHOPS
Burrell Communications Group
VivaKi
PUBLICIS WORLDWIDE
Leo Burnett
Arc
Atelier
LEO BURNETT WORLDWIDE
Publicis
Publicis 133
Publicis Activ
Publicis Ambience
Publicis Beehive
Publicis Betterway
Publicis Blueprint
Publicis Boise
Publicis Capital
Publicis Chemistry
Publicis Conseil
Publicis Cubed
Publicis Dialog
Publicis EtNous
Publicis Front Foot
Publicis Graffiti
Publicis Hawkeye
Publicis iStrat
Publicis Kaplan Thaler
Publicis Machine
Publicis Pusher
Publicis Shopper
AG2 Publicis
AR New York
Arcade
Blue Parrot
Carré Noir
DPZ
Duval Guillaume Modem
ETO
Kitchen
Marcel
MarketGate
Nurun
Owen Kessel
Pixelpark
Poke
Red Lion
REPUTATION
Riney
Salles Chemistri
Taterka
Vivid
Wangfan
WYSIWYG
Alpha245
Turner Duckworth
DIGITASLBI
DigitasLBi
Phonevalley
The Third Act
CRM 365
KitKatt Nohr
Sceneric
Metadesign
Lost Boys
SAATCHI & SAATCHI
Saatchi & Saatchi
Saatchi & Saatchi X
Saatchi & Saatchi S
Bromley Communications
Team One
Conill
Fallon
CUBOCC
MEDIABRANDS
Ensemble
Identity
MCN (Middle East
Communications Network)
TM Advertising
McCann
McCANN WORLDGROUP
McCann Health
Complete Medical Group
McCann Human Care
Regan Campbell Ward McCann
Torre Lazur McCann
Media Partnership Corporation
ID Health
ID Media
Initiative
Interactive Avenues
IPG Media LAB
MediaBrands Publishing
TRAFFIC4U
UM
j3
Cadreon
Reprise Media
Ansible
Magna Global
Shopper Sciences
BPN
Orion Capital
Orion Printing
NSA Media
Orion Holdings
Rapport Worldwide
WAHLSTROM
Orion Trading
PROMOQUBE
Mithun
Compass Point Media
Momentum Worldwide
Chase Design
Graphic ORB
Jay Worldwide
PMK*BNC
Vowel
MRM // MCCANN
Optaros
Casanova Pendrill
Craft Worldwide
Avrett Free Ginsberg
Fitzgerald & CO
Maclaren McCann
The Martin Agency
Lowe Profero
Lowe Open
Lowe
ICC Lowe
LOWE AND PARTNERS
(Revenue US 7,540M)
INTERPUBLIC
Tierney
Octagon
Deutsch
Hill Holliday
INDEPENDENTS
FCB
Hacker Agency
FCB Health
Halesway
Devries Global
MARKETING SPECIALISTS
(CMG)
Golin
Area 23
Hudson
Mosaic
Prohealth
Neon
Insidedge
Asterri Analytics
Cogito Consulting
FCB Ulka Healthcare and Digital
FCB
Dailey
New Honor Society
Rivet
The Axis Agency
Accent Marketing
Current Lifestyle Marketing
Cassidy & Associates
UXUS
FutureBrand
Jack Morton Worldwide
Genuine
Advantage International
Film Fashion
Frukt
Rogers And Cowan
Octagon Access
Weber Shandwick
KRC Research
Mediaco
Powell Tate
Sawmill
Prime
Corporate Voice
Mullen
Frank About Women
Mediahub/Mullen
Carmichael Lynch
Spong
Huge
IW Group
R/GA
(Revenue US 15,318M)
OMNICOM
E-Graphics Worldwide
Designory
DDB Worldwide
DDB
Live
Proximity Worldwide
Clemenger Group
Juniper Park
BBDO WORLDWIDE
TBWAWORLDWIDE
DDB WORLDWIDE
OTHER OMNICOM SHOPS
Organic
TBWA Worldwide
Being
BBDO Worldwide
BBDO
Energy BBDO
InterOne
Alma
DDB Health/DDB Remedy
Interbrand
Red Urban
Roberts & Langer DDB
Rodgers Townsend
Spike DDB
TracyLocke
Uproar
Kern Organization
Fame
Integer Group
TBWA Digital Arts Network
Zimmerman Advertising
TBWA/WorldHealth
CAHG
OMNICOM MEDIA GROUP
OMD Worldwide
PHD
Novus Media
OMG Entertainment & Sports
OMG Outdoor Media Group
Icon International
Resolution Media
Team Ignition Pancultural Marketing
FLEISHMANHILLARD
FleishmanHillard
GMMB
Marketing Arm
Marketing Arm
Fanscape
CDM Group
KETCHUM
Ketchum
AgencyRx
CDM New York
CDM Princeton
CDMiConnect
Entree Health
SSCG Media Group
180 Amsterdam/180LA
Agency720
Alcone Marketing
AMCI
Bernard Hodes Group
Biolumina
Colangelo
Cone Communications
Critial Mass
Dieste
Direct Partners
Doremus
Downtown Partners Chicago
Emanate
Evolution Bureau
Flashpoint Medica
Footsteps
GMR Marketing
Goodby, Silverstein & Partners
Grizzard Communications Group
GSD&M
Harrison & Star
Hornall Anderson
Javelin Marketing Group
Latin Works
LLNS
Marina Maher Communications
MarketStar
Martin Williams
Merkley & Partners
Platnum Rye Entertainment
Porter Novelli
Russ Reid Co.
Serino/Coyne
Siegel & Gale
SportsMark
Targetbase
Tribal Worldwide
22feet India
RAPP
Haygarth Global
Mood Brazil
Heimat Global
Media Interactive Global
In Press Brazil
DDCA (DDC Advocacy)
(Revenue US 17,300M)
WPP
OgilvyOne Worldwide
Ogilvy CommonHealth Worldwide
Ogilvy Government Relations
Ogilvy Public Relations
Ogilvy & Mather Advertising
Era Ogilvy
OGILVY GROUP
Feistein Kean Healthcare
Social@Ogilvy
Neo@Ogilvy
Colley Porter Bell
A. EICOFF & CO
ACCELERATION
ALLIANCE
BLUE STATE DIGITAL
BUCHANAN
COMMUNICATIONS
BDG ARCHITECTURE +
DESIGN
CLARION COMMUNICATIUONS
DEWEY SQUARE GROUP
PBN HILL+KNOWLTON
STRATEGIES
PRIME POLICY GROUP
PRISM
QGA
SMOLLAN HEADCOUNT
ROCKFISH
SALMON
SANTO
SCHOLZ & FRIENDS
SOHO SQUARE
TEAM DETROIT
THE DATA ALLIANCE
THE FARM GROUP
THE FOOD GROUP
THE GLOVER PARK GROUP
UNITED VISIONS
DIALOGUE
DIGIT
JOHN ST.
DOVETAIL
EWA
F.BIZ
GCI HEALTH
SCANGROUP
HERING SCHUPPENER
HOGARTH WORLDWIDE
MANDO
MAXX
METRO
MJM
FINSBURY
OHAL
PACE
ASSOCIATE
ADK
HS Ad
The Jupiter Drawing Room
Chime Communications PLC
Barrows
Brierley & Partners
Grass Roots
HighCo
Smollan Group
UniWorld
Fabric Worldwide
Johannes Leonardo
SYZYGY
Globant
Visible
OOT
JOINT VENTURE
Dentsu Y&R
INVESTMENT
FullSIX
Imagina
MRC
The Weinstein Company
Ace Metrix
eCommera
In Game Ad Interactive
Invidi
HDT Holdings Technology
mySupermarket
Moment Systems
Say Media
SFX Entertainment Marketing
Vice Media
WildTangent
9INE SPORTS &
ENTERTAINMENT
THE UNITED NETWORK
Wing
GHG
Grey
GREY GROUP
Y&R
YOUNG & RUBICAM GROUP
Wunderman
TAXI
Burson-Marsteller
Cohn & Wolfe
Penn Schoen Berland
Landor Associates
Sudler & Hennessey
Iconmobile
Studiocom
VML
Bravo
GROUPM
Mindshare
MediaCom
MEC
Maxus
Catalyst
Xaxis
Quisma
KR Media
TENTHAVENUE
tenthavenue
Forward
Joule
Kinetic Worldwide
Spafax
KANTAR
Kantar
Kantar Health
Kantar Japan
Kantar Media
Benenson Strategy Group
Kantar Retail
Kantar Worldpanel
Added Value
Center Partners
IMRB International
Lightspeed GMI
Millward Brown
The Futures Company
TNS
HILL+KNOWLTON
STRATEGIES
Hill+Knowlton Strategies
Blanc & Otus
Wexler & Walker Public
Policy Associates
B to D Group
Addison Group
FITCH
Lambie-Nairn
PeclersParis
Brand Union
The Partners
VBAT
JWT WORLDWIDE
JWT
JWT Inside
Digitaria
Lunchbox
HeathWallace
AGENDA
AdPeople
Actis Wunderman
Aqua
Blast Radius
Designkitchen
Kassius
KBM Group
These Days
RTC
TMARC
AKQA
POSSIBLE
BATES CHI&PARTNERS
GEOMETRY GLOBAL
Redworks