Winning Ad Ops Strategies: Microsoft & Kelley Blue Book Panel Discussion with...Operative
For a rare look into how premium media organizations approach ad operations, please view our webcast panel discussion with Microsoft Digital Advertising Solution's Manager of Account Services, Heather Miranda, and Kelley Blue Book's VP of Advertising Operations, Melissa Bertram. Heather and Melissa discuss topics including the challenges facing ad operations today, which metrics are most important to track, how ad operations will evolve in the future, as well as examples of recent successful initiatives. http://www.operative.com
Operative and The Media Kitchen’s Darren Herman illustrate new ways to reduce costs, increase efficiencies and improve client satisfaction to launch a digital advertising agency into the future. Mr. Herman shares how ad technology has allowed The Media Kitchen to improve margins and become more strategic and client focused.
Increasing company value by sales channels choices 1.1Greg Nutkins
An introduction to the relative merits of Software distribution by direct or indirect methodologies, including topics like; Which Channel – Introduction, Why Use Indirect Channels, Company Valuations (Revenue, margins, operating income, gross profit), Basics of Software ‘go to market’ (GTM) models, Financial Comparison of GTM models, Qualitative Comparison of GTM Models, What do Resellers look for, What do Resellers offer, Reseller Costs, Reseller Compensation, Factors that make a Partner Channel Successful – For more information, contact Greg
Empowering Ad Operations to Create GrowthOperative
A story of transforming people, process and technology to generate growth in media sales and operations.
With quotes and anecdotes from Mark Bernstein, VP of Business Operations at Kelley Blue Book.
Winning Ad Ops Strategies: Microsoft & Kelley Blue Book Panel Discussion with...Operative
For a rare look into how premium media organizations approach ad operations, please view our webcast panel discussion with Microsoft Digital Advertising Solution's Manager of Account Services, Heather Miranda, and Kelley Blue Book's VP of Advertising Operations, Melissa Bertram. Heather and Melissa discuss topics including the challenges facing ad operations today, which metrics are most important to track, how ad operations will evolve in the future, as well as examples of recent successful initiatives. http://www.operative.com
Operative and The Media Kitchen’s Darren Herman illustrate new ways to reduce costs, increase efficiencies and improve client satisfaction to launch a digital advertising agency into the future. Mr. Herman shares how ad technology has allowed The Media Kitchen to improve margins and become more strategic and client focused.
Increasing company value by sales channels choices 1.1Greg Nutkins
An introduction to the relative merits of Software distribution by direct or indirect methodologies, including topics like; Which Channel – Introduction, Why Use Indirect Channels, Company Valuations (Revenue, margins, operating income, gross profit), Basics of Software ‘go to market’ (GTM) models, Financial Comparison of GTM models, Qualitative Comparison of GTM Models, What do Resellers look for, What do Resellers offer, Reseller Costs, Reseller Compensation, Factors that make a Partner Channel Successful – For more information, contact Greg
Empowering Ad Operations to Create GrowthOperative
A story of transforming people, process and technology to generate growth in media sales and operations.
With quotes and anecdotes from Mark Bernstein, VP of Business Operations at Kelley Blue Book.
This comic book themed presentation illustrates 3 common sales challenges faced by many companies, and details how they're solved by CPQ. Enjoy the read!
Webinar: Prove Your Value and Never Lose a Client Againcamillemarti
In this presentation, Jason Quinn of EDWARDS shared how he and his team have successfully built tailor-made custom solutions to meet specific needs of their clients, making their company a true, strategic partner.
He'll be sharing 3 stories that explain how Edwards:
1. Turned an operational nightmare of manual letter processing to a fully automated system that saved their client, a nutritional supplement marketer, hundreds of valuable hours.
2. Helped Iowa Immunization Coalition better organize and manage their vaccination events by creating a turn-key easy-to-operate member invitation, registration, and payment processing solution.
3. Empowered the sales team of a turf machinery management company with a simple yet powerful solution to boost their productivity.
CRMNEXT continues where traditional CRMs leave off. It eliminates the artificial barriers between human and digital channels, enabling world-class, omni-channel customer interactions from a single, unified platform. With more than a million financial service associates and a billion customers supported by the platform globally, CRMNEXT effectively re calibrates banks’ potential to grow engagement, drive profitability and deliver innovation.
It has to its credit the largest Banking CRM implementation in the world with 3,25,000+ users across 5,000+ locations and 36 countries. With proficiency in creating customer journeys from digital on-boarding through all aspects of assisted services, we are focused on the delivery of high-quality CRM implementations.
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
CRM Life Cycle Phases And Project Management PowerPoint Presentation Slides SlideTeam
If you are wonderstruck on how to make crm and project management presentation, then look on further just try our ready-made 70 slides Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides deck example. A customer relationship management system is necessary for any business or company that aims to succeed and grow steadily. This project life cycle phases PPT templates will help you on various stages of the cycle such as customer initiatives, customer focus, core vs extended customer service, customer perceived value, transaction vs relationship marketing, CRM model, customer lifecycle management, CRM components, process of E-CRM, CRM capabilities, CRM dashboard etc. It helps you to determine the impact of your customer relationship management program. You can also utilize this customer relationship presentation sample to get acquainted with similar topics. This project management life cycle presentation PPT sample also has slides like current lead status, leads by source, deals by expected close date, lead acquisition & deal acquisition, top Customers, marketing dashboard, intranet dashboard, and various types of bar graphs like stacked column, line chart, pie charts etc. just to name a few. A great crm strategy means customer satisfaction and tons of revenue for your company. If you wish to easily establish contact and maintain long-term relationship with your clients, then download our Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides. Our Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides encourage forward looking ideas. Keep the audience focused ahead.
Mobile CRM: a New Perspective Mobile sales teams are usually composed of a firm’s most valuable salespeople: the ones who close the most deals and are the most direct generators of new revenue.
As companies build and deploy digital experiences on multiple engagement platforms, the challenge of managing all those touchpoints becomes more and more complex. And costly.
The solution? SaaS Digital Quality Management.
Webinar: Explore the World of Robotic Automation:OpenSpan
Robotic (software) Automation literally saves billions of dollars and countless hours in operational efficiencies globally so here’s a chance to learn how to leverage this technology in your business. In this the first of the series Harnessing Robotic Software Automation for Enterprise Transformation*, OpenSpan starts by exploring the fundamentals of robotic automation’s capabilities and practical applications of this technology as part of an enterprise transformation strategy.
This comic book themed presentation illustrates 3 common sales challenges faced by many companies, and details how they're solved by CPQ. Enjoy the read!
Webinar: Prove Your Value and Never Lose a Client Againcamillemarti
In this presentation, Jason Quinn of EDWARDS shared how he and his team have successfully built tailor-made custom solutions to meet specific needs of their clients, making their company a true, strategic partner.
He'll be sharing 3 stories that explain how Edwards:
1. Turned an operational nightmare of manual letter processing to a fully automated system that saved their client, a nutritional supplement marketer, hundreds of valuable hours.
2. Helped Iowa Immunization Coalition better organize and manage their vaccination events by creating a turn-key easy-to-operate member invitation, registration, and payment processing solution.
3. Empowered the sales team of a turf machinery management company with a simple yet powerful solution to boost their productivity.
CRMNEXT continues where traditional CRMs leave off. It eliminates the artificial barriers between human and digital channels, enabling world-class, omni-channel customer interactions from a single, unified platform. With more than a million financial service associates and a billion customers supported by the platform globally, CRMNEXT effectively re calibrates banks’ potential to grow engagement, drive profitability and deliver innovation.
It has to its credit the largest Banking CRM implementation in the world with 3,25,000+ users across 5,000+ locations and 36 countries. With proficiency in creating customer journeys from digital on-boarding through all aspects of assisted services, we are focused on the delivery of high-quality CRM implementations.
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
CRM Life Cycle Phases And Project Management PowerPoint Presentation Slides SlideTeam
If you are wonderstruck on how to make crm and project management presentation, then look on further just try our ready-made 70 slides Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides deck example. A customer relationship management system is necessary for any business or company that aims to succeed and grow steadily. This project life cycle phases PPT templates will help you on various stages of the cycle such as customer initiatives, customer focus, core vs extended customer service, customer perceived value, transaction vs relationship marketing, CRM model, customer lifecycle management, CRM components, process of E-CRM, CRM capabilities, CRM dashboard etc. It helps you to determine the impact of your customer relationship management program. You can also utilize this customer relationship presentation sample to get acquainted with similar topics. This project management life cycle presentation PPT sample also has slides like current lead status, leads by source, deals by expected close date, lead acquisition & deal acquisition, top Customers, marketing dashboard, intranet dashboard, and various types of bar graphs like stacked column, line chart, pie charts etc. just to name a few. A great crm strategy means customer satisfaction and tons of revenue for your company. If you wish to easily establish contact and maintain long-term relationship with your clients, then download our Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides. Our Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides encourage forward looking ideas. Keep the audience focused ahead.
Mobile CRM: a New Perspective Mobile sales teams are usually composed of a firm’s most valuable salespeople: the ones who close the most deals and are the most direct generators of new revenue.
As companies build and deploy digital experiences on multiple engagement platforms, the challenge of managing all those touchpoints becomes more and more complex. And costly.
The solution? SaaS Digital Quality Management.
Webinar: Explore the World of Robotic Automation:OpenSpan
Robotic (software) Automation literally saves billions of dollars and countless hours in operational efficiencies globally so here’s a chance to learn how to leverage this technology in your business. In this the first of the series Harnessing Robotic Software Automation for Enterprise Transformation*, OpenSpan starts by exploring the fundamentals of robotic automation’s capabilities and practical applications of this technology as part of an enterprise transformation strategy.
Presentación de abril de 2008 introductoria al video online advertising dada en Buenos Aires para la Cámara Argentina de Anunciantes tomando comocon el estudio de IAB USA de enero 2008. Review del evento: http://www.thedigitalmarketingblog.com/index.php/2008/04/23/cobertura-y-presentaciones-online-video-advertising/
The Publishers Guide to Programmatic Media Buying and SellingGleanster Research
Programmatic direct demands that publishers take additional liberties to truly make their audience discoverable. You have to make it easier for brands to locate the audience they value. Only then can programmatic direct bidding deliver demand optimized pricing for publishers. Buyers will only demand higher prices if they know they can target audiences with programmatic direct as efficiently and effectively as they can with RTB on remnant inventory.
Programmatic's Media Takeover session at Festival of Media Global 2016.
Enjoy the presentation from Avichai Belitsky, VP at Inneractive.
A look from all angles at programmatic across the media landscape - what can be learnt from OOH, video, mobile, native and TV programmatic learnings and how far we have to go until programmatic's true potential is reached.
Tune in using @festivalofmedia and #FOMG16.
B2B Content Marketing, Appointment Setting & Lead Generation Services by QEDb...QEDbaton
QEDbaton Inc. is an award winning, innovative B2B marketing and demand generation agency that enables its global client base of technology companies to achieve high performance prospecting across the entire sales & marketing funnel.
Our in-house team of 350 tele-prospecting agents assist B2B tech companies in driving impactful programs that include:
1. Audience Generation - Webinar Registrations/On Demand Webcasts
2. Lead Generation - Content Syndication/Lead Profiling
3. Sales Appointment Setting – Highly Qualified Sales Appointments to help drive Revenue
Furthermore, LeadEnrich, our customer data management platform, helps automate data aggregation, deduplication & standardization.
Crm4 sure presentation deck retail distribution sectorcrm4sure
CRM4SURE, one of the best CRM companies in India, provides highly flexible and widest-range of features with unmatched economy and speed. Also, CRM4SURE provides is an integrated cross-functional platform for enterprise excellence.
Understanding how a CDP can unify your MartechAcquia
In the finale of our webinar series (https://youtu.be/KdBbWNdQX1M), learn to use proven CDP strategies and easily integrate them into your existing martech.
One of the downsides of the traditional data-capture and management approach is that there is no unified source of truth. In a flipped environment, the CDP leads real-time aggregations that integrated platforms share in a graded, electronic forum.
The organised individual customer data profiles then becomes a central focus of the business as different departments share effective technical communication through various methods.
With the shift to better customer digital experiences, the following questions remain:
- "Where do you begin with data?"
- "How can I start with some quick wins that actually deliver?"
- "How do successful businesses actually bring data together, using it to deliver positive results?"
This session is a learning experience in which global businesses can understand the unique characteristics of a CDP that allows unification of digital data and efficient use of messaging to deliver better business results.
Through this lens, we will explore effective and practical strategies that businesses can implement to support their efforts in ever-changing environments.
Manage your entire media house including pre-sales, sales, operations and customer service through a single CRM platform- Kapture.
It provides an organised and streamlined work platform where you can organise and optimize media planning and campaign executions, manage customer details, view pending and completed actions on a single dashboard without a glitch.
For More Information Please Visit Us @ https://www.kapturecrm.com/media-crm/
How does our lead generation process works, what services are included, learn more about the Callbox Data Warehouse in the Asia Pacific and work with the Top Outsourcer for the 2011.
For for information, visit us at:
http://www.callboxinc.com/resources/media-gallery.html
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Mobio Platform
WHAT IS MOBIO?
Mobio CDP & CEM (short for Mobio) is an all-in-one platform that helps businesses manage customer data and apply data to optimize operations, aiming to increase revenue growth.
The core technology of Mobio is CDP (Customer Data Platform), a technology that can collect powerful data from multiple sources into a single place, which is then cleaned, deduplicated and merged to create a 360-degree Customer Profile.
Through 3 main product lines: Activation CDP (For Marketing team), Operation CDP (For Sales team & Services team), Analytics CDP (For Digital & Data team), this valuable customer data will be shared throughout the enterprise so that all departments can use and fully utilize customer insights to operate their daily work.
Key features of Mobio:
All-in-one platform: Mobio provides a single platform for all your customer data needs, from collection and storage to analysis and activation.
Powerful data collection: Mobio can collect data from a variety of sources, including online and offline channels, to create a complete view of your customers.
Data cleaning and deduplication: Mobio cleans and deduplicates your data to ensure that it is accurate and reliable.
360-degree customer profile: Mobio creates a 360-degree customer profile that provides a complete view of your customers' needs and preferences.
Data sharing: Mobio makes it easy to share customer data across all departments in your organization.
Benefits of using Mobio:
Increased customer satisfaction: Mobio helps you understand your customers better and deliver more personalized experiences.
Improved marketing campaigns: Mobio helps you create more targeted and effective marketing campaigns.
Increased sales: Mobio helps you close more deals and increase revenue.
Reduced costs: Mobio helps you save time and money by streamlining your customer data management processes.
If you are looking for a comprehensive customer data platform that can help you improve your customer experience, increase sales, and reduce costs, then Mobio is a great option.
Overcoming Organizational Resistance to Deliver Your Subscription Strategy (S...Zuora, Inc.
Launching a subscription management platform across a large enterprise happens one business unit at a time. In order to roll out across the enterprise you’ll undoubtedly face organizational and political barriers – how do you align stakeholders around a common strategy to deliver the right processes and technology to support a broad enterprise transformation? Learn pitfalls to avoid and strategies to ensure success in your enterprise subscription initiative.
Advertisers value the promise and benefits of programmatic, but they also face a myriad of challenges. Marketers can only evaluate the success of programmatic campaigns if they have the right data to do so. We explore how an automated ‘Marketing Intelligence’ approach can help marketers close the insights gap on programmatic buying.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3. New York London Sydney
Stockholm Sao Paolo Austin
Seattle Bangalore
Client base of more than
200 media industry leaders
$6 Billion in global ad revenue
running through Operative solutions
We empower sales teams to thrive in today’s market by
equipping them with the tools required to effectively
package products according to buyer needs and access
available inventory in a timely manner.
We provide infrastructure flexibility that enables cross-
channel, multi-platform integration and aggregates system
and inventory data into one architecture – placing our
clients in a better position to maximize yield and achieve
higher CPMs for their inventory.
We build efficiency into our offerings to mitigate operational
complexity, ensure seamless execution and minimize the
costs associated with running a digital ad business.
Automation should not be synonymous with giving up
control of your business. With automation comes greater
business control.
Driving
Sales
Driving
Yield
Driving
Efficiency
In Pursuit
of Automation
About Us
6. CAMPAIGN
EXECUTION
SALES
PROCESS
AD
SERVER
EXCEL
BILLING
Is there Inventory?
Yes
Complete
spreadsheet with
Sale details
Send completed
spreadsheet to Ad Ops
Get IO and creatives
from agency
Reserve
inventory
Enter campaign
information
Monitor performance
and send updates
upon request
Enter campaign
information
Send invoice
to agency
Enter delivery
for billing
BILLING
SYSTEM
RFP
Confirm which delivery maps to original campaigns
Pull delivery, and prepare
reports to send to the agency
and the Finance team
Agency Sales Ad Ops Finance
7. CAMPAIGN
EXECUTION
SALES
PROCESS
AD
SERVER
EXCEL
BILLING
BILLING
SYSTEM
Is there Inventory?
Yes
Complete
spreadsheet with
Sale details
Send completed
spreadsheet to Ad Ops
Get IO and creatives
from agency
Reserve
inventory
Enter campaign
information
Monitor performance
and send updates
upon request
Enter campaign
information
Send invoice
to agency
Enter delivery
for billing
RFP
Confirm which delivery maps to original campaigns
Pull delivery, and prepare
reports to send to the agency
and the Finance team
Agency Sales Ad Ops Finance
Completes RFP with
inaccurate information
Reports inaccurate
inventory
Over-books
inventory
Dissatisfied
client
Campaign
under-delivers
8. CAMPAIGN
EXECUTION
SALES
PROCESS
AD
SERVER
EXCEL
BILLING
BILLING
SYSTEM
Is there Inventory?
Yes
Complete
spreadsheet with
Sale details
Send completed
spreadsheet to Ad Ops
Get IO and creatives
from agency
Reserve
inventory
Enter campaign
information
Monitor performance
and send updates
upon request
Enter campaign
information
Send invoice
to agency
Enter delivery
for billing
RFP
Confirm which delivery maps to original campaigns
Pull delivery, and prepare
reports to send to the agency
and the Finance team
Agency Sales Ad Ops Finance
Billing
error
Check error with Ad Ops
Identifies error and sends updated numbers
Updates billing system
Issues
makegood
9. Advertising. Yesterday, Difficult. Today, Overwhelming...
Display
Ad Server
Display
Ad Server
3rd Party
Ad Server
Display
Ad server
Multiple Sales
Channels
Multiple Buyer
Types
Display
Display
Display
Mobile
Video
Owned & Operated
Acquired
Inventory
Owned and Operated
Inventory
Acquired
Inventory
Display
Display
Display
Mobile
Video
Ad Server
Mobile
Ad server
Video
Ad Server
Display
Display
Display
Ad Server
10. Digital Advertising: The Challenges
Running a profitable media company is becoming more complicated:
> Advertising Sales/Ops is increasingly complex
> Customers requirements are becoming more demanding
> Traditional publishers must be digitally innovative to compete
> Scaling without disrupting everyday business
> It is harder than ever to understand how your business is really performing
12. Solutions
Ad Serving Outsourced Services
Technical training, support and resale.
> Ad server set up and configuration
> Training Ad Ops teams
> General trafficking best practices
> Publisher and agency ad servers
> Troubleshooting specific technical
issues
Software
End-to-end digital advertising system
> Bringing together people, processes
and technologies for end-to-end
business transparency
Capturing new revenue opportunities
without disrupting everyday business.
> Increase the efficiency across the
organization to reduce operational
costs
Trafficking ads with <1% error rates.
> Entering campaigns into the ad server
> Generating tracking pixels for
implementation
> Creative acquisition
> Testing and uploading creative
(standard and rich media)
> Creative modifications
13. Powering Sales, Ad Ops and Finance in One Central Hub
We power your digital ad business. Our cloud-based software hub integrates your
current third-party technologies, giving you complete control over your entire
advertising ecosystem. Operative enables you to accurately sell, execute and bill
media products, generating more revenue and saving time
D E M A N D
> Collect and Package all your
media products in one
system
> Create high-yield packages
> Enable sellers to quickly
create and manage
integrated proposals
W O R K F L O W
> Routing appropriate
instructions / alerts
> Strong internal controls and
approvals
> Create single source of truth
for creating, trafficking and
managing orders
T E C H N O L O G Y
> Support of wide range of
technologies across
functions - ad serving, billing,
CRM, reporting, dynamic
data exchange and
automated pushes
R E P O R T I N G
> One system of record / one
single source of truth
> Powerful data processing to
maximize insights
> Flexible Data Feed for 3rd
party reporting systems
> Ability to warehouse data for
security
14. Operative’s Impact
Operative clients’ CPM growth outpaced the industry by more than 14 times the
industrial average in 2012
Decrease the amount of time devoted to RFP response by 75%
Reduce billing time by more than 50%
28% time savings from eliminating double entry via multiple systems
15% efficiency gain from error reduction
Automate reporting across multiple systems to reduce time spent on manual retrieval
by up to 70%
>
>
>
>
>
>
16. Build an Offer
Check Inventory
Confirm an Order
Traffic an Order
Reconcile an Order
Measure Performance
New Edit Delete
Submit for Approval
Add Remove
▲
▼
▲
▼
Order List
Walt Disney – World Cup Brazil ‘14
Johnson & Johnson Dove Winter
Coca-Cola Xmas Promotion 2013
Order Details
Id: 67499154 Version: 1.0 Stage: 100% Closed/Won
Advertiser: Johnson & Johnson Start Date: 01-Nov-13
Buying Agency: OMD End Date: 31-Mar-14
Plan Net Value: 357K EUR Sales Representative: Céline Lefebvre
Media Plan
Line Items Start Date End Date Cost Qty. Price Discount Avails
Display MPU 300x225 01-Nov-13 31-Mar-14 CPC 1,500K €10 20%
Pre-Roll Video 15s 01-Nov-13 31-Mar-14 CPM 800 €97 20%
Mobile Homepage Takeover 01-Nov-13 31-Mar-14 CPM 30,000 €50 20%
- Sales Module
Add
▲
▼
▲
▼
- Cross Platform Catalogue
AddProduct List
Display MPU 300x255
Pre-Roll Video 15s
Player Skin Background
Package List
Exclusive Sponsorship
Mobile Homepage Takeover
Roadblock
Digital Ad Flow: Sales, AdOps, Finance, Execs
17. New Edit Delete
Submit for Approval
Add Remove
▲
▼
▲
▼
Order List
Walt Disney – World Cup Brazil ‘14
Johnson & Johnson Dove Winter
Coca-Cola Xmas Promotion 2013
Order Details
Id: 67499154 Version: 1.0 Stage: 100% Closed/Won
Advertiser: Johnson & Johnson Start Date: 01-Nov-13
Buying Agency: OMD End Date: 31-Mar-14
Plan Net Value: 357K EUR Sales Representative: Céline Lefebvre
Media Plan
Line Items Start Date End Date Cost Qty. Price Discount Avails
Display MPU 300x225 01-Nov-13 31-Mar-14 CPC 1,500K €10 20%
Pre-Roll Video 15s 01-Nov-13 31-Mar-14 CPM 800 €97 20%
Mobile Homepage Takeover 01-Nov-13 31-Mar-14 CPM 30,000 €50 20%
Targets Inventory Availability
Location: UK, Europe
Sex: Female
Age: 25-40
Status: Single, Married
- Sales Module
300K
200K
100K
0K
Nov-13 Dec-13 Jan-14 Feb-14 Mar-14
Build an Offer
Check Inventory
Confirm an Order
Traffic an Order
Reconcile an Order
Measure Performance
Digital Ad Flow: Sales, AdOps, Finance, Execs
18. Build an Offer
Check Inventory
Confirm an Order
Traffic an Order
Reconcile an Order
Measure Performance
Approve Reject
▲
▼
- Sales Module
Order List
Walt Disney – World Cup Brazil ‘14
Johnson & Johnson Dove Winter
Coca-Cola Xmas Promotion 2013
Order Approvals
2 Required Approval(s) Remaining
In progress: assigned to Legal Approval Group. The billing account on this order does not have an approved
credit status. Wait for approval from credit controls.
In progress: assigned to Digital Inventory Approval Group. This order requires a digital inventory approval.
Automatically approved by System
Automatically rejected by System: "Deal Minimum < $1000"
Digital Ad Flow: Sales, AdOps, Finance, Execs
19. Digital Ad Flow: Sales, AdOps, Finance, Execs
Build an Offer
Check Inventory
Confirm an Order
Traffic an Order
Reconcile an Order
Measure Performance
Split Ticket Assign To Push to Ad-Server
▲
▼
- Ad Operations Module
Ticket Queue
Push Id Ticket Name Line Items Status Assigned To
155 155_Walt_Disney_World_Cup_Brazil_14 20 Pre-Production Kelly Preston
134 134_Johnson_&_Johnson_Dove_Winter 76 Production Melissa Adams
198 198_Coca_Cola_Xmas_Promotion_2013 254 Active Maria Athayde
Line Items
Id Prefix Line Item Name Status Source Start Date End Date
1 134_1 Display MPU 300x225 Pushed OpenX 01-Nov-13 31-Mar-14
2 134_2 Pre-Roll Video 15s Pushed FreeWheel 01-Nov-13 31-Mar-14
3 134_3 Mobile Homepage Takeover Pushed DoubleClick 01-Nov-13 31-Mar-14 ▲
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Display
Mobile
Video
20. Build an Offer
Check Inventory
Confirm an Order
Traffic an Order
Reconcile an Order
Measure Performance
Digital Ad Flow: Sales, AdOps, Finance, Execs
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- Finance Module
Lock Edit Push to Finance
Invoice List Billing Period: Dec-13 Company: Johnson & Johnson
Id Invoice Name Status Amount Sold Impress. Deliv. Impress.
35 Nov 13 – Johnson & Johnson Winter 13 Locked €178,562.0 543,500,000 555,600,000
228 Dec 13 – Johnson & Johnson Winter 13 Locked €178,562.0 543,500,000 562,100,000
311 Jan 14 – Johnson & Johnson Winter 13 Active €178,562.0 543,500,000 544,800,000
Payment List
Id Payment Name Amount
186 15 Dec 13 – Johnson & Johnson Winter 13 €89,281.0
187 31 Dec 13 – Johnson & Johnson Winter 13 €89,281.0
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Delivery Data Billing Data
21. Build an Offer
Check Inventory
Confirm an Order
Traffic an Order
Reconcile an Order
Measure Performance
Digital Ad Flow: Sales, AdOps, Finance, Execs
▲
- Reports Module
Export
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Available Reports Report
Sales Reports Data 1 Data 2 Data 3 Data 4 Data 5
Media Property Reports XXXXXXXXXXXXXXXX XXXXXX XXXXXX XXXXX XXXXX
Campaign Reports XXXXXXXXXXXXXXXX XXXXXX XXXXXX XXXXX XXXXX
Partner Reports XXXXXXXXXXXXXXXX XXXXXX XXXXXX XXXXX XXXXX
Ad Ops Reports XXXXXXXXXXXXXXXX XXXXXX XXXXXX XXXXX XXXXX
Administrator Reports XXXXXXXXXXXXXXXX XXXXXX XXXXXX XXXXX XXXXX
Inventory Reports XXXXXXXXXXXXXXXX XXXXXX XXXXXX XXXXX XXXXX
Finance Reports XXXXXXXXXXXXXXXX XXXXXX XXXXXX XXXXX XXXXX
Customer Reports XXXXXXXXXXXXXXXX XXXXXX XXXXXX XXXXX XXXXX
Report Data
23. We run a pretty slick operation…
Operative is one of the fastest growing ad tech companies on Silicon Alley.
Our office is a fun, dynamic space filled with amazing engineers, a passionate
sales team, and all of the tech company must-haves: ping pong, foosball,
bagel Wednesdays, company parties, and more.