Afterburner Webinars | 5 Ways to Strengthen Your Strategic Planning Muscles

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Afterburner President, Joel "Thor" Neeb discusses the most important parts of Strategic Planning. Some of the highlights he addresses are the importance of critical leverage points, how to avoid "group think", and how simplicity beats complexity every time.

Business

Welcome – the session will begin shortly!
5 Ways to Strengthen
Your Strategic Planning Muscles

Companies achieve only 33% of expected results
from their strategic plans.
The Gap between expectation and performance is
a failure of companies to execute strategy.
Markon Associates and the Economist Intelligence Unit

• President of Afterburner
• USAF F-15 Mission Commander
• U.S. Presidential Escort Missions
• Air Force Academy Graduate
• M.S. Aerospace Science / MBA from UT
• Instructor Pilot of the Year at USAF Training HQ
• Embedded with Silicon Valley Tech Company in 2015
Joel “Thor” Neeb Atlanta, GA

Review: Prepping for Strategic Planning
Learn from the Past
Create Leadership Buy-in
Employ Open Planning
Answer this question: “Who are we?”
Arrive with a Framework

01 Stay Strategic
02 Focus the Dialogue
04 Identify Critical Leverage Points
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles

• Zappos strategy: Redefine the online
shopping experience through fanatical
customer support
• Zappos tactics: hire for personality,
celebrate customer support, live the “Wow”
philosophy
01 Stay Strategic

• Strategic, not Tactical
• Strategy defines our tactics
• Determine what, not how
01 Stay Strategic

CONFIDENTIAL
Strategic Campaigns
HD Destination
VPs, Champions & BU Owners
Senior Directors, Directors & ICs
C-Suite and SVPs
Tactical Missions
Stay Strategic

• This is “heavy lifting” and overwhelming
• Too many people to be constructive
• Create equal voices
02 Focus the Dialogue

• Use a 3rd party facilitator
• Level the discussion playing field
• Create ROE, parking lot and schedule
02 Focus the Dialogue

• Sample schedule
– Day 1:
• Introduction/ROE
• Debrief results
• Define the future
• Define the environment
• Identify Critical Leverage
Points
02 Focus the Dialogue
– Day 2:
• Review/edit
• Identify Campaigns
• Create Identity
• Brief to team

03 Begin with the End in Mind
You are in the future
• Describe your successful future in detail
• Focus on the Key Areas
• Alignment today by defining tomorrow

CONFIDENTIAL
Strategic Campaigns
HD Destination
VPs, Champions & BU Owners
Senior Directors, Directors & ICs
C-Suite and SVPs
Tactical Missions
THE FLAWLESS EXECUTION MODEL®

04 Critical Leverage Points
Maximum impact, minimum effort
• Create an influence map of your network
• Identify the Critical Leverage Points
• Assess your ability to affect

05 Simplicity Beats Complexity
V Volatility
U Uncertainty
A Ambiguity
C Complexity

05 Simplicity Beats Complexity
Simplify, Simplify, Simplify
• Max of 10 Key areas
• Max of 7 Critical Leverage Points
• 3-5 Strategic Campaigns
• Deliverable must fit on 4 slides
• 2 Posters

01 Stay Strategic
02 Focus the Dialogue
04 Identify CLPs
03 Begin with the End in Mind
05 Simplicity Beats Complexity
5 Ways to Strengthen Your Strategic Planning Muscles

Please ask any question you have in the
Q&A box at this time

DON’T MISS OUR NEXT WEBINAR:
Now It’s Time to Execute!
WITH YEAR-END QUICKLY APPROACHING THIS IS A MUST ATTEND
Dec 15th 1:30pm ET
REGISTER NOW AT: flex.afterburner.com/strategic-plan-execution
@AfterburnerInc
#FlawlessExecution

Lets Connect!
Joel “Thor” Neeb
@AfterburnerInc
#FlawlessExecution
Thor@afterburner.com
Afterburner.com
Office: (404) 835-3500

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Afterburner Webinars | 5 Ways to Strengthen Your Strategic Planning Muscles

1. Welcome – the session will begin shortly! 5 Ways to Strengthen Your Strategic Planning Muscles

2. Joel “Thor” Neeb @JoelThorNeeb

3. Companies achieve only 33% of expected results from their strategic plans. The Gap between expectation and performance is a failure of companies to execute strategy. Markon Associates and the Economist Intelligence Unit

4. • President of Afterburner • USAF F-15 Mission Commander • U.S. Presidential Escort Missions • Air Force Academy Graduate • M.S. Aerospace Science / MBA from UT • Instructor Pilot of the Year at USAF Training HQ • Embedded with Silicon Valley Tech Company in 2015 Joel “Thor” Neeb Atlanta, GA

5. Review: Prepping for Strategic Planning Learn from the Past Create Leadership Buy-in Employ Open Planning Answer this question: “Who are we?” Arrive with a Framework

6. 01 Stay Strategic 02 Focus the Dialogue 04 Identify Critical Leverage Points 03 Begin with the End in Mind 05 Simplicity Beats Complexity 5 Ways to Strengthen Your Strategic Planning Muscles

7. • Zappos strategy: Redefine the online shopping experience through fanatical customer support • Zappos tactics: hire for personality, celebrate customer support, live the “Wow” philosophy 01 Stay Strategic

8. • Strategic, not Tactical • Strategy defines our tactics • Determine what, not how 01 Stay Strategic

9. CONFIDENTIAL Strategic Campaigns HD Destination VPs, Champions & BU Owners Senior Directors, Directors & ICs C-Suite and SVPs Tactical Missions Stay Strategic

10. • This is “heavy lifting” and overwhelming • Too many people to be constructive • Create equal voices 02 Focus the Dialogue

11. • Use a 3rd party facilitator • Level the discussion playing field • Create ROE, parking lot and schedule 02 Focus the Dialogue

12. • Sample schedule – Day 1: • Introduction/ROE • Debrief results • Define the future • Define the environment • Identify Critical Leverage Points 02 Focus the Dialogue – Day 2: • Review/edit • Identify Campaigns • Create Identity • Brief to team

13. 03 Begin with the End in Mind You are in the future • Describe your successful future in detail • Focus on the Key Areas • Alignment today by defining tomorrow

14. CONFIDENTIAL Strategic Campaigns HD Destination VPs, Champions & BU Owners Senior Directors, Directors & ICs C-Suite and SVPs Tactical Missions THE FLAWLESS EXECUTION MODEL®

15. 04 Critical Leverage Points Maximum impact, minimum effort • Create an influence map of your network • Identify the Critical Leverage Points • Assess your ability to affect

16. Critical Leverage Points

17. Five Major Record Labels Online Music Engineers P.R. Production Retailers Relations Suppliers & Video High School Students Pirates Athletes Apple Brand Insight Matrix Apple Ipod iTunesLenny Kravitz, U2 University Students Christmas Gifts Sony Device Design $350 High Fidelity Earphones Attack Leverage Point with Intentional Actions

18. 05 Simplicity Beats Complexity V Volatility U Uncertainty A Ambiguity C Complexity

19. 05 Simplicity Beats Complexity Simplify, Simplify, Simplify • Max of 10 Key areas • Max of 7 Critical Leverage Points • 3-5 Strategic Campaigns • Deliverable must fit on 4 slides • 2 Posters

20. 01 Stay Strategic 02 Focus the Dialogue 04 Identify CLPs 03 Begin with the End in Mind 05 Simplicity Beats Complexity 5 Ways to Strengthen Your Strategic Planning Muscles

21. Please ask any question you have in the Q&A box at this time

22. DON’T MISS OUR NEXT WEBINAR: Now It’s Time to Execute! WITH YEAR-END QUICKLY APPROACHING THIS IS A MUST ATTEND Dec 15th 1:30pm ET REGISTER NOW AT: flex.afterburner.com/strategic-plan-execution @AfterburnerInc #FlawlessExecution

23. Lets Connect! Joel “Thor” Neeb @AfterburnerInc #FlawlessExecution Thor@afterburner.com Afterburner.com Office: (404) 835-3500

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