Done and presented by Nduduzo Miya and Lieta Ismail at the Durban University of Technology

1. BY:
NDUDUZO MIYA ISHMAIL LEITA

2. CONTENTS
CONTACT DETAILS
INTRODUCTION
VISION AND MISSION
MANAGEMENT SUMMARY
ROLES AND RESPONSIBILITIES
STRATEGIC BUSINESS UNITS
STAKEHOLDERS
REFERENCES

3. CONTACT DETAILS
PHYSICAL ADDRESS
THE PINNACLE BUILDING
CNR BURG & CASTLE
STREETS
CAPE TOWN
8001
ENQUIRES
•PHONE: +27 (0)86 132 2223
•FAX: +27 (0)21 487 6859
•EMAIL: INFO@CAPETOWN.
TRAVEL
THE CONTACT CENTER IS OPEN FROM 08H00 TO 21H00 (SOUTH AFRICAN
TIME) EVERY DAY.

4. INTRODUCTION
Cape town tourism is the city of cape town’s official
regional tourism organization , responsible for destination
marketing, visitor and industry services.
Cape town tourism was developed through the South
African constitution ( act 108 of 1996) where
municipalities are made responsible for leading,
managing and planning for the development – including
the development and marketing of the tourism sector.

5. VISION
Develop skilled, responsible and entrepreneurial tourism.
Becoming one of the top ten tourists destinations in the
world.
Making tourism a real driver in the economic and social
transformation of cape town .
MISSION STATEMENT
To activate the industry, visitors , residents and partners as
ambassadors for cape town-living cape town, loving cape
town – in order to deliver the city's vision for tourism

6. MANAGEMENT SUMMARY
 To market its destination
 Increase pride in the destination
 organize workshops and trade shows
 Package cape town as a tourism destination

8. STRATEGIC BUSINESS UNITS
1. HELLO WEEKEND STRATEGY

9. 2. TABLE MOUNTAIN SBU
Promote the practicing of responsible
tourism for the benefit of Cape Town and
for the enjoyment of all its residents and
foreign visitors
Provide for the effective domestic and
international marketing of Cape Town as a
tourist destination
Promoting Cape Town as thee best
city/destination to visit in South Africa.

10. 3. VICTORIA AND ALFRED WATERFRONT

11. STAKEHOLDERS
WESTERN CAPE PROVINCIAL GOVERNMENT
CAPE TOWN HERITAGE TRUST
THE CAPE CHAMBER OF COMMERCE AND INDUSTRY
THE MOUNTAIN NATIONAL PARK
CAPE FILM COMMISSIONS
CAPE CRAFT AND DESIGN INSTITUTE
CAPE INTERNATIONAL AND CONVENTION CENTRE
V & A WATERFRONT

12. REFERENCES
 Welcome to the Tourism Department of the City of Cape Town. 2014.
(Online). Available:
https://www.capetown.gov.za/en/tourism/Pages/default.aspx.
(Accessed 28 May 2015)
 Cape Town Tourism Information. 2014. (Online). Available.
https//www.capetown.travel (Accessed 20 May 2015)
 Responsible Cape Town. 2015. (Online). Available
www.responsiblecapetown.co.za (Accessed 22 May 2015)
 Marketing the City of Cape Town. 2013. (Online). Available.
https://www.capetown.com/marketing-tools.html (Accessed 02 June
2015)
 Anderson, J. 2013. Cape Town as a Destination. Pretoria: Juta
Publishers