The document discusses plans for Cape Media Services to support media coverage of the 2010 FIFA World Cup in Cape Town and the Western Cape. It proposes providing media services such as broadcasting assistance, studio space, permits assistance, and location scouting to encourage positive coverage and grow the local media economy. It notes that similar services were provided for past major sporting events in Germany and elsewhere, and that Cape Town should provide welcome, production, and content services for accredited and non-accredited media. The goal is to promote Cape Town and the region through free positive media coverage during the once-in-a-lifetime World Cup event.

1. 2010 Briefing to Cape Town Partnership Dr Laurine Platzky 3 February 2009 2010 FIFA World Cup ™ Cape Town and the Western Cape

2. Cape Media Services Modelled on Bavaria Media Services for 2006 FIFA World Cup Media services to encourage positive coverage of Cape Town, Western Cape, SA, Africa Safe and professional media service Grow media economy

3. Cape Media Services: Focal Points Confederation Cup 14-28 June 09 Final Draw 4 December 2009 Broadcasters Conference 5-9 Dec 09 FIFA WORLD CUP 11 June -11 July 2010 Post-World Cup

4. Cape Media Services: City/Province Partnership Broadcasting assistance: Cape Film Commission Professional skills, database of human assets Equipment available Studio space audit: CT Partnership Permits, overcoming red tape: City Locations scouts, safe passage Interviews and contacts Showcasing tourism, trade, investment

7. Cape Media Services: Focal Points Confederation Cup 14-28 June 09 Final Draw 4 December 2009 Broadcasters Conference 5-9 Dec 09 FIFA WORLD CUP 11 June -11 July 2010 Post-World Cup

9. Lessons from 2006 Germany IBC hosts up to 3000 permanently based media 15-20 000 media related persons will descend on SA – they are split up across the 10 venues and IBC with especially print journalists moving around Media must be managed – constant information flow develop our network now

10. Media services… State of Bavaria formed a media services company which serviced the whole of Germany Dealt with : Filming permits, Logistics, hardware and equipment , Press educationals, studio shoots, location scouting, footage packages etc. Needed 3 year lead in time should be done whether we get IBC or not!

11. Media Services: UEFA Cup All host cities had media services to cater for accredited and non-accredited media Simple spaces with internet points, places to broadcast from, press conference and recreational facilities Some media want to locate in Cape Town Clear we have to provide: Welcome services Production services Content Services

19. Cape Media Services: Partnerships… Limited budget Importance of a positive, safe experience for journalists and members of media Free coverage, once in a lifetime Counter Afro-pessimism Promote the Cape’s innovation, beauty, skill, infrastructure and capabilities

20. 492 Days to KICK OFF!!