The document provides guidance on influencing the political process through grassroots advocacy. It discusses identifying core constituents, fundraising, developing and delivering messages, opposition research, and handling negative information. The key recommendations are to identify stakeholders who share your positions, craft a clear and positive message, research your opponent's record for weaknesses, and address negative charges promptly while staying focused on your message.
Candidate Training - Developing and Delivering a Winning MessageProgressive Majority
Create a winning campaign message that will captivate audiences and inspire voters.
Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office
(Communication & PR) When Books Undergo Heart Transplant: Beating Beyond the ...Mark Raygan Garcia
Used during a whole-day workshop I conducted this year for the librarians of the Robert B. & Metta J. Silliman University Lbrary System. Portions of this presentation were extracted from the presentation I gave as speaker to the regional conference of the Philippine Librarians Association, Inc. at the University of San Carlos in Cebu City some 2 years ago.
This document provides an introduction to lobbying and building youth movements for change. It discusses key concepts such as advocacy versus lobbying, different levels of decision makers, and how to choose issues to lobby on. The document then provides guidance on effective lobbying strategies, including how to contact decision makers through letters, emails, petitions, public events and meetings. It emphasizes being prepared, specific, and following up after meetings. Overall, the document aims to equip youth with basic lobbying skills and strategies to influence decision makers on issues they care about.
This document provides guidance on effective public relations for Rotary clubs. It discusses understanding the components of public relations, developing messages for key audiences, and finding appropriate ways to deliver those messages. The document then covers various public relations tools and tactics including understanding news, PR writing like press releases and letters to the editor, working with media, and evaluating PR efforts. It provides tips on identifying news stories, developing media lists, contacting journalists, conducting interviews, and more to help Rotary clubs promote their activities.
This document provides an overview of a training session on preparing soil and water conservation districts for success with media relations and social media. The training covers best practices for working with local media like newspapers, writing news releases and photo captions, conducting interviews, and developing a social media strategy and content calendar. It emphasizes building relationships with reporters, telling your story to connect with audiences, and using social media to engage the public about conservation efforts.
This document provides guidance on various marketing and public relations strategies including advertising, direct mail, newsletters, promotion, special events, websites, email marketing, and communications planning. Some key tips include using targeted lists for email marketing, making subscriptions and unsubscribing easy, including a privacy policy, and understanding what constitutes "news" for media relations. The overall strategies discussed aim to effectively promote events and organizations to interested audiences.
The document discusses strategies for using social media and other digital tools for marketing in the arts sector. It provides tips on engaging audiences through blogs, Facebook, Twitter, video and other platforms. It also discusses integrating digital campaigns with print, email and other offline efforts to build communities and reduce subscriber churn. Throughout the document, examples are given of how various arts organizations have successfully utilized these strategies.
Candidate Training - Developing and Delivering a Winning MessageProgressive Majority
Create a winning campaign message that will captivate audiences and inspire voters.
Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office
(Communication & PR) When Books Undergo Heart Transplant: Beating Beyond the ...Mark Raygan Garcia
Used during a whole-day workshop I conducted this year for the librarians of the Robert B. & Metta J. Silliman University Lbrary System. Portions of this presentation were extracted from the presentation I gave as speaker to the regional conference of the Philippine Librarians Association, Inc. at the University of San Carlos in Cebu City some 2 years ago.
This document provides an introduction to lobbying and building youth movements for change. It discusses key concepts such as advocacy versus lobbying, different levels of decision makers, and how to choose issues to lobby on. The document then provides guidance on effective lobbying strategies, including how to contact decision makers through letters, emails, petitions, public events and meetings. It emphasizes being prepared, specific, and following up after meetings. Overall, the document aims to equip youth with basic lobbying skills and strategies to influence decision makers on issues they care about.
This document provides guidance on effective public relations for Rotary clubs. It discusses understanding the components of public relations, developing messages for key audiences, and finding appropriate ways to deliver those messages. The document then covers various public relations tools and tactics including understanding news, PR writing like press releases and letters to the editor, working with media, and evaluating PR efforts. It provides tips on identifying news stories, developing media lists, contacting journalists, conducting interviews, and more to help Rotary clubs promote their activities.
This document provides an overview of a training session on preparing soil and water conservation districts for success with media relations and social media. The training covers best practices for working with local media like newspapers, writing news releases and photo captions, conducting interviews, and developing a social media strategy and content calendar. It emphasizes building relationships with reporters, telling your story to connect with audiences, and using social media to engage the public about conservation efforts.
This document provides guidance on various marketing and public relations strategies including advertising, direct mail, newsletters, promotion, special events, websites, email marketing, and communications planning. Some key tips include using targeted lists for email marketing, making subscriptions and unsubscribing easy, including a privacy policy, and understanding what constitutes "news" for media relations. The overall strategies discussed aim to effectively promote events and organizations to interested audiences.
The document discusses strategies for using social media and other digital tools for marketing in the arts sector. It provides tips on engaging audiences through blogs, Facebook, Twitter, video and other platforms. It also discusses integrating digital campaigns with print, email and other offline efforts to build communities and reduce subscriber churn. Throughout the document, examples are given of how various arts organizations have successfully utilized these strategies.
https://bloomerang.co/webinars-events/
As a nonprofit leader, you’ve been told for so long that you must scrape by, are not worthy of real investment, and deserve only the leftovers – of money, of people, of time. It’s no wonder that a scarcity mindset – a fundamental belief that there is not enough – pervades the nonprofit and philanthropic sector. And it holds back your critical social change work.
But the truth is that there is more than enough.
The document discusses strategies for communicating an organization's message and story to key audiences through media. It emphasizes crafting clear, concise messages and identifying compelling stories that convey the organization's goals and impact. Specific tips include developing an elevator pitch of no more than 60 seconds, focusing on who the organization is and why it exists, and finding news angles to attract media coverage.
This document provides guidance on starting and maintaining a support group. It discusses defining the key issue and purpose of the group, finding members, holding initial meetings, establishing structures and rules, and ongoing evaluation. Maintaining the group over time requires promoting the group, managing membership, administration, finances, and potentially incorporating as a legal entity. Securing funding can help support ongoing activities. The document offers a comprehensive overview to establishing and sustaining a successful support group.
Building and growing your online communityDerek Rice
This document provides guidance on building and growing an online community. It discusses common building blocks for online communities and why businesses need them. It recommends researching target audiences, influencers, and relevant topics. Community managers should be friendly, articulate, and knowledgeable. The document outlines launching a community by setting goals, seeding initial content, and inviting target audiences. It stresses the importance of ongoing engagement, responding promptly to feedback, and adapting the community based on what resonates with members. The overall message is that online communities require an audience-centric approach focused on conversation and participation.
This document provides an introduction and overview for campaigning in student elections. It outlines the session aims, which are to ensure candidates understand what campaigning is, have ideas for effective campaigns, know how to plan and review actions, receive tips on public speaking, and are aware of opportunities to promote themselves. Various campaigning strategies and methods are then discussed, such as identifying your target audience, creating posters and flyers, using social media, and building a campaign team. Guidelines are provided around budgets, acceptable and prohibited actions, and the overall campaign timeline. The goal is to equip candidates with the necessary knowledge and resources to run a successful campaign.
This document provides guidance on fundraising strategies for Democratic campaigns and organizations. It outlines who to ask for donations, including everyone from family and friends to colleagues and like-minded groups. Contributions can come from all income levels. The document then discusses various fundraising methods such as phone banking, events, direct mail, and online fundraising. It emphasizes building relationships with donors and always expressing gratitude. An effective fundraising plan with specific goals and resources is also recommended.
El documento describe el concepto de campus virtual y sus aplicaciones educativas. Explica que un campus virtual permite la enseñanza en línea a través de cursos, seminarios, foros de discusión y chats. También describe los diferentes tipos de materiales didácticos multimedia que se pueden utilizar en un campus virtual, como programas tutoriales, de ejercitación, simuladores y bases de datos.
Este documento presenta una introducción a varios métodos de escritura académica como APA, MLA, Vancouver, Chicago y otros. Explica brevemente las características y usos de cada método. Luego proporciona detalles sobre cada método incluyendo definiciones, ejemplos y diferencias. El documento concluye con referencias bibliográficas de varias fuentes sobre métodos de escritura académica.
This document provides an overview of the English curriculum framework for Puerto Rico's Department of Education. It establishes the mission, goals, concepts, principles, and focuses of the English program. The framework is intended to guide curriculum development, teacher training, and evaluation of student achievement and program effectiveness. It describes the historical and cultural context of English language teaching in Puerto Rico and identifies key considerations around student diversity, teacher qualifications, and curriculum features. The framework also outlines the scope and sequence of English language skills from kindergarten through 12th grade.
The Follow Me! program aims to educate parents about living a healthy lifestyle to combat childhood obesity through community events and programs. It provides dynamic activities, educational materials for parents, and free events focused on health, wellness, and families. Statistics show over 30% of children in the US and Ohio are overweight or obese, increasing risks for chronic diseases. The program implements a L.E.A.D. approach - focusing on Lifestyle, Education, Activity, and Diet. It hosts various free community events throughout the year centered around health, fitness, and education. The program also produces a quarterly publication with information on health, local events, and affordable advertising for local businesses.
O documento discute os padrões da Web (Web Standards) definidos pelo World Wide Web Consortium (W3C). Ele explica que o W3C é responsável por criar padrões para que conteúdos da Web sejam acessíveis por qualquer pessoa ou tecnologia e define mais de 110 padrões, incluindo HTML, CSS, XML e outros. Também discute a importância dos padrões W3C para o desenvolvimento de sites acessíveis.
Persuasive BEARS Techniques
A summary of our lessons. Original "Emotional Appeals" powerpoint can be downloaded at:
http://infusion.allconet.org/webquest/web_activities.html#Language
This document outlines a proposed plan for implementing home schooling in Saudi Arabia. It discusses [1] establishing departments within the Ministry of Education and school administrations to oversee the program, including departments for educational resources, national families, communications, and home schooling associations. The national families department would prepare curricula and exams for different subject areas. The communications department would facilitate information sharing between families. Home schooling associations would provide support and ideas to improve the program over time. The goal of the proposed plan is to successfully introduce home schooling as an alternative educational option in Saudi Arabia.
Online organizing provides powerful tools to supplement traditional campaign organizing. While new media alone cannot drive victory, it can play a supporting role in communications, field operations, and fundraising when properly integrated. Effective online strategies require assessing available resources and balancing desires to utilize new technologies with tangible goals like getting votes, volunteers, or donations. Content, clear calls to action, and maintaining an up-to-date online presence are most important.
This document provides guidance on fundraising from major donors. It discusses defining major donors as those able to donate at a level that significantly impacts an organization's work. Major donors are seen as investors and partners. The document outlines four rules for finding major donors: stay within your service area, start with your board, do research on potential donors, and be certain of what you are asking for. It also discusses techniques for cultivating donors such as bringing them to your organization and keeping in regular contact with them.
This document provides guidance on fundraising from major donors. It discusses defining major donors as those able to donate at a level that significantly impacts an organization's work. Major donors are seen as investors and partners. The document outlines four rules for finding major donors: stay within your service area, start with your board, do research on potential donors, and be certain of what you are asking for. It also describes basic techniques for cultivating donors such as bringing them to your organization and keeping in regular contact with them.
This document provides guidance on fundraising from major donors. It discusses defining major donors as those able to donate at a level that significantly impacts an organization's work. Major donors are seen as investors and partners. The document outlines four rules for finding major donors: stay within your service area, start with your board, do research on potential donors, and be certain of what you are asking for. It also discusses cultivation techniques like bringing donors to your organization and keeping in regular contact with them.
The document outlines fundamentals for effective lobbying, including organizing lobbying teams with management and functional teams to plan and implement campaigns, developing lobbying plans that assess audiences and timing, and maintaining confidentiality throughout the lobbying process. Effective lobbying requires infrastructure, strategic planning, and coordinated efforts to gain support and minimize opposition.
The document provides an overview of a Massachusetts Republican Party campaign finance school. It covers various topics related to fundraising, including finance plans, finding donors, direct mail, events, and campaign finance rules. The itinerary includes sessions on major donors, direct mail, fundraising letters, candidate calls, groups/PACs, and a presentation from the Office of Campaign and Political Finance.
This document provides information and guidance on effective advocacy strategies. It discusses:
1) Definitions of advocacy, lobbyists, and grassroots advocacy;
2) Levels of government (federal, provincial, municipal) that can be targeted and their roles;
3) Why getting involved in advocacy is important; and
4) A 10 step plan for being an effective advocate that includes knowing your community, tying your issue to government priorities, giving credit, using media, and staying positive. Real stories and local data are emphasized as the most persuasive approaches.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
https://bloomerang.co/webinars-events/
As a nonprofit leader, you’ve been told for so long that you must scrape by, are not worthy of real investment, and deserve only the leftovers – of money, of people, of time. It’s no wonder that a scarcity mindset – a fundamental belief that there is not enough – pervades the nonprofit and philanthropic sector. And it holds back your critical social change work.
But the truth is that there is more than enough.
The document discusses strategies for communicating an organization's message and story to key audiences through media. It emphasizes crafting clear, concise messages and identifying compelling stories that convey the organization's goals and impact. Specific tips include developing an elevator pitch of no more than 60 seconds, focusing on who the organization is and why it exists, and finding news angles to attract media coverage.
This document provides guidance on starting and maintaining a support group. It discusses defining the key issue and purpose of the group, finding members, holding initial meetings, establishing structures and rules, and ongoing evaluation. Maintaining the group over time requires promoting the group, managing membership, administration, finances, and potentially incorporating as a legal entity. Securing funding can help support ongoing activities. The document offers a comprehensive overview to establishing and sustaining a successful support group.
Building and growing your online communityDerek Rice
This document provides guidance on building and growing an online community. It discusses common building blocks for online communities and why businesses need them. It recommends researching target audiences, influencers, and relevant topics. Community managers should be friendly, articulate, and knowledgeable. The document outlines launching a community by setting goals, seeding initial content, and inviting target audiences. It stresses the importance of ongoing engagement, responding promptly to feedback, and adapting the community based on what resonates with members. The overall message is that online communities require an audience-centric approach focused on conversation and participation.
This document provides an introduction and overview for campaigning in student elections. It outlines the session aims, which are to ensure candidates understand what campaigning is, have ideas for effective campaigns, know how to plan and review actions, receive tips on public speaking, and are aware of opportunities to promote themselves. Various campaigning strategies and methods are then discussed, such as identifying your target audience, creating posters and flyers, using social media, and building a campaign team. Guidelines are provided around budgets, acceptable and prohibited actions, and the overall campaign timeline. The goal is to equip candidates with the necessary knowledge and resources to run a successful campaign.
This document provides guidance on fundraising strategies for Democratic campaigns and organizations. It outlines who to ask for donations, including everyone from family and friends to colleagues and like-minded groups. Contributions can come from all income levels. The document then discusses various fundraising methods such as phone banking, events, direct mail, and online fundraising. It emphasizes building relationships with donors and always expressing gratitude. An effective fundraising plan with specific goals and resources is also recommended.
El documento describe el concepto de campus virtual y sus aplicaciones educativas. Explica que un campus virtual permite la enseñanza en línea a través de cursos, seminarios, foros de discusión y chats. También describe los diferentes tipos de materiales didácticos multimedia que se pueden utilizar en un campus virtual, como programas tutoriales, de ejercitación, simuladores y bases de datos.
Este documento presenta una introducción a varios métodos de escritura académica como APA, MLA, Vancouver, Chicago y otros. Explica brevemente las características y usos de cada método. Luego proporciona detalles sobre cada método incluyendo definiciones, ejemplos y diferencias. El documento concluye con referencias bibliográficas de varias fuentes sobre métodos de escritura académica.
This document provides an overview of the English curriculum framework for Puerto Rico's Department of Education. It establishes the mission, goals, concepts, principles, and focuses of the English program. The framework is intended to guide curriculum development, teacher training, and evaluation of student achievement and program effectiveness. It describes the historical and cultural context of English language teaching in Puerto Rico and identifies key considerations around student diversity, teacher qualifications, and curriculum features. The framework also outlines the scope and sequence of English language skills from kindergarten through 12th grade.
The Follow Me! program aims to educate parents about living a healthy lifestyle to combat childhood obesity through community events and programs. It provides dynamic activities, educational materials for parents, and free events focused on health, wellness, and families. Statistics show over 30% of children in the US and Ohio are overweight or obese, increasing risks for chronic diseases. The program implements a L.E.A.D. approach - focusing on Lifestyle, Education, Activity, and Diet. It hosts various free community events throughout the year centered around health, fitness, and education. The program also produces a quarterly publication with information on health, local events, and affordable advertising for local businesses.
O documento discute os padrões da Web (Web Standards) definidos pelo World Wide Web Consortium (W3C). Ele explica que o W3C é responsável por criar padrões para que conteúdos da Web sejam acessíveis por qualquer pessoa ou tecnologia e define mais de 110 padrões, incluindo HTML, CSS, XML e outros. Também discute a importância dos padrões W3C para o desenvolvimento de sites acessíveis.
Persuasive BEARS Techniques
A summary of our lessons. Original "Emotional Appeals" powerpoint can be downloaded at:
http://infusion.allconet.org/webquest/web_activities.html#Language
This document outlines a proposed plan for implementing home schooling in Saudi Arabia. It discusses [1] establishing departments within the Ministry of Education and school administrations to oversee the program, including departments for educational resources, national families, communications, and home schooling associations. The national families department would prepare curricula and exams for different subject areas. The communications department would facilitate information sharing between families. Home schooling associations would provide support and ideas to improve the program over time. The goal of the proposed plan is to successfully introduce home schooling as an alternative educational option in Saudi Arabia.
Online organizing provides powerful tools to supplement traditional campaign organizing. While new media alone cannot drive victory, it can play a supporting role in communications, field operations, and fundraising when properly integrated. Effective online strategies require assessing available resources and balancing desires to utilize new technologies with tangible goals like getting votes, volunteers, or donations. Content, clear calls to action, and maintaining an up-to-date online presence are most important.
This document provides guidance on fundraising from major donors. It discusses defining major donors as those able to donate at a level that significantly impacts an organization's work. Major donors are seen as investors and partners. The document outlines four rules for finding major donors: stay within your service area, start with your board, do research on potential donors, and be certain of what you are asking for. It also discusses techniques for cultivating donors such as bringing them to your organization and keeping in regular contact with them.
This document provides guidance on fundraising from major donors. It discusses defining major donors as those able to donate at a level that significantly impacts an organization's work. Major donors are seen as investors and partners. The document outlines four rules for finding major donors: stay within your service area, start with your board, do research on potential donors, and be certain of what you are asking for. It also describes basic techniques for cultivating donors such as bringing them to your organization and keeping in regular contact with them.
This document provides guidance on fundraising from major donors. It discusses defining major donors as those able to donate at a level that significantly impacts an organization's work. Major donors are seen as investors and partners. The document outlines four rules for finding major donors: stay within your service area, start with your board, do research on potential donors, and be certain of what you are asking for. It also discusses cultivation techniques like bringing donors to your organization and keeping in regular contact with them.
The document outlines fundamentals for effective lobbying, including organizing lobbying teams with management and functional teams to plan and implement campaigns, developing lobbying plans that assess audiences and timing, and maintaining confidentiality throughout the lobbying process. Effective lobbying requires infrastructure, strategic planning, and coordinated efforts to gain support and minimize opposition.
The document provides an overview of a Massachusetts Republican Party campaign finance school. It covers various topics related to fundraising, including finance plans, finding donors, direct mail, events, and campaign finance rules. The itinerary includes sessions on major donors, direct mail, fundraising letters, candidate calls, groups/PACs, and a presentation from the Office of Campaign and Political Finance.
This document provides information and guidance on effective advocacy strategies. It discusses:
1) Definitions of advocacy, lobbyists, and grassroots advocacy;
2) Levels of government (federal, provincial, municipal) that can be targeted and their roles;
3) Why getting involved in advocacy is important; and
4) A 10 step plan for being an effective advocate that includes knowing your community, tying your issue to government priorities, giving credit, using media, and staying positive. Real stories and local data are emphasized as the most persuasive approaches.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
The document provides an overview of communications strategies and tactics for the NAACP, including identifying goals and audiences, crafting messages and talking points, utilizing various media like press releases and advisories, pitching stories to reporters, conducting interviews, and holding meetings with editorial boards. It offers tips and examples for each strategy to help communicators effectively engage the media and public on issues.
This document provides tips for publicizing events through various media outlets. It discusses promoting events on websites, blogs, newspapers and other print media, radio, television, and social media platforms like Facebook, Twitter and YouTube. Specific recommendations are given for writing effective media releases, targeting the right outlets, pitching stories to attract media attention, preparing for interviews, and following up to maximize coverage. The document also lists local Twin Ports media contacts.
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
Lucy Rosen is the president of SmartMarketing Communications, a marketing and PR firm. She has over 23 years of experience in public relations and marketing. She teaches and mentors other businesswomen. Her company provides various marketing services including public relations, graphic design, events, and advertising to help clients reach their target audiences on a budget.
This document provides guidance on engaging local media through press lists, advisories, releases, and pitching stories. It discusses the differences between press lists, advisories, and releases. Press lists contain contact information for local media outlets, while advisories are short invitations to generate interest in an upcoming event or story. Releases provide full details about an event or story for media to potentially publish verbatim. The document emphasizes building relationships with media contacts and practicing pitching stories within 30 seconds to 1 minute by focusing on key details like who, what, where, when, and why along with a compelling hook.
Public relations helps build credibility for a practice by getting coverage from trusted third party media sources. PR creates visibility on a large scale relatively inexpensively compared to advertising. Some ways a practice can get PR include participating in local events, writing press releases about practice announcements, and becoming an expert resource in the community by offering expertise to organizations and pitching health-related stories to local media. Tracking PR efforts and finding ways to leverage any media coverage is important for defining the return on investment.
Public relations involves communicating with target audiences to enhance a company's image and increase business. It can include press releases, events, media coverage, and more. The document provides tips for writing press releases, contacting media, preparing for interviews, using social media, and other PR strategies. The overall goal is to get name recognition and position a company as an industry expert to build trust with customers.
Fundraising for a campaign can be scary. Learn about the basics of fundraising to help get over your fear.
Learn and do. Run for office with Progressive Majority's help: http://www.progressivemajority.org/run-office
An Introduction to Local Legislative Advocacy, New York State Retired Teacher...Lillie Ruby
Here are the key points I would cover in my introduction:
- Thank the legislator for their time and for their public service
- Introduce myself and any colleagues briefly, including what district we're from
- Explain that we're here today to discuss [issue] and advocate for [proposed policy/bill]
- Mention any relevant personal experiences or stories to help them understand why this issue is important to constituents
- Briefly outline the main points we'll cover regarding the issue and proposed policy
- Express that we hope to have a constructive discussion and understand their current position on this issue
I would keep my introduction brief, positive and solution-focused. The goal is to get their buy-in for a
The document discusses advocacy and provides guidance on developing an effective advocacy strategy and plan. It defines advocacy as supporting a cause through influencing policies, laws, and decisions. The document outlines the basic steps in an advocacy process, including defining the issue and desired change, setting goals, identifying target audiences, developing messages and materials, determining methods of delivery, and monitoring efforts. It emphasizes grassroots participation, credibility, acknowledging opposition, and viewing advocacy as a long-term process rather than a single event.
The document provides an overview of media relations and social media strategies for non-profits. It discusses defining your organization's message and value proposition, using public relations to generate earned media coverage through outlets like news articles and letters to the editor, and leveraging various social media tools like blogs, Facebook, Twitter, and YouTube to engage stakeholders and share your story. Specific examples are given of how non-profits have successfully utilized these strategies.
The document discusses redistricting, the process of redrawing legislative districts after a census. It argues that redistricting should better represent people rather than politics by using criteria like keeping communities of interest together and avoiding splitting counties and cities. The Secretary of State wants to start a discussion on redistricting reform in Indiana to create a fairer system and more competitive elections. Sample redistricting maps are provided to show what districts might look like if new criteria were used.
The document provides tips for writing effective letters to the editor, including keeping letters under 200 words, responding to issues in a timely manner, sticking to a single topic, using facts and avoiding personal attacks, and proofreading for errors. The key recommendations are to state your argument briefly, support your position with evidence, and view the letter from the reader's perspective. The most important tip is to write letters regularly and not get discouraged if one is not published.
This document provides guidance on voter targeting for political campaigns. It discusses identifying three types of voters - supporters, opponents, and undecideds - and determining which to target based on the percentages of each. The primary targets are undecided voters who are most persuadable and soft supporters of the opposing candidate. Various methods are described for identifying supporters through phone calls, door-to-door canvassing, and predictive modeling using demographics and past voting behavior. The goal is to secure one's base, target persuadable voters for persuasion efforts, and target marginal supporters for get-out-the-vote activities to reach the threshold for victory.
The document provides tips for being an effective state or local Libertarian Party chair. It outlines that the chair needs organizational skills, diplomacy, sales ability, and people skills, while also understanding Libertarian philosophy. Beyond this, the chair must be a good listener, think creatively to solve problems with few resources, and understand managing the operational details of running the organization. The key roles of the chair are resolving conflicts and getting people to work together effectively. Tips include showing courtesy to Libertarians, explaining rationales, asking for help rather than ordering it, recognizing accomplishments, and maintaining a sense of humor.
The Libertarian Party of Indiana raised $40,000 in one day at their 1999 state convention by implementing a strategic fundraising plan. They set a goal of hiring an executive director months before the convention. At the convention, committee members gave testimonials and asked attendees to pledge monthly donations during breaks. Speakers emphasized the party's accomplishments with a director and goals for the future. By the end of the convention, over 100 attendees had pledged new or increased monthly donations totaling $40,000 per year. The executive director position was sustained for over a year through these pledged funds.
The Libertarian Party fundraising plan raised $250,000 for Jon Coon's campaign through a systematic, multi-pronged approach. It began with developing a fundraising plan and obtaining contact lists. Jon Coon then met with potential donors individually and at public meetings to pitch the monthly pledge program. Additional funds were raised at events, through ongoing newsletter requests, and a final pre-election push. The plan emphasized continual personal asks of the ideological donor base through various in-person and written channels. It resulted in a high 90% pledge fulfillment rate and successful fundraising.
This document summarizes 10 common mistakes that public relations professionals make when dealing with journalists. These mistakes include following up too aggressively after sending out releases, taking too long to respond to journalist inquiries, not including clear contact information, failing to understand the realities of journalism work, misspelling journalists' names, breaking promises made to journalists, being gatekeepers rather than facilitators, showing favoritism to larger media outlets, and having too narrow a perspective focused on their client rather than the needs of journalists. The document provides examples and advice on how to avoid these mistakes and have more successful media relations.
This document is a campaign manual for Libertarian candidates that provides guidance on effective campaign techniques. It covers preparing to run a campaign by setting goals and laying groundwork. It discusses organizing the campaign team by developing strategy, creating a campaign plan and timeline, managing budgets and staff. It offers tips for reaching voters through precinct walking, public appearances, phone banks, paid and earned media. It provides guidance on organizing petition drives and getting out the vote. The manual aims to help Libertarian candidates run effective, organized campaigns.
Talk radio can be an effective way for libertarians to spread ideas to the general public, but it requires preparing concise yet engaging messages. Callers should listen to shows beforehand to understand formats and hosts, and edit remarks to less than 90 seconds. It's also important to be entertaining rather than just reading articles, and to discuss topics passionately. While small market shows allow more airtime, both agreeing and disagreeing hosts can spread libertarian ideas if discussions remain respectful.
This document is a quarterly status report for a state Libertarian Party chair. It includes a checklist of core activities like having a strategic plan, website that can accept donations, and ability to put candidates on the ballot without assistance. It also includes metrics on membership, organization, resources, electoral success, and communications outreach. The report collects data on items like revenues, expenses, member numbers, and advertising spending to measure the state party's performance.
The document provides a campaign plan template for a Libertarian Party candidate running for city council in Berkley, Michigan. It includes sections for goals, strategy, research conducted on the district and opponents, targeted voters and messaging tactics, a timeline, and budget requirements. It emphasizes the importance of a formal campaign plan to demonstrate seriousness and provide guidance. It also includes a sample of research conducted on the Berkley district and a draft strategy and tactics section tailored for the Fred Collins campaign.
The document provides tips for running a successful voter registration and outreach table at local shopping malls. It recommends contacting malls to request a table, having multiple activists work shifts to keep enthusiasm high, distributing materials like the Nolan Quiz to attract interest, collecting contact information from interested individuals, and thanking activists to motivate continued involvement. The overall goal is to promote the Libertarian Party through friendly outreach and build name recognition in the community.
The document provides a summary of Robert's Rules of Order, which establishes common rules and procedures for orderly meetings. It aims to allow the majority to decide while respecting the rights of the minority. Key points of order and procedures are outlined, including how to make motions, amend motions, limit or extend debate, and raise points of privilege or order. The fundamental right of deliberative assemblies is that all issues must be thoroughly discussed before taking action.
The document outlines the key requirements for a successful fundraising campaign:
1) A compelling case must be made by clearly articulating the community need, the organization's plan to address it, who will carry out the project, and when it will take place.
2) A strong case for support, realistic fundraising goal, and previous fundraising success are needed.
3) A sufficient number of qualified and major gift prospects who are likely to donate must be identified early.
4) Strong staff support, resources, and full commitment from the board and effective volunteer leadership are critical to a campaign's success.
This document provides instructions for raising $2,500 for a political campaign within 7 days through direct, in-person requests to friends, family, and local businesses with whom one has a relationship. It recommends making a list of such contacts and their estimated incomes to determine request amounts between $50-$500. The approach involves brief, casual requests explaining the campaign and asking for a donation, with suggestions for addressing concerns or objections to donating. Reciprocation of past or future business spending is also proposed as a request rationale. Scheduling fundraisings for brief periods each day over 7 days is recommended to reach the $2,500 goal quickly through a high-volume personal approach.
Bruce Van Buren was elected to the Avondale Estates City Commission, marking the first electoral win for the Georgia Libertarian Party. His election showed that Libertarians can win local office and cut back city spending. As a candidate, Bruce lacked a history of community involvement but campaign manager pushed him to knock on every door, which was key to overcoming this and winning by a narrow margin.
This document provides instructions for organizing and running an Operation Politically Homeless (OPH) booth. It discusses selecting a location and time for the booth where many people will be present, obtaining any necessary permissions, recruiting volunteers, acquiring needed materials, and contacting news media. The document gives guidance on setting up the booth and engaging with participants, including administering the World's Smallest Political Quiz, plotting responses on the Diamond Chart, and obtaining contact information from prospective libertarians. It also offers recommendations for follow-up activities like an introductory presentation to further engage identified libertarians.
This document provides 36 tips for getting more media coverage from various media professionals. Some key tips include putting a human face on stories, localizing stories, avoiding an insular "beltway mentality," being immediately accessible to reporters, providing newsworthy updates regularly, and writing catchy headlines and leads for news releases. Media professionals emphasize being honest, personable, and listening to their advice regarding what makes a compelling story.
The document provides tips for Libertarian parties to develop effective media lists and get more media coverage, including compiling media contacts from directories, yellow pages, and libraries; researching local media outlets by phone; sending out regular press releases; and making interviews more impactful with preparation and clear, concise messaging.
This document provides guidance for volunteer coordinators to help keep volunteers engaged and satisfied. It summarizes 12 common reasons why volunteers quit organizations or stop participating. These reasons include burnout from taking on too much too quickly, feeling excluded from inner circles, feeling a lack of growth opportunities, and a sense that their efforts cannot contribute to success. The document advises showing appreciation, providing a variety of roles, and ensuring volunteers feel in control of their level of involvement.
1. Affecting the political process
By: Austin Petersen
Table of Contents:
Grassroots Advocacy: A guide to influencing the public policy process.
This is a simple guide for learning how to engage the public and identify
core constituents that might support your message.
How to Fundraise: Details types of events you can hold, and how to
maximize participant turnout. This is a basic how to guide that includes
basic tips and etiquette to make your fundraising events a success.
Developing and delivering your message: How to package yourself
and present your “product” to the public. This section includes
information on the media. It includes the Leesburg Grid, and a basic
tutorial on how to write a press release.
Opposition Research: Know thine enemy. This section details how to
find information on your opponent that may be damaging to his or her
candidacy.
Handling negative information: As Libertarians we have to deal more
often with negative information that is run against us. Here I detail a
few ways to take negative information that can be spread about our
candidates and turn it around.
2. Grassroots advocacy
Influencing the public policy process
Ask yourself: Who are our constituents?
Conservatives? Liberals? Libertarians?
Answer: All of the above. We share positions with all of these groups.
Parental choice advocates – 2nd amendment advocates – anti-tax proponents
Home schoolers – voucher advocates
Small business organizations – taxpayer groups
External stakeholders
Business community
Corporations – fixed, manufacturing, service, conglomerate
Trade associations – trade geography, interest philosophy, policy
Generic chambers – commerce, econ development, size, geography
Stake holder identification example
Media
Electronic media
Print media
Three Major Areas of Media Businesses
Editorial Boards
News Reporting
Business and advertising*
*These are the people who have the most in common with you. If you show them
how something will eat into their payroll or benefits, they have the most effect on
the editorial and news reporting boards. This is who you should approach with
your issue.
3. Steps to shared vision with the public
1. Apathy
2. Non-compliance
3. Compliance
4. Enrollment
5. Commitment
You must make it about “OUR” campaign.
Collateral Materials
The internal briefing paper (one page)
Keep it positive but honest
Understandable
Talk horizontally not down to people.
Be journalistic: Who, what, when, where, and why?
Creating our standard message
Credentials: Who we are, what do we do, what do we mean to you
The issue: What is the problem, what our position is, what the opposition says, why
they’re wrong, and why we’re right.
Always end presentations with a request: a vote, donation, support, etc.
Identifying speaking opportunities
Review your stakeholder lists: Who has a stake in what you have to say?
Chamber of commerce
Trade associations
Higher education
Enumerate civic organizations
Lions, Rotary, Kiwanis
4. Identify home owner associations
Follow up – Follow up – Follow up!!!
Deploying Speakers
Give speaker instructions. Where, when, and who.
Speaker materials:
Presentation in the desired format
Equipment for the desired format
Handouts and propaganda
Petitions, sign up cards, or sign in sheets
Afterwards
Leave a trail of Press especially in small communities (CD burning laptop,
digital camera to leave photo and press release in small town papers)
Database additions
Thank you notes and more propaganda
Direct communications with elected officials
Visiting elected officials at their government offices
Visiting elected officials at their businesses or at neutral sites
Calling or writing for an appointment
Following up in requesting and appointments
Following up after an appointment
If you want to speak to a legislator that you are not a constituent of, find someone in
their district to request for you an appointment (i.e. Galveston resident for Dr. Paul)
Hand written request letters
Credentials: who you are, registered voter, same political party, your job, etc.
Tell them who you appreciate them
5. Tell them why you are writing
Ask them for something: How they feel about the issue, etc.
Tell them you’ll be in touch again.
Phone calls
Credentials: who you are, registered voter, same political party, your job etc.
Have a prepared crisp script
Emails: relatively ineffective
Put the subject in the subject line
Credentials: who you are
Tell them you appreciate them
Tell them why you are writing
Ask them for something: How they feel about the issue
Tell them you’ll be in touch again
Managing grass roots efforts
Have a point person giving out assignments and following up for completion
Conduct grass roots group activities
Prepare necessary materials for participants
-scripts and sample letters
-address, phone, fax, email
-talking points
-paper, pens, envelopes, and stamps
Television
Straight news and cheap filler
-Hint: Television stations are always starved for the weekend filler
Public affairs programming
Cable television advertorials
6. Editorial boards
The business and advertising side of television
How to Fundraise
Everyone loves a party
Rewarding the donor
Media attention
Cash flow timeline
Gives you something personal to sell in a personal ask
High dollar event
$50,000-$500,000 or more
Make annual event – modify it
Cost $2,000 host (names on invitations, picture with VIP) - $1,000 Sponsor
(more perks) - $250 Individual
Host committee – get them together
Private dinner and general reception
Silent auction
Bring in VIP/Speaker
Must have an attraction (ex. Dupont Gardens)
(People get bored easier)
Middle Tier event $15,000
Sponsors $250
Reception
Silent auction
$50-$75
7. Low Dollar events
BBQ
Birthday party
Meet and Greet with a follow up letter
Rally
Breakfast (pancake breakfasts)
Donation requested
Locations
Hotel/Restaurant
House Party
Make sure the room is too small for the number of attendants (makes it feel
crowded)
Parking (valet service is the most important thing you can get )
Host committee; get them together often to discuss the plans
Send a letter following invitation signed by a well-respected name
Follow up phone calls – very important to get people to attend
Invitations
Appropriate for the event
Professionally printed
-Flier
Send out 3-5 weeks prior to the event
Email
Always include the opportunity to give even if they can’t attend.
Keep track of RSVP’s, event spread sheet
8. Keep as much information as possible
Attendance tab/regrets tab with donation
Send out letters using merge fields
Follow up with a thank you
Name tags at event are very important.
Day of the Event
Make sure there are plenty of volunteers
Always give yourself time to set up
Know VIP’s!
Double check sound system
Make sure all individuals are recognized. Make a list!
After the event:
Handwrite thank you cards
-volunteers
-speakers
-locations
Follow up collection calls
Those who give once will give again. Keep them informed of your progress and
other events.
9. Developing and Delivering Your Message
Ask yourself a question before you begin a campaign:
Why should they care?
If people don’t care then they will not listen.
What’s your message?
Selling the product
1. Do you have a good product?
2. Can you sell the product?
Our product is the candidate
1. What is the image that you want to portray?
2. Candidate is not a laundry list.
3. It’s ok to be offensive
4. Be what you are, not what you’re not.
Is it someone strong, worldly, wise, etc? How are you pitching yourself?
Use this equation
M=EC to the third power
Message equals:
Emotion: How do you want the audience to feel?
Contrast: How are you different?
Connection: Why should your audience care?
10. Credibility: Why should your audience believe you?
Types of Public Relations
Two basic types of Public Relations
1. Offensive –Frame the debate yourself – make opponent respond to you
11. 2. Defensive -
Dealing with the media
The Press Secretary
Delivers the message
Defends the image
Basics
Develops a reliable media list
Writes Press Releases
Uses advisories and photo releases
Conducts news and press conference
The Visible Stuff
Writing an effective press release
Use the release as part of overall strategy
Make sure you are sending a release that is NEWS
Use associate press style (AP)
Only spin in quotes
Follow the inverted pyramid
Include contact information
Use -30- or #### at the end of the release - formality
Never, ever, ever lie.
12. Work with the media
Never let the candidate take a direct media call
Never let the candidate provide an interview without proper advance work
Never lie to a reporter
Get the reporter what they need to get their story out
Frame the issue or debate
He who frames the debate most often wins it
Partial birth abortion vs. Dilation & Extraction
You set the stage the way you spin things
Earned media opportunities
13. Candidate announcement /kick off event
Holidays and community events
Upcoming speeches/events rallies
Endorsements
Deficiencies in opponents record
When and where voting on election day
Transitional phrases
The moms and dads I talk with tell me
We’re getting away from the most important issue here
Final Thoughts
Remember message formula
Use the grid to develop your message
Stay on message!!!
14. Opposition Research
Know the weaknesses of your opponent and strike when they are weakest
Rational voters want to choose the candidate who is going to do the best job seizing
opportunities and solving problems
The best predictor of how people will vote is how they did it in the past
Opposition research – think of it as voter information services
Uncover and analyze your opponents public record and explaining in written
reports precisely why he shouldn’t be elected.
Gather data that grabs opponents attention and convinces them to vote the way you
do.
Think of it like creating a report card on your candidates.
Research should relate to their qualifications or experience for or performance in
the job in question
Don’t lie
Make sure that research info depicts the person today, not from the past.
Provide a rationale for your campaign. Example: hope and change
Provide a theme for your campaign
The best theme
Centers on a subject of major importance to the voters
On which your opponent has a lousy record/platform
Develop a positive platform
Ask more focused questions in your poll, thus making your poll a roadmap to
victory
Identify target constituencies: Gun Rights, Abortion, etc.
Make specific fundraising appeals – “We want speed bumps – save our
children”
15. Persuade key people and groups – for example: prospective contributors,
endorsing organizations and the media – to side with you –
Identify your opponents campaign team and how much they are spending on what:
Obama’s stylists, Cindy McCain’s 300K dress.
Influence whom the other party selects as its nominee
Give non-incumbent candidates the confidence they need to engage their incumbent
opponents on substantive issues
Research the job you are running for: What are you expected to do? What are the
hours? How many people are you representing? What’s the purpose of the job?
Why are you running? What will people expect of you?
Research your candidate: Look for pictures of your opponents photos
Research the electorate to find out what issues are and aren’t important to them.
Summarize your findings in a memorandum, vulnerability studies occur in the
prebuttal phase of campaign development.
Gather details about issues selected and put them in written reports: opponent,
their staff, donors, etc.
Scrutinize for total accuracy and fairness all communications that use your research.
How, without a poll, do I know what’s important?
Talk with knowledgeable people
Look, listen, and smell
16. Newspaper and radio polls
Survey research from previous campaigns
Demographic data
Other data
Check out incumbent congressman/ Senators record to research
Statements they make to the media, in committee, as a committee member,
response to candidate’s questionnaires, votes, ratings, office expenditures, timing
and volume of franked mail.
Look for patterns, juxtapositions, what he did and didn’t do, flip flops, curious
timing.
Research process is complete when the election is final
Timing: Begin with your positive platform and save the criticism for later.
Keep the ratio 3:1 positive to negative
When you criticize make it part III of your statement
1. The Problem
2. Your solution
3. Your opponents action and why its not a solution
Criticize the action, not the person; be deferential, polite, and human to the person.
Keep your tone moderate
Remember, everyone has a record
Use the website projectvotesmart.com for background information and research.
17. Handling Negative information and media
Mistake people make when running for office OVERCONFIDENCE
Negative media is a fact of life, the best way to combat negative media is to increase
positive media
The press is not your friend, Build relationships, not friendships
Hippocratic oath: Do no harm.
Find out -What are they saying about you?
Google alerts
Search the blogs
Maintain a trusted network of friends, colleagues, allies to alert you
Sign up for blog alerts
Clipping services
Metro monitor, TV, Radio
Opportunities to set the record straight
News releases
Media kits
News conferences
Articles in political magazines, weeklies, journals
TV and radio talk show appearances
Web based blogs, podcasts
18. Remember:
Be prepared
Strive to be above approach
Consider every communication as if it were to appear on the front page of the
newspaper… it can.
You can’t trust the media
There is NO off the record
Be concise
Be forthright
Option 1: Ignore the attack
Very difficult to do (pride, set the record straight, etc)
The Danger Vigorously defending every attack
Opposition will see this
Attack you every morning and you’ll spend every afternoon responding
Usually the best option
-examples: Bill Scott (VA) response to being the dumbest senator, he pointed
it out by calling a press conference to defend himself. No one would have
known because it was in the Washingtonian magazine which hardly anyone
reads.
This helps stay on message
Option 2: Respond to a false charge
Warranted when the charge has legs
Option 3: respond to a defensible charge
Confess
Defend as the right thing to do (when there is a valid reason)
19. Show moral indignation that the charge was made
End the usefulness of the charge as quickly as possible
Example: Mitt Romney and his faith in America address, Palin and his
daughters pregnancy
Option 4; Direct response to a diminishable charge
Confess
Laugh it off
Example: Reagans age response in the Walter Mondale response
Option 5: Respond to serious charge
Confess
Humbly apologize
Promise never to do it again
-seeking forgiveness
-example: Reagan and Iran Contra
Option 6: Change the subject
Ignore, then change the subject
-Examples: Gov. Chuck Robb (mines, prisons) Bill Clinton (affairs) Nixon ’52
(Checkers)
-Defense by Proxy – get someone else out there so you can focus on your
message
Option 7: Inoculation
You disclose the negative information first.
o Example: DWI arrests
o Remember to stay on message!
20. The Leadership Institute has a DVD called “Handling Negative Information” video
available by calling 1-800-827-LEAD
GOTV
(Get out the vote)
Objective: Maximize the turnout of voters support to your candidate.
Calculate, Persuade, Deliver
Determine how many votes you need to win, and where they will come from.
Contact voters in targeted groups, persuade to support your candidate.
Code voters as favorable, unfavorable, or unknown/swing.
Role of the party in GOTV efforts
Candidates can coordinate GOTV programs with the party, if the party is
sufficiently organized to turn out its own members.
High level of coordination is required
Advantage: Allows your campaign to focus on these identified supporters
who are not members of the party.
Disadvantage: The party will turn out all members, not just those who
support you. (Usually an acceptable risk)
Voter turnout tools
Absentee ballot/ vote by mail – effective, reliable, measurable.
Voter turnout phone calls.
21. Voter turnout mail
In person visits
The Green / Gerber study
Voter turnout phone calls – 30 second live calls Sunday –Tuesday. The study
did not show an increase in vote total from this
Mailings - Significant increase in vote count.
In person – Significant increase in vote count.
Standard GOTV Program
During final days of the campaign
Call voters in your own party, encourage them to vote on Tuesday.
Perhaps call voters outside of your party
Effective GOTV programs
Utilize a variety of tools to maximize the rate at which voters identified as
your supporters turn out and vote.
Entire process hinges on your campaign as favorable, unfavorable, or
unknown.
Step 1: Absentee Ballot / vote by mail program (must be built in by January of
election year)
Mail requests/ applications to voters known to be supportive.
Track those who turn in ballots
Step 2. Personal Canvassing
Step 3: Election day program
Personally contact all known supporters who have not voted by mail, and
encourage them to vote.
Begin planning months in advance
Ideal to name a single person to coordinate all election day activities.
Step 4: Election day program
22. Poll watching: Create system to provide volunteers with lists of
supportive voters (minus those voting by mail)
Volunteers visit polling place after 2:00 PM, cross those voters who
have voted off the list of supporters
Contact the remaining voters continually throughout the afternoon
until just before the polls close. In person contact preferred over
phone contact
What to do if you have not ID’d enough favorable voters?
Fallback position, partisan elections:
Add all members of your party to your GOTV program. In a partisan election,
all other factors being equal 70-90% will vote for you.
Election day activities:
Road warriors – sign waving at major intersections during morning and
evening rush hour to raise visibility.
Drivers: Volunteers available to take a voter to the polls if transportation is
an issue.
Talk radio call in mornings
Critical resources
Maximum number of volunteers available for voter turnout programs,
particularly on election day.
Sufficient funds to pay for absentee ballot mailings, literature, and other
costs. Ensure the campaign does not run out of money at the end
Skilled management to coordinate.
Precinct Organization
1. Definition of a precinct
2. Goals of a precinct operation
3. Precinct leadership
4. Precinct relations with party/candidates
5. Precinct calendar and strategic plan
23. 6. Useful tips
Abraham Lincoln’s 4 Step plan
1. Obtain a list of all eligible voters
2. Ascertain for certain how each will vote
3. Undecided voters should be contacted by someone they know and trust
4. On election day, get all the people to the polls
What is the definition of a precinct?
A part of a territory with definite bounds or functions, often established with
administrative functions in mind.
GOTV days will focus on your base, target the undecided voters before election day.
Precinct captains
1. Assume the responsibility to lead.
2. Know their precinct.
3. Know the people in their precinct.
4. Learn the election law and the rules of their political party.
5. Willing to canvas and organize their precinct.
How to identify and recruit good precinct captains.
Registered in political party
Votes in every election top to bottom
Member of political organizations (NRA, Right to life, Sierra Club, etc.)
Contributor to sympathetic candidates at several levels. (Even if the
candidate is a sacrificial lamb)
Leadership characteristics
Operations Chairman:
24. Canvasses the precinct, assists with the precinct captain.
Precinct relationships with the party, and the candidate.
Precinct Calendar
Election day
Primary/Caucus day
Dates of party events
Dates of community events
Target dates
1. Voter registration deadlines, absentee ballots, Precinct Canvass dates.
January-March
Precinct Caucus
Chairman, Vice Chair, Operations Chair, Events coordinator (social)
Precinct Strategic plan – get everyone together to build the plan for the next election
cycle.
Organize Meet and greet, leadership institute will train.
Precinct strategic plan – analysis of the precinct
1. What districts overlay the precinct?
Legislative (Congressional, State, County, town, village), (Municipal, school
districts, special districts)
2. What is the voter history in a previously specified number of elections?
General, primary, municipal, special, recounts
3. What are the hot button issues?
Local, state, national, special
25. What local organizations participate politically?
Unions, PTA’s, Rotary clubs, Chamber of commerce, etc.
April – August
Precinct Canvass
Identify and register to vote ALL party voters
Use door to door and phone banking
Solicit committee membership
Distribute Literature
Info on party candidates, polling location, election procedure/laws
Special projects
Welcome new households, Leadership institute teaches a technique called
“Operation Patriot”, BBQ/Picnic
Precinct canvass:
Operations chairman needs to have voter lists by now.
September – November
1. Precinct Canvass II
Concentrate on undecideds, “Persuadables,” Independents
Door to door and phone banking
2. Absentee Ballot Drives
3. Yard Sign Distribution
4. Special projects
Back to school nights, neighborhood parties, homecoming parades.
Precinct Calendar (Election Week)
GOTV Headquarters
26. Use someones house or office, need multiple phone lines or cell phones.
Polling station:
Two volunteers at all times outside of polling station covering all entrances handing
out sample ballots. Sample ballots has picture of who to vote for with arrow
pointing at Bob Barr.
One lawyer on hand.
One person inside checking off voter names. (9AM, 2PM, 5PM)
Group of phone bankers at headquarters throughout the day
Useful tips
Meet only when needed
Set goals and expectations early on
Give everyone something to do
Have speakers at meetings (Candidates preferably)
Don’t waste peoples time.
Treat everyone with respect
Don’t do anything illegal
Don’t let the candidates/party abuse you.
Have fun
Campaigning door to door
The most effective way to communicate and persuade a voter is in person. Period.
Why?
A volunteer communicating in person offers audio and visual interaction. No other
means of communication offers this.
And:
27. It is the best, most reliable, and most effective means of reaching large numbers of
voters.
Reinforces
Name ID – builds name recognition for the candidate in a way that literature
drops and paid ads cannot. Personal contact with a voter, even if it is a
volunteer builds a connection with the candidate that results in positive
name identification.
Credibility: It shows the campaign is a living, breathing organization.
Support: Identify favorable voters, swing voters. Recruit volunteers and
locate precinct captains. Locate donors. Knocking on doors is a great way
Turnout: While you still want to use telephones for the bulk of your turnout
effort because of the time involved, going door to door in selected precincts
can help turn out larger numbers of voters because of the personal
connection it creates.
Going door to door as a candidate garners valuable feedback about what
issues voters care about.
Tactical Issues:
How many households should be visited?
When should we walk?
How many volunteers are necessary to cover this?
What messages will be communicated to voters visited in person?
What information do we want to gather?
What time should we end?
Why are we going?
Determining voter’s position?
Communicate persuasive messages?
Distribute literature?
Maximize voter turnout?
28. All of the above?
Based on your objective, determine which specific households will be
visited, develop the script, and determine the material to be delivered.
Where should we go?
Swing precincts
Precincts that are most likely to vote for the candidate
If there is time, precincts that the candidate is probably not going to
win.
Who should go canvas?
Important that the candidate go himself (GOTV especially)
Spouse
Candidates friends
Staff
Volunteers (closely monitored)
Send Postcards before the walk:
1. Picture of the candidate
2. Give range of the dates
One week before
1. Locate “street lists”
2. Local election offices
3. County clerks
4. Election board for the campaign area
29. What do we need?
Precinct packets
Household lists, sorted by street then odd/even, list all voters in each
household.
Precinct map
Doorhangers, preferably with reply device
Campaign collateral – signs, stickers, pins.
Pens
A walking buddy
Most importantly – be happy and smile
BE PREPARED! GPS, Maps
Full scale walk
Visit people when they’re home (Dinner hour)
Don’t be afraid to walk during the dinner hour, but apologize if you
interrupt.
Never enter someone’s home. Take a step back when they enter the
door.
Take mental notes of basic information, especially voter preferences.
Mark on your walk sheets after the visit.
Also: potential volunteer? Yard sign location?
Lit drops
Description: visit targeted voters, leave campaign lit behind.
Be friendly
Literature should be secured. Door hangers. Do not put literature in
mailboxes.
After the walk
30. Meet back at central location
If you feed them, they will come back.
Collect data – determine effectiveness of walk
Re-assign missed areas
Re-evaluate volunteers who failed to perform
Good follow up
Mail letters or postcards to voters in the precinct covered
Options:
Issue based letters to voters with whome you discussed a particular
issue
Sorry I missed you letters
Nice to meet you letters
Code voters in the database as favorable, unfavorable, or
unknown/swing
Christopher Doss offers to Libertarian activists the opportunity to learn precinct
canvassing organization. $25-$35 organization.
Recruiting Volunteers
Why do you need volunteers?
31. Campaigns/Groups always have limited resources - $$$
More volunteers = more time for campaign staffs
What do volunteers do?
Door to door canvassing
Voter ID
Lit drops
Phonebanks
Assist with mailings
Counter research (007 missions)
GOTV (72 hour)
Campaign and group ambassadors
Recruit more volunteers!
Attracting volunteers:
Personal beliefs/policies match
Resume building
Career enhancement
Networking opportunities
Recognition
Self esteem/confidence
Can’t stand opposition
Sense of purpose/ Make a difference
Volunteer hours
Access to elected officials and other VIP’s
One time volunteers vs. returning volunteers
32. Where do you find volunteers?
Family and friends
Local political parties
College/ high school students
Community / Civic / Activist groups
Churches / religious organizations
Campaign / Community events
Volunteer networks
Unsolicited offers
Paid “volunteers”
Rotary clubs
Gun Clubs
Chamber of commerce
Boy/Girl scouts
4-H clubs
Youth sport groups
PTA’s
Realtor/Homebuilders
Events and gatherings
Always have sign up sheets, pens, and clipboards in hand.
Get a table (call ahead)
Collect business cards
Keep a detailed database of volunteers
-Name, email, cell #’s, desired activities, grouping
33. 3 types of volunteers to look out for:
1. 3 A.M. types – Extremely enthusiastic types. The ones who when you wake
up in the morning and see candidate signs everywhere. They were out at
3AM putting out signs. They do the mailings until at 3AM.
2. Closet cases – They are enthusiastic but they are the ones who need to stay in
the office and not go out to meet people.
3. James Bonds- Willing to go into enemy camps and volunteer, bring back
information on their operations.
Ways to recruit
Volunteer coordinators
Responsible for recruiting, scheduling, and organizing volunteers
Teach volunteers skills
Motivating volunteers
Things to think about
1. Do they have a reason for doing their job?
2. What will make them come back?
3. How are they being treated by the staff?
4. Is there a “class structure” among the volunteers?
5. Know their names, motivations.
6. Follow up, don’t check up.
7. Have them meet other volunteers/candidate
8. Email newsletters/bulletins/updates
9. “Volunteer of the week”
Notes about volunteers
Always recruit more than you need.
Keep them busy – always have something to do.
34. Keep regular HQ hours
Never fire a volunteer, reassign them
Never send your volunteers to do anything illegal
Maintain volunteer contacts after campaign