Share Your Story with Guest Opinion ColumnsSharon Chan
Presentation from the "Share Your Story with Guest Opinion Columns" at V3con, a digital media conference from the L.A. chapter of AAJA, on June 21, 2014. Session presenters were Sharon Pian Chan and Rachel Uranga.
Opinion journalism session at AAJA Convention 2014Sharon Chan
This document summarizes a panel discussion at the 2014 AAJA Convention in Washington D.C. on the role of opinion journalism in the digital age. The panel included opinion journalists from major publications who discussed how they ensure their writing has impact, how their relationships with sources change in the online space, and how they deal with commenters on their articles. They also provided examples of their own influential opinion columns on topics such as gender issues in the workplace, cultural appropriation, and political controversies.
The document discusses 6 trends that are changing the relationship between donors and fundraisers: 1) Impact - Donors want to know how their donations made a difference. 2) Involvement - Donors trust experiences and recommendations from friends over institutions. 3) Impulse - Donors can give anywhere and anytime through new technologies. 4) Community - Donors are organizing their own causes on social media. 5) Competition - There are over 1.8 million nonprofits vying for donations. 6) Transparency - Donors expect openness about how donations are used. The document provides tips for fundraisers to address these trends in donation appeals and focus on the donor experience.
Edited columbia college february 2018 - powerpointMaya Grodman, MA
This document summarizes a mental health event held at Columbia College featuring short films about mental health issues and a panel discussion. The event was organized by Art with Impact to help reduce stigma around mental illness through film and discussion. Attendees watched short films about topics like anxiety, purpose, and stigma and discussed how they made people feel and think. The goal was to have an open and understanding conversation about normalizing mental health challenges. A panel of mental health professionals and student advocates then shared their perspectives and experiences and encouraged continued advocacy through Art with Impact's ambassador program.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help retain donors, and increase chances of future donations. Learning from best practices of other nonprofits' thank you letters can also help improve an organization's donor communications.
This document discusses strategies for grassroots fundraising. It emphasizes building a broad base of financial support from individual donors at all income levels within a community. This can help arts groups achieve long-term sustainability by allowing them independence over programming decisions. Specific fundraising tactics mentioned include personal asks, leveraging existing connections, and thanking donors.
Cecil college m4 mh - 10.24.19 - powerpoint (1)KalynSaylor
This document summarizes a workshop on mental health and movies held at Cecil College. The workshop included short films about characters dealing with mental illness and discussions about portrayals of mental health in media and stigma. It also featured a panel of students and mental health professionals discussing resources for support. The workshop aimed to create open dialogue about mental health experiences and reduce stigma through arts-based activities.
Share Your Story with Guest Opinion ColumnsSharon Chan
Presentation from the "Share Your Story with Guest Opinion Columns" at V3con, a digital media conference from the L.A. chapter of AAJA, on June 21, 2014. Session presenters were Sharon Pian Chan and Rachel Uranga.
Opinion journalism session at AAJA Convention 2014Sharon Chan
This document summarizes a panel discussion at the 2014 AAJA Convention in Washington D.C. on the role of opinion journalism in the digital age. The panel included opinion journalists from major publications who discussed how they ensure their writing has impact, how their relationships with sources change in the online space, and how they deal with commenters on their articles. They also provided examples of their own influential opinion columns on topics such as gender issues in the workplace, cultural appropriation, and political controversies.
The document discusses 6 trends that are changing the relationship between donors and fundraisers: 1) Impact - Donors want to know how their donations made a difference. 2) Involvement - Donors trust experiences and recommendations from friends over institutions. 3) Impulse - Donors can give anywhere and anytime through new technologies. 4) Community - Donors are organizing their own causes on social media. 5) Competition - There are over 1.8 million nonprofits vying for donations. 6) Transparency - Donors expect openness about how donations are used. The document provides tips for fundraisers to address these trends in donation appeals and focus on the donor experience.
Edited columbia college february 2018 - powerpointMaya Grodman, MA
This document summarizes a mental health event held at Columbia College featuring short films about mental health issues and a panel discussion. The event was organized by Art with Impact to help reduce stigma around mental illness through film and discussion. Attendees watched short films about topics like anxiety, purpose, and stigma and discussed how they made people feel and think. The goal was to have an open and understanding conversation about normalizing mental health challenges. A panel of mental health professionals and student advocates then shared their perspectives and experiences and encouraged continued advocacy through Art with Impact's ambassador program.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help retain donors, and increase chances of future donations. Learning from best practices of other nonprofits' thank you letters can also help improve an organization's donor communications.
This document discusses strategies for grassroots fundraising. It emphasizes building a broad base of financial support from individual donors at all income levels within a community. This can help arts groups achieve long-term sustainability by allowing them independence over programming decisions. Specific fundraising tactics mentioned include personal asks, leveraging existing connections, and thanking donors.
Cecil college m4 mh - 10.24.19 - powerpoint (1)KalynSaylor
This document summarizes a workshop on mental health and movies held at Cecil College. The workshop included short films about characters dealing with mental illness and discussions about portrayals of mental health in media and stigma. It also featured a panel of students and mental health professionals discussing resources for support. The workshop aimed to create open dialogue about mental health experiences and reduce stigma through arts-based activities.
Dealing with the Media - Best friend or Worst Enemy?Laura Click
The document provides tips for effectively dealing with the media as either a friend or potential enemy. It advises being responsive to media inquiries, preparing for interviews, stating important information clearly, and developing relationships with reporters through education, polite interaction, and thanking them for accurate coverage. The document also outlines rules for courtroom coverage and positive ways to engage media through advisories, releases and highlighting community events.
Examine national and local nonprofit organizations in crisis and look at ways to prepare for crisis and reduce the negative effects of crisis when present.
This document provides information about op-eds, including that they allow more control over message and perspective compared to news stories, and are written by community members rather than staff. It distinguishes op-eds from editorials, columns, and letters to the editor. Tips are provided on pitching op-eds, including keeping the lede short, making a clear argument, including research, proposing solutions, and having a call to action. Suggestions are also made for easier and harder places to get an op-ed published.
Completed butte college m4 mh - 11.18.19 - powerpointKalynSaylor
This document provides an overview of a "Movies for Mental Health" event at Butte College on November 18, 2019. The event was facilitated by a licensed clinical social worker and included short films about mental health, discussions of the depictions of mental illness, stigma, and a panel of student and local mental health resources. Attendees were encouraged to discuss their thoughts and feelings in response to the films and topics in small groups. The goal was to use film to spark conversations about improving understanding and support for mental health issues.
Completed mt. san antonio college m4 mh - 11.6.19 - powerpointKalynSaylor
This document summarizes a workshop on mental health held at Mt. San Antonio College on November 6, 2019. The workshop was facilitated by Seth Pickens and sponsored by campus workshops, a short film competition, and individual donors. It included short films about mental health issues, small group discussions of the films, and a panel discussion with college students and mental health professionals. The goal was to reduce stigma around mental health topics through films and conversation.
Neurologists have proven that our thinking, perception and actions are shaped by activity in our brain that occurs outside of conscious awareness or control, this results in unintentional influences that may not align with our values, or the values of your company. We call these unintentional influences "unconscious bias" and they are neither good nor bad. In this interactive workshop, participants will have an experience of how our unconscious mind works, discuss how unconscious patterns impact groups particularly around decision making at work, and put in place strategies and actions that can be taken by each of us to balance conscious intent with unconscious beliefs to build a more inclusive environment.
This document discusses strategies for recruiting and retaining poll workers based on focus groups and surveys with current poll workers in Leon County, Florida. Some key findings include:
- Poll workers who cite civic duty as their motivation are more likely to continue serving than those motivated by material reasons.
- Poll workers want to feel appreciated and involved in the process through recruitment efforts, regular communication, and appreciation events.
- Ensuring poll workers are assigned to their preferred locations and have positive training experiences are important for retention.
Turbocharging Your Digital Campaigns with Online InfluencersCheryl Contee
Learn how to use smart segmentation and engagement techniques to find 3 different types of influencers online. Tips, tricks and the latest data to help your campaigns become more successful. Presented at Netroots Nation, July 2015
You get more than you give, Irish Blood Transfusion Board on Facebook, by Cla...safefood
Facebook provides opportunities for relaxed informal contact with donors, real-time circulation of information, and interaction with donors. Key activities for the organization include holding competitions and quizzes to engage donors, celebrating donor awards, and recruiting volunteers and blood/bone marrow donors. The document outlines best practices for using Facebook, which include responding honestly and timely, maintaining a consistent friendly style, and using different Facebook elements like notes, photos, and video.
Final santa barbara city college - m4 mh - 10.16.19 - powerpointKalynSaylor
This document provides an overview of a "Movies for Mental Health" event at Santa Barbara City College on October 16, 2019. The event was facilitated by Seth Pickens and included screenings and group discussions of short films about mental health issues. It was intended to help reduce stigma around mental illness and promote mental wellness. The event featured a panel of students and counselors to discuss resources and supporting those with mental health struggles. Participants engaged in conversations about portrayals of mental illness, the impact of stigma, and ways to seek help and support others dealing with mental health challenges.
Ethical Approaches & Competencies in Counseling the Military CommunityDuane France
This keynote address discusses the importance of counselors developing cultural competence when working with military and veteran clients. It notes that the ACA Code of Ethics requires counselors to gain knowledge and skills related to working with diverse cultures. The presentation reviews models for understanding the impact of military service and culture, and recommends short-term and long-term approaches for developing competence, including through books, blogs, podcasts, movies and training resources. The goal is for counselors to provide culturally-sensitive, high quality mental healthcare for veterans and their families.
Building A Community Of Individual Supporters LauraEKaufman
This document outlines best practices for building a community of individual donors. It discusses who typically gives to non-profits and why, as well as the stages of developing individual donor programs, including planning, prospect research, cultivation, solicitation, and stewardship. It emphasizes starting with current donors and supporters to identify prospective new donors and using a variety of cultivation strategies like mail, phone, events, and social media. The presenter recommends staffing an individual donor program and setting fundraising goals based on industry benchmarks and past performance. The overall message is that non-profits should take a strategic, multi-stage approach to developing a base of individual donors and supporters.
This document outlines a public relations campaign to raise awareness and support for homeless LGBTQ youth in Tampa and St. Petersburg. It identifies key strengths, weaknesses, opportunities, and threats. Research shows LGBTQ youth are disproportionately represented among the homeless population. The campaign's objectives are to raise awareness by 25%, decrease homelessness by 10%, and raise $25,000 through a concert event. Tactics include social media, flyers, billboards, and media outreach to educate the community and support local organizations assisting homeless LGBTQ youth. Evaluation methods focus on community engagement and investment in long-term solutions to homelessness.
Leveraging Social Media -- Twitter effectPrabhat Kumar
Net Impact Mumbai was privileged to have Chandni Parekh share her insights into leveraging social media, particularly Twitter, to raise funds effectively for social causes. The occasion was a workshop on fund raising organized by Net Impact Mumbai at Mumbai HUB, Bandra. This provided a new dimension to the attending NGOs and many of them are following up further on this with Chandni.
Litigation Tips for Complex Administrative Law Casesannskowronski
Expert witnesses can help clarify complex issues in administrative cases but may also complicate discovery. When considering designating an expert, attorneys should weigh whether their testimony is necessary and the potential impacts on discovery. If an expert is designated, they must be prepared for the scope of discovery, as their work product and communications are generally not privileged. Learned treatises can also be used to support or impeach testifying experts if properly introduced.
Effective Use of Medical Records in Administrative Hearingsannskowronski
This document provides guidance on effectively using medical records in administrative hearings. It discusses understanding the content and organization of medical records, focusing the presentation on relevant records, and addressing potential issues like hearsay, privacy, and summaries. Key points include highlighting important information, explaining inconsistent records, and ensuring legibility while redacting private details. The goal is to concisely present records that prove the case while addressing records that could hurt it.
Litigation Tips for Complex Administrative Law Casesandresmedrano249
Expert witnesses can help clarify complex issues in administrative cases but may also complicate discovery. Parties should carefully consider whether designating an expert is necessary and beneficial for their case or will overly burden discovery. Any potential expert witnesses should be prepared early for the scope of discovery, as their documents and communications are not protected. Learned treatises can support or impeach testifying experts if properly introduced through questioning.
This brief was submitted by William Nucklos' attorney in his appeal of a criminal conviction in the Court of Appeals of the State of Ohio. The brief raises several assignments of error regarding 1) the trial judge's conflict of interest due to his prior association with the prosecuting attorney, 2) an impartial jury not being provided, 3) inadmissible prior bad act evidence being allowed, and 4) insufficient evidence to support the conviction. The brief argues these errors denied Nucklos his constitutional rights to a fair trial and impartial tribunal and requests the appeals court to vacate the conviction and remand for a new trial.
The document discusses the authentication of electronic evidence in court. It notes that electronic documents and data come in many forms and present new issues for admissibility. It outlines five hurdles for admitting electronic evidence: relevance, authenticity, hearsay, original writing rule, and unfair prejudice. It focuses on authenticating electronic evidence by establishing its source and demonstrating that it has not been altered. Methods discussed include testimony from witnesses with knowledge, forensic experts, hash values, and maintaining a clear chain of custody for electronic data.
1) A local man was arrested in Canada for allegedly bringing child pornography into the country. He was found with pornographic images, some of which were child pornography, on memory sticks.
2) The man's home in Newton, NH was then searched by local and federal authorities based on a warrant. They seized six computers, five of which were laptops, from his home in addition to a small amount of marijuana and computer parts.
3) The arrest and searches were part of a joint investigation between Canadian and US law enforcement regarding allegations of child pornography.
El documento describe cómo el Ministerio de Salud de Perú está implementando tecnologías de la información y comunicación (TIC) como la telesalud y sistemas de información integrados para mejorar el acceso a los servicios de salud, especialmente en zonas rurales. Estas tecnologías permiten prestar servicios de salud a distancia y empoderar a los ciudadanos con información sobre prevención de enfermedades. Compañías como Telefónica y Cisco también están trabajando con el gobierno para aprovechar la infraestructura de fibra ópt
Dealing with the Media - Best friend or Worst Enemy?Laura Click
The document provides tips for effectively dealing with the media as either a friend or potential enemy. It advises being responsive to media inquiries, preparing for interviews, stating important information clearly, and developing relationships with reporters through education, polite interaction, and thanking them for accurate coverage. The document also outlines rules for courtroom coverage and positive ways to engage media through advisories, releases and highlighting community events.
Examine national and local nonprofit organizations in crisis and look at ways to prepare for crisis and reduce the negative effects of crisis when present.
This document provides information about op-eds, including that they allow more control over message and perspective compared to news stories, and are written by community members rather than staff. It distinguishes op-eds from editorials, columns, and letters to the editor. Tips are provided on pitching op-eds, including keeping the lede short, making a clear argument, including research, proposing solutions, and having a call to action. Suggestions are also made for easier and harder places to get an op-ed published.
Completed butte college m4 mh - 11.18.19 - powerpointKalynSaylor
This document provides an overview of a "Movies for Mental Health" event at Butte College on November 18, 2019. The event was facilitated by a licensed clinical social worker and included short films about mental health, discussions of the depictions of mental illness, stigma, and a panel of student and local mental health resources. Attendees were encouraged to discuss their thoughts and feelings in response to the films and topics in small groups. The goal was to use film to spark conversations about improving understanding and support for mental health issues.
Completed mt. san antonio college m4 mh - 11.6.19 - powerpointKalynSaylor
This document summarizes a workshop on mental health held at Mt. San Antonio College on November 6, 2019. The workshop was facilitated by Seth Pickens and sponsored by campus workshops, a short film competition, and individual donors. It included short films about mental health issues, small group discussions of the films, and a panel discussion with college students and mental health professionals. The goal was to reduce stigma around mental health topics through films and conversation.
Neurologists have proven that our thinking, perception and actions are shaped by activity in our brain that occurs outside of conscious awareness or control, this results in unintentional influences that may not align with our values, or the values of your company. We call these unintentional influences "unconscious bias" and they are neither good nor bad. In this interactive workshop, participants will have an experience of how our unconscious mind works, discuss how unconscious patterns impact groups particularly around decision making at work, and put in place strategies and actions that can be taken by each of us to balance conscious intent with unconscious beliefs to build a more inclusive environment.
This document discusses strategies for recruiting and retaining poll workers based on focus groups and surveys with current poll workers in Leon County, Florida. Some key findings include:
- Poll workers who cite civic duty as their motivation are more likely to continue serving than those motivated by material reasons.
- Poll workers want to feel appreciated and involved in the process through recruitment efforts, regular communication, and appreciation events.
- Ensuring poll workers are assigned to their preferred locations and have positive training experiences are important for retention.
Turbocharging Your Digital Campaigns with Online InfluencersCheryl Contee
Learn how to use smart segmentation and engagement techniques to find 3 different types of influencers online. Tips, tricks and the latest data to help your campaigns become more successful. Presented at Netroots Nation, July 2015
You get more than you give, Irish Blood Transfusion Board on Facebook, by Cla...safefood
Facebook provides opportunities for relaxed informal contact with donors, real-time circulation of information, and interaction with donors. Key activities for the organization include holding competitions and quizzes to engage donors, celebrating donor awards, and recruiting volunteers and blood/bone marrow donors. The document outlines best practices for using Facebook, which include responding honestly and timely, maintaining a consistent friendly style, and using different Facebook elements like notes, photos, and video.
Final santa barbara city college - m4 mh - 10.16.19 - powerpointKalynSaylor
This document provides an overview of a "Movies for Mental Health" event at Santa Barbara City College on October 16, 2019. The event was facilitated by Seth Pickens and included screenings and group discussions of short films about mental health issues. It was intended to help reduce stigma around mental illness and promote mental wellness. The event featured a panel of students and counselors to discuss resources and supporting those with mental health struggles. Participants engaged in conversations about portrayals of mental illness, the impact of stigma, and ways to seek help and support others dealing with mental health challenges.
Ethical Approaches & Competencies in Counseling the Military CommunityDuane France
This keynote address discusses the importance of counselors developing cultural competence when working with military and veteran clients. It notes that the ACA Code of Ethics requires counselors to gain knowledge and skills related to working with diverse cultures. The presentation reviews models for understanding the impact of military service and culture, and recommends short-term and long-term approaches for developing competence, including through books, blogs, podcasts, movies and training resources. The goal is for counselors to provide culturally-sensitive, high quality mental healthcare for veterans and their families.
Building A Community Of Individual Supporters LauraEKaufman
This document outlines best practices for building a community of individual donors. It discusses who typically gives to non-profits and why, as well as the stages of developing individual donor programs, including planning, prospect research, cultivation, solicitation, and stewardship. It emphasizes starting with current donors and supporters to identify prospective new donors and using a variety of cultivation strategies like mail, phone, events, and social media. The presenter recommends staffing an individual donor program and setting fundraising goals based on industry benchmarks and past performance. The overall message is that non-profits should take a strategic, multi-stage approach to developing a base of individual donors and supporters.
This document outlines a public relations campaign to raise awareness and support for homeless LGBTQ youth in Tampa and St. Petersburg. It identifies key strengths, weaknesses, opportunities, and threats. Research shows LGBTQ youth are disproportionately represented among the homeless population. The campaign's objectives are to raise awareness by 25%, decrease homelessness by 10%, and raise $25,000 through a concert event. Tactics include social media, flyers, billboards, and media outreach to educate the community and support local organizations assisting homeless LGBTQ youth. Evaluation methods focus on community engagement and investment in long-term solutions to homelessness.
Leveraging Social Media -- Twitter effectPrabhat Kumar
Net Impact Mumbai was privileged to have Chandni Parekh share her insights into leveraging social media, particularly Twitter, to raise funds effectively for social causes. The occasion was a workshop on fund raising organized by Net Impact Mumbai at Mumbai HUB, Bandra. This provided a new dimension to the attending NGOs and many of them are following up further on this with Chandni.
Litigation Tips for Complex Administrative Law Casesannskowronski
Expert witnesses can help clarify complex issues in administrative cases but may also complicate discovery. When considering designating an expert, attorneys should weigh whether their testimony is necessary and the potential impacts on discovery. If an expert is designated, they must be prepared for the scope of discovery, as their work product and communications are generally not privileged. Learned treatises can also be used to support or impeach testifying experts if properly introduced.
Effective Use of Medical Records in Administrative Hearingsannskowronski
This document provides guidance on effectively using medical records in administrative hearings. It discusses understanding the content and organization of medical records, focusing the presentation on relevant records, and addressing potential issues like hearsay, privacy, and summaries. Key points include highlighting important information, explaining inconsistent records, and ensuring legibility while redacting private details. The goal is to concisely present records that prove the case while addressing records that could hurt it.
Litigation Tips for Complex Administrative Law Casesandresmedrano249
Expert witnesses can help clarify complex issues in administrative cases but may also complicate discovery. Parties should carefully consider whether designating an expert is necessary and beneficial for their case or will overly burden discovery. Any potential expert witnesses should be prepared early for the scope of discovery, as their documents and communications are not protected. Learned treatises can support or impeach testifying experts if properly introduced through questioning.
This brief was submitted by William Nucklos' attorney in his appeal of a criminal conviction in the Court of Appeals of the State of Ohio. The brief raises several assignments of error regarding 1) the trial judge's conflict of interest due to his prior association with the prosecuting attorney, 2) an impartial jury not being provided, 3) inadmissible prior bad act evidence being allowed, and 4) insufficient evidence to support the conviction. The brief argues these errors denied Nucklos his constitutional rights to a fair trial and impartial tribunal and requests the appeals court to vacate the conviction and remand for a new trial.
The document discusses the authentication of electronic evidence in court. It notes that electronic documents and data come in many forms and present new issues for admissibility. It outlines five hurdles for admitting electronic evidence: relevance, authenticity, hearsay, original writing rule, and unfair prejudice. It focuses on authenticating electronic evidence by establishing its source and demonstrating that it has not been altered. Methods discussed include testimony from witnesses with knowledge, forensic experts, hash values, and maintaining a clear chain of custody for electronic data.
1) A local man was arrested in Canada for allegedly bringing child pornography into the country. He was found with pornographic images, some of which were child pornography, on memory sticks.
2) The man's home in Newton, NH was then searched by local and federal authorities based on a warrant. They seized six computers, five of which were laptops, from his home in addition to a small amount of marijuana and computer parts.
3) The arrest and searches were part of a joint investigation between Canadian and US law enforcement regarding allegations of child pornography.
El documento describe cómo el Ministerio de Salud de Perú está implementando tecnologías de la información y comunicación (TIC) como la telesalud y sistemas de información integrados para mejorar el acceso a los servicios de salud, especialmente en zonas rurales. Estas tecnologías permiten prestar servicios de salud a distancia y empoderar a los ciudadanos con información sobre prevención de enfermedades. Compañías como Telefónica y Cisco también están trabajando con el gobierno para aprovechar la infraestructura de fibra ópt
Creating An Agency That Is Valued, Trusted, & LovedTom O'Rourke
This document summarizes a presentation given by Tom O'Rourke on building trusted relationships as an executive director of a parks and recreation commission. It emphasizes maintaining open communication with both the public and governing bodies, being sensitive to their needs and feedback, and resolving conflicts in a respectful manner. Key relationship strategies discussed include listening to stakeholders, establishing mutual respect and trust, and addressing problems promptly rather than ignoring them.
Examining Effective Strategies to Reach MSM of ColorStephaun Wallace
This document summarizes engagement strategies used by various organizations to reach men who have sex with men (MSM) of color. It describes House of Blahnik's community outreach efforts through house and ball events, workshops, and partnerships. It also discusses REACH LA's Ovahness Ball, which provides HIV testing and youth leadership awards. Finally, it outlines Hetrick-Martin Institute's Kiki ballroom scene intervention for LGBTQ youth, which aims to support their development through safer sex promotion and finding support networks.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
The document discusses America's All Stars, a non-profit organization with a mission to build character in children through community service projects and character education programs in schools. It outlines a multi-phase national strategy to address challenges facing youth, including crime, violence, drug use, and teen pregnancy. The organization seeks corporate sponsors and aims to partner with existing youth organizations and leverage traditional and social media platforms.
Hearken - your public's interest - Medientage München 2017Media Lab Bayern
Presentation from Summer Fields from Hearken about how the startup helps newsrooms listening to their audiences better. Held at Medientage München 2017.
The document discusses America's All Stars, a non-profit organization focused on building character in children through celebrity-oriented community service projects and character education programs in schools. It outlines challenges facing children today, America's All Stars' vision and mission to address these challenges through large-scale youth development initiatives, and how the organization's programs have measurable benefits for young people, schools, and corporate sponsors.
ABCD in Action in Croydon: Asset Mapping in Thornton Heath, April 26, 27, 2011.
2 Day Workshop with Cormac Russell, ABCD Institute and Nurture Development UK
This document provides an overview of a training session on preparing soil and water conservation districts for success with media relations and social media. The training covers best practices for working with local media like newspapers, writing news releases and photo captions, conducting interviews, and developing a social media strategy and content calendar. It emphasizes building relationships with reporters, telling your story to connect with audiences, and using social media to engage the public about conservation efforts.
The document discusses the need for character education in America's schools and communities. It outlines a two-phase plan by America's All Stars to build character in millions of K-12 students through celebrity-oriented activities and three nationally-recognized character education programs. The goal is to improve outcomes for children such as reducing crime, violence, drug abuse, and teen pregnancy through teaching values like respect, responsibility, and integrity.
The document discusses asset-based community development and moving away from needs-based approaches. It argues for focusing on community assets like individuals' skills and gifts, local institutions, and physical spaces. An asset map identifies all these resources in a community. The document advocates empowering community members and leaders to solve problems themselves through relationships and taking responsibility rather than relying on outside agencies. It also discusses how to make services and organizations more accountable to the people and communities they serve.
Structural Racism and Public Health: How to Talk to Policymakers and Communit...katiequigley33
This document summarizes an event about promoting structural racism and public health. It provides details on the event such as the date, time, accessibility options, speakers, and goals. It also summarizes key findings from focus groups and surveys on messaging around public health, policy influencers, and recommendations for addressing structural racism and health inequities.
The document discusses strengths-based community development which focuses on identifying community assets rather than deficiencies. It promotes an approach called the "5 Ds Process" which involves discovering strengths, dreaming of possibilities, designing plans, defining resources, and delivering actions. The approach aims to empower communities by recognizing what they have rather than what they lack.
This document summarizes a cultural competency training for navigators who work with men who have sex with men (MSM) of color. The training covers topics like understanding different MSM communities in Philadelphia, recognizing microaggressions, and examining one's own privilege, power, and positionality. Participants engage in activities to build empathy and discuss case studies. The goal is to help navigators develop the skills and self-awareness needed to effectively serve MSM clients in a culturally sensitive manner.
This webinar examines your role dealing with the media. Knowing how to respond to tough questions from reporters representing print, broadcast and online media can be a challenge. We will provide you with insight about how the media works, what they want and how to drive home your talking points when answering their questions. By understanding how reporters think and what they are looking for, you can better plan your strategy for responding to their questions while controlling your message.
St. Louis Society of Professional Journalists College Bootcamp Holly Edgell
- The document discusses reporting in the digital age, with quotes emphasizing the opportunities today's students have to create new forms of journalism and the importance of focusing reporting on people. It provides tips for finding sources, conducting interviews, and using tools like curation, Q&As, and social media to tell stories. Throughout, it stresses finding compelling human sources at the center of stories and cultivating curiosity.
An AAHSA Homecoming Week event is a great chance to connect your organization with the greater community to create awareness for senior and senior housing issues. But, what kind of event? And what’s the best way to plan and execute an event? Join AAHSA and GlynnDevins Advertising and Marketing for this free webinar to discuss Homecoming event ideas and execution. Get inspired, or ask questions, either way this webinar will enhance tour Homecoming plans.
The document discusses strategies for using social media and other digital tools for marketing in the arts sector. It provides tips on engaging audiences through blogs, Facebook, Twitter, video and other platforms. It also discusses integrating digital campaigns with print, email and other offline efforts to build communities and reduce subscriber churn. Throughout the document, examples are given of how various arts organizations have successfully utilized these strategies.
The document announces an awareness conference on April 23rd in Los Angeles to engage men and boys in preventing domestic violence and sexual assault. The conference is a collaboration between the Positive Results Corporation and Tony Porter of A Call to Men, and will include speakers addressing these issues and promoting healthy manhood during Sexual Assault Awareness Month. The document provides background information on the event organizers and speakers.
5. Marketing: "A philosophy or orientation for the whole business - defining the primary goal of everyone in the organization."
6. Public Relations: “ A set of management, supervisory, and technical functions that foster an organization's ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values.
52. Ohio Community Service Council Mission Statement: “ To foster an infrastructure that connects, supports, and replicates effective community service, service-learning, and volunteer programs to: address the State's and its communities' critical and diverse needs; offer additional, meaningful opportunities for all generations to serve.”
65. Serving across the state Ohio leads U.S. with most projects aimed at helping others, environment during nationwide volunteer event Sunday, October 26, 2008 3:38 AM By Molly Willow THE COLUMBUS DISPATCH
72. A memorial all their own Vets and their families tread with tears and awe on a trip to WWII shrine Monday, November 07, 2005 Holly Zachariah THE COLUMBUS DISPATCH DAYTON — In 26 years as an Air Force medic, Earl Morse cared for hundreds of veterans, if not thousands. Their sad tales often broke the retired captain’s heart. But never before had it been shattered as it was when his patients spoke of the National World War II Memorial being built in Washington, D.C.
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75. Masonic children welcomed home Alumni celebrate their common past in Springfield Monday, July 03, 2006 Kelly Hassett The Columbus Dispatch SPRINGFIELD, Ohio — Cynthia Cameron came to the Ohio Masonic Home as a scared 6-year-old girl with only her older sister, Connie, as family. More than 50 years later, she still has her sister and counts dozens more as her brothers and sisters. The Westerville woman returned yesterday for the Ohio Masonic Home’s 27 th Alumni Day Homecoming, a reunion for people who spent their childhoods in the home.
PQ: Fold your hands. Cross your arms… We’re here today to talk about public relations for your not-for-profit. Now, when I say “public relations,” what comes to your mind? (Participants will probably talk about publicity; may use the word “spin.”). Most people think in terms of publicity, which is getting your organization’s name in the media. And that is certainly a component of public relations. But that’s not all it is.
Renowned PR pro Pat Jackson used to say “public relations” is semantically incorrect. The profession should be described as “public relation ships ,” for it really is about cultivating relationships with stakeholders, including media, employees, Board members, funders and others. And it’s this broader perspective that we want to take today to look at how you can get the most value from this function in your organization. Now, before we really get into this, can we see a show of hands – how many of you have a public relations or communications person on staff? (wait) Okay. Now, how many of you handle the public relations function in addition to your other duties? Okay. Thank you. Particularly in smaller organizations, there is often one person who handles public relations, marketing and any other related areas. So let’s talk about these different areas.
PQ: When we talk about marketing, we typically are talking about “the marketing mix” or “the four Ps” of Product, Price, Promotion and Place. Product is, of course, what you offer your customers. It might be a tangible product. Or, it may be a service. Price, obviously, is what you charge for your product or service. Promotion is how you let people know about your product or service. Public relations is a component of promotion. Place refers to where people access your product or service.
PQ: Most marketing textbooks talk about marketing as an exchange process where a company provides a good or service in exchange for payment. For our purposes, I favor this definition: Marketing is "A philosophy or orientation for the whole business - defining the primary goal of everyone in the organization."
JP: This slide shows you the textbook definition of public relations. Essentially, public relations is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics.
PQ: To put it in perspective, let’s look at how consumers make decisions. We know there is a predictable sequence of events. To illustrate it, experts often draw out the process in terms of a pyramid…
PQ: It starts with Awareness…people can’t possibly buy your products or services if they’ve never heard of you. So, we first need to make people aware. This is where your mass media efforts go. What’s people are aware, we take them to the next step…
PQ: …which is interest. I liken it to buying a car. My son came home one day and told me he wanted to buy a Mitsubishi 3000GT. Well, I didn’t know what that was! But, after he showed me one, I started noticing them all over the place. Do you think those cars were on the road before? Of course they were. But I wasn’t aware and so I wasn’t interested. But once I was aware, I started becoming interested. And it’s in this interest stage that public relations can be particularly effective. When an aware consumer reads about us in the newspaper, for example, he’s going to take interest in that article and he’s going to read it. And that is going to help take him to the next step…
PQ: Once they are aware and interested, they will start evaluating what they’re hearing about your company or product. Like that Mitsubishi, I started assessing the car—how does it look? What do they cost? What do their owners say about the car? Word-of-mouth can become very important here as consumers seek out credible sources to provide information.
PQ: Next is the trial stage. In the case of a car, we take it for a test drive. At the retirement community where I worked, we offered free weekend trial stays so people could see what it would be like to live there. Notice that as we climb this pyramid, it becomes more and more personal. We started with mass media, which is quite impersonal. At the trial stage, we are one-on-one with the product or service or one of its representatives. But, if the trial step goes well, the consumer is at the decision point.
PQ: And, of course, we hope that consumers will decide to purchase our product or service. And we may tend to think of this as the final step but, in reality, there ideally is one more step. Do you know what that would be? (wait) It would be a repeat purchase. If we’re looking to develop long-term relationships, we hope our customers will come back again and again. It’s important to note that, for repeat business to occur, we have to make sure we take care of our customers. We need to deliver on the promises we make and we have to service the client. This is probably a good place to mention that the way our organizations handle complaints is critical. Poor handling of a complain inevitably means the loss of that customer. But, if we handle a complaint to the satisfaction of the customer, we likely have earned a loyal customer. (Tell about delivery order from KFC?) JP: Keep in mind a basic premise of marketing. All customers are thinking only one thing…
JP: “WIIFM”—any idea what that stands for?
JP: “What’s In It For Me?” People are motivated by problems. They’re coming to us for solutions to those problems. We have to look at it from their perspective…what do they get out of our relationship? As a client once told me, “It’s not your logo that makes me come here…it’s the personal service I receive.” That has always stuck with me. We need to know the benefits of our products and services and demonstrate those to our customers. PQ: Part of what you need to figure out is your unique selling proposition. What is different about you that can help you differentiate yourself from other similar organizations? That is key to your communications efforts.
JP: Before we can engage in effective public relations, we must have a plan. Sure, without a plan we can probably do some good things. But a good plan allows you to focus, budget resources, monitor and assess your efforts.
JP: First, you need to conduct a situational analysis. This include: C ontext - what’s happened before? What’s the history? Environmental Scan - what are the key factors that will affect your success? What is the media saying? Stakeholders - your stakeholders and their expected reactions. How you will manage them? Objectives - what do you want to achieve? (should be clear, relevant, measurable…) Strategy - where are you going, and why? Audiences - who are the key audiences? Messages - what are you saying? What are the key ideas you’re communicating? Tactics - how will you implement your strategy? Timeline – what’s your schedule for implementation? Issues - what problems may you have to overcome? Budget - what will it cost? Evaluation - how will you know if you’ve been successful?
PQ: Planning starts with a situational analysis as a precursor to Strategy Formulation. We need to think about what we’re doing and why. “SWOT Analysis” Opportunities and threats are industry-wide Strengths and weaknesses pertain to your organization
PQ: Planning starts with a situational analysis as a precursor to Strategy Formulation. We need to think about what we’re doing and why. “SWOT Analysis” Opportunities and threats are industry-wide Strengths and weaknesses pertain to your organization
PQ: Once you’ve thought through your situation and formulated a strategy, you will typically need to conduct some research to make sure you understand your industry, your competitors and consumers’ perceptions of your organization. This can be done in a number of ways: Secondary research (industry information, competitors) Focus groups Surveys Exercise (name a new soft drink)
PQ: Once your research is complete, you should be in position to identify your target market and how you want to present yourself to that audience in an appealing way. This process begins with “STP” -- Segmentation, Target Audience, Positioning
PQ: Segmentation is simply a way to break down potential audiences. If this is a global economy, we need to narrow down who we are directing our message to. We can’t possibly market to everyone! You can segment your audience geographically, demographically, according to their interests, or how they spend their time or money.
PQ: Once you’ve considered segmentation, you need to decide who you’re targeting. What are the characteristics of the people you’re trying to reach? This is going to determine many of your next steps. At the Ohio Masonic Home…
Positioning is how you present your product to the prospect. You might present your product or service as “the best,” “the first,” “the most innovative.” It depends on how you want consumers to think of your organization, your product or your service.
JP: Your positioning is part of your brand. Simply put, your brand is your promise. What do you offer your customers? Whatever it is, you need to do it consistently. If not, you will not live up to your brand promise and you will lose credibility with your audience. PQ: When you see the golden arches of McDonald’s, you know what to expect—slow service and cold fries. You don’t go in and say, “Oh, I thought this was a pizza place…” It’s burgers and fries! They even have signs out front: “Over 50 billion burgers served…” We get it! Why don’t they just say, “We’re doing very well…”
JP: Let’s talk a minute about brand promises…What do you think is the promise of Disneyland (happiness)? How about Kodak (memories)? Wal-Mart (cheap)? These organizations have positioned themselves in such a way that you expect them to deliver on these brand promises when you go to their stores or use their services.
The brand promise should be reflected and reinforced in its slogan. You must have a slogan. It positions your organization and helps make you memorable to consumers. A slogan must be no more than 7 words. It should be memorable. It can be clever. It can refer to a benefit or stimulate a need. Let’s look at a few. I’ll give you the slogan, you give me the product.
JP: Breakfast of champions. Wheaties (1935). PQ: Who doesn’t want to be a champion?
JP: Just do it. Nike PQ: Pretty good positioning for a company in the activewear business. The message is: “Get off the couch and do something!”
JP: Finger lickin' good. Kentucky Fried Chicken (1952). PQ: The message is good: “This stuff is so great, you’re licking the remnants off your fingers.” It’s kind of gross—I think you should use a napkin and buy another bucket of chicken. But it’s good positioning.
JP: Be all you can be. The Army. PQ: That’s good positioning! If you want to achieve your potential, join the Army!
JP: Let your fingers do the walking. The Yellow Pages (1964). PQ: The promise here, of course, is save time. Don’t spend your day running to stores all over town. Call and find out who has what you want.
JP: The ultimate driving machine. BMW (1975). PQ: I think if you’re the ultimate anything, you’re doing well!
JP: When it absolutely, positively has to be there overnight. Federal Express. PQ: In other words, if it’s important, you’d better let us handle it…
JP: We try harder. Avis (1962). PQ: This was brilliant! Avis was not the market leader. So, they took what would be perceived as a weakness and turned it around to say, “Because we’re not the market leader, we’re busting our butts to earn your business.
JP: The quicker picker-upper. Bounty (1971). PQ: If you’re using paper towels, there’s a good chance you’ve just made a mess. So you want a product that’s going to clean it up quickly.
JP: Have it your way. Burger King (1973). PQ: Of course we want it our way! Remember, “What’s in it for me?” This slogan was launched to address McDonald’s, who, at the time, was not well-equipped to serve custom-made burgers. If you wanted a plain hamburger at McDonald’s, you’d send the kitchen into a tizzy.
JP: When you care enough to send the very best. Hallmark (1934). PQ: Who wants to be accused of not caring enough?
JP: You're in good hands. Allstate Insurance. PQ: Nobody wants to buy insurance, but this slogan gives you a feeling of safety and security so you feel better about buying it.
JP: Betcha can't eat just one. Lay’s Potato Chips. PQ: They’re so good, you have to eat them all in one sitting!
JP: Don't leave home without it. American Express (1975). PQ: This card is so important, I have to stop at the door on my way out and make sure I have it!
JP: Good to the last drop. Maxwell House (1915). PQ: I picture someone trying to get that last drop of coffee…
JP: The Uncola. 7-Up (1973) PQ: Remember, this was during the cola wars. There was Coke, Pepsi and RC. 7-Up said, “Hey, we’re different!”
JP: It takes a licking and keeps on ticking. Timex (1956). PQ: It’s nothing fancy but you can beat the crap out of it and it will still work.
JP: Where's the beef? Wendy’s (1984). PQ: If you want substance, go to Wendy’s
JP: It's the real thing . Coca Cola (1971). PQ: Everything else is an imitation.
JP: Eat Fresh. Subway. PQ: Is it really fresh? If it’s not, you lose all credibility.
JP: Think outside the bun. Taco Bell. PQ: They’re saying, “We’re different from all those sandwich joints.”
JP: Getting Things Done . AmeriCorps. PQ: It’s succinct, easy to remember and tells what you do.
PQ: When I arrived at The Ohio Masonic Home, their slogan was “Care, Concern and Compassion Since 1892.” The problem with this slogan is that it screams “nursing home,” which is a problem when you’re trying to fill your indepedendent living units. Also, focus groups revealed that people believed they would be living in units that are 116 years old.
I developed a new slogan: “Freedom to Pursue Your Passion.” Focus groups responded well to it.
Related to slogans is your mission statement. How many of you know your mission statement? (if some say they know it, ask them to give it). If you can make it short and to the point, the people in your organization will be able to remember it and recite it. Too often, it’s developed and forgotten.
Our mission statement at the Community Service Council was originally…
We shortened it to…
JP: Once we’ve gone through all of these steps, we should be ready to develop and implement tactics. Paul and I are going to share with you some of our experiences with some of the tactics we’ve used.
JP: Employees are frequently a forgotten audience. Too often, we assume they’re advocates for our organizations. Yet we may not keep them informed. If they’re getting their news about your organization from the newspaper, you’re not engaging your employees.
PQ: Employees can be great ambassadors for your organization. But, like any other audience, you need to cultivate them. With the availability of electronic communication, there is really no excuse for not communicating with your employees. They should represent you in their neighborhoods and in their volunteer work. And, when you have visitors to your business, your employees should be trained to greet visitors and give them an “elevator speech” or 30-second commercial. At The Ohio Masonic Home, I would give a dollar to any employee who was witnessed giving a 30-second commercial to a visitor. It’s as simple as saying, “Hi. I’m Paul Quinn. I’m the Director of Marketing. I love my job because I see how safe, secure and happy the residents are here. I hope you’ll join us.” How much more effective is that than not speaking, or just saying, “hello”?
PQ: Our Board members are another group who should be advocates for us. However, in my experience, I find Board members are often engaged in so many different things that they often don’t represent us well. So we need to make sure we help them advocate for us.
PQ: One of the things you can do is develop talking points for your Board members. At the Ohio masonic Home, I developed a series of talking points, which I called ‘pocket cards’, which Board members could carry with them. This is the first one. It gives a brief overview of the organization and provides contact information for key executives. The talking points ensure that Board members are equipped to speak on our behalf. JP: (talk about Board members section of web site)
PQ: One way to raise visibility for your organization is to generate publicity for your Board members. The Board member feels good about it. It gives attention to your organization. And it positions the Board member as a resource for people interested in your organization. We should be able to rely on our Board members to represent us at important events and help us make connections to movers and shakers.
PQ: One avenue is to build relationships within our communities. We can sponsor relevant community events, offer our services or facilities to community groups, or find community partners with whom we can collaborate. JP:
PQ: I expect that some of you are focused on getting your organization’s name in the media. Certainly, there’s nothing wrong with that. Obviously, we prefer that any media attention is positive but there is an old adage in the PR business that says, “Say whatever you want about me, just get my name right.” The idea is that the awareness helps, even if the story isn’t the best. Keep in mind there are many different media outlets. Consider which media is important and the ease or difficulty of getting their attention. Obviously, it’s more difficult to place a story in the New York Times than it is in the Columbus Westside Messenger. So you need to think about your goals, your message and your audience. Media is so segmented now that there are more options than ever. But every media outlet knows their consumers. Their advertisers demand it. So, if you know your target market, you can identify which media outlets appeal to your audience.
JP
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When talking with the reporter about Dave Bannerman, we talked about a resident who had traveled the country. We got the reporter out to interview Dale Baker, a resident who travels a lot. Of course, the underlying message was that he could leave his home and we would take care of everything.
Many Masons join the Shrine and participate in the fun and fundraising arm of Masonry that supports orthopedic hospitals and Burns centers across North America.
We hold an annual golf fundraising event. I called the local newspaper about it. I bounced around. I pitched it as a sporting event. I pitched it as a news event. I pitched it as a community event. In the end, the newspaper had a staff meeting to decide WHO was going to cover it—not IF they were going to cover it. The sports reporter said he didn’t have time to stay but ended up sticking around for lunch.
We got this front-page of the sports section article. I also got QFM96 in Columbus to do a radio interview with Jim Perry.
Industrial school…
Industrial school…
Industrial school…
When I arrived in Springfield, I called the local newspaper and asked if I could come and introduce myself.
JP
JP:
JP: Have realistic expectations (they won’t use everything you suggest);
Web site (must be current); links are important YouTube E-mail (can be personalized; ask permission to send) Blogs (Twitter) Social media (LinkedIn, Facebook)
We’d like you to take a minute and reflect upon our discussion. Write down one point or concept that was new to you or that you’d like to try in your organization. (Give them a couple of minutes and then ask people to share).
Use this information. Start with these ideas. Get out of your comfort zone. Try new things. Please contact us if we can provide any additional information. Done right, PR IS power.