Aether Consulting was founded in 2010 in Barcelona. Their mission is to be consultants who help clients navigate new systems and business challenges, taking a global systems view approach. They use an "IDI" methodology focused on innovation, design thinking, and interconnection. Aether Consulting offers various consulting services including technology strategy, IT services, and custom IT solutions. They have expertise in areas like content management systems, CRM, business intelligence, e-commerce, and cloud telephony.

1. Company Presentation
March 2014

2. About US
Our Back Story
Aether Consulting was founded 2010 in Barcelona since then lot has happened the team
has grown and the vision is clearer create a consulting firm as the “Aether medieval
element” in this global market and ever changing systems. Aether according to ancient and
medieval science is the material that fills the region of the Universe above the terrestrial sphere.
Our mission is be the old Aether material but for the new systems and business, we might not be
pretty but we make it work.
We are not consultants or programmers,
we are designers, product makers, and business crafters,
with a global system view approach.

3. Our Methodology “IDI”
INNOVATION: helps us with THE QUALITY
 Innovation is more than a buzz word is actually a methodology to
craft better products and services in a systematic way.
 Technology road mapping is the first step but not the last one. Their
basic step is the understanding of the real need that is covering.
DESIGN THINKING: helps us in THE PROCESS
 We apply Design Thinking process to craft our solutions and
services which allow us to combine problem context empathy and
boost in the generation of insights and rationality that the technical
aspects convey.
INTERCONNECTION: helps us to maintain THE FOCUS
 Products and Services are not isolated. We focus in the
interconnections among different units, departments, process or
markets depending on the objective and focusing our work towards
a global optimization that is enabled by the interconnections.
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4. Consulting Services
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Technology Driven Business
Strategy
Corporate Strategy Definition
Strategy Development Definition
Market Research
Marketing Strategy
Content Monetization
Innovation Strategy Innovation Strategy
Technology Road Mapping, TRL
Technology Brokerage, IPR Buy/Sell
Innovation Program Management
New Economy and New
Channels
E-Commerce Market Analysis
Digital Marketing Strategy, SEO, SEM
Youtube Channel creation and management.
Content Marketing
Social Media and Real Time Marketing

5. IT Services
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Content
Management
Systems
Corporate Websites
Corporate Blog Solutions
Video/Photo Portals and Galleries
Job sites and Announces
Forms web to Lead
Intranet Solutions
and Corporate
Social Networks
Employees sharing information internally
Internal board of news and announcements
Informal engagement and collaboration
Secure File sharing and Document Management
Project Management Solutions
Email solutions
Extranet Platforms Allow your providers to know your stock
Share information to providers of external stakeholders
Allow customers to share opinions or recommendations
Secure file and report sharing
Business Monitoring Solutions
Client Relationships
Manager (CRM)
and Business
Process Manager
(BPM)
Manage your clients and contacts
Track Sales and Subscriptions
Organize your Sales Force
Automatize actions and activities to the clients
Campaign Planning, Automatic Actions and Validations.
Integrated Payments and Invoicing

6. IT Services
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Cloud Telephony
Solutions
Virtual Central Phone Systems
Virtual Directories
Interactive Dial Options (IVR)
Integration with CRM Solutions
Business Intelligence
and Big Data
Dashboards
Reports
Business Analytics and Metrics
Segment Analysis and Metrics
Hadoop Solutions (Big Data)
E-Commerce Implementation E-Commerce Solutions
Payments and Fraud
Email Marketing Integration
Business Intelligence Integration
Module Custom Development for Magento, RBS and Shopify
API Expose your internal data to partners and providers
Implement Developer Centric Marketing Strategies
Integration one service multiple APIs
Upgrade Legacy API Services and Middleware API
Implementation of ESB Solutions

7. IT Services
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Custom IT Solutions Rapid Prototyping and wireframes
On top of Open Source Solutions
Complete Custom Development and Integrations
In-Plant developers
Agile Methodologies
Extreme Programing
Dual Programing
Quality Assurance
Security Audit

8. The CRM explained
 What’s a CRM?
 Customer relationship management (CRM)
is a tool for managing a company’s
interactions with current and future
customers.
 What is used for?
 To organize, automate, and synchronize
sales, marketing, customer service, and
technical support. All this teams need to
exchange the information of a particular
customer, CRM centralizes all this
information.
 Who use it?
 Marketing, Customer Service and Support
Agents.
 How its used?
 Modern CRM use web technologies and are
easily accessible from any browser in
Internet.
 CRM Include API layer to easy integrate
with other systems, webs and services.
 When its used?
Starting:
 If you are running a business with more
customers than you can remember.
 If you don’t remember the details of
problems with a customer and you don’t
know where to improve or lose customer for
slow or incorrect solutions.
 If you have a set of different customers with
different prices and need to track it.
 If you want to organize your sales team, have
a flow of approval or review.
 If you need to centralize your activity.
Getting Bigger
 If you want to develop a consistent quality of
support for your product or service.
 If you new to track and calculate ROI for
each campaign.
 If you want to automatize campaigns based
in sales records or type of customer.
 If you want to analyze trends and tendencies
in your customers and act upon them. 8

9. Our Tech Knowledge
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Web Content Management Solutions (CMS)
Collaborative Intranet Portals
Extranet Portals and Networks
Client Relationship Manager (CRM)
Business Intelligence (BI)
E-Commerce Platforms and Payments
Cloud Telephony
Video Streaming Solutions
Custom Developments

10. References
 AETHER CONSULTING team members have participated and lead projects for
the following companies and organizations:
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11. Thank You
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xavier.alabart@aetherconsulting.net