Using Adobe Experience Manager (AEM 6.3) to its fullest.

1. Introduction
Solution offered and outcomes
A general insurance company supported by a leading financial institution headquartered in
Toronto reached out to Techouts for help in using Adobe Experience Manager (AEM 6.3)
to its fullest. They had faced issues with utilizing the end to end services provided by an
agency and the cost to the company was relatively high. The major obstacles were publishing
microsites and editing components, rewriting the URL’s and restricting duplicate profile
creation and also, an inability to save user data during website maintenance.
Techouts’ AEM team completed a thorough research of the client’s existing AEM platform,
provided a road map and shared a complete comprehensive plan to solve issues with the IT
and marketing team. The team had multiple brainstorming sessions with concerned teams
over-utilizing the mechanisms provided by AEM, and setting up instances like AEM Author
and AEM Publisher to enhance the functionalities of the present website.
The experts also suggested increasing the server configuration, installing dispatcher to
increase the security of AEM instance, redirecting the old URLs to new ones, clearing cache
to publish new pages easily. The team decided to go ahead with the integration of AEM
Campaign with Adobe suite to monitor user activity and profile creation for further
segmentation.
USA | INDIA | BRAZILTechouts | www.techouts.com | Confidential

2. Techouts won the client’s trust with its error-free deployment, quick turn around and
smooth transition of business processes. The new and improved marketing team now
communicate with their customers through various channels such as SMSs, e-mails, their
website, blogs and social media. The client is satisfied with the flawless system put in
place to run promotions, loyalty programs and sales campaigns more effectively.
And, for the most important issue of the inability to store user data as well as handling
requests to add products to the cart during the website maintenance, the team decided to
make use of readily available libraries to store user information and send specific messages
as per the user’s interest.
Apart from these solutions, the project required the team to create user access to ACL,
integrate different APIs, create components and wireframes for a smooth end-to-end
publishing process.
About Techouts
We are among the prominent Adobe Solution partners having experience in implementing
digital experience solutions focused on CMS, eCommerce, Web Analytics, Campaign
Automation, Personalized targeting, System integration and QA. Our USP is to implement
an end-to-end digital infrastructure for companies targeting potential consumers and looking
for selling either services/products online. We have supported companies of all sizes in this
space and been the technology partner for our clients.
To start your journey towards building a DIGITAL FIRST enterprise, please reach us at
sales@techouts.com.
Results
Existing AEM setup
New setup
AEM Author AEM Publisher
AEM Author
AEM Dispatcher
AEM Publisher
USA | INDIA | BRAZILTechouts | www.techouts.com | Confidential