Analytics: why do you need it? How much does attracted visitor cost you? Visitors from what regions buy more products? What product categories are best selling? What product categories produce more revenue?
Data Reports AnalyticsJust a tool that collects dataand prepare reports
What you do need in Google analytics Goals E-commerce Bounce rate
New product page Product card: — big photo; — call-to-action near the price; — info about payment and delivery; — interesting facts about this product; — brand logo. Technical details Reviews Similar watches $ 1M for 8.43%
New cart Product name, manufacturer, warranty and price Call-to-action Accessories
Text that sell your products Emotional Human oriented, not only SEO No mistakes
Page load timeExperiments at Amazon.com showedthat every 100-ms increase in the pageload time decreased sales by 1 percent.Similar work at Google revealed that a500-ms increase in the search resultsdisplay time reduced revenue by20 percent
Thank you! Questions, please.Speakers from Paul Ryazanov Marina Ryashchikova Director of business development Head of usability/UX department at Promodo at Promodoe-mail: firstname.lastname@example.org e-mail: email@example.comSkype: pavel.ryazanov Skype: aniramus