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Uploaded byMark Finnern
Develop Your Enterprise Tribe [E-Tribe]
The document discusses the concept of 'enterprise tribes' as a strategic way for organizations to build community and engage customers, highlighting benefits such as advocacy and co-innovation. It outlines six steps to elevate an enterprise tribe, including analyzing community state and engaging influencers, as well as the importance of principles like passion and humility. Additionally, it references successful initiatives and encourages the creation of an 'e-tribe' presence.
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Develop Your Enterprise Tribe [E-Tribe]
- 1. Develop Your EnterpriseTribe Mark Finnern @finnern Founder Playful Enterprise
- 2. ■Most organizations spend theirtime marketing to the crowd. Smart organizations assemble the tribe.* Entrepreneur and Author Seth Godin in his book Tribes.
- 3. Enterprise Tribe Advantages 1. Advocacy 2.Co-Innovation 3. Deep Community Engagement
- 4. 57% of YourSale Happens Before the Buyer Contacts You! Advocacy
- 5. ▪ Vinjay Natalypost blog: Successfactors in a hybrid model – Top 4 challenges you will face from customers. ▪ 3 SAP Mentors: Jarret Pazahanick, Chris Paine and Luke Marson write detailed comments to every challenge posted by Vinjay setting the record straight. ▪ Vijay’s closing comment: “Thanks again. I am pretty encouraged by the views received …as it has helped me understand SFSF a bit more.” Advocacy: SAP Mentors clarifying SAP’s HCM Hybrid approach
- 6.
- 7.
- 8. Engagement: 24 localSAP Inside Tracks
- 9. 6 Steps toElevate Your Enterprise Tribe 1. Analyze Current Community State 2. Find and Engage Top Community Influencers 3. Secure Executive Buy-In 4. Create E-Tribe Identity + Lifecycle 5. E-Tribes @ Events Program 6. Track, Evaluate, and Report Successes 9
- 10. 1. Lead byExample 2. Passion 3. Constructive Criticism 4. Be Humble 5. Inclusive 6. Playful 7. Full of Gratitude 8. Deep Curiosity 10 Enterprise Tribe Principles
- 11. Mentors Jamming SAP’sCulture #suithugger Campaign Sapphire / SAP TechEd Madrid
- 12.
- 13. Run with theWolfpack Year II 13
- 14. How I canHelp? 14
- 15. Sign Up for PlayfulEnterprise Newsletter Go & Develop Your E-Tribe! 15
Editor's Notes
- #4 SAP Mentors shine and make a huge difference in these three main areas: Engagement, Innovation and Advocacy. See the next slides for details.
- #6 Link to video: http://www.youtube.com/watch?v=PEDIJcM95g8
- #8 Link to blog post: http://scn.sap.com/community/erp/hcm/blog/2012/07/04/successfactors-in-an-hybrid-model--top-4-challenges-you-will-face-from-customers
- #9 Analyst James Governor posts about SAP Mentors being the new King Makers: http://redmonk.com/jgovernor/2011/11/17/sap-mentors-the-new-kingmakers-on-developer-relations-community-management-and-co-innovation/ Ensure success of your product/solution by convincing the SAP Mentors of its validity.
- #10 In SAP Australia most SAP events close with an SAP Mentor panel. See Sanjay Khanna’s post: http://scn.sap.com/community/about/blog/2011/12/21/the-technosocial-network Excerpt from that post: “After a typical SAP event,” Kloss [SAP Head Marketing for Australia and New Zealand] says, “our customers tell us, ‘I learn more than I know what to do with.’ “They get inundated and at the close of an event, they ask, ‘What do I do on Monday?’” Enter SAP Mentors. They play the role of trusted advisers at marquee SAP events, such as SAPPHIRE and SAP TechEd. “We set up a panel at the end of the SAP World Tour conference called a ‘Closing Locknote,’” Kloss explains. “During an open mike session, we throw out questions and up to five SAP Mentors on stage respond to the hours of conference content in a frank, spirited and sometimes blunt fashion, advising SAP customers in the process. According to Kloss, “SAP Mentors are an independent source of information who know the content and share with our customers their opinions on what to focus on when doors opens come Monday. “It’s one of the highest ranked parts of the program at our SAP World Tour event in Australia and the feedback we get is that it’s very valuable.” Tweets from Australia SAP Forum / User Group Meeting: Link: Erdo Dwiputra @erdo_dr Just done a survey of #SAUGSummit and think the highlight of the conference is the presentations delivered by @SAPMentors. Well Done!! Link: Ray Kloss @ray_kloss @SAPMentors thank you for all the great insights at #SAUGSummit and #SAPForum
- #11 Pictures by: Martin Gillet, Matthias Steiner, Oliver Kohl. SAP Mentors having serious fun when the business focused show Sapphire and the more tech oriented SAP TechEd are co-located in Madrid they started a campaign of techies hugging suits.
- #19 … we are just getting started.