This document discusses advocacy media and writing for advocacy. It defines advocacy as being affiliated with an issue based on experience, culture or conscience. It discusses using various media tools like social networks, blogs and forums to spread knowledge about an advocacy. The document outlines a three phase process for advocacy writing: 1) Knowledge generation from different perspectives, 2) Knowledge consumption using communication tools, and 3) Knowledge replication to achieve credibility and move people to action. It provides tips for effective feature writing like determining the purpose and intended audience.

1. ADVOCACY MEDIA By: sMARK_ideas Achieving Knowledge Replication Through Technology