This document discusses advocacy strategies and target groups for addressing mental health issues. It identifies key advocacy approaches such as information, education, and communication; community mobilization; networks and partnerships; and fundraising. The target groups are listed as decision-makers, leaders, policymakers, and influential people. Community members, individuals with similar agendas, local government, donors, and private sectors are also identified. Typical indicators of success include changes in policies, statistical changes in conditions, solving community problems, increased participation and funding, and decreased stigma and discrimination.