Advice engagement is a concept that helps financial advisors address the difficulty of inspiring customers. The goal of advice engagement strategies is to maximize the chance that clients accept and adopt the advice given, motivate clients, and encourage their active participation in the planning process.

1. Advise
Engagement
Strategies for
Financial Advisors

2. Advice engagement is a concept that helps
financial advisors address the difficultyof
inspiringcustomers.The goal of advice
engagement strategiesis to maximize the
chance that clientsaccept and adopt the
advice given, motivate clients,and
encourage their active participation in the
planningprocess.

3. Clients exhibit different levels of engagement,from being completely
disengaged and overwhelmed to fully sustainingbehaviors and pushing
boundaries. Most clientsfall somewhere in between.

4. The Patient Activation Measure identifiesfour commonlevelsof
engagement that financial advisorscan use to engage and
maintain behaviors.They include clientslacking engagement
and feeling overwhelmed,clientsachieving awarenessbut still
facing challenges,clientsinitiating action and establishing
control,and clientssustaining positive behavior and
progressing.Understanding where clientsfall helps financial
advisors tailor their approach.For example,overwhelmed
clientsrequire a simplistic breakdownof the steps and hands-
on guidance,while aware clientsneed little guidance.Actively
engaged clientscooperate aspartners.

5. Several strategies can boost engagement.Advisors should set the right tone
with prospects by learningbackgroundsbeforehand. Onboarding new clients
smoothly also lessens the burden.Asking personalized questions about
goals, values, and concerns provides better guidance.Regular check-ins,
even just emails, maintain presence without excessive meetings.

6. Rewards like incentivesor appreciation
events motivate referrals from happy clients.
Simple birthday cards or anniversary notes
show gratitude.Larger events provide social
interaction and education.Regularly
scheduled appreciation builds long-term
relationshipsoutside traditional meetings.