Online advertising has several advantages over traditional media: 1. It can reach business-to-business users, be interactive, and provide an immediate response. 2. It allows targeting of affluent, enormous audiences near the time of purchase with in-depth product information. 3. Online ads see rapid industry growth, highly selective targeting, and serve as virtual storefronts with improved audience measurement compared to traditional media.

1. Advantages Online Advertising’s Advantages Over Traditional Media

6. Measurement Audience Measurement on the Web Difference From Traditional Media