Online advertising has several advantages over traditional media. It can reach business users, include interactive elements, and allow for immediate response. It also provides access to an affluent, enormous audience that is in close proximity to purchase and can be highly targeted. Measurement of online audiences has grown dramatically in recent years as internet usage increased by over 118 million users between 2000-2008 in the United States alone.

1. Advantages Online Advertising’s Advantages Over Traditional Media

6. Measurement Audience Measurement on the Web Difference From Traditional Media