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ATESHA GIFFORD
128 N 8th
Street, APT. 2C
Allentown, PA 18101
860-712-5974
Atesha.gifford@gmail.com
EDUCATION
Westminster School, Simsbury, CT
High School Diploma with Honors, May 2012
University of Miami, Coral Gables, FL
Bachelor of Business Administration (B.B.A), May 2016
Major in Marketing, Minor in French
EXPERIENCE
HBO / GMR Marketing, Charlotte, NC August 2015 – May 2016
Events Intern
 Planning events that focus on HBO programming relevant to the college demographic
 Weekly tele-conferences with team leaders for progress updates and problem solving
 Promoting the HBO brand and programming at The University of Miami
Distraction Magazine, Miami, FL November 2014 – May 2015
Business Manager
 Building relationships with local businesses around campus through contact and ad sale
 Keeping track of accounts, budgets, and follow ups with potential advertisers
 Collaboration with the Marketing and PR team to preserve the brand and disseminate work off
campus
Wilde Kosmetics, Miami, FL August 2014 – May 2015
Marketing Director
 Coordinated small ad campaigns and sales on local college campuses
 Sought out popular, market-influencers to represent the brand on social media
HONORS/ACTIVITIES
 Member of the first matriculating class of The Hartford Youth Scholar’s Foundation
 Prefect Board
 The Wilbraham Bowl
 Alpha Kappa Psi- Homecoming Chair, Product Development Chair, Pledge Educator, Rush
Committee, Finance Committee, Formal Event Planning Committee
SKILLS
 Microsoft Word, PowerPoint, Excel, OneNote
 Social Media- Facebook, Twitter, Tumblr, Instagram, Vine
 Proficient in French
 Content Marketing
 Event Marketing/Promotion

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  • 1. ATESHA GIFFORD 128 N 8th Street, APT. 2C Allentown, PA 18101 860-712-5974 Atesha.gifford@gmail.com EDUCATION Westminster School, Simsbury, CT High School Diploma with Honors, May 2012 University of Miami, Coral Gables, FL Bachelor of Business Administration (B.B.A), May 2016 Major in Marketing, Minor in French EXPERIENCE HBO / GMR Marketing, Charlotte, NC August 2015 – May 2016 Events Intern  Planning events that focus on HBO programming relevant to the college demographic  Weekly tele-conferences with team leaders for progress updates and problem solving  Promoting the HBO brand and programming at The University of Miami Distraction Magazine, Miami, FL November 2014 – May 2015 Business Manager  Building relationships with local businesses around campus through contact and ad sale  Keeping track of accounts, budgets, and follow ups with potential advertisers  Collaboration with the Marketing and PR team to preserve the brand and disseminate work off campus Wilde Kosmetics, Miami, FL August 2014 – May 2015 Marketing Director  Coordinated small ad campaigns and sales on local college campuses  Sought out popular, market-influencers to represent the brand on social media HONORS/ACTIVITIES  Member of the first matriculating class of The Hartford Youth Scholar’s Foundation  Prefect Board  The Wilbraham Bowl  Alpha Kappa Psi- Homecoming Chair, Product Development Chair, Pledge Educator, Rush Committee, Finance Committee, Formal Event Planning Committee SKILLS  Microsoft Word, PowerPoint, Excel, OneNote  Social Media- Facebook, Twitter, Tumblr, Instagram, Vine  Proficient in French  Content Marketing  Event Marketing/Promotion