This document discusses legal and ethical issues that may arise from a horror film promotional campaign. It notes that imagery used in religious settings or offensive language could cause issues. To address this, an exclamation point will replace a letter in the film title to avoid claims of slander. Concerns over graphic depictions of blood in posters are addressed by using subtle blood details that mature audiences will understand but may go unnoticed by children. The film and promotional materials will be created with sensitivity to avoid legally problematic implications or representations.

1. D1 – Legal and ethical constraints within the planned campaign
Legal and Ethical issues are about ensuring that a product being created does not cause any
offence by containing harmful messages implicit or explicit towards a certain group of
people, representing them with respect, dignity and sensitivity. This could possibly be
suggested from my Horror filmpromotional material as the imagery being used in a
religious setting with churches and crosses featuring in my posters.
In resolving this issue, my promotional poster includes an explicit word ‘BULLSH!T’ this could
offend my younger audience, this will decrease my viewers so to prevent this from
happening I will change the ‘I’ in the title to an explanation mark. This ensures that any
concerned viewers cannot claimthe legal act of Slander, as the promotional products and
film itself make no false accusations or implications of any kind, keeping in mind when
creating the product that anyone who could potentially feel this way doesn't because of the
handling of the representation. The films plot and editing will be created with this idea in
mind as to avoid anything that could be claimed as legal slander. Another possible cause for
issues would be the use of blood in the posters and billboards. All final designs feature
bloodstains on the background gravestones as well as deep red text for the title. It's very
possible that parents could take issue with this design being shown in public due to its
graphic deptictions, worrying in case children see it. I believe I resolved this issue by using as
much subtly as possible in the graphic details. I show only the blood and the gravestones,
meaning adults and more mature people will see the poster and be able to link the two
mentally and understand the films genre and what to expect, while children will likely be left
oblivious and overlook it without a second thought, easing the concerns of parents worried
about their children seeing violence on a film poster.