Introduction to advertising management

2. Introduction to Advertising By
A.MOHANA

3.  .Nonpersonal Communication From An
Identified Sponsor Using Mass Media to
Persuade or Influence an Audience. .

4.  Role of
communication
convergence on
the process of
reaching
consumers in
the most
effective way.
Technological
convergence
Business
convergence
Content
convergence

5. Marketing
Role
Communicatio
n Role
Economoic
Role
Societal Role
 Marketing is the process a
business uses to satisfy consumer
needs and wants through goods
and services
 Advertising is a form of mass
communicatin
 Improves standerd of living and
the economy by generating
material consumption
 Informs us about new and
improved products , teaches us
how to use these innovations

17.  Advertising which helps establish
connections and build strong, long term
relationship with consumers over time

18.  Retail advertising is used by merchants to sell
products and service directly to consumers
 Retail sell through a physical facility

19.  Advertising that promotes politicians

20.  Type of advertising that shows a listing
of companies, product or services the
most popular

21.  A direct way of advertising to the target
consumers through the use of telephone, e-
mail or text message

22.  B2B products and services are sold from one
company to another company
 This type of advertising focus on a certain niche in
the business industry

23.  This type of advertising focused on
establishing an image or identity of a
company into the minds of the audience

24.  This advertising is a technique that makes use of
advertising as an effective communication medium
to convay socially relevant messaged about
important matters

25.  This advertising uses online or offline interactive
media to communicate with consumers and to
promote, product, brands, services, public service
,corporate or political group