The document discusses the six elements of a digital marketing strategy for car dealers to achieve success online from 2010 to 2015. It outlines the elements as: achieving web omnipotence through widespread online content; maximizing targeted customer impressions; maximizing traffic to multiple websites; maximizing customer engagement on websites; consistent execution of lead management processes; and optimizing showroom reception to set the stage for sales. It provides examples of how Ancira Auto Group successfully implemented social media strategies.