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ADVERTISING CAMPAIGNS
BARNARDO’S
Target audience:
the target
audience for this
picture is aimed
at 16 – 40 years
olds, it could also
be aimed for
older people.

Campaign message:
the message is trying
to tell parents that
look after their
children properly to
raise money to try
and stop the parents
that abuse children
and they want to
make parents realise
what goes on in this
world.

Representation: It’s a new born baby that
has a hospital wrist band on and it looks
warm and comfy.
Target audience:
the target
audience for this
picture is aimed
at 16 – 40 years
olds, it could also
be aimed for
older people.

Campaign message:
Children born into
poverty are more likely
suffer abuse.

Representation: a baby being
metaphorically abused.
Target audience: the target
audience for this picture is
aimed at 16 – 40 years
olds, it could also be aimed
for older people.

Representation: a baby that has
been brought into to this world in
a dirty home.

Campaign message:
children born into
homes where parents
are on a low wage or
none at all therefore
there house is
degusting and will be
un clean.
Campaign message:
When babies are born
there parents give them
drugs to abuse them.

Target audience: the
target audience for
this picture is aimed
at 16 – 40 years olds,
it could also be
aimed for older
people.

Representation: A baby that
has been given drugs as
soon as its born.
TESCO CHEROKEE
TESCO F&F
Advertising campaigns
Advertising campaigns
Advertising campaigns

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Advertising campaigns

  • 3. Target audience: the target audience for this picture is aimed at 16 – 40 years olds, it could also be aimed for older people. Campaign message: the message is trying to tell parents that look after their children properly to raise money to try and stop the parents that abuse children and they want to make parents realise what goes on in this world. Representation: It’s a new born baby that has a hospital wrist band on and it looks warm and comfy.
  • 4. Target audience: the target audience for this picture is aimed at 16 – 40 years olds, it could also be aimed for older people. Campaign message: Children born into poverty are more likely suffer abuse. Representation: a baby being metaphorically abused.
  • 5. Target audience: the target audience for this picture is aimed at 16 – 40 years olds, it could also be aimed for older people. Representation: a baby that has been brought into to this world in a dirty home. Campaign message: children born into homes where parents are on a low wage or none at all therefore there house is degusting and will be un clean.
  • 6. Campaign message: When babies are born there parents give them drugs to abuse them. Target audience: the target audience for this picture is aimed at 16 – 40 years olds, it could also be aimed for older people. Representation: A baby that has been given drugs as soon as its born.
  • 8.
  • 9.
  • 10.
  • 11.