2. Product
The campaign I will produce is Make a wish charity foundation.
Target audience
15-20 because it is a children’s charity.
Campaign message
Children can look forward to big events while having a serious illness that don’t have that long to live who make a wish.
Launch date
They have released television ads for this charity on Valentine’s Day and at Christmas.
Location
In my house or in the garden
Schedule of advertisements
Sean bean was in one of the advert for this charity for a child who wanted to be a director of a movie
The audience is for families with children to donate to this charity to help them get their wish
Legal and ethical issues
Protection of children in this advert is important because no harmful warrants can be done or unsafe practices to the children in this advert.
Obscene law act. They have this so people don’t put rude or offensive things about children in this advert
Libel
If you print in magazine an advert you shouldn’t put offensive or obscene information or pictures Libel is when you write offensive things in
a magazine and it offends the target audience who is reading the magazine at that time might not buy it again or sue the magazine
company for saying things e.g. about race or gender etc. and to not have attacks against them or unjustified attacks on the public.
And writing information that they don’t want anyone to see on the magazine because that is invading their privacy. Can be libel if
they put false information about different genders or people characters that might be offensive and might get sued.
Slander
Slander is word by mouth and if someone says something offensive in an advert or to a person it might be offensive to the people who might
sue the company for saying things about e.g. race gender and age.
Copy right is when you take an advert change it and then use it for your own use
Copyright can affect adverts if someone uses the advert but changes it or the name to be theirs instead of the original owners.
Codes of practice
Protection of children
Children should not be encouraged to talk to strangers or go to strange places
Should not be shown in hazardous situation or places
Slogan
Where magical dreams come true
Colour scheme
Blue and green and pink and white.
3. COLOUR SCHEME
White and blue and pink because they
are happy colours to make children
happy and smiling
LOGO
4.
5. Make a wish foundation
• Thanks to the generosity of people like you, we were able
to grant the wish of eight year old Molly, who lives with
Stage IV Wilms’ Tumour (a type of kidney cancer), and
wished to appear as an extra on her favourite show,
CBBC’s Tracy Beaker Returns.
• This year over 1,000 families will turn to us and we
desperately want to be able to grant the wishes of all
those children.
• Your donation will help us make those dreams a reality
and give families precious moments together.
• The money you are about to donate will grant wishes
for some very special children in the United Kingdom.
6. Production plan
•
• Dates for photo-shoot
• 1st march 2014
• 3 march 2014
•
• Dates for the production
• 16 march 2014
• 12th march 2014
• Budget:
• Dslr camera – £350
• Lighting kit- £359
• Laptop- £429
• Photoshop- £629
• Model for a day £200
