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Advertising to Children: An Ethical Dilemma
- 1. Advertising to Children: An Ethical Dilemma Sarah Knust
- 2. Background & Dilemma Advertising to children has been a highly debated topic for many years Many believe that children are impressionable by nature and therefore, it is wrong to influence them through advertisements The industry itself loves the fact that there is a target audience so easily persuaded Does advertising have certain negative effects on children observing these promotions?
- 3. Koolaid Commercial Could this ad be considered false advertisement? Keeping in mind the target audience and their ability to distinguish between literal and hypothetical meanings
- 4. Questions Is it concerning how easily advertisers can target children through all of the various channels of distribution – through multiple platforms? Is it unethical to target an audience who can be so easily persuaded? At what age can advertisers start targeting “children” and/or “adolescents”?
- 5. In My Opinion… Children are naïve & therefore, fall victim to scams Advertisers have a conscious responsibility to be mindful of their deceit Not necessarily completely unethical Depending on intent and how the promotional activity is approached
- 6. Works Cited https://www.theodysseyonline.com/advertising-to-children https://advertisingeffects.wordpress.com/page/2/
Editor's Notes
- By targeting a market that is so naïve, children so easily fall prey to scams. Some may argue that it is their parent’s responsibility to monitor what they see and don’t see. I personally think advertisers have a social responsibility to be conscious of how deceptive their message may come across. With that being said, I’m not sure I can say that advertisers who seek a market opportunity are completely unethical. A lot of it stems from intent and the way in which the promotional activity is approached.