How to go from Double Stuffed to International Fame

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How to go from Double Stuffed to International Fame

  1. 1. How to go from Double Stuffed toInternational fameby: Adam evers
  2. 2. Becoming edUardo
  3. 3. WhoisAdam Evers?
  4. 4. 1. digital marketer2. Entrepreneur3. lover of baconWho?
  5. 5. Becoming aMedia company
  6. 6. Traditionalbroadcastisdead
  7. 7. Broadcast
  8. 8. Superbowl2012 vs 2013Broadcast201375% of Brands integrated a second screenexperience, up 7%. 38% of ads including Hashtags in ads, up 31%.
  9. 9. Campaign vs Always OnBroadcastCampaign- create content- segmented by interestAlways on- curating content- timely - effectiveness- “Interest graph”
  10. 10. ExperienceisAlive
  11. 11. Experience Oreo vs AMC Theatres
  12. 12. Experience Oreo vs AMC Theatres
  13. 13. Experience Oreo vs AMC Theatres
  14. 14. Experience Oreo vs AMC Theatres
  15. 15. Experience Superbowl 2013“Brand Bowl”
  16. 16. Experience Superbowl 2013
  17. 17. Experience Superbowl 2013
  18. 18. Experience Superbowl 2013
  19. 19. Experience Superbowl 2013
  20. 20. Experience Oreo Daily Twist
  21. 21. Experience Oreo Daily Twist
  22. 22. Createanexperience
  23. 23. EmotionalSimple emotionsdiscovery - confusionsurprise - no surprise - expectationwonder - surprise - commonplacehappiness - unhappinessamusement - wearinesscourage - timidity - cowardicepity - crueltyComplex emotionspride - modesty- shamecloseness - detachment - distancecomplaint/pain - doing average -pleasurecaution - boldness - rashnesspatience - mere tolerance - angerrelaxation - composure - stressenvy - goodwillPure emotionsfear - nervousness - securitytogetherness - privacyrespect - disrespectappreciation - envylove - no love lost - hatredhope - despairconfusion - being confused
  24. 24. Liquid
  25. 25. Linked
  26. 26. Thank youTwitterFacebookLinkedInEmail@adameversfacebook.com/adam.everslinkedin.com/in/adameversadam@thelastcartel.io

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