This document discusses advertising jobs and Leo Burnett. It describes 5 common categories of advertising jobs: account management, account planning, creative, media, and interactive marketing. Specific job opportunities mentioned include electronic marketing manager, graphic designer, magazine publisher, and web designer. It provides details on Leo Burnett's successful career creating iconic advertising campaigns and his philosophy of simple, memorable advertising. Finally, it outlines the financial impact of advertising on the economy, noting that advertising creates jobs, increases company profits, and accounts for about 2.5% of the US GDP.

1. Advertising
Chelsea Kostoff
• Present Job Opportunities
• Leo Burnett
• Financial Impact on the Economy

2. JOBS
 Jobs in advertising usually fall into one of these 5
categories
 Account Management
 Account Planning
 Creative
 Media
 Interactive Marketing

3. Job Opportunities
 Electronic Marketing Manager
 Graphic Designer
 Magazine Publisher
 Web Designer
 Television: Commercials
 Newspapers
 Working with ads
 Create Billboards

4. Television
 Commercials allow viewers to see advertised products
from their home
 Time length: short
 They usually appear more than once

5. Web Designer
 Almost everyone uses the internet, it has a greater
range
 People can use search engines
 On main search engines- advertisements are always at
the top
 Cheaper

6. Leo Burnett
 An advertising executive who created the Jolly Green
Giant, Marlboro Man, Tony the Tiger, Morris the
Cat, and many more.
 He was named by Time as one of the 200 most
influential people of the 20th century.
 Started his business in August 1935
 During the 1950’s his company was able to reflect the
American values of strength, tradition, comfort and
family in his advertisements. This brought him many
clients

8. Marlboro Man, 1954
 Most Famous
 He made cigarettes that nobody wanted to buy because
they were “un masculine” to the top selling cigarette.
 Marketing Hall of Fame in 1994
 “Make it simple. Make it memorable. Make it inviting to
look at. Make it fun to read.”- Leo Burnett

9. Financial Impact on
Economy
 The more ways there are advertising, the more
products will get out to the public for them to be
sold
 Advertising makes jobs
 Advertising increases company profits
 Advertising reduces selling costs
 Advertising is a way to make profits and to get
your products out to the world

10. Financial Impact on Economy
continued
 U.S. advertising accounts for about 2.5% of the $14
trillion Gross National Product.
 A 1999 study by the WEFA group stated that
advertising generated 18.2 million of the 126.7 million
jobs in the United States in that year.
 If the advertising is positive and effective, then it will
play a significant role in the economy.