The document outlines objectives and guidelines for drafting effective advertisements, specifically within the context of classified and commercial types. It details the necessary components such as headings, content, and formats, providing examples of different advertisement categories including situation vacant, to-let, and for sale. A checklist for success and a marking scheme for evaluation are also included.

1. Advertisements
Learning Objectives:
(a) To draft the advertisements according to the CBSE writing
specifications.
(b) To learn to draft effective advertisements in real life situation.
KWL Chart
K – Two types of advertisement – classified and commercial / display.
– Commercial advertisement must be eye catching.
– Crisp and precise
– Needs to be enclosed within a box.

2. W – Grammatically accepted way of writing advertisements.
– Common vocabulary to be used.
L –
Success Criteria:
Checklist – I have –
1. capitalized the title.
2. begun using the key words
3. used short sentences.
4. given contact details.
5. used 50 words.

3. Marking Scheme
 1 mark – Heading (should be in CAPITAL
letters only)
 2 marks – Content
 1 mark – Expression with correct
grammatical features.

4. Advertising is a type of communication whereby
people promote or persuade customers to utilize
their services.
Types of advertisements:
Classified Advertisements
Display / Commercial Advertisements
CLASSIFIED ADS are classified into different type
of categories depending on their functions.
ADVERTISEMENTS

5. Types of Classified Advertisement:
1. Situation vacant / wanted
2. To-let
3. Sale and purchase of property / vehicle / goods
4. Educational institutes promotion
5. Missing person / pet
6. Lost and found
7. Tour and travel

6. Layout of classified advertisements
 Heading :Heading should be in capital letters.
It should be short and easily noticeable.
 Content :Content should be concise, self explanative,
relevant and up to the point.
 Usually short expressions are preferred in place of long
complete sentences.
Word limit: Should be in a range of around 50 words.
 To be put in a box.

7. Classified Ad Display Ad
 Categorised in separate columns. The
category is stated at the top.
 Written in short catchy phrases and
words
 Language simple, formal and
factual.
 Short, concise and precise
 Give title, relevant information and
contact address.
 Enclosed in a box
 Word limit -50 words
 Non Classified or Display/
Commercial ad
 Commercial purpose,
 more space,
 visually attractive, with
catchy slogans, punch –lines, witty
expressions and pictures/ Sketches
 varying font size or shape
 Language- colourful, lucid
 appealing overall arrangement.
 Enclosed in a box
 Word limit -50 words

8. 1.Situation Vacant
 Begins with Wanted or Required
 Name of the organization
 Number of vacancies and the post for which advertised should be
clearly stated;
 the age and gender of the candidate
 qualification and requisite experience needed for the post,
 pay scale and perks
 mode of applying ( forward through email, postal, walk-in-
interview)
 contact address and phone number for correspondence should be
included.

9. Situation Required
 Always begin with REQUIRED
 Name of position
 Age and gender of the candidate.
 Qualification and experience
 Expected salary
 Contact address and phone number for correspondence

10. Sample Situation Vacant
Q 1:You are the Personnel Manager of Green Bio-products
Ltd., Sector-18, Industrial Area, Faridabad. You need an
efficient PA / Stenographer for your office. Write a
classified advertisement in about 50 words for the
‘SITUATION VACANT’ column of a local daily.

11. SITUATION VACANT
Wanted a smart, experienced, efficient, graduate
female PA / Stenographer, fluent in English, good
communication secretarial and computer skills and
knowledge of WPS. Age 24-28 years. Salary negotiable.
Apply with complete resume within a week to the
Personnel Manager of Green Bio-products Ltd., Sector-
18, Industrial Area, Faridabad.

12. 2.To-Let
 Begin with Wanted or Available or To-let
 Type of accommodation ( shop, showroom, house)
 Description- size, floor, etc.
 Facilitates – water and electricity supply, car
parking ,etc.
 Proximity to markets and other facilities
 Rent expected
 Other preference (if any)
 Contact address and phone numbers

13. Q2. You want to-let out a portion of your newly constructed
independent house. Write an advertisement in about 50 words to
be published in the ‘TO-LET’ classifiesd column of The Indian
Express, Delhi.
TO-LET
Available on rent a newly constructed house of two
bedrooms with attached bathrooms, complete with latest
fittings and fixtures. A spacious drawing-cum-dining room.
Modular kitchen, parking facility, 24/7 water and power
supply. Centrally located. Rent expected Rs.20,000/- per
month, company lease preferred.
Contact: Subodh Rai, 2B / 31 – Jayanagar, New Delhi or
dial- 9412727003.

14. 3.For Sale/Purchase of property /
vehicle / goods
1.Begin with FOR SALE / PURCHASE / WANTED
2.Brief physical description
a. Property – Number of floors, size, number of rooms,
fixtures and fittings
location and surroundings etc.
b. Vehicle – model / year of manufacturing, color, accessories,
modifications (if any), mileage done, condition and
price
c. Household goods – brand, model, material of which it is made,
condition, utility
3. Price offered or expected
4. Contact address and phone no.

15. SAMPLE FOR SALE (PROPERTY)
Q 3. (a) You are Karan Singh, a retired army officer. You have a farm
house on Ludhiana-Ambala Road, which you want to sell. Draft an
advertisement in about 50 words.
FOR SALE
Available for sale a 2.5 acre farm house on Ludhiana-Ambala Road.
Five bedrooms with attached bathrooms, built-in wardrobes,
spacious drawing cum dining room, family lounge, modular kitchen,
regular water and power supply. Close proximity to railway station
and market. Price expected Rs. 80,00,000/-. Interested buyers may
contact Karan Singh, 20- M.G. Marg Chandigarh or call 9413637001
between 10 am to 5 pm.

16. SAMPLE FOR SALE (VEHICLE)
Q3. (b) You plan to sell your car. Draft a suitable advertisement to be
published in the ‘FOR SALE’ classified column of a newspaper in
about 50 words.
FOR SALE
Available for sale Toyota Camry, 2016 model, red colour, fully
automatic, stereo fitted, two airbags, new tyres, alloy wheels, done
60,000 kms., insurance covered, accident free. All accessories intact
and well maintained. Single hand driven. Price expected Rs.1.5 lakhs.
Interested buyers may contact: Ali Ahmed, 21-Motiganj, Patna or dial
9413968520.

17. SAMPLE FOR SALE (HOUSEHOLD GOODS)
Q3. (c) You are going abroad and want to sell some household
goods. Draft a suitable advertisement in about 50 words to be
inserted in a newspaper.
FOR SALE
For immediate sale a few household items. Bedroom set, oval
shaped dining table with six chairs, LG 7 kg fully automatic
washing machine, LG 400 ltrs. Refrigerator, Sony smart TV,
Pioneer music system and Samsung 30 ltrs. Microwave. All in
excellent condition. Prices negotiable.
Contact: Mohini Mehra, 31/B-Civil Lines, Jaipur or call
9413007861 between 10 am to 5 pm.

18. 4.Educational Institute
1.Name of the institution
2.Past record / campus
3.Courses offered and their duration
4.Eligibility criteria and details of admission test (if
any)
5.Facilities and fee structure
6.Scholarship information
7.Last date for registration, etc.
8.Contact address and phone number

19. EDUCATIONAL INSTITUTE
Q 4. You are S.K.Sinha, a retired professor. You have opened a study
centre for commerce student at 221-Pink Garden Road, Pune. Draft
an advertisement in about 50 words to be published about it in a
newspaper. Give all necessary details.
EDUCATIONAL
Elite Commerce Centre offers excellent coaching to B.Com. students
By excellent experts. Batches in morning and evening, except
Sundays. Brilliant results. Reasonable fees and payable quaterly.
Last date for registration 2nd May 2019.
Contact: Prof. S.K.Sinha, 221-Pink Garden Road, Pune. Phone No.
2570480208.

20. 5.Missing Person and Pet
1. Begin with Missing
2. Brief physical description of the missing person / pet
a) Person – name, age, health, height, complexion, built,
identification marks / features and clothes, any health /
mental related issues.
b) Pet - name, breed, colour of fur or skin etc, identification
features
3. Date, time and place last seen
4. Reward (if any)
5. Contact address and phone number

21. MISSING PERSON
Q 5 (a). Someone in your neighbourhood has got lost. Give full
detail of the person to be published in the classified columns of a
local daily in about 50 words.
MISSING
Missing since 10th April, Anuj a young boy of 15, 5’ 6”, fair
complexion, blue eyes, curly hair, a scar on right cheek and
healthy. Wearing blue jeans, black T-shirt, black shoes and broad
rimmed black spectacles. Last seen in Mall Avenue area. Anyone
giving his whereabouts will be suitably rewarded.
Contact: Dr. P.K.Bhatia, 29-Rajouri Garden, New Delhi or dial
9848580033.

22. Q 5 (b). You are John Mathew of 57-Rajendra Park Road, New Delhi.
Your pet dog Scobbie is missing. Write an advertisement for the
‘Missing Pet Animals’ columns of a newspaper in about 50 words.
MISSING PET
Missing a German Shepherd male dog since last Monday from Khan
Market area. 2 years old, 20” high, dark brown fur with white
stripes and a cut on the left ear. Strapped with a red leather belt
with name ‘Scobbie’. If found, please contact John Mathew of 57-
Rajendra Park Road, New Delhi or dial 2547972502.

23. 6.Lost and Found
1. Begin with Lost / Found
2. Specify the items lost or found
3. Brief physical description
4. When and where lost or found
5. Reward, if any
6. Contact address and phone number

24. Q 6. While travelling in a bus, you have lost your passport and
some important documents. Draft an advertisement for the
classified columns of ‘Lost and Found’ giving all the necessary
details in about 50 words.
LOST AND FOUND
Lost an Indian Passport bearing no. R423567 in the name of
Praveen Bhushan along with an air ticket to Canada, some cash and
other important document while travelling from Banshankari to
M.G. Road in Bangalore by the Karnataka State Roadways bus.
Finder will be suitably rewarded. Contact: Kamal Bhushan, 315-A
Laxmi Nagar, Bangalore or call 2719080480.

25. 7. TOURS AND TRAVELS
1. Begin with PACKAGE AVAILABLE
2. Name of the travel agency
3. Destination and duration
4. Details of package - food, boarding, lodging, sightseeing,
etc.
5. Cost and special discounts, if any
6. Contact address and phone number

26. Q 7. Cosmos Travels, 185-Jagriti Enclave, Delhi, offers a pakkage
tour for 3 nights / 4 days in Hong Kong for Rs.75,000/- per
person. Draft a suitable advertisement for publication in a
national daily in about 50 words. Give necessary details.
TOURS AND TRAVELS
Attractive package available for Hong Kong, 3 nights / 4 days,
breakfast and dinner, stay at 3-star hotel, sightseeing included.
Rs.75,000/- per person. Special discount for booking till 30th May
2019. Contact: The Sales Manager, Cosmos Travels, 185-Jagriti
Enclave, Delhi. Phone no. 2253620000.

27. PRACTICE QUESTIONS: CLASSIFIED ADVERTISEMENTS
1. You are the Principal Sam International School, R.K.Puram, New
Delhi. You need a lady teacher to teach Chemistry / Economics
to students of grades XI and XII. Draft a suitable advertisement
in not more than 50 words for the classified columns of
‘Situation Vacant’ in a newspaper.
2. You plan to sell your Honda Motorcycle. Write a suitable
classified advertisement in not more than 50 words giving the
necessary details.

28. 3. Draft a suitable advertisement in not more than 50 words for
publication in a newspaper stating the loss of your purse while
travelling from the New Delhi Railway Station to the
Nizamuddin Railway Station in the Rajdhani Express. It
contained a demand draft (DD) worth Rs. 20,000/- for your
college fees as well as some cash.
4. You have lost your pet cat. Write an advertisement in about 50
words for the same giving necessary detail about the cat such
as its name, age, fur colour, place where last seen, etc.
5. Draft a suitable advertisement in not more than 50 words for a
suitable match for your sister to be published in the
‘Matrimonial’ columns of a newspaper.
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