The document defines advertising and its purpose as communicating to promote or persuade customers to use services through paid media without personal contact. It provides 5 tips for effective advertising: use short sentences, varied structures, keep ads short, close with a call to action, and proofread. It also describes classified and non-classified advertisements, providing examples of classified ad types like situations vacant, property sales, missing persons, and tour packages.

1. SONAL BHARAL
F.Y.B.ED

2. Definition and purpose
 Advertising is a type of communication whereby people promote or persuade customers to
utilize their services.
 Advertising involves the preparation of return or oral messages and the dissemination through
paid media with out personal contacts for the purpose of making people aware of and inclined
towards the use of particular product of that firm or company.
 Effective advertisement must be:
 able to grab the readers’ attention,
keep them curious for more, and
lead them to buy the advertised product by:-
• truth in advertising
• key features about the product and
• comparison with other products of same category

3. 5 tips for writing advertisement
1. Use Short Sentences
Long sentences will not sell your ad, let alone your product. Be direct and to the point as
attention span is less required and people are not bored with long sentences.
2. Use Different Sentence Structures
Do not be afraid to be creative in your writing. Employ different sentence structures within your
ad to keep your readers interested. The more varied your presentation is, the less boring your ad
becomes.
3. Keep Your Ad Short
You don’t have to cram all the information you have into your ad. On the other hand, your ad
should make your readers curious and leave them wanting more. Short ads will accomplish this for
you.

4. 5 tips for writing advertisement
4. Close With a Statement That Calls Your Reader to Action
If the opening statement needs to catch attention, the closing statement should call your readers
to action. It should be written creatively enough so that the readers will be interested to know more
about your product and buy it.
5. Re-Read and Rewrite as Necessary
After you have written your ad, read it again. Proofread your writing and rewrite as necessary.
The proofreading stage is just as important as the writing stage because having errors in your ad
easily destroys your credibility. Most people ignore ads that have grammatical errors. If you are not
an expert in English proofreading and editing, then you can employ the help of English editing
software.

5. Types of Advertisements
CLASSIFIED
• personal purpose
• categorized in separate columns
• same font size and shape
• occupy less space
• more economical
• written in short phrases and words
• language is simple, concise and compact
• give title and contact address.
NON CLASSIFIED
• display or commercial purpose,
• visually attractive
• varying font size or shape
• occupy more space
• requires experts and is expensive
• written in catchy slogans
• language colorful and lucid
• appealing overall arrangement

6. Classified Advertisements
Classified Advertisements are covered under different headings:-
• Situation vacant/situation wanted/ To-let ads
• Sale and Purchase of property/vehicles/household goods etc.
• Missing persons/pet animals
• Lost and found
• Tours and travels/ Movers and packers
• Educational Institution/Language course/Hobby classes
• Matrimonials / Alliance
• Change in name
• Appeal for public participation

7. CLASSIFIED ADVERTISEMENT
1. Situation Vacant types
• Always begin with WANTED or REQUIRED. Name of the organization, number of vacancy and the
post, age, gender, qualification, experience, pay scale, perks, mode of applying (E-mail, postal,
etc), contact address and phone number for correspondence
• SITUATION VACANT
WANTED a small, confident P.A./Stenographer for a leading export house. Qualification –
graduate, age – 25-30 years. Typing speed 40 wpm, short hand speed 100 wpm. Preference to those
who can handle computer. Salary negotiable. Apply with complete bio-data by 20th December to
Secretary, Orient Export House, T. Nagar, Delhi. PH: 011-21111111

8. CLASSIFIED ADVERTISEMENT
2. To-Let ads
• Begin with WANTED or AVAILABLE. Type of accommodation, rent expected, give proximity to
markets and merits of the place, contact address and phone number
• ACCOMMODATION WANTED
Metals & Minerals Corp. of India needs suitable accommodation on rent to be used as a
guesthouse. Should be located in a posh area with excellent facilities. Uninterrupted water &
electricity. Nearby market must. Owners please contact R. Lal, Executive Manager, PH:
01123333333.

9. CLASSIFIED ADVERTISEMENT
5. Missing person
• Name, age, brief physical description of the missing like height, complexion and built, any health
related issues, clothes, accessories or any other identifying features, place last seen, details of
reward if any, contact address and phone number
• MISSING GIRL, Priyanka Khanna, 12 years, 4’3” tall, fair, slim built, wearing black t-shirt and blue
jeans since 2.2.2012 from M. G. Road, Gurgaon. Speaks Hindi and English. Informers will be
suitable rewarded. Inform M. G. Road Police station #98765432

10. CLASSIFIED ADVERTISEMENT
6. Tours and travels
• Begin with package available, name of the travel agency, destination, duration, price and special
discounts if any, contact address and phone number
• Visit Mauritius. Three nights, four days. Breakfast and dinner, stay at 3-star hotel, sight-seeing
included. Rs. 9999 per person. Special discount for early bookings. Contact Star Travels,
9350556655