The document outlines guidelines for writing classified advertisements, emphasizing brevity, clarity, and essential details such as contact information. It categorizes ads into various types, including job listings, property sales, matrimonial proposals, and missing persons notices, each with specific content requirements and a word limit of 50 words. Additionally, it provides structured points to remember for different categories of advertisements to ensure effective communication.

1. ADVERTISEMENT

2. Types of advertisement
1. Classified
2. Commercial/display/
non–classified
Jude Joseph, PGT English, KVS

3. Guidelines for classified advertisements :-
1. To be written in short and in catchy phrases and words.
2. The language used should be simple, factual and formal,
concise and to the point.
3. Relevant information should be provided.
4. Provide contact name and address as per content
5. Should be enclosed in a box.
6. Classified ads should be very well covered in a range of
around 50 words.
Jude Joseph, PGT English, KVS

4. Categories of classified advertisement under different headings :-
A. Situation vacant / situation wanted
B. Sale/purchases of property/ vehicles / household
goods/office furniture
C. Missing person / pet animal
D. Lost and found
E. Travels and tours/packers and movers
F. Education / language course / hobby classes
G. Matrimonial
Jude Joseph, PGT English, KVS

5. Situation vacant (Jobs) - Points to remember
● keep heading – situation vacant
● begin with 'wanted' or 'required'
● mention the name of the company.
● number of posts lying vacant and name of post.
● required age limit, educational and professional qualifications ,experience.
● job requisites (desirable knowledge of computers, fluency in English, etc.)
● personality requisites (impressive, pleasing)
● salary and perks (commensurate with experience, negotiable).
● mode of applying and time limit for submission
● contact address and phone number
● word limit - (50 words)
Jude Joseph, PGT English, KVS

6. Jude Joseph, PGT English, KVS

7. Situation Vacant
Jude Joseph, PGT English, KVS

8. Situation Vacant
Jude Joseph, PGT English, KVS

9. Situation Wanted
The individual who seeks a job should include the
following essential details after giving the title 'situation
wanted'.
● Qualification and experience
● Age and sex
● Nature of job sought
● Minimum salary acceptable
● Contact address and phone number
● Word limit - 50
Jude Joseph, PGT English, KVS

10. Situation Wanted
Jude Joseph, PGT English, KVS

11. Situation Wanted
Jude Joseph, PGT English, KVS

12. Sale / Purchase / Renting Of Property
❖ Keep heading for sale / purchase / to let
❖ Begin with 'available' - e.g. 'Available for sale', 'available for
purchase', 'available for rent'.
❖ Types of house (flat, independent floors/offices etc.) Accommodation
❖ Size, floor, no of rooms etc.
❖ Fixture & fittings
❖ Surroundings - centrally located, facing park, nearby market,
school, hospital, bank, bus stand etc.
❖ Company or bank lease preferred (in case of 'to let')
❖ Expected price : fixed / negotiable
❖ Contact address and ph. No.
❖ World limit - 50
Jude Joseph, PGT English, KVS

13. Jude Joseph, PGT English, KVS

14. Jude Joseph, PGT English, KVS

15. To Let
To let means available for renting, as the word suggests 'to-let'
➢ Begin with 'wanted' or 'available'.
➢ Type of accommodation - size, floor, number of
rooms etc.
➢ Location and surrounding
➢ Rent expected, bank company lease preferred
➢ Contact address, email address or telephone
number.
➢ Word limit - 50
Jude Joseph, PGT English, KVS

16. Jude Joseph, PGT English, KV

17. Jude Joseph, PGT English, KVS

18. Jude Joseph, PGT English, KVS

19. Vehicle For Sale
❖ Begin with 'available'
❖ Model no. Year of manufacturing
❖ Colour, accessories (new seat cover, mats, music system
a/c etc
❖ Single hand driven, good condition, new tyres, non
accidental, good mileage, authorised cng kit/diesel petrol
version
❖ Insurance, road tax, and pollution certificate.
❖ Expected price (fixed/negotiable).
❖ Contact address and telephone no.
❖ Word limit – 50
Jude Joseph, PGT English, KVS

20. Automotive
Jude Joseph, PGT English, KVS

21. Jude Joseph, PGT English, KVS

22. Matrimonial
❖ begin with 'wanted / alliance' or 'proposal invited'.
❖ physical description : age, height, complexion
build (slim/tall).
❖ academic, professional qualifications, job status,
salary etc.
❖ caste / sub-caste, religion etc.
❖ contact / post box no.
❖ word limit 50.
Jude Joseph, PGT English, KVS

23. Jude Joseph, PGT English, KVS

24. Education / Language Course / Hobby Classes
➢ name of the institution
➢ courses offered, duration
➢ eligibility condition
➢ facilities and fee structure
➢ last date for registration
➢ contact address and phone no.
Jude Joseph, PGT English, KVS

25. Educational Advertisement
Jude Joseph, PGT English, KVS

26. Missing Person / Pet Animals
❖ Begin with 'missing'.
❖ Physical description
❖ Person's name, age, sex, height, complexion, built,
clothes and other identifying features.
❖ Pet animal's name, breed, colour of fur or skin
❖ Since when and from where missing
❖ Reward if any
❖ Contact address and phone no.
❖ Word limit – 50
Jude Joseph, PGT English, KVS

27. Jude Joseph, PGT English, KVS

28. Lost And Found
❖ Begin with 'lost' or 'found'.
❖ Brief physical description :name of the object /
article, brand ,colour, size, condition.
❖ When / where - lost or found
❖ Reward if any
❖ Contact address and phone number
❖ For 'lost' give all details whereas for 'found' the
details need not be given completely.
Jude Joseph, PGT English, KVS

29. Found
Jude Joseph, PGT English, KVS

30. Appeal
Jude Joseph, PGT English, KVS

31. Jude Joseph, PGT English, KVS

32. Jude Joseph, PGT English, KVS

33. Goods for Sale
Jude Joseph, PGT English, KVS