The advert uses a light green color scheme and night vision-style effects to represent the album's title "Only by the Night" and suggest a darker sound than Kings of Leon's previous work. It features the band members' faces alongside an owl, symbolic of the night. The listing of popular song titles from the album is meant to attract buyers unfamiliar with their less popular songs by highlighting their hit singles. Overall, the dark, mysterious advert graphically reflects the band's image and supports their media promotions.

1. Advert Analysis
The title of the album on the advert which is of course
advertising Kings Of Leon’s new album ‘only by the night’
is a light green as well as the overall theme of the advert.
The main reason why this might have been done is to
create the effect that the advert is been observed from
some night vision goggles that makes everything in the
dark appear green. This is an effective way of cleverly
playing on the word night from the name of the album.
However, this effect could perhaps represent that this
album is darker than previous work of Kings Of Leon.
The album shows a mixture of the bands faces alongside
an owls face. The owl is symbolic of the night and this is
perhaps why the owl has been included in the advert as
the album name is ‘only by the night’.
The bottom of the advert states some of the songs from
the album that listeners can expect to hear when listening
to the album. The songs that are listed have been chosen
as these songs are the most popular singles of the band
and this in turn will attract people who are not so familiar
with some of their not so popular songs to possibly buy
the album as they may like their hit singles.
In conclusion graphologically this advert is stereotypically
very dark and mysterious which reflects the bands overall
image and all of their media promotions.