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Advantage GM: Unlocking the
longevity economy for Greater
Manchester
#LongevityDividend #AdvantageGM
sli.do #3908
Welcome from Chair
David Sinclair, Director, ILC
#LongevityDividend #AdvantageGM
sli.do #3908
Welcome
Chris Gray, Managing Director, Accenture North West
#LongevityDividend #AdvantageGM
sli.do #3908
Welcome
Marie Greenhalgh, Age Friendly Manchester Board
#LongevityDividend #AdvantageGM
sli.do #3908
Welcome
Paul McGarry, Assistant Director Greater Manchester Ageing
Hub, GMCA
#LongevityDividend #AdvantageGM
sli.do #3908
Report presentation
Kate Jopling, Policy and Strategy Consultant, Jopling Consulting
#LongevityDividend #AdvantageGM
sli.do #3908
Advantage GM: Unlocking the
longevity economy for Greater
Manchester
Kate Jopling
What I’ll cover
• About the research
• The economic opportunity of ageing
• GM’s innovation ecosystem
• The opportunities sector-by-sector
• What needs to happen now
Our research
About the research
• Examining the economic opportunities which arise as a result of population ageing for
Greater Manchester
• Opportunities within GM and for GM
• Opportunities for inclusion, and for innovation
• Considering whether Greater Manchester’s infrastructure is optimally structured to
support innovation to capitalise on these opportunities
• How:
• Reviewing the evidence, from Greater Manchester, the wider UK, and globally
• Interviews with stakeholders from across Greater Manchester economy
• Deliberative workshop with a range of stakeholders
• Working closely with the Ageing Hub
A note: Why 50+?
• Second half of life, rather than “older age”
• Highly diverse population, and multiple life-stages
But
• Marketed to as block
• Face challenges in the labour market
• Affected by long-term conditions
• More likely to be carers
The economic opportunity of ageing
Ageing as an economic opportunity
• Increasing shift in the narrative from a “demographic timebomb” to recognition of
the opportunities of ageing:
• ILC’s Maximising the Longevity Dividend - Spending by older consumers will rise from 54%
(£319 billion) of total consumer spending in 2018 to 63% by 2040 (£550 billion)
• 170 companies operating in the longevity industry in the UK alone
• Growing interest within the investment community:
• Jim Mellon, Aon, PGIM, L&G, Phoenix Equity Partners, BNP Paribas
• Think tanks and research bodies:
• Milken Institute, Stanford Center on Longevity
• Industrial Strategy Grand Challenge
• Healthy Ageing
The opportunity in GM
• Extends far beyond health and care
• A growing segment of the consumer
market
• Older consumers are spending on
leisure and tourism, fashion,
household goods, and
communication
• We looked at opportunities in:
• Retail, culture, hospitality,
tourism and sport
• Transport and mobility
• Housing
• Health and care
Seizing the opportunity: Why Greater Manchester?
• Strong credentials in innovation in the area of ageing
• First to establish an Ageing Hub and to make ageing well a priority
• Strong and established older people’s networks
• Commitment to become first age-friendly city region
• Strong research and innovation base to develop new markets
• Research expertise across universities
• Innovation infrastructure – including Health Innovation Manchester and Growth Company
• Significant test-bed
• Large population – nearly 1 million people aged 50 and over
• Devolved powers and aligned strategy across health and social care, transport, housing
and place-making, local industrial strategy
How would innovation for ageing happen?
Building
resources
University
researchers
Inventors &
entrepreneurs
Big businesses
Statutory
services
&
commissioners
900,000
people aged
50+
University
innovation /
commercial
teams
Innovation support /
advice and funding
bodies
What have we found?
Building
resources
University
researchers
Practitioners
Inventors &
entrepreneurs
Big businesses
Statutory
services &
commissioners
GM Housing
Providers
Local
businesses /
SMEs
University
innovation /
commercial
teams
Health
Innovation
Manchester
Growth Hub
Mayor’s
Challenges
Greater
Sport
GM Social
Enterprise
Network
GMCA
Ageing Hub
Funders Investors
NHF Green-
house/Smar
t Homes
GM Older
People’s
Network
Culture
Champions
900,000
people aged
50+
What have we found?
• Greater Manchester is well-placed to define and capture the new market
opportunities of an ageing population.
• World class research capability
• Large population of over 50s
• Devolution
• Track record on ageing
• Existing expertise on ageing across innovation ecosystem
• It already has many of the assets it needs to support innovation – there is an
opportunity to become a national and international leader in the ageing economy
What have we found?
• There are opportunities to do more, in particular:
• To improve awareness of the opportunities of ageing among businesses
• To business support opportunities of ageing
• To make sure potential innovators can connect with the the research and
insight in the city region
Sector by sector
Retail, culture, hospitality, sport and tourism
• Older consumers represent a growing market segment with relatively high spending power – in
2018 they spent £3.5bn (around 45% of total spend in these sectors)
• There is a growing opportunity for businesses to attract and retain older customers through
developing more “age-friendly” environments, services or brands
• There is also significant potential for new products and services to respond to the changing
profile of consumers
• GM has a strong retail sector and high rate of business start ups – the city region has the assets
to capitalise on these opportunities
• GM has already led the way with initiatives such as Chatty Café andTake a Seat, and the Culture
Champions programme
• However there is a need to improve awareness of the opportunities of ageing across businesses
in these sectors, and to link innovators with appropriate support and expertise
Recommendations for retail, culture, hospitality, sport
and tourism
• Action by GMCA, the GM local authorities, and GM Chambers of Commerce etc to encourage businesses
to embrace the opportunities of ageing. This could include:
• A new centre of expertise on ageing markets within the Growth Hub – creating a clear front door for
innovators to access expertise on ageing and business support across GM
• Communicating the opportunities, and sharing good practice on the ageing economy
• Creating new “Customer Champions” to link local businesses to potential older consumers.
• Focusing ongoing built environment improvements and wider business engagement activity on making
high streets more accessible, in line with Age-Friendly community strategies
• Using SocialValue requirements to promote age-friendly provision e.g. in local authority commissioning
of sports facilities.
• Brokering links between GMs innovators and larger retailers and other significant market actors with
innovators in GM.
Transport and mobility
• There is increasing commercial attention to innovation in the field of transport and mobility, through the
UK Government’s Industrial Strategy Grand Challenge on the Future of Mobility.
• GM has a aligned and powerful transport infrastructure throughTfGM
• There is scope for improving existing transport services to make them more inclusive – which would
support older people to access health, retail and leisure services
• Innovative solutions are emerging in the area of community transport
• GM has a good track record of older people’s engagement around transport issues.
• AndTfGM have shown leadership on ageing and transport – with a recent report and action plan on age
friendly transport
• The limited scope ofTfGM’s powers in relation to bus and rail services makes it harder to push major
innovations, but there are real opportunities around inclusion.
Recommendations for transport and mobility
• TfGM should complete implementation of the recommendations of its age-friendly transport
report to enable older people to access shows and facilities and support them as active
consumers. It could:
• Define tighter requirements for public transport providers to make existing services more age-
friendly and accessible, working with GM Older People’s Network and the Disability Design
Reference Group.
• Roll out good accessibility practices and local initiatives across GM’s transport systems.
• Support development of innovative solutions to meet the needs of older people currently less
well served, such as community transport initiatives.
Housing
• Older people are central to the GM housing market – the number of households aged 55+ is
projected to increase by 41% between 2012 and 2037.
• There is a “rightsizing gap” – a lack of suitable homes to move into, in the places they want to
live, which has resulted in large scale unmet housing demand among older people.
• Meeting this demand offers the chance to stimulate a range of new manufacturing and
housebuilding technologies, digital home and construction solutions, and innovative financial
products and services, as well as unleashing significant housing wealth.
• Major corporates (financial services, utilities) are increasingly exploring this area, and seeking
partners and places for innovation.
• GM has a track record of innovation in housing and urban design, and established collaborations
between the public sector, academia and RSLs. However, there is still a significant gap when it
comes to private sector developers.
Recommendations for housing
GMCA should continue to work with GM Housing Providers and other stakeholders to promote
innovation in housing for later life, building on existing age friendly initiatives.They could:
• Use GMCA’s planning and spatial powers to promote new standards and models of housing for
later life that recognise changing market demands
• Convene developers, architects and designers, the wider construction industry, and the
financial services sector to develop new solutions to meet these requirements and deliver
these models
• Use GM Housing Providers collective purchasing power to incubate new models for housing,
home improvements, adaptations and retrofitting, and scale successful models across GM
Opportunities in health and social care
• GM’s health and social care system needs innovative solutions which deliver better
outcomes for people at lower cost
• GM has a unique opportunity via the Health and Social Care Partnership to take a whole
population / whole system approach to healthy ageing
• There are also growing consumer markets in both social care and health, upon which GM
could capitalise
• Health innovation is already a strength for GM, with a well-established research base
across the universities, and substantial investment in support for innovation through
Health Innovation Manchester
• The health and care system (as everywhere) is under pressure and this can create risk
aversity – there is real potential for innovation in “upstream” interventions to reduce
demand on more intensive services
• The Innovation Partnership on HealthyAgeing is a key development
Recommendations for health and social care
• The Innovation Partnership on Healthy Ageing should build on GM’s ambitions and
capabilities to promote further innovation at scale.The partnership could:
• Articulate a small number of areas in which innovative solutions are needed and support their
development based on GM’s existing strategies
• Continue to convene commissioners, funders and investors to stimulate a coherent
marketplace to test and scale effective innovation across health and care.
• Foster engagement between innovation bodies like Health Innovation Manchester, policy
makers and commissioners, and frontline staff across health and social care to align cultures
and understanding.
• Develop a clearer “road map” or “front door” for innovators and entrepreneurs within and
beyond GM to bring their solutions to the system.
In summary: Capitalising on the opportunities
• Greater Manchester has many assets to help it capitalise on the economic opportunity
of ageing.
• There is an opportunity for GM to embed expertise on ageing in its innovation
ecosystem and to be at the forefront of capitalising on the longevity dividend
• There are already a number of exciting initiatives to build upon
• The priorities are to:
• Communicate widely about the economic opportunities of ageing and the potential for
innovations in products, services, systems and structures
• Create a clearer “front door” for potential innovators
• Link those with ideas with existing research and insight including from older people
• Convene the businesses that can take proven ideas to scale (big retailers, housebuilders etc)
Thank you
Kate Jopling
@katejopling
@ilcuk
sli.do questions
#3908
David Sinclair, Director, ILC
#LongevityDividend #AdvantageGM
sli.do #3908
Panel response
Mark Lyons, Senior Managing Director for Global Public Service
Business, Accenture
#LongevityDividend #AdvantageGM
sli.do #3908
Panel response
George MacGinnis, Healthy Ageing Challenge Director, UK
Research and Innovation
#LongevityDividend #AdvantageGM
sli.do #3908
Panel response
Nicola Palmarini, Director, National Innovation Centre for Ageing
#LongevityDividend #AdvantageGM
sli.do #3908
Panel response
Helena Zaum, Industry Solutions Manager, Microsoft UK
#LongevityDividend #AdvantageGM
sli.do #3908
sli.do responses
#3908
#LongevityDividend #AdvantageGM
sli.do #3908
Next steps
Paul McGarry, Assistant Director, Greater Manchester Ageing
Hub, GMCA
#LongevityDividend #AdvantageGM
sli.do #3908
Close from Chair
David Sinclair, Director, ILC
#LongevityDividend #AdvantageGM
sli.do #3908
Thank you for coming
The report is available for download on ilcuk.org.uk
#LongevityDividend #AdvantageGM
sli.do #3908

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Advantage GM report launch

  • 1. Advantage GM: Unlocking the longevity economy for Greater Manchester #LongevityDividend #AdvantageGM sli.do #3908
  • 2. Welcome from Chair David Sinclair, Director, ILC #LongevityDividend #AdvantageGM sli.do #3908
  • 3. Welcome Chris Gray, Managing Director, Accenture North West #LongevityDividend #AdvantageGM sli.do #3908
  • 4. Welcome Marie Greenhalgh, Age Friendly Manchester Board #LongevityDividend #AdvantageGM sli.do #3908
  • 5. Welcome Paul McGarry, Assistant Director Greater Manchester Ageing Hub, GMCA #LongevityDividend #AdvantageGM sli.do #3908
  • 6. Report presentation Kate Jopling, Policy and Strategy Consultant, Jopling Consulting #LongevityDividend #AdvantageGM sli.do #3908
  • 7. Advantage GM: Unlocking the longevity economy for Greater Manchester Kate Jopling
  • 8. What I’ll cover • About the research • The economic opportunity of ageing • GM’s innovation ecosystem • The opportunities sector-by-sector • What needs to happen now
  • 10. About the research • Examining the economic opportunities which arise as a result of population ageing for Greater Manchester • Opportunities within GM and for GM • Opportunities for inclusion, and for innovation • Considering whether Greater Manchester’s infrastructure is optimally structured to support innovation to capitalise on these opportunities • How: • Reviewing the evidence, from Greater Manchester, the wider UK, and globally • Interviews with stakeholders from across Greater Manchester economy • Deliberative workshop with a range of stakeholders • Working closely with the Ageing Hub
  • 11. A note: Why 50+? • Second half of life, rather than “older age” • Highly diverse population, and multiple life-stages But • Marketed to as block • Face challenges in the labour market • Affected by long-term conditions • More likely to be carers
  • 13. Ageing as an economic opportunity • Increasing shift in the narrative from a “demographic timebomb” to recognition of the opportunities of ageing: • ILC’s Maximising the Longevity Dividend - Spending by older consumers will rise from 54% (£319 billion) of total consumer spending in 2018 to 63% by 2040 (£550 billion) • 170 companies operating in the longevity industry in the UK alone • Growing interest within the investment community: • Jim Mellon, Aon, PGIM, L&G, Phoenix Equity Partners, BNP Paribas • Think tanks and research bodies: • Milken Institute, Stanford Center on Longevity • Industrial Strategy Grand Challenge • Healthy Ageing
  • 14. The opportunity in GM • Extends far beyond health and care • A growing segment of the consumer market • Older consumers are spending on leisure and tourism, fashion, household goods, and communication • We looked at opportunities in: • Retail, culture, hospitality, tourism and sport • Transport and mobility • Housing • Health and care
  • 15. Seizing the opportunity: Why Greater Manchester? • Strong credentials in innovation in the area of ageing • First to establish an Ageing Hub and to make ageing well a priority • Strong and established older people’s networks • Commitment to become first age-friendly city region • Strong research and innovation base to develop new markets • Research expertise across universities • Innovation infrastructure – including Health Innovation Manchester and Growth Company • Significant test-bed • Large population – nearly 1 million people aged 50 and over • Devolved powers and aligned strategy across health and social care, transport, housing and place-making, local industrial strategy
  • 16. How would innovation for ageing happen? Building resources University researchers Inventors & entrepreneurs Big businesses Statutory services & commissioners 900,000 people aged 50+ University innovation / commercial teams Innovation support / advice and funding bodies
  • 17. What have we found? Building resources University researchers Practitioners Inventors & entrepreneurs Big businesses Statutory services & commissioners GM Housing Providers Local businesses / SMEs University innovation / commercial teams Health Innovation Manchester Growth Hub Mayor’s Challenges Greater Sport GM Social Enterprise Network GMCA Ageing Hub Funders Investors NHF Green- house/Smar t Homes GM Older People’s Network Culture Champions 900,000 people aged 50+
  • 18. What have we found? • Greater Manchester is well-placed to define and capture the new market opportunities of an ageing population. • World class research capability • Large population of over 50s • Devolution • Track record on ageing • Existing expertise on ageing across innovation ecosystem • It already has many of the assets it needs to support innovation – there is an opportunity to become a national and international leader in the ageing economy
  • 19. What have we found? • There are opportunities to do more, in particular: • To improve awareness of the opportunities of ageing among businesses • To business support opportunities of ageing • To make sure potential innovators can connect with the the research and insight in the city region
  • 21. Retail, culture, hospitality, sport and tourism • Older consumers represent a growing market segment with relatively high spending power – in 2018 they spent £3.5bn (around 45% of total spend in these sectors) • There is a growing opportunity for businesses to attract and retain older customers through developing more “age-friendly” environments, services or brands • There is also significant potential for new products and services to respond to the changing profile of consumers • GM has a strong retail sector and high rate of business start ups – the city region has the assets to capitalise on these opportunities • GM has already led the way with initiatives such as Chatty Café andTake a Seat, and the Culture Champions programme • However there is a need to improve awareness of the opportunities of ageing across businesses in these sectors, and to link innovators with appropriate support and expertise
  • 22. Recommendations for retail, culture, hospitality, sport and tourism • Action by GMCA, the GM local authorities, and GM Chambers of Commerce etc to encourage businesses to embrace the opportunities of ageing. This could include: • A new centre of expertise on ageing markets within the Growth Hub – creating a clear front door for innovators to access expertise on ageing and business support across GM • Communicating the opportunities, and sharing good practice on the ageing economy • Creating new “Customer Champions” to link local businesses to potential older consumers. • Focusing ongoing built environment improvements and wider business engagement activity on making high streets more accessible, in line with Age-Friendly community strategies • Using SocialValue requirements to promote age-friendly provision e.g. in local authority commissioning of sports facilities. • Brokering links between GMs innovators and larger retailers and other significant market actors with innovators in GM.
  • 23. Transport and mobility • There is increasing commercial attention to innovation in the field of transport and mobility, through the UK Government’s Industrial Strategy Grand Challenge on the Future of Mobility. • GM has a aligned and powerful transport infrastructure throughTfGM • There is scope for improving existing transport services to make them more inclusive – which would support older people to access health, retail and leisure services • Innovative solutions are emerging in the area of community transport • GM has a good track record of older people’s engagement around transport issues. • AndTfGM have shown leadership on ageing and transport – with a recent report and action plan on age friendly transport • The limited scope ofTfGM’s powers in relation to bus and rail services makes it harder to push major innovations, but there are real opportunities around inclusion.
  • 24. Recommendations for transport and mobility • TfGM should complete implementation of the recommendations of its age-friendly transport report to enable older people to access shows and facilities and support them as active consumers. It could: • Define tighter requirements for public transport providers to make existing services more age- friendly and accessible, working with GM Older People’s Network and the Disability Design Reference Group. • Roll out good accessibility practices and local initiatives across GM’s transport systems. • Support development of innovative solutions to meet the needs of older people currently less well served, such as community transport initiatives.
  • 25. Housing • Older people are central to the GM housing market – the number of households aged 55+ is projected to increase by 41% between 2012 and 2037. • There is a “rightsizing gap” – a lack of suitable homes to move into, in the places they want to live, which has resulted in large scale unmet housing demand among older people. • Meeting this demand offers the chance to stimulate a range of new manufacturing and housebuilding technologies, digital home and construction solutions, and innovative financial products and services, as well as unleashing significant housing wealth. • Major corporates (financial services, utilities) are increasingly exploring this area, and seeking partners and places for innovation. • GM has a track record of innovation in housing and urban design, and established collaborations between the public sector, academia and RSLs. However, there is still a significant gap when it comes to private sector developers.
  • 26. Recommendations for housing GMCA should continue to work with GM Housing Providers and other stakeholders to promote innovation in housing for later life, building on existing age friendly initiatives.They could: • Use GMCA’s planning and spatial powers to promote new standards and models of housing for later life that recognise changing market demands • Convene developers, architects and designers, the wider construction industry, and the financial services sector to develop new solutions to meet these requirements and deliver these models • Use GM Housing Providers collective purchasing power to incubate new models for housing, home improvements, adaptations and retrofitting, and scale successful models across GM
  • 27. Opportunities in health and social care • GM’s health and social care system needs innovative solutions which deliver better outcomes for people at lower cost • GM has a unique opportunity via the Health and Social Care Partnership to take a whole population / whole system approach to healthy ageing • There are also growing consumer markets in both social care and health, upon which GM could capitalise • Health innovation is already a strength for GM, with a well-established research base across the universities, and substantial investment in support for innovation through Health Innovation Manchester • The health and care system (as everywhere) is under pressure and this can create risk aversity – there is real potential for innovation in “upstream” interventions to reduce demand on more intensive services • The Innovation Partnership on HealthyAgeing is a key development
  • 28. Recommendations for health and social care • The Innovation Partnership on Healthy Ageing should build on GM’s ambitions and capabilities to promote further innovation at scale.The partnership could: • Articulate a small number of areas in which innovative solutions are needed and support their development based on GM’s existing strategies • Continue to convene commissioners, funders and investors to stimulate a coherent marketplace to test and scale effective innovation across health and care. • Foster engagement between innovation bodies like Health Innovation Manchester, policy makers and commissioners, and frontline staff across health and social care to align cultures and understanding. • Develop a clearer “road map” or “front door” for innovators and entrepreneurs within and beyond GM to bring their solutions to the system.
  • 29. In summary: Capitalising on the opportunities • Greater Manchester has many assets to help it capitalise on the economic opportunity of ageing. • There is an opportunity for GM to embed expertise on ageing in its innovation ecosystem and to be at the forefront of capitalising on the longevity dividend • There are already a number of exciting initiatives to build upon • The priorities are to: • Communicate widely about the economic opportunities of ageing and the potential for innovations in products, services, systems and structures • Create a clearer “front door” for potential innovators • Link those with ideas with existing research and insight including from older people • Convene the businesses that can take proven ideas to scale (big retailers, housebuilders etc)
  • 31. sli.do questions #3908 David Sinclair, Director, ILC #LongevityDividend #AdvantageGM sli.do #3908
  • 32. Panel response Mark Lyons, Senior Managing Director for Global Public Service Business, Accenture #LongevityDividend #AdvantageGM sli.do #3908
  • 33. Panel response George MacGinnis, Healthy Ageing Challenge Director, UK Research and Innovation #LongevityDividend #AdvantageGM sli.do #3908
  • 34. Panel response Nicola Palmarini, Director, National Innovation Centre for Ageing #LongevityDividend #AdvantageGM sli.do #3908
  • 35. Panel response Helena Zaum, Industry Solutions Manager, Microsoft UK #LongevityDividend #AdvantageGM sli.do #3908
  • 37. Next steps Paul McGarry, Assistant Director, Greater Manchester Ageing Hub, GMCA #LongevityDividend #AdvantageGM sli.do #3908
  • 38. Close from Chair David Sinclair, Director, ILC #LongevityDividend #AdvantageGM sli.do #3908
  • 39. Thank you for coming The report is available for download on ilcuk.org.uk #LongevityDividend #AdvantageGM sli.do #3908

Editor's Notes

  1. Global Coalition on Ageing estimate global worth of Silver economy will be worth $15 trillion by 2020 170 companies figure comes from the FT ILC has previously been approach by wealth management firms to better understand ageing and longevity
  2. Global Coalition on Ageing estimate global worth of Silver economy will be worth $15 trillion by 2020 170 companies figure comes from the FT ILC has previously been approach by wealth management firms to better understand ageing and longevity
  3. Ageing is one of Manchester’s top five academic areas (according to the independent prosperity review) GMCA is recognized as an ‘age-friendly city’ by the WHO GM has several bodies already engaged in attracting international investment Growth company part of wider business growth hub Sources: GM prosperity review (2018)
  4. This is the process of innovation according to Nesta. Although many innovation models are focussed on a model of products, this model has learnings for social and public service innovation. The fundamental building blocks are: Problem identification – reframing challenges and opportunities, understanding / forecasting demand, identifying what a “good“ solution would have to do Idea generation – thinking of lots and lots of possible ways of tackling this problem Testing – refining and improving ideas through trying them out in models / wireframes / small-scale trials and prototypes (iterating back to new ideas) until you get to a potentially ‘investable proposition’ – something that looks worth a punt Start-up / real world delivery – trying to make a go of your idea for real – NB this iterates back to testing / refinement but you are now putting new bits on the plane as it is on the runway / in flight – this is where most start-ups go bust and where all of them burn a ton of cash trying to get to breakeven Scale / spread – depending on your sector / funding base / model, either income-driven organic growth, or franchising / training / open source / letting people nick your idea / evangelising for uptake and adoption Sources: Nesta - https://www.nesta.org.uk/feature/innovation-methods/
  5. This is the process of innovation according to Nesta. Although many innovation models are focussed on a model of products, this model has learnings for social and public service innovation. The fundamental building blocks are: Problem identification – reframing challenges and opportunities, understanding / forecasting demand, identifying what a “good“ solution would have to do Idea generation – thinking of lots and lots of possible ways of tackling this problem Testing – refining and improving ideas through trying them out in models / wireframes / small-scale trials and prototypes (iterating back to new ideas) until you get to a potentially ‘investable proposition’ – something that looks worth a punt Start-up / real world delivery – trying to make a go of your idea for real – NB this iterates back to testing / refinement but you are now putting new bits on the plane as it is on the runway / in flight – this is where most start-ups go bust and where all of them burn a ton of cash trying to get to breakeven Scale / spread – depending on your sector / funding base / model, either income-driven organic growth, or franchising / training / open source / letting people nick your idea / evangelising for uptake and adoption Sources: Nesta - https://www.nesta.org.uk/feature/innovation-methods/
  6. Manchester has a strong reputation in health research and innovation. Notable examples include: Health Innovation Manchester Manchester Biomedical Research Centre BioNow Mustard Research Supported through science parks Manchester has a thriving culture scene, which could benefit greatly from an older population which prioritises entertainment and culture Greater Manchester has a large number of attractions such People’s History Museum and the Mancherster Art Gallery to name a few Developments particularly around Manchster city and Salford such as the Northern Quarter, and St Peter’s square demonstates the growing cultural sector.
  7. Manchester has a strong reputation in health research and innovation. Notable examples include: Health Innovation Manchester Manchester Biomedical Research Centre BioNow Mustard Research Supported through science parks Manchester has a thriving culture scene, which could benefit greatly from an older population which prioritises entertainment and culture Greater Manchester has a large number of attractions such People’s History Museum and the Mancherster Art Gallery to name a few Developments particularly around Manchster city and Salford such as the Northern Quarter, and St Peter’s square demonstates the growing cultural sector.