The document summarizes a project by a group of students to promote the use of paper bags over plastic bags. They were inspired to take action after seeing a deer suffer from eating plastic at the zoo. They made paper bags from recycled newspapers and cloth handles. They distributed the bags to local shops and brought awareness to the harms of plastic and benefits of paper bags. Their initiative received positive responses and media coverage. They plan to continue their distribution efforts and educate more people on alternatives to plastic.
The document summarizes a project by a group of students to promote the use of paper bags over plastic bags. They were inspired to take action after seeing a deer suffer from eating plastic at the zoo. They made paper bags from recycled newspapers and cloth handles. They distributed the bags to local shops and brought awareness to the harms of plastic and benefits of paper bags. Their initiative received positive responses and media coverage. They plan to continue their distribution efforts and educate more people on alternatives to plastic.
Created a strategic plan that identifies an appropriate segment of consumers for the bike share program to target. Recommended how the program should be positioned for this group by creating a resonating focus value proposition, and subsequently detailed how that positioning should be executed via a product, pricing,
placement, and promotion plan.
As part of our eco-island series, Maureen Wilson of red Ballon Marketing, discusses how environmental issues are affecting businesses behaviour and attitude
Analysis of society vis a vis advertising-b.v.raghunandanSVS College
This document discusses both the positive and negative impacts of advertising on society. It notes how advertising can promote business growth, employment, and consumer awareness of government programs, but it can also promote hedonism, fear, unnecessary consumption, and undermine social values. Some of the negative impacts highlighted include creating demand for products with long term health effects, promoting snob appeal, using sexual provocation in ads, emphasizing unhealthy individualism over community, and deception through false claims and image over substance. The document argues that advertising often prioritizes appearance, awards, and celebrity endorsement over product development and performance.
Getting rid of plastic bags in SingaporeEdo van Dijk
The document discusses reducing plastic bag usage in Singapore. It notes that the average Singaporean uses 584 plastic bags per year compared to 198 for Europeans. While some initiatives have encouraged reusable bags, plastic bag usage remains high at 3 billion per year in Singapore. The document analyzes reasons for lack of success in reducing plastic bag use and outlines a vision to promote reusable bags, including designing practical and attractive bags, using a iconic mascot like the Merlion, and retailers partnering with the government on initiatives like no longer automatically providing bags and incentivizing bringing reusable bags.
The document discusses reducing plastic bag usage in Singapore. It notes that the average Singaporean uses 584 plastic bags per year compared to 198 for Europeans. While some initiatives have encouraged reusable bags, plastic bag usage remains high at 3 billion per year in Singapore. The document analyzes reasons for lack of reduction and proposes recommendations, including developing reusable bags that are stylish and practical, running a strong public education campaign featuring a iconic mascot like the Merlion, and retailers providing better incentives to bring reusable bags.
The document summarizes a project by a group of students to promote the use of paper bags over plastic bags. They were inspired to take action after seeing a deer suffer from eating plastic at the zoo. They made paper bags from recycled newspapers and cloth handles. They distributed the bags to local shops and brought awareness to the harms of plastic and benefits of paper bags. Their initiative received positive responses and media coverage. They plan to continue their distribution efforts and educate more people on alternatives to plastic.
The document summarizes a project by a group of students to promote the use of paper bags over plastic bags. They were inspired to take action after seeing a deer suffer from eating plastic at the zoo. They made paper bags from recycled newspapers and cloth handles. They distributed the bags to local shops and brought awareness to the harms of plastic and benefits of paper bags. Their initiative received positive responses and media coverage. They plan to continue their distribution efforts and educate more people on alternatives to plastic.
Created a strategic plan that identifies an appropriate segment of consumers for the bike share program to target. Recommended how the program should be positioned for this group by creating a resonating focus value proposition, and subsequently detailed how that positioning should be executed via a product, pricing,
placement, and promotion plan.
As part of our eco-island series, Maureen Wilson of red Ballon Marketing, discusses how environmental issues are affecting businesses behaviour and attitude
Analysis of society vis a vis advertising-b.v.raghunandanSVS College
This document discusses both the positive and negative impacts of advertising on society. It notes how advertising can promote business growth, employment, and consumer awareness of government programs, but it can also promote hedonism, fear, unnecessary consumption, and undermine social values. Some of the negative impacts highlighted include creating demand for products with long term health effects, promoting snob appeal, using sexual provocation in ads, emphasizing unhealthy individualism over community, and deception through false claims and image over substance. The document argues that advertising often prioritizes appearance, awards, and celebrity endorsement over product development and performance.
Getting rid of plastic bags in SingaporeEdo van Dijk
The document discusses reducing plastic bag usage in Singapore. It notes that the average Singaporean uses 584 plastic bags per year compared to 198 for Europeans. While some initiatives have encouraged reusable bags, plastic bag usage remains high at 3 billion per year in Singapore. The document analyzes reasons for lack of success in reducing plastic bag use and outlines a vision to promote reusable bags, including designing practical and attractive bags, using a iconic mascot like the Merlion, and retailers partnering with the government on initiatives like no longer automatically providing bags and incentivizing bringing reusable bags.
The document discusses reducing plastic bag usage in Singapore. It notes that the average Singaporean uses 584 plastic bags per year compared to 198 for Europeans. While some initiatives have encouraged reusable bags, plastic bag usage remains high at 3 billion per year in Singapore. The document analyzes reasons for lack of reduction and proposes recommendations, including developing reusable bags that are stylish and practical, running a strong public education campaign featuring a iconic mascot like the Merlion, and retailers providing better incentives to bring reusable bags.
This document provides guidelines for planning sustainable events at UCSB, both on and off campus. It recommends communicating green values to guests and vendors, using electronic communications to reduce paper waste, choosing local and sustainable food and servingware options, selecting reusable promotional gifts, marketing green efforts online, encouraging low-carbon transportation, practicing reduce-reuse-recycle strategies, and utilizing campus sustainability resources like the Zero Waste Committee. For off-campus events, it suggests choosing nearby venues, offsetting flight emissions, staying at eco-certified hotels, conserving water and energy, and using public transit when possible. The index outlines the Associated Students Green Bill policies related to sustainable purchasing.
This document discusses rural entrepreneurship and industries. It describes types of rural industries like agro-based, forest-based, and textiles. It outlines domains of rural entrepreneurship including food processing, handicrafts, and pottery. The document discusses the importance of rural industries for employment, poverty reduction, and being environmentally friendly. It also outlines problems faced by rural entrepreneurs like illiteracy, lack of training, and procurement issues. Finally, it discusses the role of NGOs in promoting rural entrepreneurship through training, counseling, and market assistance.
Opening up new circular economy trade opportunities: Options for collaboratio...GreenAllianceUK
On Monday 2nd March the Circular Economy Task Force co-hosted a conference with the Dutch Embassy in London on how to promote the trade in circular economy goods and services between the UK and the Netherlands. The Dutch ambassador Laetitia van den Assum welcomed an expert group of business, policy and academia representatives to a discussion organised around three issues: how policy can support a circular economy, how to deliver a ‘North Sea Resource Roundabout’, and what are the circular economy opportunities for plastics?
This guide provides information and recommendations for planning sustainable events at CSUN. It discusses establishing a sustainability representative, choosing green locations and promotions, partnering with sustainability organizations, using reusable supplies and giveaways, and sourcing sustainable food and items. The guide aims to help event planners reduce environmental impacts and earn a sustainability ranking for their event. It includes a glossary of sustainability terms and lists websites to find green products and supplies.
Triple Shine aims to manufacture eco-friendly cleaning detergents and distribute them through agent-operated refill stations to promote green living and self-employment in low-income communities. Their mission is to empower youth and women through micro-franchises selling refill detergents to provide sustainable unemployment solutions. Currently, most plastic bottles are not recycled and end up in landfills. Triple Shine's solution is to sell reusable bottles that can be refilled, reducing plastic waste. They plan to hire local agents to operate refill stations and earn an income through sales in their communities.
The document promotes carrying reusable cloth bags instead of single-use plastic bags to help the environment. It notes that India generates over 5,600 tons of plastic waste daily that litters streets and fields. While plastic bags are cheap and convenient, they harm the environment. The initiative encourages people to make the small step of refusing plastic bags in favor of reusable cloth bags that are compact, portable, practical and help create jobs. Individual participation is needed to inspire others to make responsible choices for a cleaner environment.
The document summarizes the work of Lakshya Aakriti Foundation (LAF), an organization working to help vulnerable children in India. It formed a partnership with an Australian charity called Forget Me Not to transform the lives of underprivileged children through education, vocational training, and community programs. An Australian man, Matthew Brice, was inspired by this work during a long-distance cycling trip in India and has returned to establish the Brighter Futures Study Centre and abolish illiteracy in one impoverished community through his Cycle for Brighter Futures campaign and fundraising efforts. The campaign aims to raise awareness about environmental protection and a sustainable lifestyle.
This document defines responsible consumption as choosing environmentally friendly and socially just products. It recommends consumers consider the environmental and human rights impacts of products, support companies with good ecological and social practices through purchases, recycle, and avoid single-use plastic bags. It also advises buying only what is needed and investing ethically. The document promotes D.U.H.E.M, a Peruvian website that sells products supporting social causes like education, ecology and human rights.
Sanchi bags, Welcomes you to join the “go green” movement by purchasing 100% nature friendly, Youthful and stylish bags!
Ecological foot print is something every human should consider, before doing any action. “can I do things in a different way so that my mother earth is less impacted?”, this question should be asked by each one to themselves while structuring their daily lives. Even if the impact is very less compared to a social action, individual actions can also trigger large changes. Our life’s are full of non –degradable/ non-recyclable materials starting from the plastic straw used to sip a soft drink to plastic carry bags which is used to carry home various grocery items. All invariably end up as landfills or burned to cause toxic gases. There are people who consciously avoid hurting environment by replacing accessories with ecofriendly one’s. Sanchi bags, an eco start up from a technopark employee is such an attempt to encourage youth to switch from non ecofriendly stuff to “go green” stuff.
Sanchi bag has wide range of bags for daily lives, which are produced with cotton and paper and is available in different sizes and mind boggling colours. 99.9 percentage of material in Sanchi bags are recyclable or bio degradable. Laptop bag, Tablet bag, Daily utility bag you name it, Sanchi bag has it. Manufacturing of bags is also very unique as it is produced from suburbs of Thiruvananthapuram enabling rural women to get regular employment while being at their own homes. It actually questions very idea of manufacturing things in “cheap labor” locations. Cotton used is also sourced from as near as possible resulting in low travel foot print. We at Zanchi bags are sure that this humble initiative will inspire more people to do green innovations , For Example : it will be very satisfying to see an alternate to plastic straw from technopark!!
Sanchi Bags are priced minimally without profit motive,so that people can take their “go green” decision faster.Our bags are high in fashion quotient and in nature quotient !.Already there are many in technopark and nearbye areas flaunting sanchi bags. Many nature lovers and media are extending their support. do definitely consider buying a Sanchi Bag and do spread the message.
This document discusses green marketing. It defines green marketing as marketing products that are presumed to be environmentally safe or preferable. It notes the benefits of green marketing include producing eco-friendly products, minimizing waste, and contributing to environmental sustainability. The document also discusses the green marketing mix of product, price, place, and promotion. It provides examples of companies participating in green marketing and concludes that green marketing is still developing but can provide competitive advantages for early adopters in the long run.
Green marketing refers to highlighting the environmental benefits of products and services. It aims to reduce the negative environmental impacts of business processes. Some benefits of green marketing include standing out competitively, reducing environmental impacts and costs, ensuring long-term growth, and gaining credibility. Common green marketing strategies include using recycled materials, upgrading equipment to be more eco-friendly, and promoting sustainability initiatives.
This document discusses green marketing. It begins by defining green marketing as marketing products that are presumed to be environmentally safe or that benefit the environment. It then outlines the features and benefits of green marketing, such as producing eco-friendly products and contributing to environmental sustainability and reduction of greenhouse gases. The document also discusses why companies adopt green marketing strategies, including opportunities, social responsibility, and cost reduction. It provides examples of green marketing campaigns from companies like Kansai Nerolac, Wipro, and Tata Group. It concludes by noting that green marketing is still emerging and requires further research to fully realize its potential.
Sanchi Bags is an eco-friendly and economic cloth and paper bag company founded in 2013 in Trivandrum, India. The company offers 100% natural, youthful, and stylish bags as an alternative to plastic bags to encourage environmentally-friendly practices. Sanchi Bags sells directly to customers and eliminates middlemen to keep prices low. The company's target customers include IT companies, event planners, colleges, political meetings, and resorts catering to foreigners. Sanchi Bags promotes its products through online marketing, news channels, street paintings, eco-movement promotion, and sales promotions to reach customers.
Green marketing involves promoting products and services based on their environmental benefits. It focuses on reducing waste and pollution through sustainable production, distribution and disposal of products. The objectives of green marketing are to create awareness about environmental issues, educate customers and avoid resource wastage. Some challenges to green marketing include price sensitivity of consumers and skepticism about claims of environmental friendliness.
Your Creative & Sustainability: Integrating Brand, Direct, and Green PowerVivastream
The document discusses three cases of using direct marketing and sustainability messaging to promote brands. Case 1 details using a Harvard Business Review article to acquire new magazine subscribers. Case 2 involves a Fortune 500 brand developing sustainability directives and messaging. Case 3 highlights the direct marketing of a Brazilian supermarket chain known for its sustainability practices and messaging in birthday mailings and emails to customers.
This document discusses social responsibility in green marketing. It begins by defining green marketing as marketing products presumed to be environmentally safe. It then discusses five reasons why firms engage in green marketing, including opportunities, moral obligations, government regulations, competitor pressures, and cost savings. The four Ps of green marketing are also summarized as developing environmentally-friendly products, pricing products competitively while considering lifecycle costs, broadly distributing green products, and promoting sustainability in marketing communications. Benefits of green marketing include both financial incentives from cost savings and new market opportunities from appealing to environmentally-conscious consumers. The concept of social responsibility in marketing is also briefly defined as focusing on customers and considering long-term environmental and societal impacts.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Green marketing involves developing and promoting products and services in an environmentally friendly way. It can help build a company's image and satisfy customer demand for sustainable options. However, there are also challenges to green marketing, such as higher costs and lack of consumer awareness. Authentic green marketing that avoids greenwashing can help drive long-term growth while addressing environmental issues.
A/E/C Marketing: How to Market Green When Everyone Else Issubstance151
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011.
Today’s business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives – to help create differentiation and gain competitive advantage in the increasingly crowded “green” marketplace.
While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff — A/E/C marketers need to move their message beyond LEED to remain competitive.
This document provides guidelines for planning sustainable events at UCSB, both on and off campus. It recommends communicating green values to guests and vendors, using electronic communications to reduce paper waste, choosing local and sustainable food and servingware options, selecting reusable promotional gifts, marketing green efforts online, encouraging low-carbon transportation, practicing reduce-reuse-recycle strategies, and utilizing campus sustainability resources like the Zero Waste Committee. For off-campus events, it suggests choosing nearby venues, offsetting flight emissions, staying at eco-certified hotels, conserving water and energy, and using public transit when possible. The index outlines the Associated Students Green Bill policies related to sustainable purchasing.
This document discusses rural entrepreneurship and industries. It describes types of rural industries like agro-based, forest-based, and textiles. It outlines domains of rural entrepreneurship including food processing, handicrafts, and pottery. The document discusses the importance of rural industries for employment, poverty reduction, and being environmentally friendly. It also outlines problems faced by rural entrepreneurs like illiteracy, lack of training, and procurement issues. Finally, it discusses the role of NGOs in promoting rural entrepreneurship through training, counseling, and market assistance.
Opening up new circular economy trade opportunities: Options for collaboratio...GreenAllianceUK
On Monday 2nd March the Circular Economy Task Force co-hosted a conference with the Dutch Embassy in London on how to promote the trade in circular economy goods and services between the UK and the Netherlands. The Dutch ambassador Laetitia van den Assum welcomed an expert group of business, policy and academia representatives to a discussion organised around three issues: how policy can support a circular economy, how to deliver a ‘North Sea Resource Roundabout’, and what are the circular economy opportunities for plastics?
This guide provides information and recommendations for planning sustainable events at CSUN. It discusses establishing a sustainability representative, choosing green locations and promotions, partnering with sustainability organizations, using reusable supplies and giveaways, and sourcing sustainable food and items. The guide aims to help event planners reduce environmental impacts and earn a sustainability ranking for their event. It includes a glossary of sustainability terms and lists websites to find green products and supplies.
Triple Shine aims to manufacture eco-friendly cleaning detergents and distribute them through agent-operated refill stations to promote green living and self-employment in low-income communities. Their mission is to empower youth and women through micro-franchises selling refill detergents to provide sustainable unemployment solutions. Currently, most plastic bottles are not recycled and end up in landfills. Triple Shine's solution is to sell reusable bottles that can be refilled, reducing plastic waste. They plan to hire local agents to operate refill stations and earn an income through sales in their communities.
The document promotes carrying reusable cloth bags instead of single-use plastic bags to help the environment. It notes that India generates over 5,600 tons of plastic waste daily that litters streets and fields. While plastic bags are cheap and convenient, they harm the environment. The initiative encourages people to make the small step of refusing plastic bags in favor of reusable cloth bags that are compact, portable, practical and help create jobs. Individual participation is needed to inspire others to make responsible choices for a cleaner environment.
The document summarizes the work of Lakshya Aakriti Foundation (LAF), an organization working to help vulnerable children in India. It formed a partnership with an Australian charity called Forget Me Not to transform the lives of underprivileged children through education, vocational training, and community programs. An Australian man, Matthew Brice, was inspired by this work during a long-distance cycling trip in India and has returned to establish the Brighter Futures Study Centre and abolish illiteracy in one impoverished community through his Cycle for Brighter Futures campaign and fundraising efforts. The campaign aims to raise awareness about environmental protection and a sustainable lifestyle.
This document defines responsible consumption as choosing environmentally friendly and socially just products. It recommends consumers consider the environmental and human rights impacts of products, support companies with good ecological and social practices through purchases, recycle, and avoid single-use plastic bags. It also advises buying only what is needed and investing ethically. The document promotes D.U.H.E.M, a Peruvian website that sells products supporting social causes like education, ecology and human rights.
Sanchi bags, Welcomes you to join the “go green” movement by purchasing 100% nature friendly, Youthful and stylish bags!
Ecological foot print is something every human should consider, before doing any action. “can I do things in a different way so that my mother earth is less impacted?”, this question should be asked by each one to themselves while structuring their daily lives. Even if the impact is very less compared to a social action, individual actions can also trigger large changes. Our life’s are full of non –degradable/ non-recyclable materials starting from the plastic straw used to sip a soft drink to plastic carry bags which is used to carry home various grocery items. All invariably end up as landfills or burned to cause toxic gases. There are people who consciously avoid hurting environment by replacing accessories with ecofriendly one’s. Sanchi bags, an eco start up from a technopark employee is such an attempt to encourage youth to switch from non ecofriendly stuff to “go green” stuff.
Sanchi bag has wide range of bags for daily lives, which are produced with cotton and paper and is available in different sizes and mind boggling colours. 99.9 percentage of material in Sanchi bags are recyclable or bio degradable. Laptop bag, Tablet bag, Daily utility bag you name it, Sanchi bag has it. Manufacturing of bags is also very unique as it is produced from suburbs of Thiruvananthapuram enabling rural women to get regular employment while being at their own homes. It actually questions very idea of manufacturing things in “cheap labor” locations. Cotton used is also sourced from as near as possible resulting in low travel foot print. We at Zanchi bags are sure that this humble initiative will inspire more people to do green innovations , For Example : it will be very satisfying to see an alternate to plastic straw from technopark!!
Sanchi Bags are priced minimally without profit motive,so that people can take their “go green” decision faster.Our bags are high in fashion quotient and in nature quotient !.Already there are many in technopark and nearbye areas flaunting sanchi bags. Many nature lovers and media are extending their support. do definitely consider buying a Sanchi Bag and do spread the message.
This document discusses green marketing. It defines green marketing as marketing products that are presumed to be environmentally safe or preferable. It notes the benefits of green marketing include producing eco-friendly products, minimizing waste, and contributing to environmental sustainability. The document also discusses the green marketing mix of product, price, place, and promotion. It provides examples of companies participating in green marketing and concludes that green marketing is still developing but can provide competitive advantages for early adopters in the long run.
Green marketing refers to highlighting the environmental benefits of products and services. It aims to reduce the negative environmental impacts of business processes. Some benefits of green marketing include standing out competitively, reducing environmental impacts and costs, ensuring long-term growth, and gaining credibility. Common green marketing strategies include using recycled materials, upgrading equipment to be more eco-friendly, and promoting sustainability initiatives.
This document discusses green marketing. It begins by defining green marketing as marketing products that are presumed to be environmentally safe or that benefit the environment. It then outlines the features and benefits of green marketing, such as producing eco-friendly products and contributing to environmental sustainability and reduction of greenhouse gases. The document also discusses why companies adopt green marketing strategies, including opportunities, social responsibility, and cost reduction. It provides examples of green marketing campaigns from companies like Kansai Nerolac, Wipro, and Tata Group. It concludes by noting that green marketing is still emerging and requires further research to fully realize its potential.
Sanchi Bags is an eco-friendly and economic cloth and paper bag company founded in 2013 in Trivandrum, India. The company offers 100% natural, youthful, and stylish bags as an alternative to plastic bags to encourage environmentally-friendly practices. Sanchi Bags sells directly to customers and eliminates middlemen to keep prices low. The company's target customers include IT companies, event planners, colleges, political meetings, and resorts catering to foreigners. Sanchi Bags promotes its products through online marketing, news channels, street paintings, eco-movement promotion, and sales promotions to reach customers.
Green marketing involves promoting products and services based on their environmental benefits. It focuses on reducing waste and pollution through sustainable production, distribution and disposal of products. The objectives of green marketing are to create awareness about environmental issues, educate customers and avoid resource wastage. Some challenges to green marketing include price sensitivity of consumers and skepticism about claims of environmental friendliness.
Your Creative & Sustainability: Integrating Brand, Direct, and Green PowerVivastream
The document discusses three cases of using direct marketing and sustainability messaging to promote brands. Case 1 details using a Harvard Business Review article to acquire new magazine subscribers. Case 2 involves a Fortune 500 brand developing sustainability directives and messaging. Case 3 highlights the direct marketing of a Brazilian supermarket chain known for its sustainability practices and messaging in birthday mailings and emails to customers.
This document discusses social responsibility in green marketing. It begins by defining green marketing as marketing products presumed to be environmentally safe. It then discusses five reasons why firms engage in green marketing, including opportunities, moral obligations, government regulations, competitor pressures, and cost savings. The four Ps of green marketing are also summarized as developing environmentally-friendly products, pricing products competitively while considering lifecycle costs, broadly distributing green products, and promoting sustainability in marketing communications. Benefits of green marketing include both financial incentives from cost savings and new market opportunities from appealing to environmentally-conscious consumers. The concept of social responsibility in marketing is also briefly defined as focusing on customers and considering long-term environmental and societal impacts.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Green marketing involves developing and promoting products and services in an environmentally friendly way. It can help build a company's image and satisfy customer demand for sustainable options. However, there are also challenges to green marketing, such as higher costs and lack of consumer awareness. Authentic green marketing that avoids greenwashing can help drive long-term growth while addressing environmental issues.
A/E/C Marketing: How to Market Green When Everyone Else Issubstance151
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011.
Today’s business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives – to help create differentiation and gain competitive advantage in the increasingly crowded “green” marketplace.
While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff — A/E/C marketers need to move their message beyond LEED to remain competitive.
Culture Change - Running a Sustainable Building Julie's Bicycle
This webinar covered running a sustainable building. The agenda included an introduction to Julie's Bicycle and their work promoting environmental sustainability in the creative industries. Drivers for change and understanding environmental impacts were discussed. The webinar also covered creating environmental policies and action plans, measuring impacts, and case studies of actions organizations have taken. The goal is for environmental sustainability to be embedded in all decision making equally with artistic and financial considerations.
Your creative & sustainability integrating brand, direct, and green powerVivastream
The document discusses three cases of using direct marketing and sustainability messaging. Case 1 describes using a Harvard Business Review article to acquire new subscribers. Case 2 involves a Fortune 500 brand developing sustainability messaging and migrating communications to digital formats. Case 3 highlights a Brazilian supermarket chain's direct marketing emphasizing sustainable habits and recycling. The document also covers general topics like the evolution of catalogs, personalization, eco-friendly creative processes, and push vs pull marketing.
Green Marketing by Vijay Tandon, Director PGDM & International Programs, Univ...Tarun Anand
The document discusses green marketing and Universal Business School (UBS). It provides an overview of UBS, noting that it is India's first green business school endorsed by 60 CEOs. It then discusses UBS's 3E model and rankings. The bulk of the document discusses green marketing, including its history, importance, opportunities it provides, and how companies can gain a competitive advantage through green marketing efforts. It also discusses risks like greenwashing and provides tips for green manufacturers, retailers, and marketing.
The document provides an overview of a project by 3R Company to run a green business in Vietnam. It outlines the company's mission, code of ethics, objectives, and initiatives to create an ethical workplace culture. It also describes programs 3R implements for employees, such as a Waste Reduction Team. Additionally, the document discusses steps 3R takes to give back to the community, such as tree planting initiatives and educational programs. 3R also partners with local businesses and schools to promote recycling and environmental protection. Product lines are created from reused materials to further the company's sustainable goals.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
Introduction to Green Marketing
Pro’s & Con’s
Marketing Mix of Green Marketing
Companies using Green Marketing
Green Marketing methods
Why Green Marketing ?
Greenwashing
Similar to Advanced Running Project: Reducing our Footprint (20)
Getting Back To In-Person Ticket Events: A Seamless Event Dayrunsignup
It’s electrifying to return to in-person events and feel the excitement of supporters again. But it’s not all fun and games - getting back to event day means re-thinking processes and streamlining procedures to ensure that your ticket event is both easy to sign up for, and feels hassle-free and fun for everyone.
In this webinar, Steve Bingham-Hawk, GiveSignup | RunSignup Account Manager and the head of High Altitude Special Events Management, breaking down the logistics of a large-scale fundraising event based on his recent experience with the Chicago Beer Festival. At the festival, Steve’s team got hands-on experience managing everything from ticket sales to the flow of attendees at a post-pandemic large-scale event, with 2,700+ attendees over a three-day event.
This webinar, Getting Back to In-Person Ticket Events: A Seamless Event Day takes you through the preparation, technology, and on-site logistics you need for that can ease your transition back to in-person fundraising events.
During this webinar we will cover:
- Special considerations needed for hosting an event in 2021
- Optimal ticket setup and options for an in-person event with multiple days, various
timeslots, and specific attendee caps
- Using the Ticket CheckIn App to reduce lines, limit contact, and improve the overall attendee experience, including a live demo of the app
- Tips and best practices for ensuring a speedy ticket process
- Start planning for your next ticket event now. Whether it’s a community picnic or a large outdoor concert, events are opening up at a rapid pace, and it’s essential that you prepare with technology that can simplify your ticket process and guarantee a seamless experience for your attendees.
Convert Your Race Registrants into Lifelong Donorsrunsignup
The unique conditions of 2020 had one surprising result: while participation numbers in endurance events were down, the virtual nature of the events led to a significant increase of new events. Whether you’re looking to capture those new participants or simply re-engage with traditional race participants, the obvious goal is to get those one-day participants to buy into your mission and become regular supporters of your cause.
In this Fundraising 411 webinar we discuss tips and tricks to keep your race participants connected with your organization beyond race day - and turn them into recurring supporters of your organization.
This webinar covers:
The benefits of turning race registrants into recurring supporters of your organization
Tactics for converting your event participants into life-long donors
Best practices for communicating with race participants from initial registration to race follow-up
How to provide additional opportunities for supporters to connect with your organization
Don’t let one-time participants disappear from your database. Learn how to build a year-round fundraising strategy to acquire life-long supporters for your organization.
This document summarizes a webinar about integrating the event fundraising platforms GiveSignup and RunSignup with other nonprofit technology. It discusses that CRMs are not optimal for fundraising events and that GiveSignup provides purpose-built event technology. It also describes the REGForward API integration service, its pricing, and customer stories of nonprofits using GiveSignup and REGForward to integrate data into their CRMs and other systems to engage supporters and save staff time.
Fundraising 411: Get Creative with Virtual and In Person Ticket Events runsignup
The document provides information about using ticketed fundraising events, both virtual and in-person, to engage supporters and raise funds for nonprofits. It discusses examples of different types of ticket events, strategies for creative events, and success stories from nonprofits that used the GiveSignup/RunSignup platform. The presentation encourages nonprofits to get started with their free ticketed event platform that integrates donations and has a flat 4% processing fee.
Fundraising 411: How to Scale with a Modern Hybrid Event Strategyrunsignup
This document provides an overview of hybrid event strategies for nonprofits. It defines hybrid events as incorporating both in-person and virtual elements. Benefits discussed include expanding participation, rebuilding confidence, and engaging more supporters. Best practices covered setting up separate virtual and in-person events with options to switch, customizing communications, and using technology like donation thermometers and social media to connect participants. Customer examples showcase how organizations implemented hybrid runs, walks, bar crawls and more to engage more people and raise more money during the pandemic.
Fundraising 411: Engage Your Supporters Anywhere with Virtual Run/Walk/Ridesrunsignup
This document provides information about hosting virtual fundraising events. It discusses the basics of virtual runs/walks/rides, how to enable donations and fundraising, and customer success stories. The key points are that virtual events allow expanding reach and fundraising while saving on overhead, enabling donations and individual/team fundraising can help raise more, and examples show how nonprofits leveraged various tools to successfully fundraise through virtual events.
This document provides a summary of the RunSignup 101 tutorial. It outlines the 7 step race wizard for creating a race and fully customizing the race site. It also describes key virtual features for setting up virtual and challenge races including activity types, live maps, goals, milestones, and results pages. Resources for setting up virtual and hybrid race options are also provided.
The Race Day plan from Race Day Ninja Crisp McDonald. In addition to supporting timers, Crisp has been a pioneer in hybrid events, and will break down everything from start line management to virtual results - and how timers and race directors can work together for a successful event.
An overview of what Bob and RunSignup | GiveSignup expects from 2021, and why a Hybrid Event is the best path for navigating the uncertainty, followed by examples showing the range of successful hybrid events.
The Nitty-Gritty -Technology Best Practices for Hybrid Eventsrunsignup
The nuts-and-bolts: key settings and features for managing dual options and optimizing both events. Senior Account Managers Matt Sinclair and Sean Callahan walk through the top recommendations from our team.
This document provides an agenda for a webinar hosted by Jake Unger of GiveSignup about ways the organization can help with donations on Giving Tuesday. The webinar will cover GiveSignup's donation form wizard, donation websites, fundraising campaigns, donations at ticketed events, and a demo. Benefits of donations through GiveSignup include its free platform with a 4% processing fee, customization options, and reporting features.
GiveSignup is a ticket sales platform designed for nonprofits that allows users to easily create ticketed events online, integrate donations, offer referral rewards, and export financial and participant data. Key features highlighted include integrated one-time and recurring donations, a free website for each event, simple pricing and payments, powerful ticket options, and viral social marketing tools while maintaining user data control. The presentation demonstrates the four-step event creation wizard and data export features.
This document provides an overview of GiveSignup's ticketed event platform for nonprofits. It demonstrates how nonprofits can use GiveSignup to create virtual and in-person ticketed events with integrated donations. Key features highlighted include pulling in supporter data from other GiveSignup campaigns, a customizable event website, emailing registrants directly, flexible ticket groups, and collecting additional information from registrants. Current examples of ticketed events on GiveSignup include galas, golf outings, wine tastings, virtual bingo, and clay shooting. A contact is provided for any additional questions.
This document discusses key features of fundraising campaigns on the GiveSignup platform, including allowing organizations to create unlimited campaigns to connect to specific events or funds, empowering supporters to fundraise on behalf of the organization, and engaging supporters throughout the life of the campaign. It also notes that GiveSignup has a flat 4% processing fee and free Facebook integration. The document concludes by providing a contact for any questions.
The document provides an overview of the RunSignup platform for creating virtual and live races and challenges. It outlines the 7-step race wizard process for setting up an event, how to customize the event page, key features for virtual races including results, maps, goals and badges, and an overview of the reporting system. The document emphasizes that customizing the race page, shipping options, and configuring virtual results are important aspects to focus on.
Quick Hits: RunSignup's Most Overlooked, Under-Utilized, and Useful Featuresrunsignup
A perennial favorite, this is a rapid-fire presentation running through key features and settings that even our most advanced users often overlook. This version will include important settings for virtual events, and is relevant to users of all experience levels.
Hybrid Events (Fall Races, Turkey Trots, and Winter Races)runsignup
With all the uncertainty, how do you plan for a fall race? We look at contingency planning for your event, evaluating your break-even point, and creating a race that can easily move between in-person and virtual options. This session is for the race organizer who's figuring out the fall and wants a race that's flexible enough to avoid full cancellation.
GiveSignup | RunSignup Peer to Peer Fundraising Optionsrunsignup
GiveSignup | RunSignup offers a range of flexible options for Peer to Peer fundraising. We will go over each of them, including charity bibs, virtual challenges, real races, virtual races, and standalone fundraising campaigns, and our free integration with Facebook Fundraising. This is for anyone looking to raise more money for a cause.
The document provides an overview and update on new features for RaceDay Scoring timing software. Key points include:
1) Open-ended timing allows races to occur over long periods like hours or days, and new features make managing overlapping start/finish times easier.
2) Participant data handling has improved with team name importing, custom fields, and auto-capitalization of names.
3) Race setup is easier with race segment copying and distance checks between RaceDay and RunSignup.
4) Auto-saves, performance, and the scoring experience have all seen improvements like pausing multiple auto-saves and faster processing for large races.
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The Netherlands kicked off their Euro Cup 2024 campaign on Sunday against Poland but will have to navigate the tournament without two pivotal players Frenkie de Jong and Teun Koopmeiners
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Here are our Euro 2024 predictions for the group stages
Will England make it through the group stages?, Will Germany use the home advantage to full effect?
Follow our progress, see how many we get right
If you want to join in let us know before the first game kick off and we can invite you to our private league
or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
#EURO2024 #Germany2024 #England #EURO2024predictions
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Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEticketing.co
The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
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Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
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Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
Belgium vs Romania Tickets | Euro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
Volleyball, born in 1895 through the inventive mind of William G. Morgan, originated as "Mintonette" within YMCA circles in Holyoke, Massachusetts, USA. Quickly evolving from its humble beginnings, it underwent a significant name change to "volleyball" as Alfred Halstead aptly captured its essence during an early exhibition. With standardized rules established, the sport spread rapidly, finding fertile ground within YMCA organizations and beyond. The formation of the Fédération Internationale de Volleyball (FIVB) in 1947 marked a pivotal moment, ushering in a new era of international recognition and growth. Volleyball made its Olympic debut in 1964, captivating audiences worldwide with its fast-paced action and competitive spirit. Over the years, beach volleyball emerged as a popular variant, further diversifying the sport's appeal. Today, volleyball stands as a global phenomenon, celebrated for its athleticism, teamwork, and universal accessibility, embodying the enduring spirit of camaraderie and competition.
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3. #AdvancedRunningProject
Greenwashing
Greenwashing - Greenwashing is the practice of making an
unsubstantiated or misleading claim about the
environmental benefits of a product, service, technology or
company practice. Greenwashing can make a company
appear to be more environmentally friendly than it really is.
• Using environmental images
• Misleading labels
• Hidden trade-offs
• Irrelevant claims
• Lesser of two evils
• E.g. – “Clean” Diesel
• E.g. – “Green” apparel
4. #AdvancedRunningProject
Before the Race
• Going local
• Sponsors
• Vendors
• Marketing – flyers, tchotchkes, etc
• Community
• Youth programs
• School involvement
• Charity involvement
• Pre-event planning
• Supplies – shirts/medals/awards/cups/plates/bags
• Opting out
• Trash – recyclables/compostables
• Expos – Vendor standards
• Transportation – Pedestrians, carpooling, busing
• Communication
• Participants
• Vendors
• Sponsors
5. #AdvancedRunningProject
The Race
• Trash/Compostables/Recyclables
• Trash Stations with volunteers
• Clear Stream Recycling Bins
• Waste diversion
• On course
• The scourge of gels
• Going cupless
• Compostable cups
• Post-race
• Local sourcing of food
• Individually wrapped items
• Single use plastics
• Compostable plates/cutlery
6. #AdvancedRunningProject
After the Race
• Reuse and Donate
• Race shirts
• Finisher medals
• Food
• Creative example – AFM Scrim
• What worked
• Review the event
• AARs
• Post event surveys
• The road ahead
• 1% improvements
• 1 positive change
• Offseason planning
• Above and Beyond
• Council for Responsible Sport
• 1% for the Planet
7. #AdvancedRunningProject
Referrals
• Council for Responsible Sport
• Councilforresponsiblesport.org
• 1% for the Planet
• Onepercentfortheplanet.org
• Inflatable Images – handmade in America inflatable arches
• Inflatableimages.com
• Elevation Culture – handmade in America wooden awards
• Elevationculture.com
• Leslie Jordan – legitimate recycled polyester shirts
• Lesliejordan.com
• Ashworth Awards – made in America medals
• Ashworthawards.com
• Heatsheets – Can be upcycled into outdoor planks/benches
• Heatsheets.com