The document introduces the GROW model for coaching. GROW stands for Goal, Reality, Options, and Will/What. It is used to help clients achieve personal goals by first identifying their desired goal, assessing their current reality and how they arrived there, exploring available options for moving forward, and determining what they are willing to do. The document provides examples of how the GROW model can be applied to goals related to health, fitness, and personal image. It emphasizes that coaching uses active listening skills to help clients work through issues and promote positive personal change.