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Advance Your Recruiting Career With CEB Insights
#hiretowin
Advance Your Recruiting Career With CEB Insights
Moderator Guest Speaker
Esther Lee Cruz
Insights & Content Marketing Manager
LinkedIn
Dion Love
Principal Executive Advisor
CEB
#hiretowin
© 2015 CEB. All rights reserved. RR2031815SYN
44% 44%
35%
79%
21%
■ Attitudes
■ Experiences
■ Skills Sets
■ Development
■ Performance
Management
■ Workload
■ Budget
■ Spend
■ Structure
■ Technology
Recruiter Profiles
Management and Support
Infrastructure
Source: CEB Recruiter Performance Survey.
RECRUITER PROFILES MATTER MOST
Relative Impact of Major Recruiting Enablers on Quality of Hire
#hiretowin
© 2015 CEB. All rights reserved. RR2031815SYN
Differentiating Talent Advisor Capabilities
recruiters who
currently qualify as
Talent Advisors.
19%
15% 15%
33% 48%
52%
Process Expert
PipelineManager
Strategic Advisor
Source: CEB Recruiter Performance Survey.
MOVE BEYOND PROCESS MASTERY TO STRATEGIC INFLUENCE
Relative Impact of Recruiter Capabilities on Recruiter Performance
#hiretowin
© 2015 CEB. All rights reserved. RR2031815SYN
Challenge 1
What Capabilities Differentiate
Talent Advisors?
Challenge 3
How can we empower
recruiters to use talent advisor
capabilities?
Challenge 2
How Should We Develop
Talent Advisor Capabilities?
Achieving Talent Advisor
Impact
Insight #1
Pipelining and strategic
advisory categories
impact performance most
ACHIEVING TALENT ADVISOR IMPACT
#hiretowin
© 2015 CEB. All rights reserved. RR2031815SYN
20%
17%
16% 16%
15%
14% 14%
12% 12%
11%
10% 10%
9%
8%
Pipeline Manager Capabilities
HiringManager
Persuasion
Strategic Advisor Capabilities
LaborMarket
Experience
LeadGeneration
Source: CEB Recruiter Performance Survey.
FirmspecificTalent
StrategyKnowledge
FirmSpecific
BusinessAcumen
CandidateAssessment
&Selection
NeedsDefinition/
JobIntake
UnderstandingJob
Requirements
StrategicSourcing
CandidateConversion
Web2.0Skills
ClientSpecific
BusinessAcumen
CandidateInteraction
GeneralBusiness
Acumen
HIGH-IMPACT TALENT ADVISOR CAPABILITIES
Impact of Talent Advisor Capabilities on Recruiter Performance
#hiretowin
How we define top recruiters
• Top 10% of recruiters who impacted candidates through LinkedIn products that were
then hired by their company
• Product impact includes InMail, profiles viewed, profiles saved
• Top 10% among recruiters who impacted at least 1 hire
Top recruiters value soft skills
Fastest growing skills of top recruiters not listed for average recruiters
Source: LinkedIn’s Savvy Recruiter’s Career Guide, (Apr 2015).
#hiretowin
Recruiters don’t always prioritize high impact skills
Source: LinkedIn’s Savvy Recruiter’s Career Guide, (Apr 2015).
#hiretowin
Recruiters don’t always prioritize high impact skills
Source: LinkedIn’s Savvy Recruiter’s Career Guide, (Apr 2015).
#hiretowin
Fastest growing skills also aren’t high impact
Source: LinkedIn’s Savvy Recruiter’s Career Guide, (Apr 2015).
#hiretowin
© 2015 CEB. All rights reserved. RR2031815SYN
ACHIEVING TALENT ADVISOR IMPACT
Challenge 1
What Capabilities Differentiate
Talent Advisors?
Challenge 3
How can we empower
recruiters to use talent advisor
capabilities?
Challenge 2
How Should We Develop
Talent Advisor Capabilities?
Achieving Talent Advisor
Impact
Insight #1
Pipelining and strategic
advisory categories
impact performance most
Insight #2
On the job learning is an
under-utilized yet
powerful technique
#hiretowin
© 2015 CEB. All rights reserved. RR2031815SYN
100
300
75%
Formal
Training
Relative Importance of Learning Methods on Employee
Performance
Impact of Formal Training and On-the-Job Learning (Indexed)
Distribution of L&D Investment by Type of Development
Methods
Percentage of Total L&D Investment
Formal Training
Programs
25%
On-the-Job
Learning
∆ = 3x
Source: CEB 2010 Unlocking the Value of On-the-Job Learning Survey.
Source: CEB analysis.
On the Job
Learning
UNDERINVESTING IN ON-THE-JOB LEARNING
#hiretowin© 2015 CEB. All rights reserved. RR2031815SYN
Access to Best
Practice
Scope
Expansion
Change and
Adversity
Challenging
Relationships
Persuading
and Teaching
Making
Difficult
Decisions
Experiences
that
demonstrate
the right
approach to a
problem
Experiences
that increase
scope of
recruiter
responsibilities
Situations that
build flexibility
to adapt to
new situations
Situations that
develop useful
relationship
building skills
Preparation is
needed to
communicate
ideas
Cost of making
mistakes forces
deliberate
reflection
Hiring
Manager
Persuasion
Key
Ideas
Source: CEB 2010 Recruiter Performance Survey.
HIGH-IMPACT ON-THE-JOB EXPERIENCES FOR RECRUITERS (cont.)
Categories of On-the-Job Learning Experiences for Talent Advisor Capabilities
■ Shadowing a
lead or executive
recruiter in a
hiring manager
meeting
■ Attending a
meeting between
the heads of
Recruiting and the
business
■ Giving the hiring
manager an
option he/she
wouldn’t have
considered
■ Owning a
requisition
considered
critical to the
organization
■ Working on a
requisition with
rapidly changing
circumstances or
requirements
■ Working on
a requisition
where the hiring
manager will not be
the new hire’s
manager
■ Working with
difficult hiring
managers
■ Working on a
requisition where
multiple people have
competing views
■ Communicating a
difficult decision you
made to a
hiring manager
■ Giving advice to
fellow recruiters on
how to
persuade an
uncooperative
hiring manager
■ Defining hiring
needs for a new
position
■ Deciding whether to
push back on a
reasonable hiring
manager request
#hiretowin
© 2015 CEB. All rights reserved. RR2031815SYN
Challenges of Real-Life Setting to Build Confidence Advantages of Role-Play Setting to Build
Confidence
Hiring Manager Scenario Response
Uncooperative
“I won’t have time to meet about hiring needs.”
Persuade the hiring manager to prioritize recruiting
“This meeting is critical to ensuring we get you the right hire within your time frame. Can you make room in your calendar for Thursday?”
Unrealistic Expectations
I only want to see candidates with two advanced degrees.”
Explain external market realities
“Candidates with those two degrees are extremely rare; it took six months to hire that profile earlier this year.”
Rush to Conclusions
We have high turnover for the position, so we need to hire three more
people to fill the role as soon as possible.”
Assess the validity of key hiring manager
assumptions
“Why are people leaving the position? I think we need to reassess whether we are hiring for the right profile.”
■ Recruiters can take a passive approach to difficult
conversations.
■ Recruiters are isolated from others in the same
situation.
■ Practice is limited to experience.
■ Feedback is nonexistent or too late in hiring manager
surveys.
■ Recruiters must be proactive in approaching
difficult conversations.
■ Recruiters learn by seeing peers demonstrate how they
approach similar situations.
■ Recruiters get multiple repetitions in one session.
■ Recruiters receive in-the-moment feedback from facilitator.
Source: CNA Corporation; CEB analysis.
ROLE-PLAY HARD CONVERSATIONS IN A SAFE SETTING
#hiretowin
© 2015 CEB. All rights reserved. RR2031815SYN
ACHIEVING TALENT ADVISOR IMPACT
Challenge 1
What Capabilities Differentiate
Talent Advisors?
Challenge 3
How can we empower
recruiters to use talent advisor
capabilities?
Challenge 2
How Should We Develop
Talent Advisor Capabilities?
Achieving Talent Advisor
Impact
Insight #1
Pipelining and strategic
advisory categories
impact performance most
Insight #2
On the job learning is an
under-utilized yet
powerful technique
Insight #3
Not all tasks within a
requisition require talent
advisor capability
#hiretowin
© 2015 CEB. All rights reserved. RR1768615SYN
Source: CEB analysis.
Functions
Value to Organization Recruiter Capabilities
Region
Deadlines
Business Unit
Current WorkloadOpportunity to Build
Recruiting’s Reputation
Hiring Manager
Priorities
Difficulty of Filling Roles
Value to Organization
Role Criticality
Recruiter Development Opportunity
Costs Already Incurred
Relationship with Hiring Manager Financial Impact
Potential Criteria to Prioritize Resources
Organizations That Provide
Prioritization Guidance to Recruiters
Teams Proficient at Prioritization
Recruiting Leaders
Struggle to Align
Recruiters to Demand
Recruiters Struggle to
Allocate Time
n = 124 recruiting executives, directors, and managers.
Source: CEB 2015 Recruiting Efficiency Audit.
n = 57 recruiting executives, directors, and managers.
Source: CEB 2015 Recruiting Efficiency Audit.
24%39%
RECRUITING LEADERS STRUGGLES TO PRIORITIZE
#hiretowin
© 2015 CEB. All rights reserved. RR1768615SYN
OVERVIEW CATEGORIZE PRIORITIZE RESULTS
Requisition: Cyber Intelligence Analyst
Recruiting Process Stage Situations Requiring Consultative Capabilities
Needs Analysis
Challenging hiring manager
Unrealistic expectations
Unresponsive
Difficult to communicate with/understand
Located remotely
Vague or complex role requirements
Recruiter is unfamiliar with business unit
Sourcing
Scarcity of talent
Uniqueness of role
Hard-to-sell role
Exhausted talent pools/networks
Reduced number of sourcing channels available
Assessment and Selection
Recruiter/hiring manager unable to join
interviews/critical assessment activities
Candidate location
Role difficult to assess
Conversion
Unfamiliar with labour market
Unable to offer competitive package
Overall Business Context
Must be filled quicker than usual
Role carries high visibility within the
organization
Role has experienced high turnover previously
Checking several boxes
in one section means
that recruiters will need
to draw on more
consultative capabilities
related to that section.
Prioritizing requisitions by
complexity ensures that
recruiters are not
distracted by vocal hiring
managers, and allows
them to make the best use
of their time at each stage
of the process.
Urgency
The more boxes
checked, the more the
requisition should be
prioritized.
Source: Lockheed Martin; CEB analysis.
PRIORITIZE REQUISITIONS BY COMPLEXITY
Lockheed Martin Helps Recruiters Prioritize How They Use Strategic, Consultative Capabilities
Lockheed Martin’s Prioritization Table; Illustrative
#hiretowin
© 2015 CEB. All rights reserved. TR2484615SYN
ACTIONSIMPERATIVES
Not all tasks within a requisition
require talent advisor capability
On-the-job learning is an under-
utilized yet powerful technique
Pipelining and strategic advisory
categories impact performance most
INSIGHTS
I will achieve talent advisor impact
ACHIEVING TALENT ADVISOR IMPACT
#hiretowin
© 2015 CEB. All rights reserved. TR2484615SYN
INSIGHTS ACTIONSIMPERATIVES
Prioritize tasks that require talent
advisor capability to optimize impact
Develop capabilities real-time
through on-the-job learning
Pipelining and strategic advisory
categories impact performance most
I will achieve talent advisor impact through focusing on capabilities beyond process, developing
them on-the-job, and prioritizing where I use them.
Not all tasks within a requisition
require talent advisor capability
On-the-job learning is an under-
utilized yet powerful technique
Focus development on capabilities
beyond process
ACHIEVING TALENT ADVISOR IMPACT
#hiretowin
© 2015 CEB. All rights reserved. TR2484615SYN
INSIGHTS IMPERATIVES ACTIONS
Pipelining and strategic advisory
categories impact performance most
Prioritize tasks that require talent
advisor capability to optimize impact
I will achieve talent advisor impact through focusing on capabilities beyond process, developing
them on-the-job, and prioritizing where I use them. My plan to do that right now is to…
Not all tasks within a requisition
require talent advisor capability
Develop capabilities real-time
through on-the-job learning
On-the-job learning is an under-
utilized yet powerful technique
Focus development on capabilities
beyond process
Assess my Talent Advisor Capabilities
Created a Focused Development Plan
Select High Impact Development Experiences
Understand Business Priorities
Strengthen my Hiring Manager Partnership
Sharpen my Ability to Determine Hiring Needs
Refine my Sourcing Techniques
ACHIEVING TALENT ADVISOR IMPACT
#hiretowin
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Advance Your Recruiting Career with CEB Insights [Webcast]

  • 1. Advance Your Recruiting Career With CEB Insights
  • 2. #hiretowin Advance Your Recruiting Career With CEB Insights Moderator Guest Speaker Esther Lee Cruz Insights & Content Marketing Manager LinkedIn Dion Love Principal Executive Advisor CEB
  • 3. #hiretowin © 2015 CEB. All rights reserved. RR2031815SYN 44% 44% 35% 79% 21% ■ Attitudes ■ Experiences ■ Skills Sets ■ Development ■ Performance Management ■ Workload ■ Budget ■ Spend ■ Structure ■ Technology Recruiter Profiles Management and Support Infrastructure Source: CEB Recruiter Performance Survey. RECRUITER PROFILES MATTER MOST Relative Impact of Major Recruiting Enablers on Quality of Hire
  • 4. #hiretowin © 2015 CEB. All rights reserved. RR2031815SYN Differentiating Talent Advisor Capabilities recruiters who currently qualify as Talent Advisors. 19% 15% 15% 33% 48% 52% Process Expert PipelineManager Strategic Advisor Source: CEB Recruiter Performance Survey. MOVE BEYOND PROCESS MASTERY TO STRATEGIC INFLUENCE Relative Impact of Recruiter Capabilities on Recruiter Performance
  • 5. #hiretowin © 2015 CEB. All rights reserved. RR2031815SYN Challenge 1 What Capabilities Differentiate Talent Advisors? Challenge 3 How can we empower recruiters to use talent advisor capabilities? Challenge 2 How Should We Develop Talent Advisor Capabilities? Achieving Talent Advisor Impact Insight #1 Pipelining and strategic advisory categories impact performance most ACHIEVING TALENT ADVISOR IMPACT
  • 6. #hiretowin © 2015 CEB. All rights reserved. RR2031815SYN 20% 17% 16% 16% 15% 14% 14% 12% 12% 11% 10% 10% 9% 8% Pipeline Manager Capabilities HiringManager Persuasion Strategic Advisor Capabilities LaborMarket Experience LeadGeneration Source: CEB Recruiter Performance Survey. FirmspecificTalent StrategyKnowledge FirmSpecific BusinessAcumen CandidateAssessment &Selection NeedsDefinition/ JobIntake UnderstandingJob Requirements StrategicSourcing CandidateConversion Web2.0Skills ClientSpecific BusinessAcumen CandidateInteraction GeneralBusiness Acumen HIGH-IMPACT TALENT ADVISOR CAPABILITIES Impact of Talent Advisor Capabilities on Recruiter Performance
  • 7. #hiretowin How we define top recruiters • Top 10% of recruiters who impacted candidates through LinkedIn products that were then hired by their company • Product impact includes InMail, profiles viewed, profiles saved • Top 10% among recruiters who impacted at least 1 hire Top recruiters value soft skills Fastest growing skills of top recruiters not listed for average recruiters Source: LinkedIn’s Savvy Recruiter’s Career Guide, (Apr 2015).
  • 8. #hiretowin Recruiters don’t always prioritize high impact skills Source: LinkedIn’s Savvy Recruiter’s Career Guide, (Apr 2015).
  • 9. #hiretowin Recruiters don’t always prioritize high impact skills Source: LinkedIn’s Savvy Recruiter’s Career Guide, (Apr 2015).
  • 10. #hiretowin Fastest growing skills also aren’t high impact Source: LinkedIn’s Savvy Recruiter’s Career Guide, (Apr 2015).
  • 11. #hiretowin © 2015 CEB. All rights reserved. RR2031815SYN ACHIEVING TALENT ADVISOR IMPACT Challenge 1 What Capabilities Differentiate Talent Advisors? Challenge 3 How can we empower recruiters to use talent advisor capabilities? Challenge 2 How Should We Develop Talent Advisor Capabilities? Achieving Talent Advisor Impact Insight #1 Pipelining and strategic advisory categories impact performance most Insight #2 On the job learning is an under-utilized yet powerful technique
  • 12. #hiretowin © 2015 CEB. All rights reserved. RR2031815SYN 100 300 75% Formal Training Relative Importance of Learning Methods on Employee Performance Impact of Formal Training and On-the-Job Learning (Indexed) Distribution of L&D Investment by Type of Development Methods Percentage of Total L&D Investment Formal Training Programs 25% On-the-Job Learning ∆ = 3x Source: CEB 2010 Unlocking the Value of On-the-Job Learning Survey. Source: CEB analysis. On the Job Learning UNDERINVESTING IN ON-THE-JOB LEARNING
  • 13. #hiretowin© 2015 CEB. All rights reserved. RR2031815SYN Access to Best Practice Scope Expansion Change and Adversity Challenging Relationships Persuading and Teaching Making Difficult Decisions Experiences that demonstrate the right approach to a problem Experiences that increase scope of recruiter responsibilities Situations that build flexibility to adapt to new situations Situations that develop useful relationship building skills Preparation is needed to communicate ideas Cost of making mistakes forces deliberate reflection Hiring Manager Persuasion Key Ideas Source: CEB 2010 Recruiter Performance Survey. HIGH-IMPACT ON-THE-JOB EXPERIENCES FOR RECRUITERS (cont.) Categories of On-the-Job Learning Experiences for Talent Advisor Capabilities ■ Shadowing a lead or executive recruiter in a hiring manager meeting ■ Attending a meeting between the heads of Recruiting and the business ■ Giving the hiring manager an option he/she wouldn’t have considered ■ Owning a requisition considered critical to the organization ■ Working on a requisition with rapidly changing circumstances or requirements ■ Working on a requisition where the hiring manager will not be the new hire’s manager ■ Working with difficult hiring managers ■ Working on a requisition where multiple people have competing views ■ Communicating a difficult decision you made to a hiring manager ■ Giving advice to fellow recruiters on how to persuade an uncooperative hiring manager ■ Defining hiring needs for a new position ■ Deciding whether to push back on a reasonable hiring manager request
  • 14. #hiretowin © 2015 CEB. All rights reserved. RR2031815SYN Challenges of Real-Life Setting to Build Confidence Advantages of Role-Play Setting to Build Confidence Hiring Manager Scenario Response Uncooperative “I won’t have time to meet about hiring needs.” Persuade the hiring manager to prioritize recruiting “This meeting is critical to ensuring we get you the right hire within your time frame. Can you make room in your calendar for Thursday?” Unrealistic Expectations I only want to see candidates with two advanced degrees.” Explain external market realities “Candidates with those two degrees are extremely rare; it took six months to hire that profile earlier this year.” Rush to Conclusions We have high turnover for the position, so we need to hire three more people to fill the role as soon as possible.” Assess the validity of key hiring manager assumptions “Why are people leaving the position? I think we need to reassess whether we are hiring for the right profile.” ■ Recruiters can take a passive approach to difficult conversations. ■ Recruiters are isolated from others in the same situation. ■ Practice is limited to experience. ■ Feedback is nonexistent or too late in hiring manager surveys. ■ Recruiters must be proactive in approaching difficult conversations. ■ Recruiters learn by seeing peers demonstrate how they approach similar situations. ■ Recruiters get multiple repetitions in one session. ■ Recruiters receive in-the-moment feedback from facilitator. Source: CNA Corporation; CEB analysis. ROLE-PLAY HARD CONVERSATIONS IN A SAFE SETTING
  • 15. #hiretowin © 2015 CEB. All rights reserved. RR2031815SYN ACHIEVING TALENT ADVISOR IMPACT Challenge 1 What Capabilities Differentiate Talent Advisors? Challenge 3 How can we empower recruiters to use talent advisor capabilities? Challenge 2 How Should We Develop Talent Advisor Capabilities? Achieving Talent Advisor Impact Insight #1 Pipelining and strategic advisory categories impact performance most Insight #2 On the job learning is an under-utilized yet powerful technique Insight #3 Not all tasks within a requisition require talent advisor capability
  • 16. #hiretowin © 2015 CEB. All rights reserved. RR1768615SYN Source: CEB analysis. Functions Value to Organization Recruiter Capabilities Region Deadlines Business Unit Current WorkloadOpportunity to Build Recruiting’s Reputation Hiring Manager Priorities Difficulty of Filling Roles Value to Organization Role Criticality Recruiter Development Opportunity Costs Already Incurred Relationship with Hiring Manager Financial Impact Potential Criteria to Prioritize Resources Organizations That Provide Prioritization Guidance to Recruiters Teams Proficient at Prioritization Recruiting Leaders Struggle to Align Recruiters to Demand Recruiters Struggle to Allocate Time n = 124 recruiting executives, directors, and managers. Source: CEB 2015 Recruiting Efficiency Audit. n = 57 recruiting executives, directors, and managers. Source: CEB 2015 Recruiting Efficiency Audit. 24%39% RECRUITING LEADERS STRUGGLES TO PRIORITIZE
  • 17. #hiretowin © 2015 CEB. All rights reserved. RR1768615SYN OVERVIEW CATEGORIZE PRIORITIZE RESULTS Requisition: Cyber Intelligence Analyst Recruiting Process Stage Situations Requiring Consultative Capabilities Needs Analysis Challenging hiring manager Unrealistic expectations Unresponsive Difficult to communicate with/understand Located remotely Vague or complex role requirements Recruiter is unfamiliar with business unit Sourcing Scarcity of talent Uniqueness of role Hard-to-sell role Exhausted talent pools/networks Reduced number of sourcing channels available Assessment and Selection Recruiter/hiring manager unable to join interviews/critical assessment activities Candidate location Role difficult to assess Conversion Unfamiliar with labour market Unable to offer competitive package Overall Business Context Must be filled quicker than usual Role carries high visibility within the organization Role has experienced high turnover previously Checking several boxes in one section means that recruiters will need to draw on more consultative capabilities related to that section. Prioritizing requisitions by complexity ensures that recruiters are not distracted by vocal hiring managers, and allows them to make the best use of their time at each stage of the process. Urgency The more boxes checked, the more the requisition should be prioritized. Source: Lockheed Martin; CEB analysis. PRIORITIZE REQUISITIONS BY COMPLEXITY Lockheed Martin Helps Recruiters Prioritize How They Use Strategic, Consultative Capabilities Lockheed Martin’s Prioritization Table; Illustrative
  • 18. #hiretowin © 2015 CEB. All rights reserved. TR2484615SYN ACTIONSIMPERATIVES Not all tasks within a requisition require talent advisor capability On-the-job learning is an under- utilized yet powerful technique Pipelining and strategic advisory categories impact performance most INSIGHTS I will achieve talent advisor impact ACHIEVING TALENT ADVISOR IMPACT
  • 19. #hiretowin © 2015 CEB. All rights reserved. TR2484615SYN INSIGHTS ACTIONSIMPERATIVES Prioritize tasks that require talent advisor capability to optimize impact Develop capabilities real-time through on-the-job learning Pipelining and strategic advisory categories impact performance most I will achieve talent advisor impact through focusing on capabilities beyond process, developing them on-the-job, and prioritizing where I use them. Not all tasks within a requisition require talent advisor capability On-the-job learning is an under- utilized yet powerful technique Focus development on capabilities beyond process ACHIEVING TALENT ADVISOR IMPACT
  • 20. #hiretowin © 2015 CEB. All rights reserved. TR2484615SYN INSIGHTS IMPERATIVES ACTIONS Pipelining and strategic advisory categories impact performance most Prioritize tasks that require talent advisor capability to optimize impact I will achieve talent advisor impact through focusing on capabilities beyond process, developing them on-the-job, and prioritizing where I use them. My plan to do that right now is to… Not all tasks within a requisition require talent advisor capability Develop capabilities real-time through on-the-job learning On-the-job learning is an under- utilized yet powerful technique Focus development on capabilities beyond process Assess my Talent Advisor Capabilities Created a Focused Development Plan Select High Impact Development Experiences Understand Business Priorities Strengthen my Hiring Manager Partnership Sharpen my Ability to Determine Hiring Needs Refine my Sourcing Techniques ACHIEVING TALENT ADVISOR IMPACT
  • 21. #hiretowin Download our free career guide today https://lnkd.in/careerguide

Editor's Notes

  1. Hello everyone! We are thrilled to introduce today’s webcast titled, “Effective Recruiting Strategies That Attract Extraordinary Talent”. Before we introduce today’s speakers, we would like to first go through some house keeping items.
  2. - Dion Love may be familiar to those of you who are members of CEB Recruiting Leadership Council
  3. [Esther] Hello everyone. Thank you so much for joining us for today’s topic on “, “Effective Recruiting Strategies That Attract Extraordinary Talent” My name is Esther Cruz and I am your moderator for today. [INSERT BIO HERE – Focus on SMB highlights and experience so you can tie in relevance to the audience]. I am thrilled to introduce Lou Adler, CEO and Founder of The Adler Group. [Lou] Thank you, Esther. It’s great to be here. My name is Lou Adler and … [INSERT BIO HERE].