This article elaborates from secondary research related to exploiting the social networks effectively.

1. How to Efficiently Exploit your Social Networks
Researchers have identified advance strategy for social media marketing for effectively exploiting the
social networks for promotional purposes. The idea pertains to bringing and socializing the
organization, its services and products among the masses and the punch is to identify the targets and
making them to mingle in your networks.
1) The strategy starts off with powerful and effective multimedia usage. For example using more
videos instead of mere written form better reflects the workplace culture or for the matter the
services/products. Visuals give better apprehension of everything that one tries to pose to the
potential stakeholder.
2) Secondly, integrate offline and offline promotional methods with social media promotion. This
means to extend the offline and online sales pitch on social networks. This facilitates in fusing
more people on your community and introduce targets to the social profiles.
3) Message adaption: This strategy talks about not delivering the same message on all the social
platforms. Many times it has been noted that same message gets passed on to all the social
networks, which leads to reduced interest among the masses. Also posting similar content
among the various networks may end up in chaos as same content shall be permitted on one
social platform and might be illegitimate on the other one.
4) Local social networks: one should also ensure to make the promotion familiar in the local
social networks, so that you are easily approachable when someone seeks you.