Basic things to research and develop to communicate a message successfully to your chosen audience.

1. Five Things You Need for a
Successful Media Strategy

2. 1. Know the difference
between “broadcasting to” and
“connecting with” an audience.

3. 2. Define your audience to
understand what media they
use and how to use it.

4. 3. Recognize how the media
selected will shape your
content choices.

5. 4. Develop a range of tools
to plan and assess your
communication.

6. 5. Connect with experts to learn
new techniques and keep up
with changes in social media.

7. The Church has decades of history in traditional media
campaigns using a primarily broadcast approach, pushing content
out to wide audiences, but, the game has changed entirely with
the advent of social media as the primary way most people on
earth engage with media content.
We must learn to pull people into conversations and learn how to
connect with audiences that filter and search for the stories they
want to hear.
Mission Media U offers a five-week, mentored experience to guide
your team to reshape your media strategies. Find out more:
http://www.missionmediau.org/courses/foundations-
of-media-strategy/