Digital Marketing Basics

1. Digital Marketing Basics
DigitalLifeAdvisor.com
An Overview of Converting
Internet Traffic Into Income

2. Internet
Social Media Networks
User
User
Traffic
NOTE:
The user interacts and post
content on their social media
accounts, this generates user
traffic on theses networks.
User Traffic, is the activity of
users viewing, sharing, posting,
twitting, commenting and liking.
If you are on the Internet you are
creating traffic
Friends, followers, groups
and other internet users
DigitalLifeAdvisor.com

3. Internet
Social Media Networks
User
$65 billion
Digital Marketing
Industry
User
Traffic
NOTE:
Social media networks use
digital marketing strategies, to
convert users traffic and
activities into money.
The conversion methods are
forms of Digital Marketing.
Friends, followers, groups
and other internet users
DigitalLifeAdvisor.com

4. Internet
Social Media Networks
User
$$$
User
Traffic
NOTE:
Social media companies
generate billions of dollars
publishing digital
marketing content on
their networks using user-
generated content.
Friends, followers, groups
and other internet users
DigitalLifeAdvisor.com
$65 billion
Digital Marketing
Industry

5. What Is Digital Marketing?
Social Media Marketing
E-mail Direct Marketing
Display Advertising
E–books
and any form of digital media.
Digital marketing , is the marketing of products or services using
digital technologies.
DigitalLifeAdvisor.com
Digital Marketing Activities
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing,
Influencer Marketing,
Content Automation,
E-commerce Marketing,

6. Digital Marketing Compensation Methods
CPM (cost per mille)
Advertisers pay for every thousand displays of their
message to potential customers
CPC (cost per click)
Advertisers pay each time a user clicks on the ad
CPE (cost per engagement)
Viewer actually saw and/or interacted with the ad
CPV (cost per view)
Cost per view video advertising
PPP (Pay Per Performance)
Advertiser pays for the number of users who perform a
desired activity
Some of the ways (you the publisher) can get paid by the advertisers
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7. End of Presentation
by
DigitalLifeAdvisor.com