1. Lindsey Miller ADV 492 section 702 A39199477

2. About Inforum: Inforum was founded as the Women's Economic Club in 1962 but the name was changed in 2005 to better represent its current members. One of the largest and most prestigious business forums in the Midwest, Inforum has more than 1,800 members throughout the state of Michigan representing a cross-section of the business community. Inforum seeks to strengthen Michigan’s business environment by creating opportunities for women to lead and succeed Vision Statement: “The premier resource for empowering women to lead and succeed professionally.” Mission Statement: “Connect women through a network of thought leaders and best-in-class training and programming to help them optimize their personal and professional potential and achieve success.” Source

3. About iNforum: Values Statement: Integrity: We treat each other with respect. We do the right thing. We value honesty. Inclusion: We welcome and involve professional women of all levels, aiming to provide knowledge and support through our varied training and programming that will help them lead and succeed. Influence: We are the go-to source of information and research, leadership development and programming with regard to professional women. We are actively involved in our community. Our collective voice is heard. Inspiration: Our programming and training are stimulating and of great value to our stakeholders. We provide important insights with regard to the progress professional women are making. Innovation: We are a proactive organization, constantly innovating, taking initiative to grow and creatively solving problems. We are results-oriented and responsive. Our members take initiative to develop themselves and our sponsors take initiative to help their valued women leaders succeed. We will help create the next chapter for Michigan’s economy. Source

4. Challenges and goals According to many articles posted on inFORUM’sFacebook page, Twitter and their own webpage their challenge and goal is to change the inequality in the work place for women.

5. Proposal: Continue to use inFORUM’s current social media sites like Facebook, Twitter and LinkedIn. This will help spread the word about inFOURM. Use Public Relations by having members of inFORUM be interviewed for news articles about different events, stories and other things going on in the business world. This will allow for inFORUM to spread the word about their group and their goal.

6. Proposal: To continue the PR campaign, memebers of inFORUM will speak at different business conferences in Michigan and around the country to help expand the organization geographically. Advertisements in business specialty magazines will help increase membership. Continue to spread the word about inFORUM in both traditional media (newspapers and magazines) as well as non traditional or new media (Facebook, Twitter, blogging and LinkedIn).

7. Costs The cost for the campaign are low. Majority of the campaign is Public Relations New Media like Facebook, Twitter and LinkedIn are free to join and use. Some advertising money would be spent to advertise in business specialty magazines.

8. TimeLine The timeline is to keep promotion time as short as possible. The faster members become aware and join inFORUM the less money has to be spent on advertising in magazines. Advertising can be done year round (no peak seasons).

9. Metrics of success To judge the success of the campaign you can look at the number of memberships at the beginning of the campaign and then as the weeks or months go on the number of memberships will increase. You can also judge the geographical success of the organization by seeing where the new members live and work.