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Digital strategy slideshow for the Home Depot
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IMC 610: Integrated Communications Plan for Home Depot (final project)
This document provides a marketing campaign plan for Home Depot. It includes an executive summary, background on Home Depot, its values, financials, products/services, current marketing strategies, competitors, target audiences, and SWOT analysis. The target audiences identified are Hispanics, females, and millennials. Objectives, strategies and tactics are outlined for the marketing campaign, including the media plan, creative strategy, direct marketing, public relations, and measurement/evaluation. The overall goal is to increase brand awareness, customers, and position Home Depot as the leader in DIY products among Hispanics, females, and millennials through an integrated marketing campaign.
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This document provides a marketing campaign plan for Home Depot. It includes an executive summary, background on Home Depot, its values, financials, products/services, current marketing strategies, competitors, target audiences, and SWOT analysis. The target audiences identified are Hispanics, females, and millennials. Objectives, strategies and tactics are outlined for the marketing campaign, including the media plan, creative strategy, direct marketing, public relations, and measurement/evaluation. The overall goal is to increase brand awareness, customers, and position Home Depot as the leader in DIY products among Hispanics, females, and millennials through an integrated marketing campaign.
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Karen Malpass is seeking a new position utilizing her skills in networking, VOIP technology, project management, and customer service. She has over 20 years of experience in technical roles supporting networking infrastructure and VOIP systems. Her background includes positions as a network engineer, network support technician, VOIP technician, WAN technician, network administrator, and IT support roles. She is proficient in technologies like Cisco, Windows, and network management systems.
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The Lowe's Installed Sales division aims to become the largest home installation company worldwide by providing quality service and products. Its mission is to grow the division and establish an international brand known for valued home improvement solutions. The division focuses on subcontractor certification, vendor performance, management training, quality control, and computerized scheduling to outperform competitors and set the industry standard for price, quality and service.
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- 62% of Americans rank security and home monitoring as the top beneficial reason to own a smart home
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Home improvement retail giant Lowe’s has launched its first media agency review in more than a decade. Creative is not part of the review, and sources indicate that incumbent OMD may not defend. A Lowe’s spokesperson told Adweek:
“As part of the normal course of business, we regularly review the agencies and vendors that support our company to evaluate our objectives against performance and ensure we remain strategically aligned. As the consumer and media landscape continues to rapidly evolve, we are exploring the most compelling and efficient ways to reach consumers to help ensure we remain well positioned.”
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The document proposes a marketing strategy for Home Depot to increase brand loyalty and conversion rates. It recommends targeting DIY customers and small contractors through new social media platforms like Facebook, Twitter, Tumblr and YouTube. The strategy aims to empower customers and increase their comfort with home improvement projects by posting photos and videos of example projects. It also suggests improving mobile and search engine marketing to provide local store information and links to relevant project content. The total proposed budget is $150,000 for the year-round social media and internet marketing campaign.
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- An induction on the container transport, and its driving forces.
- Outlines of the parties and sectors who involve in the business.
- Outlines of the operation, and
- Introduction of the various key documents associated with each sector of the business, and their significance.
What documents are produced in facilitating the shipment cycle:
- Apart from the physical transportation of the goods from the buyer to the seller, there are various kinds of documents involved.
- This presentation aims at providing a basic knowledge on the key documents.
- For details on the documents, you may need to refer to the relevant text.
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The document provides an analysis of The Home Depot's financial performance from 2005-2006 including income statements, assets and capital structure, sales growth, profit margins, and ratios. It also discusses the company's leadership over time and challenges it faces from competitors like Lowe's. External factors like economic, social, technological, political/legal, and global trends that influence the home improvement industry are examined.
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This document provides details for an integrated marketing communications campaign for Home Depot. It includes background on Home Depot, a target analysis focusing on female homeowners aged 30-50, a SWOT analysis, campaign objectives to improve customer service and increase sales and brand awareness. The document then outlines integrated strategies, a creative brief, a proposed TV ad, and plans for public relations, direct marketing, sales promotion, and measurement.
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A collection of projects in which I managed and led a team of graphic designers, fixture designers, merchants, store planners, suppliers and vendors to concept and execute in my role as Associate Visual Merchandiser at The Home Depot.
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Home Depot is a leading home improvement retailer with over 2,200 stores across North America. The document provides a strategic audit of Home Depot, analyzing their current performance, strategic posture, external and internal environments, and strengths, weaknesses, opportunities, and threats. It recommends that Home Depot focus on improving their social media presence, address weaknesses in corporate culture from past leadership issues, and leverage opportunities in the improving US economy to increase sales through online and store traffic.
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Home improvement retail giant Lowe’s has launched its first media agency review in more than a decade. Creative is not part of the review, and sources indicate that incumbent OMD may not defend. A Lowe’s spokesperson told Adweek:
“As part of the normal course of business, we regularly review the agencies and vendors that support our company to evaluate our objectives against performance and ensure we remain strategically aligned. As the consumer and media landscape continues to rapidly evolve, we are exploring the most compelling and efficient ways to reach consumers to help ensure we remain well positioned.”
Both OMD and BBDO declined to comment, though Lowe’s confirmed that the creative portion of its business was not affected. Sources tell us that OMD will not defend the account but that another Omnicom entity will most likely participate in the review, which remains in the RFI stage at this time. International consultancy R3 is managing the process.
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- Outlines of the parties and sectors who involve in the business.
- Outlines of the operation, and
- Introduction of the various key documents associated with each sector of the business, and their significance.
What documents are produced in facilitating the shipment cycle:
- Apart from the physical transportation of the goods from the buyer to the seller, there are various kinds of documents involved.
- This presentation aims at providing a basic knowledge on the key documents.
- For details on the documents, you may need to refer to the relevant text.
Home depot Strategy Report
This document provides a business strategy report for Home Depot. It begins with an introduction to Home Depot's founding and operations. It then analyzes Home Depot's current performance, strategic posture including mission, vision and objectives, and current strategy which focuses on customer service, product authority, and productivity. The report also examines Home Depot's external environment using PESTLE analysis and Porter's Five Forces. It evaluates Home Depot's internal environment including corporate structure, resources, marketing, finances, and human resources. Alternative strategies are proposed and a recommended strategy of interconnected retail is provided, along with plans for implementation and contingencies.
The Future of Big Box Last Mile Delivery
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
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2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
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Adv 420 final presentation
- 1. DIGITAL MARKETING STRATEGY FOR THE HOME DEPOT BY: HARRISON MARNON
- 2. Worlds Largest Home Improvement Retailer Leading Omni-Channel Strategy More Traffic Than Any Online Destination in the Home and Garden Category
- 3. The Target Customer is Always Right
- 4. If You Don’t Measure it, You Can’t Improve it Customer reviews Repeat purchases Products searched Click through rate Inventory turnover Conversion rate
- 5. Customer Service = Customer Satisfaction Immediate online customer support 24/7 solutions Social media management teams Digital messaging
- 6. There’s no place like Home Home Depot profile registration Personalized content More relevant ads Connecting the consumer to the brand Increased loyalty
- 7. The Best MobileHome You’ll Find Home Depot app Unique innovative technology Bringing the customer a new shopping experience
- 8. Home Grown Advertising Search for a star concept Employee made ad Save costs Promote winning ad online
- 9. Digital Advertising Budget $228 million a year Allocate for website traffic Consumer ad preferences
- 10. TechnologicalToolbox $4 billion a year in online sales Ecommerce is rapidly advancing Retain consumers through innovation Evolve technologically to stay ahead