- 52% of Americans feel that having a smart home is at least somewhat important - 62% of Americans rank security and home monitoring as the top beneficial reason to own a smart home - 56% of Americans cite cost or fees as the most important deciding factor in purchasing smart home products

1. 2014
Smart Home Survey
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2. 52%
#
of Americans feel that having a smart home is at least somewhat
important to them
Methodology
Lowe's 2014 Smart Home Survey examined Americans’ attitudes and experiences with
home automation, with a particular look at the most important features and top reasons
for owning smart home products.#
#
This survey was conducted online within the United States between July 10-12, 2014
among 2,088 adults ages 18 and older by Harris Poll on behalf of Lowe’s via its Quick
Query omnibus product. Figures for age, sex, race/ethnicity, education, region and
household income were weighted where necessary to bring them into line with their
actual proportions in the population. Propensity score weighting was used to adjust for
respondents’ propensity to be online.
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3. 62%
#
of Americans rank security and home monitoring as
the top beneficial reason to own a smart home
50% of Americans say their home would be more secure (e.g. lock/unlock
doors, set an alarm remotely)
46% monitor activity around their home when they are away
40% cut costs and save money on energy bill
35% home would be more convenient overall
29% better protected from floods, fire, etc.
13% feel more tech savvy
Question: Which of the following are beneficial reasons for you to own smart home products? (U.S. adults, n=2,088)
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4. 56%
#
of Americans cite cost or fees as the most important
deciding factor in purchasing consideration
31% say the most important factor for them is the monthly fee amount
26% cost of equipment
13% ease of use
11% security features such as cameras and locks
9% efficiency features
3% home/renter’s insurance discount
Other
Americans aged 65 and older (24%) are more than twice as likely as
those aged 18-64 (11%) to name ease-of-use as the most important
factor in smart home product purchase consideration!
! 2x
Question: If you were considering purchasing smart home products, what would be the most important factor in making your purchasing decision? (U.S. adults, n=2,088)
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5. 50%
#
of Americans prefer a DIY smart home monitoring
solution without a monthly fee
50% of Americans prefer a do-it-yourself home monitoring solution
for smart home products without a monthly fee
21% prefer a professionally installed/monitored system with a monthly
service fee
Question: Would you prefer a do-it-yourself home monitoring solution for smart home products (i.e., you install and monitor the connected products yourself) with no
monthly service fee or a professionally installed/monitored system with a monthly service fee? (U.S. adults, n=2,088)
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6. 70%
#
of Americans who own a smartphone/tablet wish they could
just control something in their home from their mobile device
without getting out of bed
44% wish they could control temperature by turning on/up the heater or air
conditioner
39% turn on the lights from their smartphone/tablet
27% start the coffee pot
17% let the dog out
16% turn on the shower
12% turn on the kids’ alarm clocks to wake them up
Question: Which of the following, if any, do you wish you could control from your smartphone/tablet before you got out of bed? Please select all that apply. #
(Smartphone/Tablet owners, n=1,405)
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7. 49%
#
of Americans wish their home would already be the
perfect temperature when they arrive home
49% of Americans wish their home would be the perfect temperature when
they arrive home
37% lights would turn on
27% doors would unlock upon their arrival
20% dinner would start cooking (e.g., Crockpot would turn on, oven pre-heated)
15% pet would have been let out/in
Question: When you arrive home, which of the following do you wish was true? Please select all that apply. (U.S. adults, n=2,088)
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8. #
things Americans wish they could control before they arrive home are actually the
same three things they’re most likely to forget to do before leaving the house: turn
off the lights (18%), adjust the thermostat (18%) or lock the door (5%).
Top 3
18% turn off lights
15% adjust thermostat
52%they leave the home. !
5% lock the door
Over half of Americans admit they forget to do something when
Question: What do you most commonly forget to do when you leave your home? (U.S. adults, n=2,088)
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9. #
of parents with children ages 3-17 plan to monitor their
children in some way to help keep them safe when they
go back to school
35% plan to buy their child a cell phone
19% plan on using at-home cameras
17% plan on getting text notifications when the kids lock/unlock doors
13% plan to put a GPS or monitoring device in their kid’s backpack
8% plan to monitor kids in some other way
61%
Question - In which of the following ways, if any, do you plan on monitoring your kids and/or help to keep them safe when they go back to school? Please select all that
apply? (Parents Of Kids Age 3-17, n=414)
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10. 36%of Americans would want Rosie the Robot if they
could choose a futuristic feature from “The Jetsons”
36% of Americans would want Rosie the Robot (automatic housekeeper)
19% automatic meal machine
16% Flying Suit (jetpack)
4% moving walkway
1% robotic toothbrush
Question: Which futuristic feature from The Jetsons’ home would you want most today? (U.S. adults, n=2,088)
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11. About Lowe’s Iris
Launched in July 2012, Iris is Lowe’s smart home solution created to monitor and
control virtually everything in the home anytime, anywhere from a computer, smart
phone or tablet. The DIY solution makes the smart home simple, affordable and
customizable, and makes homes smarter, safer, more energy efficient and easier to
manage, providing overall peace of mind. Lowe’s offers more than 50 Iris-compatible
devices – including security cameras, smoke detectors, water leak detectors and
more – and connects with dozens of other ZigBee and Z-Wave enabled devices
through its open platform. In early 2014, Lowe’s completed a rollout of Iris to its
stores nationwide, creating a one-stop shop for the smart home.#
##
For more information about this survey, please contact Jaclyn Pardini at
Jaclyn.Pardini@lowes.com or (704) 758-4317.
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