This document provides an overview of SK Telecom's digital strategy goals which are to provide the fastest wireless network in the world, gain new customers and retain existing ones, and grow their network. The key ideas are to use content marketing on social media and mobile to reach their target audience of all age Korean mobile users. The proposed budget is $286,500 which will be spent on Google AdWords, social media events, and commercials. Success will be measured through social media engagement metrics like feedback, shares, and views.